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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 4, 1917)
THE OMAHA SUNDAY BEE: MARCH 4, 1917. 5 A Favored Silks First Authoritative Showing of the Most Fabrics Upon Which Fashion Has Put Her Unqualified Seal of Approval Special : Showing 40-Inch Crepe Tus saha, the new sport silk, in plain colors: New Shadow Lawn Greens, Gold, Blue, etc., per yard .... ...$2.25 New Pussy Willows and Printed Radiums, in "Paisley" and Egyp tian designs, Sports Stripes, Disk and Flor al designs, at . per yard $1.95 to $3.50 l' Yo-San is one of the leaders this season. We are showing it in plain and new stripe effects, beautiful two and three color combinations, 86 inches wide, yd., $2.95 40-Inch Printed Silk and Wool Faille for the new combination suits, in new disk patterns. Also plain to match; yard ;.$2.95 Jersey Silks for the new Sweater Coats and Skirts, shown here in great profusion ; plain and striped effects, per yard.. $2.50 and $3.25 HIS season DESIGN stands out as the main factor in Silks. Makers have employed the foremost artists to originate patterns that would fascinate. We are showing beautiful Silks, - suitable for light-weight Spring Coats, Frocks, Sports Skirts and Dresses themost re-' markable assemblage of these beautiful fabrics it has ever been our privilege to exhibit. The Silk Aisle is the, cynosure for all eyes. Silk ent color all over this part of the store." -Beautiful Silk, in never-ending assortment, sheds resplend- The bright hues of the sports styles all the colors of the rainbow, with midnight moonshine hues and the dash and spirit of the brightest tones on the painter's pallette. Stripes, Checks, Plaids and "Paisley" designs, together with solid colors, enthrall with their loveliness. ' . . . . , : These Are the Silks That Occupy First Place, and We Are Making the First Authoritative Showing , Fashion's Devotees and Professional Dressmakers will find this an event of the utmost importance. , Newest Silks, at $1.49 a Yard ; 40-Inch Satin Stripe Silk and Wool Poplin. ' 36-Inch Satin Stripe Swiss Messaline. 36-Inch Sports Stripe Taffeta. - 36-Inch Novelty Gros de Londre. 40-Inch Black Chiffon Taffeta. . . 32-Inch Imported Shantung, 89c and 98c Every thread pure silk; nothing in silk more popular or practical see it before you buy anything else at these prices. ' ' 36-Inch Satin-Messaline and Taffeta, $1.25 , All the new and wanted colorings, a most exceptional offering. 40-Inch Imported Swiss Taffeta, v $1.95 , In the new radiant finish, all the newest colorings shown here. 32-Inch New Sports Prints, $1.95 to $2.95 Imported Shantung and Pongees, in all the newest disk, scroll and Egyptian designs. $1.00 Dependable Tub Silks, $1.00 32 and 36-inch Satin Stripe Shirting Silk, in plain and crepe weaves, in all the newest color combinations. 36 and 40-Inch New Sports Stripe Taffetas and Satins, $1.49 to . $4.95 a yard In hundreds of different combinations, each one fascinating. , I i " - ; We Have Been Fortunate in Securing a Limited Quantity of the Items Mentioned Below, to Sell at Special Prices. . , $2.25 Imported Georgette Crepe, $1.29 v 40-inch Imported Georgette Crepe, in flesh, and white only. Silk that will wash and wear perfectly. $2.00 Silk, at $1,00 a Yard 32-Inch Imported Printed All-Silk Shantungs. 36-Inch Printed Radiums. ' 40-Inch Silk and Wool Poplins. 40-Inch Warp Printed Silver and Gold Cloths. 27-Inch Extra Heavy All-Silk Rushtung Suiting. 40-Inch Crepe de Chine, $1.10 Extra good weight, in a fine range of colorings to select fromr Ivory,' Flesh, Copenhagen, Navy, Black and Gold. Special Showing 40-Inch La Jerz Suit ing, silk that will not sag or stretch; in all newest colorings, per . yard $2.95 .,' 40-Inch "Houla Silk," in all new chameleon ef fect; ("entirely differ-v ent" describes it), per yard '....$2.95 40-Inch Imperial Sat ' in Stripe Taffetas; new ". ombre effects (light grounds), yard.,. $3.50 . 40-Inch Satin Stripe Crepe de Chine, in new Sports Stripes effect, , for Men's Shirts, new- - est colorings, yd., $2.50 ' 33-Inch Silk Broad cloth Suiting, in all new striped effects; a silk which gives perfect , service; extra heavy quality, yard... .. $1.95 'An Unprecedented Y Sale of House Dresses Will begin here on Wednesday morning. Detail! will be published in Tuesday night's and Wednesday morning's pa- : v pers. - , . Watch for it. Draperies The celebrated Quaker Lace Nets, for Curtains, in Filet Nets; handsome designs, some with lace edges; special, at, yard - 49c 36-inch Areola Sunfast Mad ras, very pretty for over drapes; large assortment of cqlors, plain or figured; worth 75c, at, tf yard. . . v. . . ... .69c $1.75 Curtains, at $1.39 a pair",' Beautiful assortment of Mus lin and 'Marquisette Curtains in novelty effects, with lace edge; in white, ivory or ecru. $2.25 Curtains, $1.75 Pair Third. Floor The Genius of Apparel Designers QfT. M in DinM 7ii -7 yivi 2 rpHER has never been a time when the woj-d. FASCINATING could be , iQS used so appropriately as the present with the arrival of the irresist- ible Sports Wear, and the employment of every color of the rainbow, with" ', moonlight hues. Unstinted praise is due the master creators, and the best evidence that apparel this season has struck twelve is shown in the un : precedenteel number of EARLY purchases made in this store. Women'sTailoredSuits--Recherche Two Distinctive Spring Models Green and Brown Heather Mixtures, trimmed with military braid and large buttons, with new shoulder, pointed collar and over-collar of the fashionable Tussah Silk. Large saddle pockets complete the ensemble. $49.00, $59.00 and $65.00. ; Special Showing of Large Size Suits Fine News for Women Who Desire Special Sizes v Irt all ihe hew materials, such as Poiret Twill, Men's Wear v , JBerges and Gaberdines ; plain tailored and belted effects with pock ' ets lined with novelty and rich plain silk skirts with smart flare. .' Sizes 46, 46, 47, 48, 48 to 52 '') - 1 Stcond Floor fdutifuf Attractive New Frocks for Women At $45.00, $59.00 to $85.00 ; Of Georgette, Taffeta, Crepe Meteor and Crepes J suit able for immediate wear for theater, afternoon and restau rant -also Dansant Frocks. - ' . , 1 Beautifully beaded models, showing embroideries with more than a hint of the Chinese influence real works of art. Barrel draperies in moderation are found, but the :traight line is also gathering more and more prestige. Dainty collars new cuts in sleeves add their charms. Beautiful colorings of Beige, Grays, Gold, Flesh,and Blues.' " - ' . Second Floor , . . 10,000 Yards . All Wool Challis - 39c Yard ' ' ; Fine quality, all wool, in. light ana dark grounds; in stripes, buds, dots, sprays, floral designs and many nov elty effects in a great vari ety of colorings. 27 inches . wide and would sell readily, in the ordinary way for 58c 8nd 69c a yard Monday,. 9c a yard. .. 54-Inch V . :, All Wool Coatings, $2.25, $2.95 and $3.50 Coatings, such as Velours, -Jerseys, Burella Cloth, etc, :' . in plaids and stripes; just the J right weight for Spring Coats -in all the new colors and staple shades. 50 and 54-Inch " New Spring Suitings $1.75, $1.95 and $2.50 In Plaids, Stripes, : Over- plaids, Checks, etc., in all the s new, nobby sports fabrics and a great range of colorings, for suits, dresses and skirt-, tags. . Maia Floor. V": - Laces, Embroideries, Trimmings Interesting News Right at Sewing Time The Lace and Embroidery Department is showing complete displays of all the most wanted styles and kinds just now. " V " '. ' . Beaded Bands and Motifs, in all desired shades, $1.25, $2.00, $3.50 and $4.50. , Beaded Tassels, ball and novelty barrel tops, in plain colors and Indian' beaded effects, 10c, 25c and up to $1.00 each. ' " Beaded Girdles, Persian designs, aho white and black, $3.00 each. . - Beads for Braiding designs, all new shades, 10c to 60c a strand. ; 1,100 YARDS OF SNOWY WHITE EMBROIDERIES, 10c A YARD Insertions and Galloons, on fine quality Swiss, Nain sook and Voile, 2 to 5 inches wide, suitable for trimming , of waists, skirt f louncings and camisoles. THE NEW LAGES ' Real Filet Motifs, in square and triangular designs, 50c, Yoc and $1.00 each. , - Small Filet Medallions, for insets in" waists, cami soles, etc., 5c arid 10c each. , , y y Filet Lacer Edges, also Venise and St. Gall Edges; me dium and narrow widths; white and cream; beautiful assortment, 15c and 35c a yard.' Imported Filet Laces from Switzerland. St. Gall pat terns, Filet and Venise combinations. In sets. With the desired widths to match. White and "real" shades for jtrimr,'.ing the new blouses and collars; 50c, 75c and $1.00. 7Ag Bargain Square Wash Laces, 5c ard Filet, Vals., Matched Sets; all widths. ' French and German Vals., Edges and. Insertions and Cluny Lace Edges. ' . j " Fine footings in plain and dotted patterns. y White and ecru. " . . . , Beautiful Georgette Crepe Blouses , New Arrivals Daily All Fascinating. ; Georgette Crepe is the fabric of all fabrics for the beautiful Blouses this season it has more than come into its own, it simply dominates and so popular have these Georgette Blouses become that we simply cannot get enough of them this is a Blouse season a Georgette Blouse season, if you please. Here is one model with large collar, pin tucked and insertion collar of real Irish lace and buttons covered with Irish lace. This model $14.75. , , Another has large collar, Jabot style; cuffs edged with real Irish lace and Irish lace buttons down the front. , - : ' Beautiful Blouse, hand embroidered pin tucks; large collar with insets of Rear Filet Lace designs on collar and front, at $17.50. . , IN x ( . Second Floor. , j Brims Go Up and Brims Go Down, . But Hats Go on Forever ; Every day, almost every hour, is bringing to this Second Floor Millinery Department some new and fas cinating bit of Millinery. Never was a season . when wider choice was given to all, women. If we were to say that HATS i WILL SHINE we would not go V Vi J niUC Vli bllV Alitalia. UVVMUDQ VVlbli Bill 11 J DUaWO) shiny satin ribbons and ornaments, they certainly do shine. . Beads and hand embroidery are emoloved larrelv and verv -- effectively as trimming. - .. A new note is seen in flowers and Ornaments of straw. Designers seem to have approached the ribbon trimming with reserve, for the fjrst Hats showed the very narrow sort) but as the season progresses the indications are that they will get wider and wider. - , Come in and see the new Hats they are charming. Second Floor. ' BinfeS tores Naponee Dutch Kitchenette We, are the exclusive Omaha ' 1 ; . distributors. The reasons why we consider Naponee Kitchen Cabi nets most satisfactory, we set forth briefly: a Has the only Kitchen Cabi ' net flour bin which seals air tjght when filled with flour. , b--Flour bin may be lifted clear out of the cabi net for. cleaning and airing. : c Flour bin tilts so that it may be easily filled : while you are standing on the floor. d Cooling Cupboard; a new and practical idea inab- inet construction. , - ' e Dust-Proof Roll Curtains; no openings or guides to catch the dirt. f Sanitary, Ventilated Bread Box, made of metal ; sani tary aluminum or porcelain tops. 1 Prices $25.00 and $37.50 Torrington Electric Vacuum Carpet Cleaner 1 45 minutes a week will keep your house clean with the Torrington Cleaners. ' A General Electric Motor, running 8,000 revolutions to the minute, sucks the dirt up in a jiffy. v ' ' . A Large Revolving Carpet Sweeper Brush sweeps the surface clean of hairs, threads and small pieces, which the ordinary Vacuum Cleaner will not do. At $30.00 It i? Moderately Priced ' We sell "Bohn .Syphon" Refrigerators and "Laurel" Gas Ranges ready to show both of. them proud of them, too. ' ' Maia Floor