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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 4, 1917)
THE OMAHA SUNDAY BEE: MARCH 4, 1917.
First Authoritative Showing of the Most
Fabrics Upon Which Fashion Has Put Her Unqualified Seal of Approval
40-Inch Crepe Tus
saha, the new sport silk,
in plain colors: New
Shadow Lawn Greens,
Gold, Blue, etc., per
yard .... ...$2.25
New Pussy Willows
and Printed Radiums,
in "Paisley" and Egyp
tian designs, Sports
Stripes, Disk and Flor
al designs, at . per
yard $1.95 to $3.50
l' Yo-San is one of the
leaders this season. We
are showing it in plain
and new stripe effects,
beautiful two and three
color combinations, 86
inches wide, yd., $2.95
40-Inch Printed Silk
and Wool Faille for the
new combination suits,
in new disk patterns.
Also plain to match;
Jersey Silks for the
new Sweater Coats and
Skirts, shown here in
great profusion ; plain
and striped effects, per
yard.. $2.50 and $3.25
HIS season DESIGN stands out as the main factor in Silks. Makers have employed the
foremost artists to originate patterns that would fascinate. We are showing beautiful Silks,
- suitable for light-weight Spring Coats, Frocks, Sports Skirts and Dresses themost re-'
markable assemblage of these beautiful fabrics it has ever been our privilege to exhibit.
The Silk Aisle is the, cynosure for all eyes. Silk
ent color all over this part of the store."
-Beautiful Silk, in never-ending assortment, sheds resplend-
The bright hues of the sports styles all the colors of the rainbow, with midnight moonshine hues and the dash and spirit of the
brightest tones on the painter's pallette. Stripes, Checks, Plaids and "Paisley" designs, together with solid colors, enthrall with their
loveliness. ' . . . . , :
These Are the Silks That Occupy First Place, and
We Are Making the First Authoritative Showing
, Fashion's Devotees and Professional Dressmakers will find this an event of the utmost importance. ,
Newest Silks, at $1.49 a Yard ;
40-Inch Satin Stripe Silk and Wool Poplin.
' 36-Inch Satin Stripe Swiss Messaline.
36-Inch Sports Stripe Taffeta. -
36-Inch Novelty Gros de Londre.
40-Inch Black Chiffon Taffeta. . .
32-Inch Imported Shantung, 89c
Every thread pure silk; nothing in silk
more popular or practical see it before you
buy anything else at these prices. ' '
36-Inch Satin-Messaline and
Taffeta, $1.25 ,
All the new and wanted colorings, a most
40-Inch Imported Swiss Taffeta,
v $1.95 ,
In the new radiant finish, all the newest
colorings shown here.
32-Inch New Sports Prints, $1.95
Imported Shantung and Pongees, in all the
newest disk, scroll and Egyptian designs.
$1.00 Dependable Tub Silks, $1.00
32 and 36-inch Satin Stripe Shirting Silk,
in plain and crepe weaves, in all the newest
36 and 40-Inch New Sports Stripe
Taffetas and Satins, $1.49 to .
$4.95 a yard
In hundreds of different combinations,
each one fascinating. ,
I i " - ;
We Have Been Fortunate in Securing a Limited Quantity of the Items Mentioned Below, to Sell at Special Prices. .
, $2.25 Imported Georgette
Crepe, $1.29 v
40-inch Imported Georgette Crepe,
in flesh, and white only. Silk that
will wash and wear perfectly.
$2.00 Silk, at $1,00 a Yard
32-Inch Imported Printed All-Silk Shantungs.
36-Inch Printed Radiums. '
40-Inch Silk and Wool Poplins.
40-Inch Warp Printed Silver and Gold Cloths.
27-Inch Extra Heavy All-Silk Rushtung Suiting.
40-Inch Crepe de Chine,
Extra good weight, in a fine range
of colorings to select fromr Ivory,'
Flesh, Copenhagen, Navy, Black and
40-Inch La Jerz Suit
ing, silk that will not
sag or stretch; in all
newest colorings, per .
.,' 40-Inch "Houla Silk,"
in all new chameleon ef
fect; ("entirely differ-v
ent" describes it), per
40-Inch Imperial Sat
' in Stripe Taffetas; new ".
ombre effects (light
grounds), yard.,. $3.50 .
40-Inch Satin Stripe
Crepe de Chine, in new
Sports Stripes effect, ,
for Men's Shirts, new- -
est colorings, yd., $2.50 '
33-Inch Silk Broad
cloth Suiting, in all new
striped effects; a silk
which gives perfect ,
service; extra heavy
quality, yard... .. $1.95
Y Sale of
Will begin here on
Detail! will be published
in Tuesday night's and
Wednesday morning's pa- :
v pers. - , .
Watch for it.
The celebrated Quaker Lace
Nets, for Curtains, in Filet
Nets; handsome designs, some
with lace edges; special, at,
yard - 49c
36-inch Areola Sunfast Mad
ras, very pretty for over
drapes; large assortment of
cqlors, plain or figured; worth
75c, at, tf yard. . . v. . . ... .69c
$1.75 Curtains, at $1.39
Beautiful assortment of Mus
lin and 'Marquisette Curtains
in novelty effects, with lace
edge; in white, ivory or ecru.
$2.25 Curtains, $1.75 Pair
The Genius of Apparel Designers
QfT. M in DinM 7ii -7 yivi
2 rpHER has never been a time when the woj-d. FASCINATING could be ,
iQS used so appropriately as the present with the arrival of the irresist-
ible Sports Wear, and the employment of every color of the rainbow, with"
', moonlight hues. Unstinted praise is due the master creators, and the best
evidence that apparel this season has struck twelve is shown in the un
: precedenteel number of EARLY purchases made in this store.
Two Distinctive Spring Models
Green and Brown Heather Mixtures, trimmed with military
braid and large buttons, with new shoulder, pointed collar and
over-collar of the fashionable Tussah Silk. Large saddle pockets
complete the ensemble. $49.00, $59.00 and $65.00.
; Special Showing of Large Size Suits
Fine News for Women Who Desire Special Sizes
v Irt all ihe hew materials, such as Poiret Twill, Men's Wear v
, JBerges and Gaberdines ; plain tailored and belted effects with pock
' ets lined with novelty and rich plain silk skirts with smart flare.
.' Sizes 46, 46, 47, 48, 48 to 52 '')
- 1 Stcond Floor
Attractive New Frocks for Women
At $45.00, $59.00 to $85.00 ;
Of Georgette, Taffeta, Crepe Meteor and Crepes J suit
able for immediate wear for theater, afternoon and restau
rant -also Dansant Frocks. - ' . , 1
Beautifully beaded models, showing embroideries with
more than a hint of the Chinese influence real works of art.
Barrel draperies in moderation are found, but the :traight
line is also gathering more and more prestige. Dainty collars
new cuts in sleeves add their charms. Beautiful colorings
of Beige, Grays, Gold, Flesh,and Blues.' " - '
. Second Floor
, . . 10,000 Yards
. All Wool Challis -
39c Yard ' '
; Fine quality, all wool, in.
light ana dark grounds; in
stripes, buds, dots, sprays,
floral designs and many nov
elty effects in a great vari
ety of colorings. 27 inches .
wide and would sell readily,
in the ordinary way for 58c
8nd 69c a yard Monday,.
9c a yard. ..
54-Inch V . :,
All Wool Coatings,
$2.25, $2.95 and $3.50
Coatings, such as Velours, -Jerseys,
Burella Cloth, etc, :'
. in plaids and stripes; just the
J right weight for Spring Coats -in
all the new colors and
50 and 54-Inch "
New Spring Suitings
$1.75, $1.95 and $2.50
In Plaids, Stripes, : Over-
plaids, Checks, etc., in all the
s new, nobby sports fabrics and
a great range of colorings,
for suits, dresses and skirt-,
. Maia Floor. V": -
Laces, Embroideries, Trimmings
Interesting News Right at Sewing Time
The Lace and Embroidery Department is showing
complete displays of all the most wanted styles and kinds
just now. " V " '. ' .
Beaded Bands and Motifs, in all desired shades, $1.25,
$2.00, $3.50 and $4.50. ,
Beaded Tassels, ball and novelty barrel tops, in plain
colors and Indian' beaded effects, 10c, 25c and up to
$1.00 each. ' "
Beaded Girdles, Persian designs, aho white and
black, $3.00 each. . -
Beads for Braiding designs, all new shades, 10c to
60c a strand. ;
1,100 YARDS OF SNOWY WHITE EMBROIDERIES,
10c A YARD
Insertions and Galloons, on fine quality Swiss, Nain
sook and Voile, 2 to 5 inches wide, suitable for trimming
, of waists, skirt f louncings and camisoles.
THE NEW LAGES '
Real Filet Motifs, in square and triangular designs,
50c, Yoc and $1.00 each. , -
Small Filet Medallions, for insets in" waists, cami
soles, etc., 5c arid 10c each. , ,
y y Filet Lacer Edges, also Venise and St. Gall Edges; me
dium and narrow widths; white and cream; beautiful
assortment, 15c and 35c a yard.'
Imported Filet Laces from Switzerland. St. Gall pat
terns, Filet and Venise combinations. In sets. With the
desired widths to match. White and "real" shades for
jtrimr,'.ing the new blouses and collars; 50c, 75c and $1.00.
7Ag Bargain Square Wash Laces, 5c ard
Filet, Vals., Matched Sets; all widths. ' French and
German Vals., Edges and. Insertions and Cluny Lace
Edges. ' . j "
Fine footings in plain and dotted patterns. y White
and ecru. " . . .
, Beautiful Georgette Crepe Blouses
, New Arrivals Daily All Fascinating. ;
Georgette Crepe is the fabric of all fabrics for the beautiful Blouses this season it has more than
come into its own, it simply dominates and so popular have these Georgette Blouses become that
we simply cannot get enough of them this is a Blouse season a Georgette Blouse season, if you
please. Here is one model with large collar, pin tucked and insertion collar of real Irish lace and
buttons covered with Irish lace. This model $14.75. , ,
Another has large collar, Jabot style; cuffs edged with real Irish lace and Irish lace buttons down
the front. , - : '
Beautiful Blouse, hand embroidered pin tucks; large collar with insets of Rear Filet Lace designs on
collar and front, at $17.50. . , IN x
( . Second Floor. , j
Brims Go Up and Brims Go Down,
. But Hats Go on Forever
; Every day, almost every hour, is bringing to this
Second Floor Millinery Department some new and fas
cinating bit of Millinery. Never
was a season . when wider
choice was given to all, women.
If we were to say that HATS i
WILL SHINE we would not go
V Vi J niUC Vli bllV Alitalia. UVVMUDQ VVlbli Bill 11 J DUaWO)
shiny satin ribbons and ornaments, they certainly
do shine. .
Beads and hand embroidery are emoloved larrelv and verv --
effectively as trimming. -
.. A new note is seen in flowers and Ornaments of straw.
Designers seem to have approached the ribbon trimming with
reserve, for the fjrst Hats showed the very narrow sort) but as
the season progresses the indications are that they will get wider
and wider. - ,
Come in and see the new Hats they are charming.
Second Floor. '
Naponee Dutch Kitchenette
We, are the exclusive Omaha ' 1 ; .
distributors. The reasons why we
consider Naponee Kitchen Cabi
nets most satisfactory, we set
a Has the only Kitchen Cabi
' net flour bin which seals air
tjght when filled with flour. ,
b--Flour bin may be lifted
clear out of the cabi
net for. cleaning and
c Flour bin tilts so that
it may be easily filled
: while you are standing
on the floor.
d Cooling Cupboard; a new and practical idea inab-
inet construction. , - '
e Dust-Proof Roll Curtains; no openings or guides to
catch the dirt.
f Sanitary, Ventilated Bread Box, made of metal ; sani
tary aluminum or porcelain tops. 1
Prices $25.00 and $37.50
Torrington Electric Vacuum Carpet Cleaner
1 45 minutes a week will keep your house clean with the
Torrington Cleaners. '
A General Electric Motor, running 8,000 revolutions
to the minute, sucks the dirt up in a jiffy. v ' ' .
A Large Revolving Carpet Sweeper Brush sweeps the
surface clean of hairs, threads and small pieces, which the
ordinary Vacuum Cleaner will not do.
At $30.00 It i? Moderately Priced '
We sell "Bohn .Syphon" Refrigerators and
"Laurel" Gas Ranges ready to show both of. them
proud of them, too. ' '
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