THE OMAHA SUNUAt BEE: 1,1 A nW 4. 19T7.
FARMERS KEEPING
ADTO PLANTS BUSY
No Longer Look On the Horse
less Carriage with Disfa
' vor, but Buy.
GREAT HELP TO THE ROADS
The demand for automobiles that
has kept many of the big motor car
plants of this country working day
and night is attributed largely to the
prevailing prosperity of the American
farmer. The men of the soil no
longer look upon the horseless car
riage with disfavor as was the case in
. the early days of the industry. On
the contrary, they are buying cars in
even greater numbers than their
cousins in the cities.
"Farmers have not only come to
realize that they are able to enjoy the
better things of life just as well as
the men of the city, but they demand
them," says John N. Willys, presi
dent of the Willys-Overland company,
who is attending the automobile show
at the Grand Central Palace. "Motor
cars as considered indispensible by
the prosperous class of farmers. They
have become a rural necessity."
. Half Go tox Farmers. .
"Of the thousands of cars built at
tin Overland plant each year, more
than half the number is sold to peo
ple living in farming districts. Since
July 1 our dealers in ihe northwest
and middle west have practically
doubled the number of sales made
during the same period last season.
Out there where distances are, great
and the nearest house is miles away.
the automobile is worth its weight in
gold.
"Even where the poorest roads pre
vail, the motor car is, plowing through
mud and sand ruts every day of the
year. It is safe to say that there is
hardly a farm in the United States
that has not been visited by a motor
car at one time or anothc.
"Improved machinery, farming im
plrments and household conveniences
all have helped to make life on the
farm more worth while, but I'll' ven
ture to say that the majority of farm
ers would sacrifice any of these rather
than give up the pleasures and com
forts of their automobiles."
How Detroit Protects
AutoistS from Poor "Gas"
Following a series of investigations
coiulucted by, C. C. H'nkley, chief en
gineer of the Chalmers Motor com
pany, and J. C. McCabe, Detroit city
engineer, the city of Detroit has
adopted a set of standards for gaso
line which must be strictly observed
by all dealers in the city.
Designated as "Detroit City Stand
ard," the new type of gasoline is de
find as a liquid hydro-carbon ob
tained by straight distillation or by
the .cracking process and having a
boiling temperature , not exceeding
450 degrees Fahrenheit. It must dis
1 till at least 20 per cent at 220 degrees
Fahrenheit and SO per cent under 300
degrees Fahrenheit when 'tested by
the distillation test provided for in
the ordinance.
Any mixture of gasoline and kero
sene which does ont measure up to
this 'test must be labeled "Mixed
G-K" and sold as a mixture of the
two oils. Signs designating the qua!
ity of the gasoline told must be
plainly displayed on the pump from
which the liquid is drawn so that the
customer knows which type he
"paying for.
Beauty is Required
In Construction of
The Modern Auto
In any line of artistic endeavor it
has been said that everything is a
comproni.se; the' ideal or aim of the
artisfr must be made to conform with
other conditions, and this applies to
the beautiful models of automobiles
now .being shown at the big show, as
well as to painted masterpieces. The
face of a Madonna would not appear
to good advantage, no matter how
well it were portrayed, were it not ac
companied by a correct background.
A low, rakish chassis equipped with a
body of the Victoria type would be
incongruous, in spite of any high
ideals of its designer.
To become acquainted with the ar
tistic work in connection with the
building of a motor car of beauty and
distinction one should make a trip
through such a factory as that of the
Peerless Motor Car company of
Cleveland, O., long a leader in beau
tiful automobile offerings. There he
would discover the almost countless
items of labor and skill which go into
the making of that type of car.
It is likely that he would 6rst be
attracted by the models built in clay.
The average layman has very little
use for intricate lines of a blue print,
he wants to see something more
substantial. After observing the clay
models he will find similar models
constructed on boards, but these are
by no means the finished product.
They are only samples of what may
be expected, when the body lines are
finally determined upon. There is
much tearing down and remodeling
before the perfect car is produced.
Hundred l7hllion-Do!!ar
Year for Goodyear Tires
With business running 70 per cent
ahead of the figures for a year ago
and every prospect for a $100,000,000
year in gross business, th Goodyear
Tire and Rubber company has ar
ranged to obtain close to $10,000,000
through the sale of stock. Last year
the company put a large amount into
plant extension to" keep pace with
growtn and provide storage taciimes u
lor adequate quantities oi raw ma
terial. . .
Carrying out the new plan, $6,000,
000 preferred has already been sold
to bankers, and tin common will be
offered first to present stockholders,
on the basis of a chance to buy 20 pel1
cent of their present holdings at par.
The price at which the new preferred
is to be offered to the public is not
announced. , ,
Light Weight Autos
Attract at the Show
A point that has probably been
raised in many people s minds, after
seeing the exhibits at the automobile
show, is why it is necessary for a
vehicle, which, for instance, carries
five passengers (equivalent to a load
of 750 pounds), to weigh in a great
many cases from 3,000 to 5,000 pounds.
It is significant that only a few
months ago a widely known automo
bile engineer raised the same ques
tion in a discussion of weight. "Motor
cycles and buggies," he pointed out,
"weigh very little more than their
maximum loads. When will we get
automobiles more closely approaching
this ratio? Other vehicles went
through this Improvement from heavy
to light with great gain. There is
no reason why the same transforma
tion is not applicable to automo
biles." Probably a great number of auto
mobile show visitors recall state
ments on the part of salesmen that
this or that car is lighter this year
than last year. This would seem to
point to the growing appreciation of
the possibilities which are involved
in the lightweight automobile.
Water Department Buy:
Four More Motorcycles
The Metropolitan Water district
has just purchased foui more three-
speed, single cylinder motorcycles fur
use in the service department. The
machines were purchased from Victor
H. Koos, the local Harlev-Davidson
distribuur.
Friendship is Quality
That Enters Mitchell Car
"Jack Bate" is a name to conjure
w ith in the field of auto engineering.
The vice president and chief engineer
of the Mitchell Motors company of
Racine, Wis., has so many pater.ls to
his name that most of the public
fancies that he is always stuck over
a crucible in a chemistry room or
pouring over some problem to make
an auto engine do things it never did
uetere.
he seems never to be studying any
thing except human nature. The
thousands in the Mitchell family of
salesmen who visit the home plant
always find "Jack Bate" is at home
to them. It is the same with visit
ors who have no Official connection
with the Mitchell company. They
have heard of the chief engineer and
they want to see him and talk to him.
He seldom or never keeps them wait
ing. It is one of Mr. Bate's ideas and
about the only one lie didn't protect
by patent to spread the gospel of
good fellowship. It fairly -radiates
throughout the huge Mitchell plant
froih President O. C. Friend down to
the shop's newest apprentice.
"It pays," Bate says. And records
of Mitchell sales prove it pays.
Q.
What
delayed
the doctor f
A. It's only a puncture but the delay
may be serious for his patient.
Q. Doesn't he know about the Lee
Puncture Proof Tire the pneumatic
tire with the metal disc enforcement
that prevents the punctures of or
dinary tires?
A. He certainly should know he's de
pended upon Lee gloves and all
manner of rubber sundries in his
profession for manv vears. ' "Lee "
to him means correct manufacture
and if he would use' Lee Tires he
could not have his present dangerous
delay. .1
Q. . Where can he find out all about the
Lee line of pneumatic tires?
a- POWELL
SUPPLY COMPANY
OMAHA
Mow. Dowlas III.
Uot up'teelirwln Phone Boot
let Tire h luttcrfeGmsMiodm fc.
: ' ,
Si
Reflections! It's tKe character of the
motor carriage that ever mirrors the per
sonality, standards and taste of the owner
Ttn ' t n i r m T ! .1
What a man demands of
his environment is the meas
ure of what he is and what
he has accomplished.
Like calls to like.
And because a surpassing
product is a creation not a
made-to-order thinfc the
discriminating buyer chooses
the work of that artist or
motor-car builder whose
prestige is the symbol of
consistent achievement
The new Twin-six is the
ripe product of seventeen
years of experience in the
creation of quality cars.
Truly agreat achievement!
. Reflect
If you would secure the ut
most of distinction, grace and
luxury in a motor carriage
that will express you, select
your Packard now before
the spring quota of types
most in demand is exhausted.
J I ill VAeAiosiBeduiICbrinylmnca p
r H HPHIS CAR -the Paige Lmwood ' B .
I A "Sue 39" is in every respect a .
Lr4sHfHsl M I representative member of "The Most III KAjj .
Wg - ButiaJ h Amenca- famiiy. , ffl ;
f The work of the same master artists who
jM designed the seven-passenger Stratford,
iff this Linwood has the added daintiness W
( anc 8martness or" tne five-passenger , lof
' ' ' ww capacity. , IdI
; n You will find all the luxury, stamina. , iff :
Lee M - power and distinction of "The Most ' ffi '
, Standard Tires Beautiful Car in America" in the, . ;
Oive more tire comfort IJM LinWOod. ' Will
and mileage thn evr Iff . . iliiw
before claimed for any JOT Price - $113 f. O. D. Detroit ' fflf
tandard make of tirea. yMP 1 . - i
LljrJ I . Stratford "Si-51" seven-passenger $1495 f. o. b. Detroit ' xQQ
i Lee Tubes v M I . Fairfield "Six-46" seven-passenser -$1375. o. b. Detroit . .' J"s ifekK .
., . , f J Brooklands' Slx-Sl" four-passenger $16Q5l.o. b. Detroit - Mli j
r Alwayaytlandareofrata JMj I Dartmoor"Six-3r2or 3-passenRer - $1 175 f. o. b. Detroit ffltt
thicknem and rutfged- Ul- y I,imousine"Six-5I"seven-passenBer $2750 f. o b. Detroit - Mff
nea.Theyareereme- MQ I &dun ..six.5" seven-passenger . $2100 f. o. b. Detroit $M
i.n, .ndio;rw;.ring. 3 townU-H .even-passer - Ut. o. . uetroit ., 5
iwn I Paige-Detroit Motor Car Company, Detroit I 1 1
,rly- soo -""'gg4 M murphy-cbrien auto co. . " i H
Jy I 1814-18 Farnam St. Phona Tyler 123. Omaha, Nab. : ' ' ,
1 '
Ask. Ah q man whoowns one
Choice of twenty body aryle. . Price, $3050 utd $3900, at Detroit
See THE ORR MOTOR SALES COMPANY
40th and Farnam Sti., Omaha.
'Branch at Sioux City, Iowa. .
7 .&S
TW1N-6
7
Americas
MT I a J
Greatest
Six
A ear you'ra proud to own car with
power and flexibility that no other car
of it clan can match a car you can
afford to drive because upkeep ia to
mall that's why the Haynea earned
the name AMERICA'S GREATEST UGHT
SIX.'
There'a individual beauty and refinement
to the Haynea riding comfort and luxu
ry of appointment.
The engine develops more power than
any other of equal bore and stroke it
yield any speed from a mile an hour to
, a mile a minute on high, with a get-away
of 30 mile per hour within Vi seconda.
A to economy it average 6,000 mite
to the act of tires, 1 6 to 22 mile to the
gallon of gasoline, 400 miles to the quart
ofoiL -
We are now showing the new erie
model of the Haynea "Light Six' glad
to demonstrate any time you aay.
SPECIFICATIONS AND PRICES y,
"IKHTSIX"
VMM
.WN IW. WhMlkm 121'.
rWlS96
CMCa 336
Wnlbi HOI IW. WtntltaM
rrintl73S
7-tiMnw Mri.l nr. WtillltlalW Whlk. 1J7'.
Tri tna CWm4 Cu tUSKI
Dmmutb fUmm mi Can Tw lot ill wltla Hit
WinWkMbastn r.O.l. UUmt
All moMt r epto It qlppil. mehJhiB mtt emn,
mo omcr, wnMW bm alt mi rmurim .
Nebraska
Haynes Auto
Sales Co.
2032 Farnam St.
Omaha, Neb.
THE HAYNES AUTOMODIIX CO.
KOKOMO.IND. , . .
With only a hundred pound greater
weight than America' Greatest 'Light
Sis,' the new bat proved light Twtrlve
, i indeed a triumph of automobile engi
neering.' . A v '- ; .... '
It ha valre-in-haed motor, aluminum
pistons, and all the latest derelopment.
Equipment includes Wire wheel, cord
tire, seat covers and many other refine- '
ment. ' ....
Snuggled in the comfortably cushioned,
roomy seat of the Horn e a, and behind
the twelve purring cylinder of this
wonderful car swept along almost with-'
out sense of vibrationnot even hesi
tating on the hill or in the sand you
really know what perfect driving and j
perfect riding means. . ' " T
The economy of this wonderful car give
it a distinct standing.. It' the only twelve ' ;
you will consider when you know exact
ly what it will do for you. ;
SPECIFICATIONS AND PRICES
"UCHT TWfLVt" .
krMt
UR Mrbf ear. Wrilbt IMS Ik. WhacltM. Ul'.
the (M9 . aICarSm
MM41-
tm. w.llklltlSlta.
7 ,ot (mHh cr. Witfbl S3SI A.
rrk.22S CkaCai2M
WtraWbMkrUduM -I.O.
All jnfiimU mm mniDVrl.lr wnuvi. hiehi-B-JS
BMta-BMtat, .mr-r ua J1 wji iwi...
III
PHONE
T Y LE R
1000
And you will receive the same courteous
service as though you were delivering your Want
Ad to THE BEE in person. -