AN OPEN LETTER TO HOUSEWIVES
ON THE
HIGHER
L
COST
OF
' ' It will be six months before the next-harvest .'
at least four months before northern vegetables are
in the market eight months before the next great
crop. movement begins! And all the while food:
prices keep right on going up. and up! It is disheart
ening, truly! ; , ,1
And. yet, Mrs. Housewife, the bread riots- in
New York, the market prices of potatoes and meats
and vegetables and flour, the food fear that is a re-
flection of the great war all these things, Madam,
are telling you as clearly as you can be told that a
great Law is being broken.
r ' That law, Mrs. Housewife, is NOT man-made.
It is,a Law that cannot be enforced by the police or
by the army. It is natural law the LAW OF SUP
PLY AND DEMAND! ' . '' ; '
But there is a way to work in harmony with
that Law;- There is a solution at hand for YOU
for your family your neighbors! 'And only blind
custom keeps you from finding that solution.
.Your mother-and father before you ate pota4
toes demanded them. And they ate better cuts
of meat and demanded them. But today, Madam, '
a steak or a chop is a Thanksgiving feast, and a po
tato is a treasure! " ;
' ,r But-you buy these foods! '
' And the family next door also buys them
And millions of other families buy them and v
.......- , - i
all of you complain bitterly about prices!
'.. Don't blame your grocer. He is helpless. He t'
is NOT putting up these prices. i. Don't blame the
farmer. He, too, is helpless. Why, Madam, 100,-
000,000 persons who, formerly worked; in useful
ways, are now unproductive because they are en-1
gaged in one way or another in. the destructive busi
ness of war! '
V When Belgium, was starving, that was some-.
thing very remote. When Poland went hungry,
that was like a story in a book. But now, AMER
ICA IS GOING HUNGRY and the gray wolf of
want is.howling at the very thresholds of countless
AMERICAN homes and that is very real!
And all, Mrs. Housewife, because you and
"the millions of others do not understand how to
work in harmony with the great unwritten Law of
Supply and Demand!
Mrs. Housewife, People Need FOOD
Not Simply Forms, Shapes and
Colors We Know as Food!
' t , Your trouble and the difficulty with millions
of others; Mrs. Housewife, is that' it seems to be im
possible for you to think of food without a vision of
a steak, or chops, or potatoes, or cabbage, or eggs!
There was a time, Madam, when people had
-to build fires in open hearths to keep warm and
cook their meals. ' There were no steam heating .
, plants or gas ranges then!
But in time we all found that there were differ
ent ways of doing things. And we must also find
that FOOD does not depend on size, shape or color
but ."on certain qualities , that BUILD Tissue,'
Muscle, Bone, Nerves, Brains!-' 1 s
HALF the population of the world solved the
food problem ages ago, Mrs. Housewife, arid those
people live as long as we live, and are ashealthy as
we are perhaps just as happy! - -; -
This same food, Mrs. Housewife, was known'
and appreciated centuries before 'there was any,
science thousands of years before there was a i
steam engine ages and ages before Columbus dis- y
covered America. And today, Madam, this food
still ranks highest in food value; RICHER THAN. ,
THE REDDEST MEATS, MUCH MORE NUTRI
TIOUS THAN POTATOES, BETTER BY FAR
THAN BREAD! And its name isRICEl ... .
But the reason, Mrs.' Housewife, you have not
thought much about Rice is because you have known .
but two or three ways of cooking it; and no matter
how you prepared it, Rice1 "it remained-jn appear
ance and flavor.
You have said,, "Why, to make it palatable, it
takes much cream and sugar!" And in that, you
were wrong!
The Only Food That Is No Higher
Rice today, Madam, is the ONLY food that
HAS NOT ADVANCED IN PRICE!.
And thousands upon thousands of families
. right here in this community, Madam, are eating ,
rice in its mosfracceptable and deljcious form. v '
And that form is- CREAM OF RICE! '
Now let us take a pencil and figure it out!
In the first place, CREAM OF RICE is granii- .
lated uncoated rice and powdered" skim milk. It :
is ground to make it cook easily, thoroughly, quick
ly. It cooks in five minutes! CREAM OF RICE
; needs less fuel to cook it than any other wholeslome
fOOd. ' . - ' ' : :- '
Told to the CREAM OF RICE 1 x
Demonstrators in the v
. V. Big Stores ....
(These are Remarks Made by Users of CREAM OF RICE
While They Stop at the Demonstrators' Tables.)
"We have learned to use it in so many ways thut mother prepared an
entire meal with it. First she served it as a cereal food, then the muffins,
' coffee cake and dessert all from CREAM OF RICE." .
"Never knew of any food to be used in so many ways. I thought it
was only a breakfast food when I took home the first box."
"I didn't know you could bake with CREAM OF RICE.". . ' ,
"You ought to tell the people to try brown sugar on their CREAM
OF RICE. I discovered how good it is with brown sugar one morning
when we had no white sugar in the house. Now we keep brown sugar on
hand for our CREAM OF RICE . ' .
' 1 "It saves me making fancy desserts.''
' V "We keep CREAM OF BICE 'cooked up' in summer and winter. v
Never had such an easy food to prepare in the house. Sometimes we
sen it hot and sometimes cold." . 1 - ' ' '
"Baby love's it I" ...-. , - . .
' "We used CREAM OF RICE for months only as a breakfast food,
before we knew of the many ways in which it can be used." .
i ,
"We wouldn't be without CREAM OF RICE in the house any more
than we would be without flour. We bake so many different things with
it and the whole family count on the coffee cake and muffins regularly."
" Keep a supply of the cooked CREAM OF RICE Porridge on hand at
all times and use it in many ways, to the increased health, happiuw and
economy of your household and a saving of time and trouble in the
.kitchen. .' .
in ine second piace, luiiAiYi jxikjLi
TAKES THE PLACE OF POTATOES AND ALL
STARCHY FOODS! It may be served as a vege
table or in soups and gravies. It makes muffins,
pancakes and puddings, and the ' most delicious
breakfast food you ever ate. .N
v IT IS MORE NUTRITIOUS BY FAR THAN
BEEF, PORK, MUTTON . OR ANY, OTHER
FLESH OR FOWL IT IS MORE NOURISHING
THAN MANY GRAINS OR ANY. .VEGETABLE,
and it will reduce your food bill tremendously.
Now, you pay 15 cents for a package that will
make eight pounds of prepared food. . .That is about
TWO CENTS A POUND!; When you buy, pota
toes, cabbage, cauliflower, meats and Ojther cereals,
you buy some food and a great deal of water!
Half oif Your FOOD-Money, Is Now Being
Spent to Buy WATER! - .
. Well, when you buy CREAM OF RICE, you get
NO WATER juW FOOD, You add the", water
when you cook CREAM" OF RICE and the water,
costs you nothing!. And you get BETTER FOOD,
food that builds bodies better than any other
food on earth.; ;
; - Madam, if you and other housewives bought ;
and used more CREAM OF RICE, you would
NEED LESS other foods and when the demand
for these other foods drops then that great LAW
OF SUPPLY AND DEMAND is operating in your
favor. When LESS of those food products is de-;
manded, the price must retreat; can't help it. . - v-,.
And you need no mass meetings, no petitions
to Congress, no riots! Today, with all your talk
and fussing and fuming and worry, the solution of
the food problem is right in your hands! ,
You don't have to "learn to like" CREAM OF
RICE. There isn't a member of your family who
won't ask for MORE! And you can cook CREAM
OF RICE in more than one hundred different ways
so you have greater VARIETY than you have
ever had in the preparation of any other food!
' If you spent just sixty cents a month for
CREAM OF - RICE your family would , have 32
pounds of food more nutritious than the BEST
. MEATS or vegetables.
. And you could get along with LESS of the
other foods. Indeed, CREAM OF RICE is the ONE
food in the world that youand your family could
liveon with the' addition of jonly a small portion of
butter and eggs and still be1 healthy; rosy-cheeked,
happy!
' VERY TRULY YOURS, . ' . '
CREAM OF RICE COMPANY
' ' . ' -. V-'- '"
PHONE CALUMET 6435.
CANAL AND ARCHjER AVE.
CHICAGO, 111.