THE OMAHA SUNDAY BEE: FEBRUARY 25. 1917.
LINCOLN ROAD HAS
SCHEMEFOR MONEY
Proposes to Have Sustaining
Membership at Five Dollars
Per Year.
HEAD OF THE WHEELER
TIRE COMPANY.
Chandler Dealers Are
All Most Enthusiastic
The Chandler Motor Car company
of Cleveland has closed contracts with
its distributors, totaling more than
$27,000,000 worth of cars for 1917,
figuring the values of these cars at
the touring car price only. Taking
into consideration the fact that a
large number of closed cars will be
produced and sold during the year,
the total value of cars already con
tracted for by distributors will exceed
$.10,000,000. Add to this the many
Chandlers which will be sold abroad,
and one can readily realize that the
Chandler business is indeed a big
business.
"Our distributors recently visited
the factory to complete arrangements
as to allotments of cars, territories
and other matters for the coming
year," said Sales Manager Dunlap.
"To say that they were enthusiastic
would be putting it mildly indeed.
"For more than a month it was
pretty swift work, but pleasant.
Chandler dealers are prosperous. They
had a great year in 1916 and know
that they have one of the best sales
propositions in the industry, and don't
mind saying so. Some distributors
who showed as much as 200 per cent
increase in 1916, are figuring on just
as great an increase for the coming
year. T.hcy realize that the Chandler
has never before been in such a strong
position as it is now. It's bound to
be another Chandler year."
Persistent Advertising Is the Road
to Success.
Will Give Warning
Before the Arrest
The laws of Delaware provide that
the different authorities shall arrest
violators of .the motor vehicle acts on
sight and some of Delaware's neigh
bors retaliate. So it is expected that
the legislative will remove this pro
vision, making it possible for warn
ing to be given before arrest is made.
PLACE IN THE ROAD FUND
Detroit, Mich., Feb. 24. General
public approval of the work of the
Lincoln Highway association in pro
gressively forwarding the improve
ment of the great transcontinental
highway has led to the creation of a
"sustaining membership" as a part of
the national organization.
A great number of those who have
enthusiastically indorsed the work of
the association have expressed the
desire to assist the movement finan
cially. Up to the present and cover
ing the period of three and one-half
years the Lincoln Highway associa
tion has been in existence the over
head expense of maintaining the en
tire Lincoln highway organization has
been borne by the relatively few public-spirited
men, deeply interested in
the work, known as founders, each of
whom contributes $1,000 or more a
year. The new "sustaining member
ship" will allow the contribution of
$5 yearly by those who desire to aid
but do not feel able or disposed to
contribute an amount which would
enroll them as founders. -The
"sustaining membership" in
the organization is open to every
interested individual and will bring
a very great number in closer touch
with the activities of the Lincoln
Highway association.
( A beautiful French enameled red,
i white and blue radiator plate, bear
ing the words "sustaining member,"
' prominently displayed on the front
of thousands of motor cars in all
I parts of the country during the com
i mg year, will be the means employed
to make known an affiliation with the
Lincoln Highway association in its
big work.
A "sustaining membership" will
bring to each member the radiator
emblem above referred to, the "Offi
cial Lincoln' Highway Road Guide,"
; a membership card, all of the liter-
ature pertaining to the work or the
association and the unlimited services
of the touring and information bu
I reau maintained at the national
headquarters in Detroit
Here's Inside Tip
For Motor Campers
Who Like Wild Life
"The greatest mistake the embryo
camper can make is to pack up every
thing in sight for U6e 'in case he needs
I it.' To cart along a whole furniture
department, throw in a kitchen and
I linen store for good measure, and fin-
ally add the most important materials
and goods on display in the sporting
ough 'preparedness,' but it's exceed
I ingly expensive, troublesome and un
I necessary. The fewer the things you
J cart along, the better you'll enjoy
. your camping trip; the fewer the
I glasses and dishes you take, the less
breakage there will be. In fact, unless
,' you have so far succumbed to the cor-
rupting influence of modern civiliza
I tton that you can't enjoy a meal eaten
. from tinware, forget the glass and
' china kind. Aluminum, tin and paper
. mache are just as good, just as hy-
fienic, and as whole lot more con
: venient." This is the whole advice
I Theodore von Keler gives to pros
i pective motor-campers in a story en
! titled "How to Meet the Call of the
I Open," which appears in the February
I issue of American Motorist.
Incorporated in the article is much
valuable advice to those motor tour
i ists who expect to ramble through the
' country independent of hotels and
. their high prices. Among other things
1 this writer says:
. "There's a world of difference be
1 tween what you need and what you
I can use on a camping trip. For in
f stance, it's very nice and convenient
i to have one of those latest collapsible
I gasoline-kerosene stoves made espe-
cially for motorist-campers. How
; ever, a fire built from brush and dry
wood, with a trench or stone below,
does just as well; and if you take
pride in living the 'real' camping life,
use the brush and wood."
Mr. von Keler concludes with this
advice:
"If you don't know how to build a
fire, pitch a tent, or cook a meal, don't
go a-camping."
Preston and Factory Men
Will Show Federal Trucks
G. W. Preston, late advertising
1 manager of The Omaha Bee, is now
associated with H. Pelton, automobile
1 dealer, 2205 Firnam street, in charge
I of trucks. During the show Mr. Pres
1 ton will be assisted by representatives
. from both the Federal and Vim truck
factories, who' will be only too glad
I to point out the many meritorious fea
' tures of their respective lines to those
who are interested in trucking prob
lems. Give your Want Ad a chance to
make good, Run it in The Bee.
.AJE.WHEEJCEIS
Announcement was recently made
by A. E. Wheeler that he has con
tracted to act as distributor for the
Swinehart tire. Swinehart tires, ac
cording to Mr. Wheeler, who is an ex
perienced tire man, is a line which
is coming to the front very fast and
gives promise of being one of the
best sellers as well as one of the
most satisfactory tires on the mar
ket. The new tire company has lo
cated in the former location of the
Kelly-Springfield people. A very at
tractive show room has beefr mod
eled and there is sufficient room in
the rear to carry a considerable
amount of stock. Arrangements are
being made for quite an extensive
service scheme and it is hoped that
this will add greatly to the popu
larity of the new company.
T. F. Walsh, president of the
Swinehart Tire company, and C. J.
Weber, Chicago branch manager, vis
ited Omaha the other day and Mr.
Walsh expressed himself as being
very enthusiastic over the Omaha
field, as well as the numerous fine
homes in the residence district.
R. A. Dee, Swinehart factory rep
resentative for this territory, will be
here during the automobile show
week and the plan is to line up a
goodly number of dealers during this
week.
Truck Delivers Milk When
Horse Power Is Too Slow
The case of the Beakes Dairy com
pany of New York well illustrates the
great advantages motor trucks have
brought to the milk trade, says an ar
ticle in a recent issue of the Power
Wagon.
This is one of the oldest concerns
handling milk, cream and their by
products in New York state. The
Beakes company found horse delivery
too slow and too expensive. The
horses got sick. They were made un
fit by the heat.
Milk must be handled quickly. Var
iable temperatures have to be reck
oned with. Time is valuable. Milk de
livery, above all things, must be de
pendable. ;'
In common with other dairymen,
the Beakes company found a big loss
due to horse delivery. So it changed
to motor trucks. The first machine
was put in service in April, 1915,' and
up to August, 1916, had traveled
24,300 miles, with practically no loss
of tirrfe.
This machine averages fifty miles a
day 365 days the year, transporting
fifteen forty-quart cans of milk, which
weigh 110 pounds each, or cases of
bottled milk which weigh fifty-five
pounds.
The hauls are short and include
many stops. Traffic is very heavy,
necessitating waits and delays and
frequent changing of gears. During
fifteen months of service the repair
bills were limited to grinding the
valves once. The original tires were
still in serviceable condition.
Use Starter Before You
Turn On Ignition Switch
How seldom one sees a private
owner start his engine with the switch
off, though the professional driver
very often adopts this procedure
when his motor is cold. The average
owner floods his carburator, or pulls
the choke switches on, and presses
the starter button ineffectually five
orix times. Then he opens the bon
nett, perhaps floods the carburetor
again, and at last gets an explosion.
It is obvious that the idea of flood
ing the carburetor is to obtain a tem
porary enriched mixture, but the
value of the flooding is lost if it be
done when the cylinders and induc
tion pipe are full of mixture, any pe
trol vapor left in this overnight hav
ing long since been evaporated. If,
the engine be turned over a few times
with the switch off, the air is ex
pelled, and a thin mixture of air and
petrol is inhaled in its place. Flood
ing them gives a temporarily rich
mixture in the cylinders and the en
gine will start at the first trial. Ches
ter S. Ricker, M. E., in American
Motorist.
I STORAGE 4
I BATTERY 1
lara
TRADE MAM iEfiUTULD
Are You Awake
to the advantage of
our battery service?
ru ngnt ngnts and
O snappy startingdepend
kept in good health.
Our job is to help you
keep your battery in
the best of condition.
NEBRASKA STORAGE
BATTERY CO.
2203 Farnam St., Omaha. Phon Doug. 5102.
We ore glad to test your battery at any time
THIS IS A FRANK
APOLOGY
That We Make Freely and that all Pneumatic Tire
Manufacturers Ought to Make
i
1ET us be perfectly frank with each
j other.
Because frankness begets under
standing and confidence.
And we want your confidence, Mr. Tire
User who has never used United States
Tires.
In the first place, you want a perfect tire:
a tin that will fiv you maximum reeiliency;
a tin that it a really effective, efficient antl
tkid: , tin that wilt tin you the towttt final cert
per milei
a tin that won't puncture.
That is your kind of tire the kind you
want.
lhat is also our kind of tire the kind
ere want.
But did you ever get allmark you, all
you wanted ?
Neither did we ever.
But with United States Tires we have
come nearer so near as almost to touch
the perfect point than in anything else
we have ever undertaken to do, or, we
believe, than any other tire maker has
succeeded in doing.
Now, listen!
No, this is not self -adulation.
It is a statement of fact which you, or
any other tire user, may easily verify.
If we are right, you will become a prompt
and steady user of United States Tires.
If we are wrong, we will lose not only
you, but many another who would be
bound to know if we had humbugged you.
We have no apology to offer as to the
resiliency of United States Tires.
On the contrary; and we take a great
deal of pride in the knowledge, beyond
even a dream of doubt, that we have that
quality par excellence.
Side-wall construction plus the right
material of rubber and fabric give us as
near the absolute of resiliency as air
under pressure will allow.
And note this! not only nearly per
fect resiliency, but in the side-walls a sta
bility of wear, a toughness almost beyond
belief, which make old bugbear Side-wall
Blowout a stranger to whom you won't
be likely to be introduced.
That Is the nub of the matter.
The tire that gives the lowest cost per
mile is your tire, Isn't it?
What Is the answer?
Everybody claims to have the lowest-cost-per-mile
tire.
But there can be only one such only
one peak to the pyramid.
What tire? and how to prove it?
You cannot try out all the claimants
nor any considerable number of them.
If you could get the judgments of any
considerable number of other experienced
tire users, that would help you decide.
You cannot get in touch with many of
them but you can with a few.
Ask them.
And then balance up their judgment
with this pointed and pre-eminent fact:
the proportion ot tale increases of
United State Tire for the last year are
far, far greater than the proportion of in
crease in the number of automobile dur
ing the tame time.
In other words, we got not only our
proportion of the Increase, but very
much more.
And motorists, as you know, continue
to buy one make of tire because why?
Because that one make of tire gives
mileage more mileage MOST mileage.
But we- promised a frank apology, and
thus far we have nothing to apologize for.
We have: '
thetinthatwillgtveyou maximum reeiliency t
the tin that it a really effective, efficient anti
tkid; the tin that will give you the hweet Una! cost
per milt; but
we have not a tire that won't puncture.
nor hat anyone elte.
Anti-skid effective, efficient to the
' n-th power!
No one not even our most clalmful
contemporary would have the "face" to
deny the obvious particularly to you.
Study the treads of our four antl-sklds,
the 'Nobby', the 'Chain', the 'Rojal
Cord, the 'Ueo'.
Each is so obviously the master of its
field that, upon examination and com
parison, you cannot but instantly grasp
the fact the big fact of its undisputed
supremacy In tiredom.
Mileage more for every mile of your
ttra Investment than ever before!
That is the apology.
that even the largest rubber com
pany in the world has not yet accom
plished the apparently impossible;
although we have demonstrated that
we are nearer' that place than any one
else in tiredom.
A puncture Is really the hand of fate.
If any tire of rubber and fabric and air
runs over the business end of a nail, or a
bit of glass, or a knife-blade, it is well,
it Is tire assassination from ambush, not
a test of a tire.
But there are degrees of puncturablllty.
And, while we apologize that ours are
not puncture-proof, we do assert that
United States Tires will resist the punc
ture bandit of the road so much more
effectively than any other tire, that we
and you may, too, look upon the possi
bility as remoter than the South Pole.
After all, the thing that makes or un
makes tires is wear toear WEAR;
The tire that wears longest gives
most mileage gives most satisfaction!
Because United State Tire will git
you that longest wear, that mott mileage,
that maximum resiliency, that effective,
efficient antl-tkld service, plus the great
est existence in puncture, we attert the
supremacy of
NOBBY'
1
1
'CrfAIN' 'ROYAL CORD' USCO' 'PLALV, i -1 ilksleSIl
Mm J 4 TIRE FOR EVERY SEED OF PRICE AND USE WW
' United StatesTlteCcmpany. '
111 ' . . fl