THE OMAHA SUNDAY BEE: FEBRUARY 25. 1917.
APPERSOH MOVES I
iKTO NEW PLANT
Additional Buildings Increase
Floor Space to One Million i
Square Feet.
Pride of Mitchell Line
HIGH GEADE EQUIPMENT
lu 1893 Klmer Appcrson, a young
mechanical genius of Kokonio, Iud.,
constructed a successful American
gasoline automobile ill a little ma
chine shop in Kokomo.
Upon that site there stands today a
group of buildings known as J'lant
No. I of Appcrson Brothers' Auto
mobile company. In another part of
the citv -there is a bicKer group of
buildings known as Plant No. 2, and
into which the Apperson company has
just moved. The new plant became
necessary because of the growth of
the business.
The early history of the labors of
two brothers, Klmer and Edgar
Appcrson. in building automobiles,
forms a large part of the history of
the automobile industry as a whole,
fat it was at time of the first automo
bile racfe. held in America, held under
auspices of the Chicago Times-Herald
in 1895, in which an Apperson car
competed, that the Times-Herald
awarded to the Apperson brothers a
cash prize for having designed and
built the best balanced gasoline motor
for use as a power plant in "horseless
vehicles.
That' little Apperson engine was
largely responsible for the birth of
the greatest industry of modern times,
and it was the first double opposed
gasoline motor produced in the world.
The Apperson Brothers' Automobile
company was formed in 1903, with the
extremely modest capital of $M,000.
Million Square Feet.
This year the Apperson company
output reaches the substantial total
of 4,500 high grade cars. With the
addition of the new buildings the
total acreage of the Aooerson plant
has increased until the working space
now aggregates over 1,000,000 square
feet. In speaking the other day of
the building of the new plant to take
care of the rapidly increasing demand
for Apperson cars, Elmer Apperson,
president and general manager of the
.Apperson company, said:
"The decision to build a new plant
was no suddenly determined move.
; The program of expansion, of which
I it was a part, was only decided upon
! after mature deliberation. 1 At you
; know, Apperson cart from the time
our company was first incorporated
tip to five or six rears ago always sold
I for $5,000 lor more. ' We built them
I only for the more exclusive trade in
' the larger cities! Ours was a busi
i ness similar to that of many Euro
i pean manufacturers we manufae
I tared custom built automobiles. It
' was the aim of my brother, Edgar, '
! and I, from the start to put on the
market nothing but the very highest
; grade car. .
"Later on in our manufacturing life,
i when the improved machinery and the
: change in conditions as they affected
I the material market made quantity
' manufacturing possible, we decided to
increase our output, but still remain
, true to our manufacturing ideal, viz,,
! that nothing but the best in workman
ship and materials should enter into
Apperson cars. Very soon this policy
taxed the capacity of our plant, which
has grown to cover all of the aviil-
Latest Maxwell Design
Stream-Lined Davis Model
ik ""'" '""'
able ground in its vicinity, so we de
cided upon plans for a new and larger j
group of buildings, to be laid out
ideally, based on the experience we
have gained in our twenty-odd years
of manufacturing. Something had to
be done to meet the increasing de
mand. So the new factory was pro
jected and also the policy of keeping
strictly to the manufacture of but two
chassis was adopted.
"Concentration upon these two
models was necessary to enable an
increased production. It is the only
feasible plan for quantity production,
of course. For the last year we have
been spending practically all of our
time in working upon the two models
comprising our line the light, eight
and the light six.
"We have had our fingers on the
pulse of the automobile market and
our expectations have been fulfilled in
every respect. The fact that during
the last year we have done more busi
ness than in any previous year in our
twenty-four years' experience is proof
of that fact. The business in the
month of September this year exceed
ed even our biggest previous spring
month.
"in view of all these facta the plans
for our new factory, giving us sn ad
ditional floor space of nearly 500,000
square feet, were not at all unusual.
The new plant practically doubles the
acreage of our buildings ss the new
group extend over about twice as
many acres as the old."
"Show Me" Policy ,
; Protects Cole Co.
From All Hazard
"No one thing has contributed more
to the success of the Cole Motor Car
company's attainment of a 5,000-car
production during the year just
passed," says Lou J. Traynor, local
distributor, than the ability ot A. r,
Knobloch and his production- organi
ration in obtaining an ample supply
of parts with which to produce the
large quantity ot cars.
: "Eight months ago the Cole com
pany contracted for all the motors it
would nerd to build 10,000 Cole
Eights in 1917. Since then not a mo
ment has been lost or an opportunity
sacrificed to secure all-of the other
parts necessary.
"Likewise, the Cole company has
made it a point to contract for parts
only with companies which at the time
the contracts were signed had more
than enough material on hand to build
all and more than the Cole and all
other companies dependent on them
would require this year."
- , New Golt Sanation.
New England folf enthualaate believe that
-.frnd Wright. lh Junior Maaaachusetta
champion, la llKaly to prove aa big a aenaa
Hon on the llnka aa did Francla Oulmet a
few yeara ago.
Power Comfort Economy
And "Sturdy as the Oak"
Oakland Power, provides the needed reserve
for hardest going. The steady pull that takes
you thru deep sand or mud and up hills with
out laboring or strain.
Oakland Comfort is assured by wide seats,',
ample leg room, generous upholstery, over-
size tires, long supple springs. .
Oakland Economy is the natural result of
light weight combined with strength, efficient
motor performance, and durability. Gasoline
consumption is low, tire wear is light, and the
cost of upkeep is moderate.
daklandSix $875 weighsbut2150pounds,
yet is a big, powerful, easy riding car strongly
built for hardest service. The valve-in-head
motor delivers full 41 h.p. at 2500 r.p.m.
V , -,"
OaklandEight $1585 h& seats for seven room
for more. It's big, luxurious car of maximum pull
and speed, combines bigness and beauty with low
operating, cost.
Oakland Sums
Touring Car and Roadster . , , . $ 875
Coup Roadster . . . .' ... 995 -' 1
' Coavartibla Sedan ... ... 1020 t -
. Ookloni Exhibit, Main Floor
SPACE NO 7 OMAHA AUTO SHOW
,m , Oakland Motor Company, Pontiac, Mich. .
Lininger Implement Co. J
DISTRIBUTORS
Omaha, Neb. Sioux City, la.
Here's One Ray of
Hope for Motorists
Who Buy Gasoline
Besides the notable increase of the
production of crude oil that has been
shown in the different fields nf the
gulf coast region of Texas during .the
last few works, another feature of the
industry which may have an import
ant bearing on the gasoline trade of
the country is the extensive prepara
tions that are being made for enlarg
ing the refilling facilities in this state.
N'o less than six rrtineries ranging in
capacity from 10,000 barrels to 60.000
barrels of oil arc now either in process
of construction or are being planned
for the near future. The refinery
which the Galena Oil company is
building near Houston, it is said, will
be one of the largest in the United
States. Authoritative announcement
has also just been made that the Crys
tal Oil company, which is closely affiliated-
financially with the. Sinclair Oil
and Refining corporation of Okla
homa, has purchased a site on the
ship channel near Houston where it
will build a refinery and export ter
minals. This proposed plant will cost
approximately $2,500,000 and will have
a daily capacity of 60.000 barrels of
oil. It will be connected with the
Mid-Continent oil fields by means of
an eight-inch pipe line, which will be
laid at a cost of about $5,000,000.
Briscoe Travels Over
Frozen Lake in California
I.os Angeles, Cal.: Tt may seem un
usual to people living in sections of
the country where winter weather is
the order of the day during the
months of December, January and
February to learn 'that a motor car
was recently driven over an ice-covered
lake in the state of California.
The car was a Briscoe 1917 model and
has been christened because of its
black and white striped body finish,
by the coast distributors of the car,
"The Briscoe Zebra."
The Briscoe is the first car in 1917
Cole Toursedan
Speedy Peerless Sport Roadster
to work its way into what is known
as "The Bear Valley" region. The
feat was accomplished on January 13
by the car and a crew of four men.
Leaving San Bernardino at about 1 :40
Saturday morning, the Briscoe started
up the Johnson grade at about 8
o'clock. The road on the north side
of Baldwin lake was abandoned after
about thirty minutes of snow bucking
and the car was taken on the frozen
surface of the lake.
Glide Will Have New
Model at Omaha Show
The new Glide "six" four-passenger
roadster which will be exhibited for
the first time by the Nebraska Wide
Auto company at the Omaha Auto
mobile show is not only smart in de
sign and flexible in operation, but con
venient and comfortable.
The divided front seats and roomy
rear seat will accommodate four large
persons comfortably without cramp
ing or crowding. There is ample foot
room in the tonneau and a convenient
compartment for luggage back of the
adjustable rear seat.
The Glide six roadster combines
the smartness and economy of the
roadster with the greater capacity of
the touring car without sacrificing
comfort. Its light weight gives low
cost of operation, increased mileage,
economy of fuel and greater tire
mileage.
Radiator Fan is
Itt-portant Part
In Motor Cooling
Fresh air plays a part in reducing
the high temperatures of hydro-carbon
combustion that there is a com
mon temptation to underestimate. In
truth it is a factor of nearly equal
importance to water in keeping the
thermal condition of the motor at the
point of greatest efficiency, says the
latest technical bulletin issued by the
Haynes Automobile company.
The temperature oi an automobile
cylinder at the time of explosion is
approximately 3,000 degrees, and the
heat of the external metal coverings
of the water manifold is sometimes
well toward the boiling point. A
stoppage of air cooling, particularly
in traveling through desert regionp,
where the atmospheric temperature is
noticeably high, means immediate ex
pansion oi the metallic parts to the
extent of stuck pistons or scored cy
linders. The hood of practically every mo
tor car is marked by a row of louvres,
or slits, cut along the lower edge of
the bonnet: in the Haynes' "light
six" and "light twelve" the number
is seventeen. The presence of these
air passages eliminates the back pres
sure of warmed air on the fan and
guarantees a stream of cool air over
the heated water manifolds.
Contrary to the idea many motor
ists have, the radiator fan does not
drive air through the meshes of the
radiator. Instead the fresh air that
has already penetrated the interstices
of the radiator core is, impelled bark
over the heated manifolds of the
motor.
Over Two Hundred Motor
Cars in the Canal Zone
Motor cars licensed for operation
by private owners in the canal lone
at the end of 1916 reached 223. In
addition, 106 residents of Panama and
Colon have reciprocal licenses, which
allow them to drive in the canal zone.
gr TheVoice of Authority rgi
What better guide can a motor car buyer find than the choice
of the engineers and officials of the motor car industry? These
men know materials and construction. Their voice is the voice
of authority. And last year no car of the leading class was
bought by so many of these men as the Marmon 34.
You will be interested to know why they
(elected the Marmon. x
When this car made its first appearance at
the New York Automobile Show a year
ago, it introduced a new school of motor
car construction.
Through the application of scientific prin
ciples it gave the world a high-powered,
long wheelbase car a half-ton lighter than
the customary type, yet easier riding and
more roadable.
Aluminum was used extensively. Not
only did it serve to lighten the car, but it
added very much to its efficiency.
The automatic system of chassis lubrication
and oilless bearings reduce the number of
oil cups on the entire car to four.
This simplicity and convenience 3s a far
cry from the customary practice of having
from forty to sixty grease cups calling for
your frequent attention.
The two biggest items in automobile ex
pense are fuel and tires, and the extent to
which the Marmon 34 has cut these costs
has been one of the big surprises of the year.
With a wheelbase of 136 inches and 74
brake test horsepower, the Marmon 34
has averaged from 50 to 7$ per cent more
miles per gallon of gasoline than any car
of this class before it
By the same token this ear is sparing on
tires. ' Talk with Marmon owners, gee the
results of their metered tests.
The interest that centered around the
Marmon exhibit at twenty-two motor
shows last year has started out this season
unabated. '
This is gratifying not only to us, but en
couraging to all motor car makers, because
it signifies that the public b quick to recog
nize and reward any worthy achievement.
The voice of authority among Omahans
who have selected Marmon 34's since
January 1st, 1917:
PAUL GALLAGHER, Pax ton Gall;her Co.
H. H. FISH, Woatarn Newspaper Union.
E. L. PHIPPS, Supt. Swift A Co.
The above owners of Marmon 34's each
were asked why he had selected the Mar
mon and each invariably answered "on
account of its LIGHT WEIGHT and
PERFORMANCE."
6 Six