2 N
THE OMAHA SUNDAY BEE: FEBRUARY 25, 1917.
NEW PAIGE MODELS
REYEALJEW IDEAS
Introduced at Omaha Auto
Show ai "Most Beautiful
' ' Car in America."
Nobby Saxon Touring Car
MUCH EXPECTED OF DRIVE
A new mechanical principle that
bears heavily on both comfort and
economy, numerous refinements and
impressive beauty of design, are the
outstanding features of the new Paige
models which wilt be shown for the
trst time at the Automobile show.
The Paige is now in its seventh year
j and its comparatively short history
has been remarkable for a very rapid
advance which has placed this com
pany among the leading producers of
six-cylinder cars. This advance in
popularity and production has been
due primarily, Paige executives de
clare, to a full measure of value. Aside
from mechanical excellence, they have
aimed also at originality, distinction
and beauty of line and tliev have had
the satisfaction of observing their
ideas in this direction impress them
selves on the industry.
Beauty has been such a marker!
characteristic of the Paige that en
thusiastic owners have declared it to
be "The Most Beautiful Car in Amer
ica." This year, with the new models
handsomer than anything the Paige
factory has hitherto turned out,' the
Paige executives have been encour
aged to adopt as their slogan the
phrase suggested by the owners them
selves and consequently the new Paige
model is introduced to the public a
"The Most Hcamiful Car in America."
Split Chassis.
Included in tire show exhibit of llic
new Paige line is a split chassis 6r a
chassis that has been cut through the
center, so to speak. This method of
revealing the inner workings of a car
gives an exceptionally graphic1 idea of
the motor, transmission case, rear
axle, etc., and shows the design, con
struction and operation of the vitals of
the car more effectively than could be
accomplished in any other way. Ex
perienced men are always at hand to
explain the chassis and the result is a
liberal education in motor car mechan
ics for any one willing to give this fea
ure of the exhibit a little time.
The exhibit also includes the new
seven-passenger standard touring car,
the btratford "Six-51;" the "Six-39," a
live-passenger car known as the Liu
wood, finished in gray with wire
wheels, but otherwise standard, and
the Brooklands, a handsome and very
distinctive car which is a new tvnc of
convertible roadster. The Brooklands
can be instantly converted from a
roadster to a touring car seating four
and when used as a roadster the baby
tonneau js concealed in a sloping
turtle back. Of the various Paige en
closed models the sedan is shown, a
beautiful and luxurious tar built on
the "51" chassis. Other new Paige
models, both enclosed and open, are
on exhibition at the salesroom, where
(pecial preparations have been made
to receive visitors during show week.
As bents a car presented to the pub
lic as "The Most Beautiful Car in
America," beauty ol line, design, fin
- ish and furnishings first compel the
attention.' The stream line, developed
nd refined, is enhanced in its aes
thetic effect by the adoption of a dou
ble cowl, which means that the cowl
ver the control board is repeated
Regal Touring Car Model
Latest Allen Pleasure Car
I
over the back of the front seat and
facing the occupants of the tonneau.
A finishing touch of distinction in gen
eral effect is found in the sloping di
vided windshield.
Light Cars Specialty
Of the Franklin Company
Last year, at the meeting of the So
ciety of Automobile Engineers of De
troit, directly following the two na
tional automobile shows, two promi
nent authorities read papers outlining
their observations on the trend of
motor car design for 1916.
One of the points brought out was
this: "The greatest point in which
the present-day automobile fails in its
purpose is that of maintenance cost. It
is cheap cnoughato bnv, but it is woe
fully costly to maintain.
"In reducing maintenance cost,
there arc two chief things for which
to work; one, the reduction of weight;
and the other, the reduction of friction
loss in transmission."
This question of weight.' reduction
is not altogether new to the motor
car industry, as tome of the most sue
cessful makes have been avowedly
lightweight cars. The Franklin com
pany might be said to be a pioneer in
this itype of construction, for, as far
1916 Banner Year
;1 Of Auto Industry
The automobile industry enjoyed
its banner year in 1916, when 1,617,
70S can were produced. Official
production figures for the last
twelve years, furnished by the Na
tional Automobile Chamber .of
Commerce, follow:
Yr, I'aaaenger Cm Only.
IIMIS Rg.S.Ra 1910
l
mm.,
I BOS. ,
lira
S2.4M
(MM
s.ssa
, 1!.1S
ISH
mi .
itil..
17M08
SmMT
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.W,U00
Veer, raseenger Car. and Trnrks.
isu ..Mn.nooi it is i.sn.ios
wit msjhj ,
back as 1902 when its first model was
marketed, the principle of light weight
was as evident as it is today. Last
year the production of a Franklin car
weighing i,6HU pounds was regarded
with a great deal of interest, but this
year even further advances have been
made in bringing the weight of its
tourjng model to 2,280 pounds. Every
one ot the tranklm enclosed cars
weighs under 2,650 pounds.
i . Chaae 1, Signed.
The Cincinnati neda hv Hut Chile's
signature to a two-year contract covering
me eeaeona or 1117-11.
A conviction that is
a challenge to you
1917 GRANT SIX $875
IT IS our sincere conviction that the Grant Six leads
in Quality, Size and Power for its price. We believe it
is the best thing on wheels for under a thousand dollars,
- This car has marvelous flexibility. It throttles down
to one and one-half miles an hour on high gear, it
speeds up to fifty. It has power to spare. Moreover, it
is economical owners average twenty miles to the
, gallon of gasoline (some Bay twenty-eight miles) and
k 900 miles to the gallon of oil.. Of course, it is easy on
tiresN because in spite of its generous size, its roomy
body, its extra strength, it is light in weight.
. And its true cantilever spring suspension makes it re
. markablyeasyridingonanyroad. We emphasize this
feature of the Grant Six because it deserves emphasis.
Taking all these facts into consideration, it is our con
. i viction that the Grant Six' offers you more for the
money than any car sold for less than a thousand dollars.
v Thi i a challenge la you to come and see th '
Grant Six at Booth 3 Main Floor
Fiva-Paseaafar Tawing Caa, SS25 TkrM-PuwfW Rodatar, SS2S
TkreWaaavnf er Cabriolet, $1050 f. . b. Factory
Apperson Motor Co.
2060-62 Ftvraam St.
Omaha.
Phone Doug. 3811.
GRANT MOTOR CAR CORPORATION. CLEVELAND, OHIO.
COLE TO CONFINE
LINE JFEIGHTS"
Indianapolis Factory Will Build !
Eight-Cylinder Cars ,Exclu- !
sively, With One Chassis.
IS A BOON TO DEALERS
The announcement o( a definite j
production policy on the part of an
automobile company means mure to
the dealer handling that company's
product than anything else, in the
opinion of C K Henderson, general
sales manager vi the Lole Motor Car
company ot Indianapolis. Since the
recent tormai announcement that the
Cole organization will manufacture
Cole Sights exclusively, scores of
Cole dealers have wired in to the fac
tory approving the idea andpredtet
iug the In?',! year in the history of ihe
concern, he says.
"With a fixed production policy,
such as the Coles," said Mr. Hender
son, "our dealers know just what ihev
have In expect. They have no fear
that we v.ill suddenly change our
models and leave them in the lurch
with a lot of cars the production of
which has l-cen slopped.
"The Cole company's decision to
concentrate all oi its efforts on eizln-
cylinder cars was due to the fact that I
the eight-cylinder automobile which
we are now building has proved it
self to be the best possible buy for
the money.' Furthermore. A. )'.
Knobloch, our general manager,, is
a tirm believer in the theory of one
standard chassis to a factory. If
two chassis are turned, out by one
factory, the attention of' that insiijti.
lion must be divided between the two.
By building bui one type ol oiasais
the whole attention of the institution
is concentrated on that one nroduct
and the results are, therefore, wice
as satisfalcory as they would be un
der other circumstances.
'Three years of consistent and stu
dious production has revealed to us
tlirotigh the dealers what we con-
stfler a car that adapts itself to the
needs of the general public belter
than any other car."
Pathfinder's New Fold-In Top
2
,T.
Oakland Touring Model
King Eight With a Load
m : Ill IMIIIMW MllfSMHI 'IW. -masiWmeiliiilk ffi
W ,
Lee Huff the Original
Showman; Sees 'Em All
i If you want to know anything about
ally auto show, just see Lee Huff,
manager of the Nebraska Buick Auto
company. He aeems to have a mania
for auto shows this season, having
attended the- following since the first
of the year: New York, Chicago,
Sioux City, Kansas City and JJcs
Moines. He is still strong for the
Omaha show, however, and says that
outside of Chicago and New York
the real show will be at Uniaha.
Reo Engineer Expatiates
On Carburetor Vaporings
"This is the time of year when carburetor-
vaporings fill the air," says
Horace T. Thomas, chief engineer of
the Keo Motor Car company.
"This is th time when prosperity
reaches its peak in the carburetor
business because conditions are such
at this season that every motorist
finds something to be desired in the
workings of his 'mixing valve.'
"Few there be who will not fall for
a new carburetor when on a cold
morning the motor refuses to mote
and the starter fails to make it com
mence. "Y'et most carburetors are good
carburetors. It's surprising how little
real difference one finds among them
when actually tested under all con
ditions. .
"Some day I'm going to finance a
big company and a bigger advertising
campaign, to sell a 'Faith Cure Carburetor."
Fees Train te Catch Hp. :'
Whan tblrtr-algbt Saxona raced from
New Torlc to 'Frisco in atx daya and eighteen
houra. It took one of the obaervera from
North Platte, Neb., to Salt Lake City. Utah,
to ratch up with the race. Ho traveled on a
test train, but the Saxon with four hourl
start got In only forty minutes behind him.
Run Onto Flat Can.:
Purina the freight car shortage of this
yrar they have been loading Saxons on the
Art cere by driving them up an incline un
d' r thetr own power- and running- them
along a string of cars to the front end. By
this method seventeen flat cars were loaded
In sn hour and forty-five minutes, where It
ured to take a day.
King Adds a Four
Passenger Model
To Its Long List
In addition to changing the body
lilies of the seven-passenger touring
car. adding many conveniences, the
King .Motor Car' company of Detroit
adds a four-pasvenger model to in
j product and places the list price on
' these three models at $1.5S5. an in
j crease of $185 over -the S' 400 price
j which has prevailed since November
; 15. The seven passenger King Sedan
j "MvriiiKiit'ld type i will sell for S.'.'Mi.
The chassis, with an eight-cylinder
motor. continues hc sac r; T
the last year with the single cx-ep-tion
that the Stewart vacuum gasoline
system is used.
The chassis, which 'as 'i'1 1
by gruelling stock car iifrial tests
under the direction of the American
Automobile association, and in the
bauds of King dealers or under the
ruidance of King owners, remains in
tact. I I'e new Ivmi"- to,i''-"ns"if,"orc"
modal, designated as the King Foir-
-O'lie. lias l,r,or. In.v. -a' ,-,ii -,. ,
poriy type. The windshield is tilted
iind while wire wheels will probably
predominate on this type they can -I
i nly he secured at extra cost. In the
j driver's compartment are two coni-
lorianie individual bucket seats nine
teen inches wide and nineteen inches
';ng. The tonneau seat is fortv-two
i iches wide and nineteen inches long
and is built strictly lor two pas
sengers. The lines on the seven-passenger
touring car are changed, giving the
c ir a more rakish appearance than the
predecessors of this type. The Spring
f eld tyjie Sedan model accommodates
s"ven passengers instead of five as in
InSt year's model.
flegal at the New York Show
Attracts Much Comment
The exhibit of the Regal Motor
Car company, consisting of one regu
lar stock car, one stocky car painted
leather-brown and trimnjed with pur
ple, and one white enamel chassis
with cut-out parts illuminated by
flashing lights, attracted much favor
able comment from both retail buy
ers and dealers at the New York
show.
The special chassis in particular
caught the fancy of retail buyers.
Lights and mirrors were arranged to
show the mechanism of the motor
from above and beneath, the Bendix '
starter drive, the clutch and the differ
ential. A great deal of retail business
was signed directly as a result of
this novel feature, and the Regal 4-thirty-two
was generally conceded to
be One of the most attractive light
cars exhibited.
We Have Been TellingYou Facts About the
Franklin Car Now Let Us Prove 'Them
WE ARE in dose contact with public
opinion regarding motor cars and
know that seasoned judtment will influence
many motorists this year in the selection
of their next fine car.
If you are a motorist yourself, you will
know the reason for this discrimination.
Yon know that the man who discards a
heavy car is looking for the light-weight car
because he is tired of enormous gasoline
and tire bills. You know he is looking for
a comfortable car to drive and ride in be
cause he is tired of constant exertion in con
trolling a car; tired of suffering the jolts that
a heavy car gets over rough roads. You
know he is looking for a safe corone that
holds the road and stops and starts easily.
He b looking for that which the .ex
perienced motorist is finding the Frank
lin scientific-light-weight car.
We invite you to visit our booth at, the
Automobile Show and inspect the Frank
lin Car. We win not only repeat the facts
we have been telling the motor public about
the Franklin Car but we will prove them
Personalis to you.
We will prove to you that the scientific-light-weight
construction of the Franklin
gives you the greatest economy ever re
corded by any fine car. -
We will prove to you beyond the shadow
of a doubt the safety and reliability of the
Franklin whether you, your wife or your,
young daughter is at the wheel.
We will arrange a Franklin trip for you
and your family, to prove comfort. We
want you to drive the car yourself.
What you find fur may mean your get
ting the Franklin a year or so sooner.
Franklin Motor Car Co.
2205 Farnam Street - ' ' Phone Douglas 1712
R-U.2-B-l.of ,60
Franklin Exhibit on Stag Auditorium Aato Show
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