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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 25, 1917)
2 N THE OMAHA SUNDAY BEE: FEBRUARY 25, 1917. NEW PAIGE MODELS REYEALJEW IDEAS Introduced at Omaha Auto Show ai "Most Beautiful ' ' Car in America." Nobby Saxon Touring Car MUCH EXPECTED OF DRIVE A new mechanical principle that bears heavily on both comfort and economy, numerous refinements and impressive beauty of design, are the outstanding features of the new Paige models which wilt be shown for the trst time at the Automobile show. The Paige is now in its seventh year j and its comparatively short history has been remarkable for a very rapid advance which has placed this com pany among the leading producers of six-cylinder cars. This advance in popularity and production has been due primarily, Paige executives de clare, to a full measure of value. Aside from mechanical excellence, they have aimed also at originality, distinction and beauty of line and tliev have had the satisfaction of observing their ideas in this direction impress them selves on the industry. Beauty has been such a marker! characteristic of the Paige that en thusiastic owners have declared it to be "The Most Beautiful Car in Amer ica." This year, with the new models handsomer than anything the Paige factory has hitherto turned out,' the Paige executives have been encour aged to adopt as their slogan the phrase suggested by the owners them selves and consequently the new Paige model is introduced to the public a "The Most Hcamiful Car in America." Split Chassis. Included in tire show exhibit of llic new Paige line is a split chassis 6r a chassis that has been cut through the center, so to speak. This method of revealing the inner workings of a car gives an exceptionally graphic1 idea of the motor, transmission case, rear axle, etc., and shows the design, con struction and operation of the vitals of the car more effectively than could be accomplished in any other way. Ex perienced men are always at hand to explain the chassis and the result is a liberal education in motor car mechan ics for any one willing to give this fea ure of the exhibit a little time. The exhibit also includes the new seven-passenger standard touring car, the btratford "Six-51;" the "Six-39," a live-passenger car known as the Liu wood, finished in gray with wire wheels, but otherwise standard, and the Brooklands, a handsome and very distinctive car which is a new tvnc of convertible roadster. The Brooklands can be instantly converted from a roadster to a touring car seating four and when used as a roadster the baby tonneau js concealed in a sloping turtle back. Of the various Paige en closed models the sedan is shown, a beautiful and luxurious tar built on the "51" chassis. Other new Paige models, both enclosed and open, are on exhibition at the salesroom, where (pecial preparations have been made to receive visitors during show week. As bents a car presented to the pub lic as "The Most Beautiful Car in America," beauty ol line, design, fin - ish and furnishings first compel the attention.' The stream line, developed nd refined, is enhanced in its aes thetic effect by the adoption of a dou ble cowl, which means that the cowl ver the control board is repeated Regal Touring Car Model Latest Allen Pleasure Car I over the back of the front seat and facing the occupants of the tonneau. A finishing touch of distinction in gen eral effect is found in the sloping di vided windshield. Light Cars Specialty Of the Franklin Company Last year, at the meeting of the So ciety of Automobile Engineers of De troit, directly following the two na tional automobile shows, two promi nent authorities read papers outlining their observations on the trend of motor car design for 1916. One of the points brought out was this: "The greatest point in which the present-day automobile fails in its purpose is that of maintenance cost. It is cheap cnoughato bnv, but it is woe fully costly to maintain. "In reducing maintenance cost, there arc two chief things for which to work; one, the reduction of weight; and the other, the reduction of friction loss in transmission." This question of weight.' reduction is not altogether new to the motor car industry, as tome of the most sue cessful makes have been avowedly lightweight cars. The Franklin com pany might be said to be a pioneer in this itype of construction, for, as far 1916 Banner Year ;1 Of Auto Industry The automobile industry enjoyed its banner year in 1916, when 1,617, 70S can were produced. Official production figures for the last twelve years, furnished by the Na tional Automobile Chamber .of Commerce, follow: Yr, I'aaaenger Cm Only. IIMIS Rg.S.Ra 1910 l mm., I BOS. , lira S2.4M (MM s.ssa , 1!.1S ISH mi . itil.. 17M08 SmMT .SIMM .W,U00 Veer, raseenger Car. and Trnrks. isu ..Mn.nooi it is i.sn.ios wit msjhj , back as 1902 when its first model was marketed, the principle of light weight was as evident as it is today. Last year the production of a Franklin car weighing i,6HU pounds was regarded with a great deal of interest, but this year even further advances have been made in bringing the weight of its tourjng model to 2,280 pounds. Every one ot the tranklm enclosed cars weighs under 2,650 pounds. i . Chaae 1, Signed. The Cincinnati neda hv Hut Chile's signature to a two-year contract covering me eeaeona or 1117-11. A conviction that is a challenge to you 1917 GRANT SIX $875 IT IS our sincere conviction that the Grant Six leads in Quality, Size and Power for its price. We believe it is the best thing on wheels for under a thousand dollars, - This car has marvelous flexibility. It throttles down to one and one-half miles an hour on high gear, it speeds up to fifty. It has power to spare. Moreover, it is economical owners average twenty miles to the , gallon of gasoline (some Bay twenty-eight miles) and k 900 miles to the gallon of oil.. Of course, it is easy on tiresN because in spite of its generous size, its roomy body, its extra strength, it is light in weight. . And its true cantilever spring suspension makes it re . markablyeasyridingonanyroad. We emphasize this feature of the Grant Six because it deserves emphasis. Taking all these facts into consideration, it is our con . i viction that the Grant Six' offers you more for the money than any car sold for less than a thousand dollars. v Thi i a challenge la you to come and see th ' Grant Six at Booth 3 Main Floor Fiva-Paseaafar Tawing Caa, SS25 TkrM-PuwfW Rodatar, SS2S TkreWaaavnf er Cabriolet, $1050 f. . b. Factory Apperson Motor Co. 2060-62 Ftvraam St. Omaha. Phone Doug. 3811. GRANT MOTOR CAR CORPORATION. CLEVELAND, OHIO. COLE TO CONFINE LINE JFEIGHTS" Indianapolis Factory Will Build ! Eight-Cylinder Cars ,Exclu- ! sively, With One Chassis. IS A BOON TO DEALERS The announcement o( a definite j production policy on the part of an automobile company means mure to the dealer handling that company's product than anything else, in the opinion of C K Henderson, general sales manager vi the Lole Motor Car company ot Indianapolis. Since the recent tormai announcement that the Cole organization will manufacture Cole Sights exclusively, scores of Cole dealers have wired in to the fac tory approving the idea andpredtet iug the In?',! year in the history of ihe concern, he says. "With a fixed production policy, such as the Coles," said Mr. Hender son, "our dealers know just what ihev have In expect. They have no fear that we v.ill suddenly change our models and leave them in the lurch with a lot of cars the production of which has l-cen slopped. "The Cole company's decision to concentrate all oi its efforts on eizln- cylinder cars was due to the fact that I the eight-cylinder automobile which we are now building has proved it self to be the best possible buy for the money.' Furthermore. A. )'. Knobloch, our general manager,, is a tirm believer in the theory of one standard chassis to a factory. If two chassis are turned, out by one factory, the attention of' that insiijti. lion must be divided between the two. By building bui one type ol oiasais the whole attention of the institution is concentrated on that one nroduct and the results are, therefore, wice as satisfalcory as they would be un der other circumstances. 'Three years of consistent and stu dious production has revealed to us tlirotigh the dealers what we con- stfler a car that adapts itself to the needs of the general public belter than any other car." Pathfinder's New Fold-In Top 2 ,T. Oakland Touring Model King Eight With a Load m : Ill IMIIIMW MllfSMHI 'IW. -masiWmeiliiilk ffi W , Lee Huff the Original Showman; Sees 'Em All i If you want to know anything about ally auto show, just see Lee Huff, manager of the Nebraska Buick Auto company. He aeems to have a mania for auto shows this season, having attended the- following since the first of the year: New York, Chicago, Sioux City, Kansas City and JJcs Moines. He is still strong for the Omaha show, however, and says that outside of Chicago and New York the real show will be at Uniaha. Reo Engineer Expatiates On Carburetor Vaporings "This is the time of year when carburetor- vaporings fill the air," says Horace T. Thomas, chief engineer of the Keo Motor Car company. "This is th time when prosperity reaches its peak in the carburetor business because conditions are such at this season that every motorist finds something to be desired in the workings of his 'mixing valve.' "Few there be who will not fall for a new carburetor when on a cold morning the motor refuses to mote and the starter fails to make it com mence. "Y'et most carburetors are good carburetors. It's surprising how little real difference one finds among them when actually tested under all con ditions. . "Some day I'm going to finance a big company and a bigger advertising campaign, to sell a 'Faith Cure Carburetor." Fees Train te Catch Hp. :' Whan tblrtr-algbt Saxona raced from New Torlc to 'Frisco in atx daya and eighteen houra. It took one of the obaervera from North Platte, Neb., to Salt Lake City. Utah, to ratch up with the race. Ho traveled on a test train, but the Saxon with four hourl start got In only forty minutes behind him. Run Onto Flat Can.: Purina the freight car shortage of this yrar they have been loading Saxons on the Art cere by driving them up an incline un d' r thetr own power- and running- them along a string of cars to the front end. By this method seventeen flat cars were loaded In sn hour and forty-five minutes, where It ured to take a day. King Adds a Four Passenger Model To Its Long List In addition to changing the body lilies of the seven-passenger touring car. adding many conveniences, the King .Motor Car' company of Detroit adds a four-pasvenger model to in j product and places the list price on ' these three models at $1.5S5. an in j crease of $185 over -the S' 400 price j which has prevailed since November ; 15. The seven passenger King Sedan j "MvriiiKiit'ld type i will sell for S.'.'Mi. The chassis, with an eight-cylinder motor. continues hc sac r; T the last year with the single cx-ep-tion that the Stewart vacuum gasoline system is used. The chassis, which 'as 'i'1 1 by gruelling stock car iifrial tests under the direction of the American Automobile association, and in the bauds of King dealers or under the ruidance of King owners, remains in tact. I I'e new Ivmi"- to,i''-"ns"if,"orc" modal, designated as the King Foir- -O'lie. lias l,r,or. In.v. -a' ,-,ii -,. , poriy type. The windshield is tilted iind while wire wheels will probably predominate on this type they can -I i nly he secured at extra cost. In the j driver's compartment are two coni- lorianie individual bucket seats nine teen inches wide and nineteen inches ';ng. The tonneau seat is fortv-two i iches wide and nineteen inches long and is built strictly lor two pas sengers. The lines on the seven-passenger touring car are changed, giving the c ir a more rakish appearance than the predecessors of this type. The Spring f eld tyjie Sedan model accommodates s"ven passengers instead of five as in InSt year's model. flegal at the New York Show Attracts Much Comment The exhibit of the Regal Motor Car company, consisting of one regu lar stock car, one stocky car painted leather-brown and trimnjed with pur ple, and one white enamel chassis with cut-out parts illuminated by flashing lights, attracted much favor able comment from both retail buy ers and dealers at the New York show. The special chassis in particular caught the fancy of retail buyers. Lights and mirrors were arranged to show the mechanism of the motor from above and beneath, the Bendix ' starter drive, the clutch and the differ ential. A great deal of retail business was signed directly as a result of this novel feature, and the Regal 4-thirty-two was generally conceded to be One of the most attractive light cars exhibited. We Have Been TellingYou Facts About the Franklin Car Now Let Us Prove 'Them WE ARE in dose contact with public opinion regarding motor cars and know that seasoned judtment will influence many motorists this year in the selection of their next fine car. If you are a motorist yourself, you will know the reason for this discrimination. Yon know that the man who discards a heavy car is looking for the light-weight car because he is tired of enormous gasoline and tire bills. You know he is looking for a comfortable car to drive and ride in be cause he is tired of constant exertion in con trolling a car; tired of suffering the jolts that a heavy car gets over rough roads. You know he is looking for a safe corone that holds the road and stops and starts easily. He b looking for that which the .ex perienced motorist is finding the Frank lin scientific-light-weight car. We invite you to visit our booth at, the Automobile Show and inspect the Frank lin Car. We win not only repeat the facts we have been telling the motor public about the Franklin Car but we will prove them Personalis to you. We will prove to you that the scientific-light-weight construction of the Franklin gives you the greatest economy ever re corded by any fine car. - We will prove to you beyond the shadow of a doubt the safety and reliability of the Franklin whether you, your wife or your, young daughter is at the wheel. We will arrange a Franklin trip for you and your family, to prove comfort. We want you to drive the car yourself. What you find fur may mean your get ting the Franklin a year or so sooner. Franklin Motor Car Co. 2205 Farnam Street - ' ' Phone Douglas 1712 R-U.2-B-l.of ,60 Franklin Exhibit on Stag Auditorium Aato Show I jjj IAAAAAAAA A A AAAAAAAAAAWAAAAAAAAAAAAAAAAAAAA A A A. A AAA.AAAA.ro i jj i MU ..J1 U 111 ! "H J ,' 41W!'iamjwx.'f;j".,.. ,W',esni