MT BREAKS TWO
j YEARSOF SILENCE
Bphinxlike Head of Dort Com
pany Finally Tells Reasons
" for His Success.
HIS MEN ARE THE SEASONS
One of the characteristics which
has marked one of the big men of the
automobile industry has been his a!
most snhinx.liL-r Cttiiir alirmt tli
remarkable success of his particular
car.
Recently J. D. Dort. president of
the Dort Motor Car company, broke
a silence of two years to tell some of
me underlying reasons which have
been responsible for the success of the
L- . I L- .
vi uiai Dears nis name.
This year marks the third appear
ance of the Dort at the shows. Two
years ago this car was nrartirallv an
unknown quantity. Yet the Dort has
steadily, unostentatious')' forged to
the front, until today it is reckoned
as one of the factors of the motor car
industry.
In his remarks Mr. Dort explained
whv the Dort has iti--f.rl.rt it
has rnme sn nuirlrlv tn ihn fm..t
how it has avtided the long, hard pull
i mat otner unsuccessiul cars have nad
to go through.
As Mr. Dort expressed it, the de
terminant factor in Dort success is an
aajusted and well oiled organization,
which has worked together in har
mony for years. Mr. Dort is frank
in saying that had such an organiza
tion not been present in his business.
mar ne proDaDly would never have
' had reason to enter the automobile
field as a manufacturer. In fact, it
would be hard to give a good reason
tor ms oevotmg his time to manufac
turing cars at all, if it had not been
for this nrpam7atinn
From the very earliest beginnings of
inc motor car industry Air. IJort and
his oartners had hri-n ftnanit.11,,
ive in the upbuilding of Flint's great
moior industries, i he motor com
panies he was alreaHv tnttroct..!
had succeeded beyond his most san
guine expectations. Why should he
assume the money risk of a new motor
enterprise 111 uic lace 01 these conili
iionsr
His Men Are Reasons.
Mr. Dort found his reasons for this
in the men who arc with him todav
At the head of these men are D. j'l
Avenll, general manager; John D
(Tack) Mansfield, cpurral Ui man
ager, and F. A. Aldrich, secretary and
treasurer of the Don Motor Car com
pany For years these men had been
ussuciaica wiin Air. Dort. 1 hey had
been tried and fnnnH nni
They had proved their ability to work
togciner in narmony. Associated with
him in the building of the famous Blue
Ribbon line nf whirlfe an4 ntU A
terprises, they had lived in the very
aimospnere ot the motor car industry.
Much of the credit for this is due
to Mr. Averil! and Mr. Mansfield.
The former, working under the most
trjing conditions the industry has
ever experienced, and with raw ma
terials soaring in price daily, and
sometimes almost unprocurable at any
price, forced delivery on hiscontracts.
when other manufacturers were going
without the same materials; and kepi
pace witn Mr. Mansheld s selling or
ffanization. which w hnntinff k....:
' " wwixwi 1,113,-
ness on every hand. Yet so wisely
was this scllino. mnrfiirieA iU,t ,UII..
eries were made to distributors and
dealers and all obligations filled
Good Sales Connections.
To Mr. Mansfield, too, is the credit
lor having established the splendid
distributing connections the Dort
Motor Car company now enjoys. The
ueai- wnu uuo t. uwen. Heart ot (J.
C. Owen & Co., one of the most suc
cessful veteran motor cor distributors,
to handle the Dort for Chicago; the
ileal with C. T. Silver, the largest
automobile distributor in llie
to handle the Dort for New York
City and surrounding territory; with
George Franklin in Detroit; with M.
A. Leach of the -Leach Motor Car
company ot Los Angeles; with thi
La Crosse Auto company of Minne
aoolis: with TnnTfr.i;rGM-l.e- u
tor Company of Omaha, and a great
manv others n( hm mnet-
distributors who sell the Dort today
are examples ot Mr. Mansheld s work.
Mr. Dort's instructions to Engineer
riancne, when he commissioned him
to lay out the first Dort; are charac
teristic of Dort ideals. These were:
"Desiflm a. rat that thall kB i;i.
weight for low imlrn Kf r..mk..
always that the quality must go clear
uirougn in every respect. bo well
was this work done and so strongly
has this nnalilv tnr with tka 1
of Dort owners that this phrase has
nice ueen copyrignted and is used as
a Dort slogan.
Aluminum Marmon
Has Big Appeal in
World of Motordom
In comoiling the aninmnhit
achievements of 1916, the historian of
motordom was torced to devote a
generous amount of space to record
ing the triumph of the Marmon 34.
an innovation, making its debut at
New York and Chicago shows twelve
months ago, and immediately recog
nized as a Car of individuality and
distinction, gained through the use
of aluminum for motor parts, trans
mission case, radiator shell, body
panels and fenders.
. The substitution of aluminum for
heavier metals marked an epoch in
the history of automobile design, con
struction and development. Light
weight had been gained without the
sacrifice of strength, and with the
elimination of excessive poundage
came an increase in riding comfort
and a decrease in operating cost.
The aluminum Marmon appealed to
discriminating motorists. Less than
three months after the initial mnnf.
ance of the car, Marmon distributors
and agents were forced to refuse or
ders and no deliveries were made for
ninety days. Twenty-five hundred
cars were sold in 1916. There was a
markejt for at least twice that num
ber. Few changes have been made in
the history-making 1916 model. They
consist of minor details and refine
ments that are the natural result of
progressive production. A thermosta
tic system of control for engine cool
ing and rebound straps have been
added, the windshield altered slightly
to get better rain vision, the rear seal
of the touring car made deeper anc)
more comfortable, and the starting
and lighting system slightly refined.
Packard Folks
Plan for Record
Spring Business
Pierce-Arrow Touring Car
Every condition is favorable for
the biggest carriage business the
Packard .Motor Car company ever has
enjoyed, according to C. R. Norton,
general sales manager. Mr. Norton
bases his view on the reports made
for the country generally at a meet
ing of the carriage sales board, rep
resenting the nine principal dealers in
the Packard organization, at the fac
tory last week. venience of one is apparent to every
"The country as a whole is very j man of large affairs. .
prosperous," said Mr. Norton. "Amcr-! "The volume oi our carriage busi-
icans never in their history had as ness is being well sustained through
great buying power as now. The
nature of business, too, is of such
complexity that aside from the pleas
ure to be derived from a high-class
motor carriage, the utility and coti-
tne winter months. (Jur experience
is that the second series twin-six by
its remarkable performance is en
hancing the Packard name. From
hundreds of oners we are getting
reports emphasizing especially the
economy with which the car oper
ates. Twelve and thirteen miles to
the gallon is becoming a genera!
driving experience.
Give your Want Ad a chance to
make good. Run it in The Bee.
Maxwell Success
Reflected in Great
.Increase in Output
The success of an automobile com
pany, is reflected in its production. If
there is a large production, it follows
that a large demand necessitated such
I a production. The production of the
; Maxwell Motor company, Inc., has
increased by leaps and hounds in the
1 last three seasons. Where it was
!a modest .10,000 a few short years
;ago, the production is now well over
100.000 for a single year.
What more dramatic evidence could
there be of Maxwell popularity and
Maxwell success?
The production this season will be
double. that of last year. N'rNother
motor car company has been able to
show such sensational progress and,
as a result of. the great activities in
the Maxwell plants at Detroit, Day
ton, O.. and Newcastle. , Ind., the
name of the company has become a
household word wherever automo
biles are spoken of.
Standardization Helped. ' -In
spile of the increased prices in
steel and other raw materials, the
Maxwell company is now able to sell
their cars at a price lower than ob
tained a year ago. while cars of other
makes are selling at a'dvanced prices.
Show the Ne'v Sedan to
Demonstrate Its Worth
j A campaign of education to show
the advantages of the permanent top
I style is to be carried on upon a large
scale and in a novel way by Chalmers
dealers and distributors. This plan
I was featured strongly at a luncheon
(of Chalmers dealers held at Chicago
taring tl National . Automobile,
show.
Realizing flt by actually ihowintr
a sedan type of car and by demon
strating iu all-year-round features,
more can be done toward having this
type of car widely adopted than can
be accomplished in any. other way,
officials of the Chalmers company in
structed each dealer and distributor
to drive a sedan through every eity
and town in his territory. In this
way, it was felt, prospects may ac
tually see the cars themselves instead
of having to be told about them.
I'p to the present time the use of
sedans has been restricted prett
much to the larger cities. In the
towns and country increasing num
bers of them are to be stxen, the rea
son of their comparative scarcity in
the past being that residents there
have not had the merits of the all
weather cars brought properly to
their attention. Much interest prom
ises to be centered in this pioneering
effort of the Chalmers dealers.
Stroiageir
rHnae
1
ver
Today the Cole Eight is a more pronounced
leader than ever before.
Production of this wonderful car is-not only
- 200 per cent greater than at this time
last year,
but even this increased production does
not meet the rapidly growing demand.
Such great popularity can be credited
solely to Cole Eight performance.
No "car built excels the Cole Eight in
power, smoothness, ajid sterling depend-,
ability.
No other Eight has been produced to
approach the Cole in actual miles per
gallon of gas and oil or in point of tire
economy.
It is the largest Eight built yet relatively
the lightest. This unusual combination
gives greater economy of operation than
many Sixes.
In every respect action, appearance, and
riding ease the Cole Eight is a wonder,
car.
See the magnificent Cole Eight, models on
exhibit at the Automobile Show.
Traynor Automobile Co.
See the Toursedan, One of
the Newest Cole Creations, on
Display at the Automobile Show
Prices
I mm rm...CoU-Spil(i.lJ Tamtiu, . $229S
iW TmktM CoU-SprtMftk.ld Tnraaap . $2J9S
r..r Col li&t Touta Cu . , 11615
iW rMgi Col Eight RouUix , i , U9J
File. L . k tmcianj
2210 Farnam St.
Distributors
Omaha
Space 13
Phone Douglat 5268
Cole Motor Car Company
Indianapolis, U. S. A.
EL
TTn.
1
VI.