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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 18, 1917)
THE OMAHA SUNDAY BEE: FEBRUARY 18. 1917. 8 A The Specialty Shop For, Misses and Small Women Chronicles the Arrival Of New Models Daily , AN EVER changing, supremely interesting kaleidoscope of color and fascinating design. Never has a specialty shop specialized more thoroughly. PERSO NAL is written large in the service rendered here. SMARTLY TAILORED SUITS, in all the new col ors showing a silhouette that reveals the "youthful" in every line. $25.00 to $50.00 NEW JERSEY DRESSES, now so fashionable, are shown here in very pleasing array no other ma terial has ever lent itself more gracefully to this . type of costume. The Price Is Modest--$29.75 New Sports Suits at $29.75 to $50.00. Afternoon Frocks at $19.75 to $65.00. Smart Skirts at $5.00 to $10.98. Second Floor Handsome Georgette Blouses Trimmed With Filet Lace $10.00 to $25.00 GEORGETTE reigns su- preme no question about that and we are showing some of . the most exquisite models here right now. Filet Lace is very, scarce, but we were fortunate enough to buy early, and our foresight now gives you the op portunity to obtain these beau tiful creations in variety. Other Georgette Blouses, $5.50 to $10.00 Semi-tailored models and still others with dainty frills." These are very modestly priced at the figures we quote. Second Floor. mm t&, 1 White Fabrics Crisp and New Variety of Weaves All Splendid Values THIS DISPLAY, is so wide and comprehensive, and the prices we have placed onjthe various fabrics ySO modest, that every woman will do well to come here on Monday and share in the savings to be made. White Fabrics are always extremely useful at this time of the year and these are some of the best. New, Crisp White Novelties for summer dresses and blouses, in satin stripe voile, cords, cluster stripes, corded organdy, etc., in a "wide range of patterns to select from ; 38 inches wide ; yard Finest quality white imported Organdy, sheer . and clear; 45 inches wide, very special, yard White Flaxon Madras, in small cords and cluster v stripes ; medium heavy for waists and dresses, children's wear, etc. Name stamped on selvage ; 32 inches r wide ; yard , .ZOC Finest quality white mercerized Marquisette, special ly adapted for sheer blouses ; 38 inches wide ; . n yard . ..f.. ...49C . , 42-Inch English Longcloth, chamoise finish, for ma chine sewing; pure white, launders perfectly mn rrv ..and does not turn yellow; 12-yard bolt . . . .yu.UU 27-Inch, Dainty Sheer White Pin Check Dimity for children's and infants' wear; special, yard ..... 35c ,39c ,15c FOR ONE DAY ONLY, Monday, we place on sale No. 1907, one special number of Imperial Sea Island Nainsook, a soft, sheer, silky fabric, for ladies' and infants' wear;"36 inches wide; 12-yard qq gOy "TELEPHONE 2020 DOUGLAS t) HIIUiiimii... '"nn BH 3": ."in,.?!. Hi imnnyntQi Dramas Tern SETS THE PACE .JlF ........ pOl ,( rOK CROWING UP! An A The Curtains Part to Reveal These Exquisite Dresses for Spring RARELY are we privileged to show such, dainty, fascinating appar . el the Dresses in thisdisplay breathe of the atmosphere of Spring, and that elusive thing called charm, is here in abundance. . p A R T I CULAR attention has been paid to the selection of our Afternoon and Semi - Dress Cos tumes in G e o r g e 1 1 es, Chiffons, Meteor and Taffe tas, for every ward robe must contain at least one of these dainty Dresses for the theater, dinner or afternoon wear. Exquisitely beaded and embroidered creations are shown, that appeal to the most refined taste. Colors range from navy to lighter blues, Copenhagen and Joffre; Rose, Grays, Reseda and White. Prices, $45.00,-$55.00, $69.00 and upward. New Coats for Spring Make Their Bow Sports In the best colors and materials. Tan predominates, with citron, and trold close seconds. styles are shown in Kosc, Keseda, Copenhagen, and rurple; also popular shades. Particular attention is directed to Covert as the favorite cloth, shown in Tan. Other styles in Gunny Burl, Burella, Poiret Twill, Gaberdine, and Novelties in checks and plaids. Prices $25.00, $35.00, $49.00 and Upward Second Floor "Floerstyle" Gowns and Dresses Advertised in the Last Issue of Vogue. Are Here on Exhibition and for Sale - There is a "Floerstyle" Gown for every occasion Street, Afternoon and Evening wear. The first intimation of Fashion's indicative mood is shown in this apparel. Second Floor Dress Goods for Spring Wear The predominance of Serge and Gaberdine is already thoroughly estab lished. Manufacturers have woven into these fabrics the finish that lends it self most readily to the prevailing modes thus we find soft finishes in the Serges and the plaid designs that are in keeping with the trend toward sports styles. We will have on sale for Monday the best quality ALL-WOOL FRENCH SERGES, a big assortment of fine, soft-finished fabrics that will tailor well for suite and dresses, in all the best spring colors, 42 to 54 inches wide; special mi 1 q mi QQ 01 QQ for Monday, per yard tpl.lt, pl.O7, tpl.O7 48-INCH PURE ALL-WOOL GABERDINES, a very popular fabric, desirable for Suite, Coats and Dresses, in all the most wanted spring shades. A very fine quality; rn-j nr Monday, per yard O 54-INCH ALL-WOOL FRENCH SERGE AND VELOUR, sport style rfnd plaid skirt ings in all the new colorings, that will be popular for this season's wear; fln rn priced, at yard p.OU Main Floor The Silk Showing Here for Spring Is Fascinating in Colorings and Weaves SILK is the supreme fabric, and this season more than ever makers have made an effort to show ip, the various weaves the styles for which they are intended identi fied them with certain types and classes. Sports Wear is in such high favor that colors suitable for this predominate and the note of "Paisley".lends a delightful atmosphere of "the long, long ago" that is particularly pleasing. 40-INCH ALL-SILK CREPE SHAN TUNG, in all the new sports Jq nr shades; per yard. , .pZ.SO "HOULAH SILK," the sensation of the season, in the new variegated color com . bination; 40 inches wide; An nr yard . . . f). tO 36-INCH CHIFFON TAFFETA, splen did weight, soft finish; in all the rt-i op wanted street shades; yard $1.0 40-INCH IMPORTED SWISS CHIF FON, TAFFETA, in the new Citron, Char treuse, Blues, Shadow Lawn, Greens, et ; beautiful soft, drapy finish, at, q-j qjt per yard ipl.iO 36 AND 40-INCH TAFFETA, Satin Cupe, Radiums, Pussy Willows, Foulards, etc., in the new Stripe Plaid, Dot, Paisley and many other beautiful effects in all the newest color com- mi nr j jyi nr binations; yard. . . .pl.0 10 tp'l.tO We are also featuring in exclusive combinations Yo-San Pussy Willow Prints La Jerz Crepe dc. Chine Sport Tussahs Georgette Crepe Khaki Kool Gold and Silver Embroidered Novelties Main Floor Splendid Rugs at Reduced Prices French Wilton Rugs, sizes 9x12 and 8 ft. 3 inches by 10 ft. 6 inches; a a A nr regular price $75.00, at .. . tf44. t 0 Royal Wilton Rugs, Sizes 9x12 and 8 ft; 3 inches by 10 ft. 6 inches; good moi nr patterns and designs; regular price up to $55.00, Monday poJt.t0 O 1 T" A 1 1 T1 n r. j , ouiuuru oeauviB nxminsier ivug, size xiz, i4u.uu value, cforr rn at tpZ.OU Hartford Uussorah Axminster Rugs, 11 ft. 3 inches by 12; $40.00 value, on fiO Monday, at JpZt7. iJO , ' ' Third Floor Latest Arrivals From , New York Tn St-vlisli Suite , For Women ONE FEATURE that is notahle is the utility of both long and short Jackets plain and pleated Skills. The real piece de resist ance, however, is the em ployment of Egyptian trim mings and also designs that show the influence of Chi nese, Japanese and Greek. THE MODEL THAT WE ILLUSTRATE is made of Navy Blue Faille ; long coat effect, with the new ,sash that ties in front: deen collar with long revers and pointed gauntlet cuffs. Trim med with buttons and the Egyptian braid. Beauti fully lined with soft taffeta. This identical model sells for $89.00. ' . In tne better grades of Suits we are quoting the prices of $49.00, $55.00, $62.50 and $75.00. Cloth Suits Are Extremely Smart One that we mention is of Poiret Twill or Bombay Velour, navy blue and beige. These are plain tailored, braid bound and button trimmed and perfect the latest silhouette. A tight sleeve, but toned to the elbow. There are scores of others, just as interesting. Socond Floor. Women's Smart Boots $4.90 Combination and Al lover Colored Kid We have re-grouped small lots of high grade Footwear and because in some in stances, sizes '.are missing, we have repriced them down wards for quick dispersal. It is an unalterable policy here to keep our stocks clean of all short lots, in order to be able to show newest Shoes as soon as they arrive. Our dispersal time is your oppor tunity time GET A FINE PAIR OF SHOES NOW for little money. All this season's styles, but not every size in each style. . About 15 different styles in all every one desirable Main Floor. Dainty Laces There are so many uses for these Dainty Laces that no woman should have any hesitancy about purchasing a liberal quantity of them. Fashion has put her unqual ified seal of approval upon them for trimmings. Filet Laces, also combination filet and venise, look like the real. Beautiful for trimming collars and waists. Also used for camisoles; -r , yard 15c, 25c and 39c Wash Laces in great variety, linen cluny, filet vals., matched sets, all widths ; also German vals, plain and dotted footings, cream and white, yard ..... . . .uC Metal Laces, comprising solid effects as well as com bination of metal with colors. Beautiful flouncings with ' rows of gold and silver on silk tulle nets, metaline cloth, 36 inches wide; gold, silver rr. , and colors oyc ana 98c Beautiful assortment of metal laces in gold and sil ver. Dainty lace flouncings, shadow patterns, in iJ( silk and fine cotton ; yard .OiC Main Floor . Special Sale of Tri-Colored. Jap Lunch Sets These are NEW and we think they are extremely pleasing a dainty little conceit for a breakfast table this is one note of newness from many in this Linen Store. Doilies 3c 8 and 12-inch Doilies, each for 5c 18x54-inch size Scarfs or 24-inch Doilies, each 49c 54-inch size Lunch Cloths, each 4 . 98c Special Spreads, $1.65 ' These are the crochet "kind, plain hemmed, all very pretty patterns, large size, heavy quality ; special, each, . . ; .$1.65 Extra Damask, 39c ; Full bleached, in the highly finished mercerized cloth, all pretty patterns, 58 and 64 inches wide; special, yard at .. .j . . ..... ; .39c 12 c. Household Crash, 9c Full bleached; fancy borders; wearing quality unex celled. For Monday, yard, only . . . . . . . ,9c Main Floor ., .: ' . , - Basement. 1