ritE OMAHA SUXDA REE: FKBT5UA"'V 18. 1917.
11 B
COLE FACTORY HAS 1
DOUBLED OUTPUT
Factory Is Now Third Among'
Those Whose Output Sells at j
Same or Higher Price.
DEMAND FORCES INCREASE i
t
When it becime known a few
weekj ago that the Cole Motor Car
company of Indianapolis had in
creased its production from 5.00C
cars to an annual output of 10.000 and
will confine its entire production to
a single chassis the Cole Eiirht the
true significance of the achievement
of that concern may have escaped
many of those who read of it.
Regarded relatively, this increase in
the production of the Cole places that
i plant third among all the builders of
motor cars in America whose prod
act sells at the same or at a higher
price than the Cole Eight. When this
is known appreciation is possible of
what the Cole, under the active
management of A. F. Knobloch, has
accomplished in less than a year.
Under New Manager.
The new general manager of the
Cole organization took the reins in
March, 1916. At that time the Cote
company was producing in the neigh
borhood of 2,750 cars annually. Dur
ing the ten months which followed
,he increased that production to 5.00(1
cars, gradually eliminatiiiK from fhe
production all but the Cole Ei;,'in
model. Recognizing at the same time
that with the success of the eight
cylinder car the Cole was not sup
plying but half of the actual demand
for its product, Mr. Knobloch began
laying foundations for a greater pro
duction for 1917. Contracts were
made with the leading sources of sup
ply. Every precaution was taken to
see that, with plans at the factory
completed for a 1917 production of
10,000 cars, there would be no short
age of materials to militate against
the success of the increased output.
Light Car Helps When It
Comes to Express Bills
On account of the tieup of freight
shipments the automobile dealers
are having a great deal of trouble in
getting machines through on schedule
time. This is very vital now, when
cars for the auto show must be here
in order that dealers may have cars
to exhibit
An interesting fact regarding the
light weight of the Franklin car was
brought out when the Franklin
Motor company of Omaha decided to
have its four show cars come by ex
press instead of taking a chance on
the freight situation. The four cars
coming are a roadster, touring car,
brougham and sedan; these four cars,
including the two closed cars, lack
nearly 400 pounds of coming up to
the minimum weight for carload ex
press shipments, which is 10,000
pounds. The weight of this shipment,
to be exact, is 9,635 pounds.
The rate on freight shipments is
such that dealers make -about the
same charge for the different cars no
matter what the weight of the indi
vidual car is. In this instance the ex-,
press rate is $3.20 per 100 pounds,
making the transportation charges
amount to $80 per car or only $30 in
,-Ttcess of the usual freight charge of
$30. .
Figure this out on the basis of what ,
some cars weigh especially closed;
cars and it is easy to see how the!
charges would be prohibitive in
some instances tbey would run close
to $200 per car.
Increasing Interest
In Automobile Shows
In the view of E. C. Howard, sales
manager of the Cadillac Motor Car
company, public interest in the auto
mobile shows increases from year to
year. In the attendance at the Chi
cago show, just closed, and in the en
thusiasm displayed, he finds the evi
dence to confirm his impression, re
ceived at the new York show.
"It is quite apparent," says Mr.
Howard, "that the public's interest in
automobile shows nowadays is a sin
cere interest. By that I mean that
comparatively few of the thousands
who attend the shows do sj out of
pure curiosity. The automobile long
since ceased to be a novelty. In the
days when it was new and more or
less untried people naturally flocked
to see it because of its very newness.
"Today all that is changed. At
tendances are record-breakers as
figures prove. I believe that most of
those who pay admissions to the
shows nowadays are either owners
of cars or expect to become owners.
They have a sincere desire to see
what improvements have been made,
to compare constructions and to put
their own interpretations on assem
bled values. They can do so with
more ease, and in less time and at
the same time see more than in vis
iting a dozen different salesrooms.
"The solidity and the growth of the
public's interest is evidenced by an
other thing. This is the number of
shows in the smaller cities. Almost
every city now has its automobile
show."
Scripps-Booth Car to
Have Handsome Home Here
W. M. Clement Motors company,
distributors of Scripps-Bootn cars,
are making some handsome interior
decorations at their new location.
2512-14 Farnam street. The five large
plate glass windows are being fitted
up with Austrian shades and the light
sales room being fitted into a
veritable sun parlor by the addition
of suitable furniture. Contracts are
being let for the re-designing of the
lighting system and those improve
ments, together with the new cars
which have just arrived and been
placed into position on the floor,
makes one of the most attractive au
tomobile show rooms in Omaha.
The main event, however, while
scheduled, has not yet taken place,
pending arrival from the factory of
the Town Car on an eight-cylinder
chassis. This car is the very last
word in fine coach work and interior
decoration. It is fitted up with every
device for the comfort and con
venience of the passengers, including
the very latest up-to-date dictaphone
arrangement for communicating with
the driver.
Give your Want Ad a -hance to
make good, Run it in The Bee.
George Green's Band, Which Will Play at .the Omaha Automobile Stow
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Many Testing Devices
To Try Out Dodge Car
It i not alwaj.s a mmsive hammer i
and a lusty Mow that determines
'.vhetlier .1 maie-ial i.- iiui'.n enough,
ur cood ciiouu't fi-i" v.. c in t'odt'e'
Brother car. There arc many tertittt ! cratkp or any ftmctnral defect in the
devices in the DoHRe Brothers la!?-.r;i-1 tt.clal it is readily discovered,
lories in which force is the chioi i All acid treatment follows, that rc
f lie surface of the piece is made per
fectly smooth by grinding wheels and
then polithed to a mirror surface byi
the use of special surfaced wheels and '
various grinding powders.
The piece is then examined at va-'
l ions miiifnitkatlons up to 1.000. If j
there arc any impurities or minute j
(factor, but there are also many ex-: veals the entire history of the piece!
tremely delicate instruments. oi metal to the metallurgist o that
Steel, brass, and babbitt, for In- he is enabled to tell with absolute'
ktance, are carefully examined under accuracy just how the piece was mntl
i the niieroscope lor imperfections in . how it was treated and whether it will :
1 the metal. ' perform the function for which it was ,
In handling metals under the glass, I intended. .
Vital
Car Statistics
Hudson Display at
" Auto Show to Pass
Previous Efforts
Arrangements are fast being made
for the unique Hudson displays dur-1 new six-cyijnder J'aterson models
Interest Shown in the New
Six-Cylinder Patersons
The Nebraska-Paterson Anto com
pany of this city, distributors of Pat
erson cars in this territory, state that
prospective buyers are showing an
unusual amount of interest in the two
ing the week of the Auto show. Both
the Hudson show room and the Hud
son booth at the Auditorium, asserts
Guy L. Smith, will be decorated in
fitting style and the predominant idea
will be originality.
The show room has recently been
remodled to arrange for additions in
the sales organization. The last year
has passed all expectations, asserts
Mr. Smith, and made necessary divid
ing the organization to include a
wholesale department, which is in
charge of T. M. Bromwell. This year,
as now "doped out,"1 will far exceed
the last season, and in anticipation
the allotment of cars has been greatly
increased and facilities enlarged.
Mr. Smith drew booth No. 1 at the
drawing for spaces for the Auto show.
New Standard in Car
Quality by Dort Sedan
The latest addition to the Dort line
of motor cars is the new Dort sedan.
The verdict of the many men and
women who saw this car is that Dort
set a new standard of quality when
he put this car out; for it has the ap
pearance and equipment and, being
mechanically the same as the sturdy
Dort touring car, all the dependabil
ity of a very much higher-priced ma
chine. Women who appreciate an inclosed
car of rare elegance will find all those
luxuries and interior fittings that they
have admired in the most expensive
inclosed cars and with it all the ele
ment of true good taste and the at
mosphere of a quiet corner in a fa
vorite room.
brought out this year by the W. A.
Paterson company of Flint, Mjch. For
many years the Paterson company
has held rigidly to one model, but the
popular demand among both consum
ers and dealers has been so insistent
that a new type four-passenger, close
coupled body has been designed for
1917, using the regular Taterson
chassis.
The 1917 touring car is designed
along practically the same lines as
last year's model. There are, how
ever, a number of minor changes in
the way of improvements and refine
ments in the 1917 car. The body has
been newly designed with a double
cowl, also with a slightly more pro
nounced streamline effect. The body
is somewhat longer and wider, giving
a greater amount of room. The front
seat is forty-one inches wide by eight
een inches deep. The rear seat is
forty-eight inches wide and twenty
inches deep, with a space of thirty
inches left in the tonneau where
auxiliary seats may be installed.
While the Paterson is cataloged as a
five-passenger model, with the auxili
ary seats seyen oassengers are carried
very comfortably.
One of the very upique Paterson
features is the way they store their
side curtains- in the top of the car.
They fold up very neatly and fit per
fectly so that they go into place with
out any pulling or stretching. The
tonneau is provided with robe rail
and foot rest.
The electric dash lamp and tail
light are connected in scries, so that
if the tail light should become dis
abled, the dash light will go out,
showing that the rear light is out of
operation.
Preparing Battery for Its Job
Is Now Quite the Thing
The average man buying an auto
mobile knows in general how to "take
care of it. He knows that a certain
level of oil must be maintained in the
crank case, that the grease-cups must
be tightened up every, so often, that
the carbureter must not be tampered
with, hut he rarely, if ever, knows any
thing about the storage battery, upon
which so much depends.
Experience, observation and the re
sults of tests of the Willard Storage
Battery company have proved this
fact beyond all doubt, and this com-!
panv at least, is taking steps to see
I that the battery receives care during
this period, by instituting at all its
service stations, a special ninety-day
plan, by means of which the new car
owner registers his battery at the
service station and reports every so
often thereafter to allow the battery
to be looked into by the expert in
charge.
Unprecedented Demand
For the Packard Truck
The rapidity with which American
business men everywhere are motor
izing their transportation systems is
well indicated by the tremendous
volume of truck sales made by the
Packard Motor Car company through
its dealers during January, 1917.
"More than two millions of dollars,
$2,262,500, to be exact, was invested in
trucks made by this company in the
first month of this year," said R. E.
Chamberlain, truck sales manager,
"Never before has this record been
equaled or even approached in the
history of the truck industry. The fig
ures quoted represent the value of
Packard trucks for the use of Ameri
can business men only no foreign or
ders, samples or deomnstrators are in
cluded. Also every dollar was for
chassis only, most buyers having
bodies built by outside firms."
Improvement Is the Rule
Along the. Automobile Row
The work of improving seems never
to end in automobile circles. Ipmroved
models are ever coming out and addi
tions and changes are constantly
being made in show rooms and work
ing facilities. The keynote in auto
mobile circles seems to be action. The
improvements in show rooms seems
to jump from wishes intorealities
without any consideration of costs.
The rule seems to be, "It should be
this way, and it shall be this way."
Presto, and it is that way.
Right on lop of the erection of a
new service station at 2212 Harney
street comes the remodeling of the
Maxwell show rooms on Farnam. C.
W. Francis, the Maxwell distributor,
has taken on the Maxwell truck line
and asserts that it is necessary to
move the offices back toward the
rear in order to give them more
show room. ,
Give your Want Ad a chance to
make good, Run it in The Bee.
Price
$1250
The buying of a motor
carnow-a-dayscenters
around four questions
Efficiency
Performance
Economy
Beauty -
All Glide models have
been made with strict ob
servance of these points.
That is why the Glide
weighs less than any other
6-ylinder, car of its size.
That in turn explains why
it is easier on tires and so
on, you can follow a com
plete chain of reasons for
each distinctive feature of
the Glide to the ultimate
conclusion that it repre
sents a wonderful value.
if
t
f
Nebraska Glide Auto Co.
i '
Avery Building, Omaha, Neb.
fiQ ZWiD &7Six-43
(Actucl 3' i sie Itoniwinr)
We wish to announce that we have
taken the agency for the MOON auto
mobiles for Nebraska and Western
Iowa and have just received several
carloads of these beautiful cars.
The car is big, roomy and
comfortable. The seats are
designed to fir anrf rest the
body and there is more
than ample leg-room, bom
front and rear. The up
holstery (genuine tan
Spanish leather) adds both
to the comfort and the
beauty of the car. The
motor (new Contiuental
Moon high - speed effi
ciency type) develops tre
mendous power in propor
tion to its weight 43
horsepower, actoal -brake
test It is quickly respon
sive to every emergency.
The new two-unit Delco
Moon starting, lighting
and ignition syntem; the
Bendix drive in connec
tion with startle g motor ;
the noiseless spiral gear
rear a:dc tbette are a
few of the most important
new features of this de
pendable and graceful car.
Toozer-Gerspacher Motor Co.
2211-13 Farnam St. v Tel. Doug. 6082.
Pin pmrnnftr
fully equipped
$1295
We have some good territory open for
reliable dealers. .Write us at once.
Experience Taught Us the
Fundamental. Element of
Safety-Look for it in Your
Next Motor Gar.
WE know, and probably from experience
you know also, that a big percentage . of
dissatisfaction with heavy cars is due to the
inability to stop and start quickly, and to slow
response to steering effort, especially in con
gested traffic.
Therefore, it is no mere coincidence that
thoughts of safety bring about thoughts of a
light car.
Looking for assured safety in a light car has
led many a motorist to the Franklin the men-'
tificolly constructed light-weight car. Past experi
ence enables you to instantly recognize in the
Franklin what you anticipated in other cars
but didn't get.
Fundamentally the much-talked-of safety of
the Franklin is due to the less momentum of
lightweight, to the road-holding quality of flex
ible fight weight, to the ease of moving and guid
ing light weight . "
You will do well to seriously consider safety
when examining the Franklin and other cars.
Undoubtedly it will eliminate much after
aggravation if you choose wisely. .
Franklin Motor Car Cp.
2205 Farnam Street Phone Douglas 1712
R-U.2-B-l-of.60
