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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 18, 1917)
ritE OMAHA SUXDA REE: FKBT5UA"'V 18. 1917. 11 B COLE FACTORY HAS 1 DOUBLED OUTPUT Factory Is Now Third Among' Those Whose Output Sells at j Same or Higher Price. DEMAND FORCES INCREASE i t When it becime known a few weekj ago that the Cole Motor Car company of Indianapolis had in creased its production from 5.00C cars to an annual output of 10.000 and will confine its entire production to a single chassis the Cole Eiirht the true significance of the achievement of that concern may have escaped many of those who read of it. Regarded relatively, this increase in the production of the Cole places that i plant third among all the builders of motor cars in America whose prod act sells at the same or at a higher price than the Cole Eight. When this is known appreciation is possible of what the Cole, under the active management of A. F. Knobloch, has accomplished in less than a year. Under New Manager. The new general manager of the Cole organization took the reins in March, 1916. At that time the Cote company was producing in the neigh borhood of 2,750 cars annually. Dur ing the ten months which followed ,he increased that production to 5.00(1 cars, gradually eliminatiiiK from fhe production all but the Cole Ei;,'in model. Recognizing at the same time that with the success of the eight cylinder car the Cole was not sup plying but half of the actual demand for its product, Mr. Knobloch began laying foundations for a greater pro duction for 1917. Contracts were made with the leading sources of sup ply. Every precaution was taken to see that, with plans at the factory completed for a 1917 production of 10,000 cars, there would be no short age of materials to militate against the success of the increased output. Light Car Helps When It Comes to Express Bills On account of the tieup of freight shipments the automobile dealers are having a great deal of trouble in getting machines through on schedule time. This is very vital now, when cars for the auto show must be here in order that dealers may have cars to exhibit An interesting fact regarding the light weight of the Franklin car was brought out when the Franklin Motor company of Omaha decided to have its four show cars come by ex press instead of taking a chance on the freight situation. The four cars coming are a roadster, touring car, brougham and sedan; these four cars, including the two closed cars, lack nearly 400 pounds of coming up to the minimum weight for carload ex press shipments, which is 10,000 pounds. The weight of this shipment, to be exact, is 9,635 pounds. The rate on freight shipments is such that dealers make -about the same charge for the different cars no matter what the weight of the indi vidual car is. In this instance the ex-, press rate is $3.20 per 100 pounds, making the transportation charges amount to $80 per car or only $30 in ,-Ttcess of the usual freight charge of $30. . Figure this out on the basis of what , some cars weigh especially closed; cars and it is easy to see how the! charges would be prohibitive in some instances tbey would run close to $200 per car. Increasing Interest In Automobile Shows In the view of E. C. Howard, sales manager of the Cadillac Motor Car company, public interest in the auto mobile shows increases from year to year. In the attendance at the Chi cago show, just closed, and in the en thusiasm displayed, he finds the evi dence to confirm his impression, re ceived at the new York show. "It is quite apparent," says Mr. Howard, "that the public's interest in automobile shows nowadays is a sin cere interest. By that I mean that comparatively few of the thousands who attend the shows do sj out of pure curiosity. The automobile long since ceased to be a novelty. In the days when it was new and more or less untried people naturally flocked to see it because of its very newness. "Today all that is changed. At tendances are record-breakers as figures prove. I believe that most of those who pay admissions to the shows nowadays are either owners of cars or expect to become owners. They have a sincere desire to see what improvements have been made, to compare constructions and to put their own interpretations on assem bled values. They can do so with more ease, and in less time and at the same time see more than in vis iting a dozen different salesrooms. "The solidity and the growth of the public's interest is evidenced by an other thing. This is the number of shows in the smaller cities. Almost every city now has its automobile show." Scripps-Booth Car to Have Handsome Home Here W. M. Clement Motors company, distributors of Scripps-Bootn cars, are making some handsome interior decorations at their new location. 2512-14 Farnam street. The five large plate glass windows are being fitted up with Austrian shades and the light sales room being fitted into a veritable sun parlor by the addition of suitable furniture. Contracts are being let for the re-designing of the lighting system and those improve ments, together with the new cars which have just arrived and been placed into position on the floor, makes one of the most attractive au tomobile show rooms in Omaha. The main event, however, while scheduled, has not yet taken place, pending arrival from the factory of the Town Car on an eight-cylinder chassis. This car is the very last word in fine coach work and interior decoration. It is fitted up with every device for the comfort and con venience of the passengers, including the very latest up-to-date dictaphone arrangement for communicating with the driver. Give your Want Ad a -hance to make good, Run it in The Bee. George Green's Band, Which Will Play at .the Omaha Automobile Stow 0 lis; ; i -Tmm Si!. ' nil TV J Many Testing Devices To Try Out Dodge Car It i not alwaj.s a mmsive hammer i and a lusty Mow that determines '.vhetlier .1 maie-ial i.- iiui'.n enough, ur cood ciiouu't fi-i" v.. c in t'odt'e' Brother car. There arc many tertittt ! cratkp or any ftmctnral defect in the devices in the DoHRe Brothers la!?-.r;i-1 tt.clal it is readily discovered, lories in which force is the chioi i All acid treatment follows, that rc f lie surface of the piece is made per fectly smooth by grinding wheels and then polithed to a mirror surface byi the use of special surfaced wheels and ' various grinding powders. The piece is then examined at va-' l ions miiifnitkatlons up to 1.000. If j there arc any impurities or minute j (factor, but there are also many ex-: veals the entire history of the piece! tremely delicate instruments. oi metal to the metallurgist o that Steel, brass, and babbitt, for In- he is enabled to tell with absolute' ktance, are carefully examined under accuracy just how the piece was mntl i the niieroscope lor imperfections in . how it was treated and whether it will : 1 the metal. ' perform the function for which it was , In handling metals under the glass, I intended. . Vital Car Statistics Hudson Display at " Auto Show to Pass Previous Efforts Arrangements are fast being made for the unique Hudson displays dur-1 new six-cyijnder J'aterson models Interest Shown in the New Six-Cylinder Patersons The Nebraska-Paterson Anto com pany of this city, distributors of Pat erson cars in this territory, state that prospective buyers are showing an unusual amount of interest in the two ing the week of the Auto show. Both the Hudson show room and the Hud son booth at the Auditorium, asserts Guy L. Smith, will be decorated in fitting style and the predominant idea will be originality. The show room has recently been remodled to arrange for additions in the sales organization. The last year has passed all expectations, asserts Mr. Smith, and made necessary divid ing the organization to include a wholesale department, which is in charge of T. M. Bromwell. This year, as now "doped out,"1 will far exceed the last season, and in anticipation the allotment of cars has been greatly increased and facilities enlarged. Mr. Smith drew booth No. 1 at the drawing for spaces for the Auto show. New Standard in Car Quality by Dort Sedan The latest addition to the Dort line of motor cars is the new Dort sedan. The verdict of the many men and women who saw this car is that Dort set a new standard of quality when he put this car out; for it has the ap pearance and equipment and, being mechanically the same as the sturdy Dort touring car, all the dependabil ity of a very much higher-priced ma chine. Women who appreciate an inclosed car of rare elegance will find all those luxuries and interior fittings that they have admired in the most expensive inclosed cars and with it all the ele ment of true good taste and the at mosphere of a quiet corner in a fa vorite room. brought out this year by the W. A. Paterson company of Flint, Mjch. For many years the Paterson company has held rigidly to one model, but the popular demand among both consum ers and dealers has been so insistent that a new type four-passenger, close coupled body has been designed for 1917, using the regular Taterson chassis. The 1917 touring car is designed along practically the same lines as last year's model. There are, how ever, a number of minor changes in the way of improvements and refine ments in the 1917 car. The body has been newly designed with a double cowl, also with a slightly more pro nounced streamline effect. The body is somewhat longer and wider, giving a greater amount of room. The front seat is forty-one inches wide by eight een inches deep. The rear seat is forty-eight inches wide and twenty inches deep, with a space of thirty inches left in the tonneau where auxiliary seats may be installed. While the Paterson is cataloged as a five-passenger model, with the auxili ary seats seyen oassengers are carried very comfortably. One of the very upique Paterson features is the way they store their side curtains- in the top of the car. They fold up very neatly and fit per fectly so that they go into place with out any pulling or stretching. The tonneau is provided with robe rail and foot rest. The electric dash lamp and tail light are connected in scries, so that if the tail light should become dis abled, the dash light will go out, showing that the rear light is out of operation. Preparing Battery for Its Job Is Now Quite the Thing The average man buying an auto mobile knows in general how to "take care of it. He knows that a certain level of oil must be maintained in the crank case, that the grease-cups must be tightened up every, so often, that the carbureter must not be tampered with, hut he rarely, if ever, knows any thing about the storage battery, upon which so much depends. Experience, observation and the re sults of tests of the Willard Storage Battery company have proved this fact beyond all doubt, and this com-! panv at least, is taking steps to see I that the battery receives care during this period, by instituting at all its service stations, a special ninety-day plan, by means of which the new car owner registers his battery at the service station and reports every so often thereafter to allow the battery to be looked into by the expert in charge. Unprecedented Demand For the Packard Truck The rapidity with which American business men everywhere are motor izing their transportation systems is well indicated by the tremendous volume of truck sales made by the Packard Motor Car company through its dealers during January, 1917. "More than two millions of dollars, $2,262,500, to be exact, was invested in trucks made by this company in the first month of this year," said R. E. Chamberlain, truck sales manager, "Never before has this record been equaled or even approached in the history of the truck industry. The fig ures quoted represent the value of Packard trucks for the use of Ameri can business men only no foreign or ders, samples or deomnstrators are in cluded. Also every dollar was for chassis only, most buyers having bodies built by outside firms." Improvement Is the Rule Along the. Automobile Row The work of improving seems never to end in automobile circles. Ipmroved models are ever coming out and addi tions and changes are constantly being made in show rooms and work ing facilities. The keynote in auto mobile circles seems to be action. The improvements in show rooms seems to jump from wishes intorealities without any consideration of costs. The rule seems to be, "It should be this way, and it shall be this way." Presto, and it is that way. Right on lop of the erection of a new service station at 2212 Harney street comes the remodeling of the Maxwell show rooms on Farnam. C. W. Francis, the Maxwell distributor, has taken on the Maxwell truck line and asserts that it is necessary to move the offices back toward the rear in order to give them more show room. , Give your Want Ad a chance to make good, Run it in The Bee. Price $1250 The buying of a motor carnow-a-dayscenters around four questions Efficiency Performance Economy Beauty - All Glide models have been made with strict ob servance of these points. That is why the Glide weighs less than any other 6-ylinder, car of its size. That in turn explains why it is easier on tires and so on, you can follow a com plete chain of reasons for each distinctive feature of the Glide to the ultimate conclusion that it repre sents a wonderful value. if t f Nebraska Glide Auto Co. i ' Avery Building, Omaha, Neb. fiQ ZWiD &7Six-43 (Actucl 3' i sie Itoniwinr) We wish to announce that we have taken the agency for the MOON auto mobiles for Nebraska and Western Iowa and have just received several carloads of these beautiful cars. The car is big, roomy and comfortable. The seats are designed to fir anrf rest the body and there is more than ample leg-room, bom front and rear. The up holstery (genuine tan Spanish leather) adds both to the comfort and the beauty of the car. The motor (new Contiuental Moon high - speed effi ciency type) develops tre mendous power in propor tion to its weight 43 horsepower, actoal -brake test It is quickly respon sive to every emergency. The new two-unit Delco Moon starting, lighting and ignition syntem; the Bendix drive in connec tion with startle g motor ; the noiseless spiral gear rear a:dc tbette are a few of the most important new features of this de pendable and graceful car. Toozer-Gerspacher Motor Co. 2211-13 Farnam St. v Tel. Doug. 6082. Pin pmrnnftr fully equipped $1295 We have some good territory open for reliable dealers. .Write us at once. Experience Taught Us the Fundamental. Element of Safety-Look for it in Your Next Motor Gar. WE know, and probably from experience you know also, that a big percentage . of dissatisfaction with heavy cars is due to the inability to stop and start quickly, and to slow response to steering effort, especially in con gested traffic. Therefore, it is no mere coincidence that thoughts of safety bring about thoughts of a light car. Looking for assured safety in a light car has led many a motorist to the Franklin the men-' tificolly constructed light-weight car. Past experi ence enables you to instantly recognize in the Franklin what you anticipated in other cars but didn't get. Fundamentally the much-talked-of safety of the Franklin is due to the less momentum of lightweight, to the road-holding quality of flex ible fight weight, to the ease of moving and guid ing light weight . " You will do well to seriously consider safety when examining the Franklin and other cars. Undoubtedly it will eliminate much after aggravation if you choose wisely. . Franklin Motor Car Cp. 2205 Farnam Street Phone Douglas 1712 R-U.2-B-l-of.60