Omaha daily bee. (Omaha [Neb.]) 187?-1922, February 18, 1917, SOCIETY, Page 10, Image 26

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    10 B
THE OMAHA SUNDAY BEE: FEBRUARY 18, 1917.
OMAHA AUTO SHOW
HAS RAPIDPROGRESS
First Exhibit Twelve Years
Ago by Five Dealers, With
Dozen Machines.
FOSHIER GETS BACK INTO
AUTOMOBILE BUSINESS.
NOW 200 CARS, 60 DEALERS
Just twelve years ago the first an
nual Omaha automobile show was
held at the Auditorium.
Five of Omaha's pioneer automo
bile men, only one of whom con
tinues in the business, were the ex
hibitors, aqnd oly a dozen cars were
displayed. The machines were mere
ly , wheeled into the building and
placed in one display on the main
floor. . ,
Next week the twelfth annual show
will, be held with over 200 automo
biles, including pleasure craft and
business tracks alike, exhibited by
sixty different dealers.
. The evolution of the Omaha auto
mobile show from the little "side
show" affair of twelve years ago to
the. great million-dollar exposition
which will be held this year is a true
barometer of the great strides the au
tomobile industry has made in the
few years of existence.
I Omaha was one' of the first cities
after New York and Chicago to hold
'an automobile show. It really wasn't
much of a show as shows go nowa
days. The motor car was more or
less of a curiosity then. A reckless
tear down Farnam street at twelve
miles an hour was a joy ride then.
Owners . were few and far between.
Gasoline motors were not the consis
tent performers they are now, few
understood their workings and little
attention was paid to riding comforts
when bodies were constructed.
When the second Omaha show was
held the pride of the display was a
$6,000 beauty, hung high in the air on
a high chassis, with rear door,, no
top or windshield, and a speed of
about twenty miles an hour.
For one-sixth of that sum one can
now buy a much more luxurious,
much faster and much more powerful
machine. If in the subsequent twelve
years the automobile industry contin
ues to make as rapid strides of ad
vancement as it has during the last
twelve years, it will truly go down
in history as an industry of remark
able achievements.
Nebraska Second in in Autos
In Proportion to Population
Registrations and receipts on auto
mobile registrations from all the
states' of the United States licensing
more than' 100,000 cars are given in
the following table. The figures cover
up to and including December . 30,
1916. The data were compiled by H.
A. French, superintendent of the
State motor vehicle department:
L . . Population
lUfflotr&tlona. RoeolnU. por nor.
New' Tor S1I.114 ll.SM.MI.ie 11.01
Ohio 261.1S1 1.H8.M6.70 10,0
Illinois it,4it 1.SJ1.611.16 10,00
California jio.ioi i,ii,ij7.is lt.i
low lI.i7 I.IIMHII 111
Mlchln 111,711 173,131 3 lt.00
Indlun )J,05 S21,t74.M 10.11
Minnesota 117, 0 ' J01.11J.5I it
MuuohMMtU .131,161 1,&!.1H.0 HIT
Wtoconma UM1 U,3I4.0 11.11
Knnau .114,161 171,110,00 ll.li
Mluourl 117, III 5ial.31S.00 31.1
Now Jtraojr.A.. 104.141 1,403.011.10 Jill
Nebraska ......101.300 13.17
Collected bf oountlea. ,
lis TFxl1
ONLY NEW YORKER
TO HEADAUTO PLANT
Artemas Ward, Ja., President
of Detroit Concern WUich
Builds Sing .Cars.
D-1. 4l. .h tin la rnf nt
D A-9l Ull IllC iit,,u ... ... ...... " -
Omaha's veteran automobile dealers,
W. t. rosnier, apa pcrnimcu w
. -Jt1 filanir it micrht he added
that he came back strong. ,
Arrangements nave recently ocen
completed which outline plans for
.V..: !,, The
VI i n . i vi ui, a ' -' n
new firm headed by W. E. Foshier
will be known as rosnier nroiners ot
Bixby, and they will back the Briscoe,
Lexington, Metz and Redden truck
maker.
The scope of operations will em
brace five states, asserts Mr. Foshier.
This includes the various territories
on each line. Foshier has been con
nected with several successful auto
mobile ventures in Omaha and is
credited with putting them across in
good shape.
Willys-Overland Company
Announces Complete Line
For the first time In automobile
history a motor car manufacturer has
announced a complete line of cars.
The Willys-Overland company of
Toledo has disclosed a complete line
of automobiles, ranging from the light
fJur roadster a$6o0 to the luxurious
Willys-Knight eight at $1,950.
The line includes the light four and
big four the light six, County Club,
Willys-Knight eight, Willys-Knight
font,. Willys six and a series of
coupes, sedans and- limousines. There
are also the Overland light delivery
wagons, panel and express type, and
the l,20-pound delivery wagon, ex
press type. ' i
Goodrich Business Shows
' Big Increase During Year
Announcement has been made to
the effect that the B. F. Goodrich
Rubber company will open a branch
at Lincoln. The branch will be in
charge of K. L. Pennington, at pres
ent in charge of the city sales depart
ment of the Omaha branch.
According to the Goodrich people,
their Nebraska business has increased
100 per cent during the last year and
the establishment of a distributing
point in Lincoln, it is hoped, will
expedite the handling of deliveries to
the southern part of the state to a
considerable extent.
IS INDIVIDUALLY OWNED
Artemas .Ward, jr., a Gothamite, is
the only real New Yorker, who is
today the head of one of the big, suc
cessful automobile manufacturing
establishments of Detroit, he holding
the presidency of the King Motor Car
company, manufacturers ot tne pop
ular price eight-cylinder motor car.
The rise of the Nejv Yorker and
the tremendous success he has had
with the King Motor Car company.
gives him recognized credit through
out the automobile manufacturing in
dustry. The King Motor Car com
pany, it is said, had the first auto
mobile that appeared on the streets
of Detroit in 1894 and it was from
this original King that Henry Ford
obtained his ideas that have made him
the world's largest producer of motor
cars today. But the King Motor Car
company's greatest success has been
with the reins of power in the hands
of. Mr. Ward.
College Graduate.
Mr. .Ward was interested in politi
cal and legal activities in New York
until one year before his father, Arte
mas Ward, sr., purchased the King
Motor Car company. During that
year he was in California. In taking
over the King Motor Car company
Mr. Ward, jr., became vice president
and went through all of the ramifica
tionsof commercial life until today,
the head of this company, he has sur
rounded himself with capable execu
tives and has placed the King in a
stronger position than it originally
held. The King Motor Car company
is one of the few automobile concerns
individually owned today without the
disadvantages of a multitude of stock
holders to demand quick' investment
returns and otherwise meddle in the
affairs of the business. This in itself
has strongly contributed to the suc
cess of the King company.
Many Builders' Showing
Four-Passenger Roadster
At the motor shows this year al
most every exhibit has a four-passenger
roadster. At last year's shows
there were not more than three or
four makers displaying that type, as
the three-passenger was still in vogue.
One of the first concerns to market
a four-passenger of the present style
was the Nordyke & Marmon com
pany. The demand for this four
passenger Marmon 34 has been very
great during the last year and rne fac
tory expect; to build a very much
larger percentage of cars of this type
the coming season.
One of the striking instances of ad
vancement in motor car building is
shown by the very greatly increased
use of aluminum. The Marmon car
was alone in the field of aluminum
motored cars last year now there are
several on the market. "A light en
orine materially affects the ease of rid
ing and handling," said F. E. Mosko
vics. commercial manager of the
Nordyke & Marmon company.
Jerry DeCou Made
Production Head of
Smith Form-a-Truck
Announcement is made of the ap
pointment of J. W. DeCou, formerly
production manager ior the Thomas
B. Jcffery company, and the Nash
Motors company, as production man
ager for the Smith Motor Truck cor
poratio,' manufacturers of Smith
Form-a-Truck.
Jerry DeCou, as he is popularly
known, is recognized as one of the
masters of efficiency methods in 'man
ufacturing, and has achieved startling
economies and record-breaking man
ufacturing results in the building of
motor cars and motor trucks.
As production . manager for the
Thomas B. Jeffery company he put in
force the methods which resulted in
the Jeffery Quad and other well
known Jeffery products, and built up
one ot the largest and most efficient
manufacturing organizations in the
United States. ,
In his new position as production
manager (or the Smith Motor Truck
corporation, he will have tremendous
fields in which to develop his efficient
manufacturing methods.
flans have already been made by
Mr. DeCou to , develop the most
gigantic production ever developed bv
any manufacturer in the motor truck
industry, and the result of his work
cannot fail to increase the already
high value which purchasers are find
mg m smith rorm-a-t rucks.
3o9G& Brothers
ROADSTER
This business and its product' are blessed with a friendship
probably ; without parallel in the history of American
manufacturing. .
Fresh from the factory, or. at second-hand, from one end of
the Nation to the other, the car has special value and a
special reputation because of the name it bears,
. " ' . i - '
Because of that name, you may be sure that the principle
behind the car will never be changed a hair's breadth,
Dodge Brothers' one idea in upbuilding their business is to
build so soundly and so well that the good will which
'they have won will .grow' and endure forever.
It will pay you to visit us and examine thi car.
Tht SHolInt consumption U unuroll7 low.
Th tlrt mUonto la anaittallir high.
Twine Cat r Roidittr, TSS: Wlnttr Touring Car or Koaditer, 1910; SxUn, full
(All prieM t. o. b. Detroit)
MURPHY-O'BfclEN AUTO CO.
1814-18 Farnam Strut Phono TyUr 123 .' Osaka, Nebraska
Franklin Sedan Brings
Advantage of Light Weight
It is predicted by a great many ex
perienced motorists that the use of
enclosed cars will mark one of the
greatest developments in the indus
try within the next few years. There
would seem to be a great deal of
truth in this statement, judging from
the way the automobile show reflects
the tendency.
There are verv few neonle to whom
the enclosed car does not appeal for
winter use, yet any car they own
must be a summer car also:
It is general consider that light
weight must be depended upon to
meet this requirement.
One manufacturer, the Franklin
company, has done much in years
past, through the development of its
sedan type, to bring out the advan
tages of light weight in enclosed car
construction. While the first Frank
lin sedan weighed only 2,925 pounds,
then considered remarkably light, the
present sedan, weighing 2,610 pounds
less than the weight of many tour'
ing cars of the same size illustrates
that the possibilities 'of enclosed car
weight reductions are not entirely ex
hausted. Give your Want Ad a chance to
make good, Run it in The Bee.
Chalmers Dealers
Will Drive Their
.j.' Cars Overland
"In anticipation of the biggest year
in the history of the Chalmers Motor
company," says E. V. Abbott of the
Western Motors company, "every
dealer has increased his allotment
over last year. The close of the Chi
cago automobile show found the
Chalmers output of 30,000 cars for
1917 practically sold. One dealer
signed to take 2,700 cars for a single
county, while the second highest
dealer contracted for a total of 1,900."
The Chalmers dealers upon being
informed that the biggest problem for
this year will be the question of
freight car facilities Have risen to the
occasion by making arrangements for
having cars- driven over the road to
different centers and having trainload
shipments made up jit these points.
In this way relief wilrbe had from the
congested condition that has caused
trouble in Detroit so far as terminal
facilities are concerned. (
Further co-operation from dealers
and distributors has been secured in
taking cars as fast as they can be
turned out rather than having a por
tion of the automobiles stored in Pe
troit to vmit the opening of the big
retail buying activity next month.
Storage facilities in Detroit are scarce
and at a premium. At the Chalmers
factory there is warehouse room for
only 300 cars, or slightly more than
the output for two days. This has
meant that the cars produced have to
be kept moving toward their destination.
ment of these ideas is very gratifying,
because it shows, we believe, that
the information obtained and the
opinions expressed by the committee
as to how an efficient life-saving de
vice could be developed were correct.
"The life guard and apron are of
woven wire, diamond-shaped mesh,
and are neat and ornamental in ap
pearance. The life guard is suspend
ed from flat spring hangers, giving
a cushion effect in front of the car,
bus, or truck. The. apron rests against
long coil springs, which also serve
as a cushion, that prevents solid im
pact when the fender strikes any
person,
"When the trigger is released,
either manually or automatically, the
fender apron is instantly thrown
downward and backward to the pave
ment and is held by springs, making
it impossible for a person to pass un
derneath it. It can be stated that
the mechanical construction of the
American safety fender and its ac
tual operation as tested on August
28, 1916, entitles it to 100 per cent
efficiency.
"The tests were- made whh three
dummies in standing and prostrate
positions. The truck was operated
at speeds from six to twelve miles
an hour, and the action of the fender
in picking up the dummies was satis
factory in every particular.
"While the demonstration was
made on a truck instead of car, we
believe that conditions would be at
least as favorable for its operation on
a street car and that its adoption for
use."on street cars, as well as buses
and trucks, would be ,a distinct ad
vance in existing means for safe
guarding the lives and limbs of per
sons who are struck or who come in
contact with such vehicles." New
York Herald.
SAFETY FENDER FOR BIG CARS.
Tested and Recommended by New
York Public Service Com
mission. A car fender designed for the pro
tection of the lives of persons struck
down by heavy motor vehicles and
said to be equally adaptable for sur
face cars, buses and auto trucks, has
been approved by the Committee on
Safety Devices of the Public Service
commission, and its adoption as a
safety device recommended for New
York. Many car fender devices were
tried out before a decision was reach
ed by the committee.-'
Commissioner Hayward now has
the report of the committee, filed
by W. G. Whiston, chairman, and
George F. Dagget, secretary, before
him for further consideration.
The report of the Committee on
Safety Devices in part is as follows:
"This fender is the result of new
designing and improvements sug
gested or laid down by the engineers
of the commission at the time of the
Pittsburgh and Schenectady tests,
made in, October, 1908. The develop-
Graceful in Design
and Performance
Beauty of line and beauty of performance, mark the
1917 Paterson as the best buy of the season for the
discriminating motorist.
Its design and finish reflect taste and refinement in
every detail its superb construction insures easy, un
labored performance and sturdy reliability.
We will give you a private Paterson demonstration
at any time you say. We will welcome your opinion
as a critical motorist whether you purchase or nob
Nebraska Paterson Auto Co. -
Omaha, Neb.
'AM. 2010 Farnam St.
i. itJ j6 Y, Mmufactmd by
The Stars That Set
With the Invention of the
HUDSON SUPER-SIX
Consider the Conditions of Today
The small-bore Light Six developed "by Hudson was the pattern type for yean.
Practically all fine cars came to it
Then 14 months ago we invented the Super-Six. It proved itself 80 per cent more
efficient .
Before this invention, Eights and Twelves began to tome into vogue. We "built them
for tests ourselves.
It seemed for a time that twin-types would supersede the Six.
But the Super-Six proved better. It has since then won every worth-while record. No
car of any type or price has ever equaled what the Super-Six has done.
So, naturally, that stopped the trend to V -types. Some makers returned to Sixes.
Now the Super-Six holds unquestioned supremacy.
Its sale from the very first has been limited only by factory capacity. No other fine
car compares in popularity. It has far outsold any other car selling above $lltf0.
All evidence indicates that for high-grade cars, the Super-Six will always hold the
ruling place.
All this has come through reducing
motor friction below any other type. 'The
friction that wastes half your power, that
wears the motor and lessens endurance.
We show this by speed tests, by hill
climbing, by quick acceleration. We show it
by our record in the 24-hour test By win
ning the transcontinental record twice in
one round trip. By winning every, stock car
test in which the Super-Six has entered.
. Not because you want' a car to do that.
But because you don't want friction the
motor car's chief foe.
The One Great Question
' Let no arguments confuse you. What
all are after is minimized friction in motors.
Less wasted power, less wear, more durabil-
" ity. That's the sought-for object in all new
motor types. .
The Super-Six stands first in that.
Every record proves it That is why it out
performs every other type.
One must accept these records rather
than mere claims. As it stands today, the
greatest car that was ever built is the Hud
son Super-Six. And the new style bodies
make it look its supremacy.
Alsa this year it has a gasoline saver,
in the form of a device which governs the
heat of the motor. It is another important
economy.
It now outsells any other high-grade
car. It is likely this year, as last year, to far
outsell production. It would be wise, in our
opinion, to choose your model now.
Phaatoa, T-pasamgcr ,
Cabriolet, 3-paaangar.
Touring Sadaa. ......
.$1680
. 1950
. 2178
Limousin $2928
(All Prices f. o. b. Detroit)
Town Car
Town Car Landaulet. ,
Limousin Landaulet .
.$2928
. 3025
. 302S
See the Super-Six at Space 10 -Auto Show
GUY L. SMITH
"SERVICE FIRST'
256345 Famam St
Omaha.
iib:.. ,- . . ..
"... 1 :..!!,!