THE OMAHA SUNDAY BEE: FEBRUARY 11, 1917,
FRICTION AND HEAT
ENEfflffi OF TIRES
Details Given Relative to the
Methods of Perfect Auto
Tire Construction.
LOHt LOTS EXPLAINED
The thief tire enemy is friction and
heat, and it is only by the greatest
possible elimination of these two
factors that a perfect tire can be
developed. Working along these lines,
tne experimental department ot tne
Goodrich Robber company produced
the present Sirvertown Cord con
struction. The Sitvertown Cord tire
practically eliminates friction and
neat in the following way:
Two layers of heavy cable cord
ate separated by a sheet of pore gum
rubber. Each individual strand of
card is completely impregnated with
pore robber. The process of impreg
nation of robber is also applied to
the smaller threads which go to make
op the large cord. This process of
forcing the rubber into the cord is
done onder a pressure of over 300
pounds by an exclusive patented
Goodrich process.
Strain Is Uniform.
As every cord is laid nnder an ex
actly even tension, the strain in the
carcass of the tire is uniform when
the tire is in motion. This makes the
Sitvertown action like a series of
springs, each cord working in per
fect with its neighbor. Each
rubber cord is practically insulated
from every other cord and at the
tame time is doing its work onder
an even tension strain with the great
est degree of flexibility.
As there are only two complete
layers of heavy cord, there is only
one friction surface between the lay
ers. This compares very favorably
with other forms of construction,
which coo tain anywhere from four to
ten separate friction points between
the various layers of fabric
Easy To Understand.
It is easy to see therefore why so
tittle heat and friction develop in
the Sitvertown cord construction.
This accounts for the long life un
der regular touring conditions, as
well as the fact that they stand up so
well onder the terrific strain in rac
ing service on the car of Dario
siesta, the speed champion.
The flexibility of the two-ply cord
construction also practically elimi
nates stone braising, a form of in
jury to which all fabric tires are sub
ject The more or less unyielding
, carcass of a fabric tire is strained by
the sudden blow of a rock or other
hard substance when struck m the
road at s fairly high rate of speed.
Silvertowa cord construction, how
ever, is to strong and flexible that
the blow merely bends the carcass
instead at breaking it or causing a
bruise which later develops into a
break.
Nursing Your Battery Is
The Advice That Is Given
In recent storage battery advertis
ing, partkolarry that of the Willard
Storage Battery company, great em
phasis has been laid upon the fact that
a battery must be well taken care of
during the first three months of its
existence if it is going to give any
kind of satisfaction.
The battery has been repeatedly
compared to a new-born infant which
during the first period of its life must
be treated -entry and tended care
fully generally. But the battery does
not need to be handled with silk
gloves. It is a sturdy apparatus
ready to undertake a man-sized piece
of work at any time.
Elmer Rosen gren of the Nebraska
Storage Battery company compares
it with a watch and says, "When we
advise a man to keep in touch with a
service station, particularly durinar the
first three months of the battery's life,
we do not expect that his battery is
going to break down in that period
any more than any other period; but
we, do know that in a majority of
cases some small changes are needed
in the electrical equipment The gen
erator might need adjustment. We
advise it The battery may be half
discharged when the owner gets it.
We recharge it The owner may be
usinc a great deal of Dower in crank
ing and lighting his car, but not run
ning tne machine tar enoogn to onset
this. We advise him.
"In other words the first three
months of a battery's life is s pend
of adjustment and we claim that if any
batterv sets over this, tike the watch
that has been adjusted, it wilt give its
I Built for Discriminating Buyers I
JH More fully than ever before does the 1917 Patersoo meet the desires g5
of the critical motorist. a
Tht eracaes'Ha "S"
, an tnaeas
fa If yea m m oscttas natoifafr
) aiUloat fcMjimtii
NEBRASKA PATERSON
AUTO CO.
2010 Fanum St, Otaaha, Nab.
W. A. Paterson Company,
. FLINT, MICHIGAN.
$1095
Goodyear Company Shows
Inflated Kite Balloon
At the seronautical exposition at the
Grand Central Palace, New York,
February 8 to IS. the Goodyear Tire
and Rubber company has installed a
comprehensive exhibit of all its aero
nautical products. As a special tea
tore of the exposition there is being
exhibited an inflated kite balloon of
the same type that is being used in
the government service. The balloon
is eighty feet long and twenty-two
feet m diameter. Models of spherical
balloons and miniature dirigibles are
also a part of the exhibit
I'erhint the most notewortbv
triumph of the Goodyear company in
the military aeronautic field has been
the perfection of the kite balloon.
This balloon operates under any
weather conditions and remains
steady even in a stiff gale, permitting
the use of the most delicate instru
ments in making military observa
tions. It is called the kite balloon
because bf the method of rigging,
which is similar to that of a boy's
kite.
The distinction of fornishinsr the
first one to the United States govern
ment fell to the Goodyear company.
This one was supplied to the navy
tor use at the naval station at Pensa-
eola. Later, when the president called
tor the mobilization of the National
Guard for service in Mexico, Good
year donated a kite balloon to Bat
tery B, Ohio field artillery, which has
been in constant use on the border
during the stay of the troops there.
Other balloons have since been fur
nished to the government
Dort Car One of Attractions
At New York Auto Show
One of the attractions at the New
York and Chicago shows, say Joe
Gerspacher of the Toozer-Gerspacher
Motor company, was the Dort exhibit
displaying a cut-out Dort chassis,
showing the working parts of the
Dort car all the way through. Ow
ing to the number of automobile
shows bearing the same dates and
the fact that all dealers wanted the
cut-out chassis for their show, it was
with much difficulty that they ob
tained this chassis for .the Omaha
show.
The Dort car has given the very
best of satisfaction all over the
United States. The dealers are fight
ing for the agency and a great many
were disappointed owing to the fact
that the output of the Dort factory
had been taken by Thursday of the
week of the Chicago show. No or
ders for Dort cars were taken after
that The output of the Dort fac
tory this year will be 25.000 cars and
the car has proven to be one of the
Dest cars on the market
New Model Roadster Is
Promised for Auto Show
The Toozer-Grespacher Motor com
pany has recently been promised one
of the new model seven-passenger
roansters lor exnioit at the Umaha
Automobile show. This model creat
ed wide comment at the New York
and Chicago shows.
The model has a wheel base of 135
inches, a concealed top which folds
into the back of the car and an extra
tire dnmvrn the rear, which eliminates
the unsightly tire rack. The new
Pathfinder model is the last word in
refinement of design.
During the week of the Chicago
Auto snow the Toozer-Grespacber
Motor company took on the distribu
mm
Smooth
after it
NEBRASKA STORAGE
BATTERY CO.
2203 Fanutn; St, Omaha. Phone Doug. 5102.
We
or ghd to tut jattr
"-Hill mimHmH ilulillh ct luw re
flnrfflll llllllllllllllllllllllllinillMllllllllllllllllllllllllllinilTTTmn
B-ryfcW CartbwtiUl Mote T fcrtr-Sv hi.sniLj.sr, Dek Statist and Larhttal, Stewart
m rimiiil nw (MnUK
vtw fcnsoM and Bpfmditta SfM
W mm value- fmm ssinlwi lmili you i'im
tors' contract for the Moon automo
bile, a St Louis product which has
been growing in favor since 1905. The
line consists of two models, the 6-43,
a five-passenger touring car, and the
6-66, a seven-passenger touring car.
The Moon is reputed to be a very
well built car, the units of which are
standard all the way through. Oelco
ignition, Fedders radiator, Warner
transmission, Brown-Lip gears and
Timken axels are used in the Moon
models. The lines of the car are of
the latest design and the finish is of
exceptional quality. Several of the
new models are now on display at the
Toozer-Grespacher show rooms.
Must Be Loyal Americans
To Stay With the Packard
The first anniversary of the Pack
ard Motor Car company's policy of
"Americans first" was marked Janu
ary 31 by the issuance of a statement
by President Alvan Macauley to
factory and office employes of the
Packard, reaffirming the provisions of
the policy.
'This company intends forever to
build up its organization from among
its loyal employes who are citizens of
the United States, or have in writing
expressed their intention to become
such," President Macauley said. "Em
ployes who are citizens of foreign
countries will be welcome in the com
pany's ranks, but they need not ex
pect promotion to positions of respon
sibility and trust Employes who are
not citizens can readily file their first
papers applying for citizenship, and
the company will pay the fee in con
nection therewith. In that way they
can qualify for promotion. No other
course is open.
'It is our intention to complete our
records to show the names of all em
ployes who are citizens, or who have
taken out their first papers. Pro
motions to higher positions will be
made only from that list, though
names will be added to it from time
to time, as foreign-born citizens file
their papers. Employes who have
shown their loyalty, not only to this
company but to the United States, are
entitled to the preference and wc shall
see that they have it." "
Chalmers Officials Pay
Visit to the Omaha Agency
E. C Morse, vice president and
general manager of the Chalmers
Motor company, Detroit, and U n.
King, a representative of the com
pany, were in Omaha visiting the
focal distributors for the Chalmers
cars. Tuesday evening Mr. Morse
gave a dinner at the Hotel Fontenelle
7 iL. I TM- .
lor U1C sales nrm. 1 mrec present
were: Mr. Move. Mr. King. Charles
Hannan, jr.; W. S. Johnson, E. V.
Abbott, J. M.-Kobbins, fctanley fos
pichal, M. E. Binney, E. L. John
stone, Roy Alley, manager of the
Western Motor Car company at
Hastings; Ray Kesterson, manager
ot the Western Motor Car company
at Lincoln; F. P. Walker, J. F. Qninn
and H. L. Messner.
' H. G. Lockmiller, Denison, la.,
visited Omaha this week and drove
out a Chalmers 6-30. Mr. Lochmiller
is building a new garage at Denison.
It will probably be sixty days be
fore the garage is completed. In the
meantime he has no place to store
new cars. Realizing the importance
of having cars on hand, he has had
the Western Motor Car company
ship his January and February sched
ule to Omaha, taking up the sight
drafts when they arrive and storing
the cars with the Omaha Van and
Sailing
Summer or winter,
rain or snow, if s all one
to your battery if if s
well cared for, and if s
sura to get the best of
care if we help you look
battery at any tint
body. Its soft, dWcoabVm.
I
0-40
Storage company, so that he will be
sure to have them ready when he
wants them.
New Monroe Models Are
Creating Much Comment
The new Monroe models, which
have created much favorable comment
r3E Ella
LSttQ HE
rain
Lad
DEI
Lout
idgi
HQ
idgi
U
ram
DC
in
iDOJ
fa HI
Lad
laOEU
um
IQCl
IBG
IDG
1QEJ
ran
m
ran
LodI
in motor circles of late, are now on
display in Omaha.
One of the striking features of the
car is the body design, which is
beyond question one of the cleverest
designs in the moderate priced car
class. The lines are distinctly of the
high priced car type.
Several new mechanical features add
ciLa
Bit?
HE.
,Why-From Among the
Foremost Cars -We Chose
to Sell the
By H. Pelton,
THE past year has re
corded a growth of
public sentiment for
the Marmon 34 that is re
markable in motoring an
nals. Whenever we have
heard the owners of top
class cars discuss the
various makes, we have
been impressed by the
high esteem in which the
Marmon is held by all.
This led us to investigate the
reasons for its leadership. Here
are the facts we found
The Marmon's scientific con
struction and unequaled light
ness for strength, size and power
are conceded by authorities to be
the most notable advances of the
times.
The Marmon does in fact
weigh a half ton less than any
other car of equal size and power.
And it averages from 50 to 75
per cent more distance per gallon
of gasoline.
Marmon owners tell us that
their tires give many hundreds of
""7 22Q5 FAR NAM 5T.
WjJ- I II nil fff II SI I M -I .um will n I III. IIIT1IH1 IITOMilTlaf
See the Marmon Exhibit at the Aato Show
A Cutaway Chassis WIU Be Shown
much to the value of this model and
the opinion is prevalent among mem
bers of the L. E. Doty organization
that the new Monroe will be one of
the biggest sellers in the "less than
$1,000" class.
Sixth Oldoit Car.
The Ollde Light -Sit" la the elxth oldeet
ear made In the United Statea and tiaa been
111
Omaha Dealer
miles more service than the same
kind of tires on other cars of this
class they have owned.
Before this Marmon came,
lightness went only with smaller
cars. Luxury cars, it was thought;
must be heavy to give a degree of
comfort, the size and power that
men demanded of a car de luxe.
Marmon's scientific principles
and extensive use of aluminum
have upset those old traditions.
Here now is the leading luxury
car of the year with 7 4 brake test
horsepower and 136-inch wheel
base, yet 1,100 pounds lighter.
To completely appreciate the
Marmon 34's unrivaled excel
lency, we invite you to come and
drive this luxury car or ride in it
while our demonstrator drives.
You will find that notwith
standing its lightness, it holds the
road at high speeds and rides
with a sensation of comfort
which seems almost like level
flight
For these and other notable
superiorities which we shall glad
ly explain, we selected the Mar
mon 34 to offer to those who
want the utmost in beauty, lux
ury and efficiency.
on the market for over sixtsrn yi-ar. N
make of motor car could live sljstff.l years
and not give satisfaction In every urn ill.
Sixteen rears ot succeee is a guarantee
ot dependability.
Darer Learn Homethlnir.
Lea Darcy and the managers of his pres
ent Taudevtlla tour are probably convinced
by thll time that American followers of
boxins prefer righting to play acting.
"Ella
131
3
to dI
OGI
IscJ
raci
tin
Elia cila
Sib" eJ& clKS!
cJla
&m- tana aia eifa IP .P ci