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THE OMAHA SUNDAY BEE : JANUARY 21 1917.v
GREAT PROSPECTS Salesmanship Congress Will Hear
FOR AUTO EXPORTS1 I alk Monday Evening by Expert
Dr. Pratt Says Foreign Mar
kets for American Cars is
Rich in Promise.
FAVOES LOW PRICED AUTO
"It ia remarkable that the sales
men in charge of the great auto
mobile industry have not realized
more fully the possibilities of de
veloping an export market for Ameri
can cars," declared Dr. ' Edward
Ewing Pratt, chief of the bureau of
' foreign and domestic commerce. De
partment of Commerce, in an address
beiorc the automobile export- man
agers of the National Automobile
Chamber of Commerce in New York.
"There are some very good rea
sons why automobile manufacturers
should be interested in foreign trade,"
Dr. Pratt urged. "The first, and per
haps, the most important reason, is
that the foreign market in itself is
a very Urge market. In the last nor
mal year before the outbreak of the
war France exported a little over
' $45,000,000 worth of automobiles:
Germany exported about $20,000,000
worth of automobiles; Great Britain
about $15,000,000 worth, and Italy
about $5,000,000 worth of automobiles.
In the same year, 191 i, wc exported
1127,000,000. worth.
Saturated Market. ,
"In the second place automobile
manufacturers should be interested
in building up an export trade because
the consumption of automobiles in
the United Slates may be reaching
the saturation point in this country.
This market can be and will un
doubtedly consume a vastly larger
volume of cars, but if the production
continues to increase at the present
rate, and unless very vital change!
can be effected either, in the consum
ing public or in the price of the prod
uct, the increase in the consumption
of automobiles cannot indefinitely go
on. This point of saturation may
be a year off may he two years
may be ten years off. But, if such
i The Omaha chapter of the World's
Salesmanship congress will meet in
the Rome hotel banquet room at 8
I o'clock on Monday night, to elect a
prraiucm diiu 14111 mc. sciciuuii ui
the executive committee.
The membership today is 163, .and
the chapter is only little more than
a fortnight old. The first night more
than 123 members were enrolled. The
secretary has sent out an urgent ap
peal asking for a membership of 500
before January 22, and 1,000 before
April 1.
One of the most vigorous cam
paigns ever inaugurated in Omaha is
now being operated to make this
chapter's membership reach the 1,000
mark betore April 1.
The plan is so highly regarded by
some of the best and biggest business
men of this city that one concern has
enrolled more than forty of its selling
statt, and prospective members ot the
selling start, as members.
George Brandeis, in speaking of
this new movement, said: "I am sure
it is going to be a very fine rhing for
Umana. -'
Randall K. Brown said: "Anvthinsr
that tends to make better; salesmen
and better salesmanship is a good
thing."
Clarke Powell said: "We re for it.
head and heels," and the opinions of
scores ot Omaha s most prominent
men were unreservedly complimen
tary and enthusiastic.
Monday night at the Rome hotel
banquet room, D. E. Phillips of the
University of Denver will address the
chapter on the essential qualifications
of a salesman and how ,to improve
them. . ' ,
1 ' .4, - ' t,f
I , . sy
Mr. Phillips has lectured all over
the country on the education of sales
men and was most enthusiastically
received everywhere. Press notices
from all over the country herald him
as. one of the most able speakers
heard . recently ' on , this topic of
salesmanship. ,
The Rome hotel has been selected
as the headquarters for this sales
manship congress, and the club: will
meet there every Monday night rom
now on during the entire eseason.'
a point is a possibility the manufac
turer must clearly realize that if he
has established a firm export busi
ness that he will not be as-much
affected and" will be able . to more
easily increase his business than the
manufacturer who has entirely neg
lected the export trade. Of course, I
recognize that the manufacturers of
pleasure cars and commercial vehicles
are differently affected by these con
ditions, and that while the pleasure
ar;may have more or less completely
supplied the market, the commer
cial vehicle has. probably only begun
its development. s"t'
"In the third placed continued Mr.
Pratt, ''export -trade will tend to
stabilize business conditioins in , the
United States.--In many lines of in
dustry the prosperity of the business
is- dependent upon (actors entirely
outside its control. A short crop or
a bumper crop may entirely determine
the output of an industry. This is
to a; certain extent true of the auto
mobile industry. If, however, the
manufacturer has a business which
covers the entire world a poor crop;
or bad business conditions in one.
country, will be offset by good con
ditions and prosperous times in an
other country. . , i
Balance Business.
"In the fourth place, a well de
veloped export trade will, o some
extent, do away witn seasons intbe
manufacturing -end of business. This !
is an obvious fact that is well known
to manufacturers who have been do-;
ing business in both the northern and
southern hemispheres. -.'
"And, finally, there is in the export
trade a certain advertising value in i
this country. .There is no question!
but that there- is a considerable ad- i
vertising ' value in the . mere state
ment that a car has won the rrsncct
of foreign purchasers?' , . , , . . t
Firestone to Pay More ... i
Attention to Branches
With its production.' problem- prac-
tically solved by immense factory ex-;
pansion during the last year, the Fire
stone Tire and' Rubber' company is
now ready to give more attention to
its branch service.
This was fne statement 6f E. W..
BeSaw, western district manager for.
the big rubber concern, upon his ar
rival at the local rirestone branch
yesterday..-. He came to confer with
f . CKudisell, branch manager, other
members of the local office and all the
territory and city salesmen:
0r aim is 10U per cent service.
said Mr. BeSaw. "And. -we have
worked 'out plans that we believe will'
bring this about." . -
Elgin Cars Sold Long
Before. They Are Built
A short time ago there was gath
ered in Orchestra hall, Chicago, one
of the livest and largest gatherings
of stockholders ever assembled. The
conclave was the annual meeting of
the stockholders of the Elgin Motor
Car Corporation of ChicagcfT The
meeting started with a rousing wel
come from Elgin officers, delivered by
President Frederick L. Brown. Next
came a report from Secretary-Treasurer
W. G. Knqedler, who reported
that he estimated the company's prof
its on the coming season's business
would amount to approximately $1,-000,000.-
, x
After Mr. Knoedler's report came
an interesting talk by the founder of
the, company, C. S. Rieman. Factory
Manager B. J. Cline reported to the
stockholders that the 'present output
of the Elgin factories is twenty-five
cars per day. Assistant General Man
ager C. F. Jamison, in charge of sales,
reported that there had never been a
time since the company commenced
operations when it did not have orders
on its books for twice as many cars
as the factory could furnish and that
at the present time the company
holds contracts for fully 90 per cent
of the coming year's output, which
will be 7,500 cars.
Base Ball Magnate is
I Speaker of Legislature
President Clyde Shropshire of the
Nashville Southern league club ha
been elected speaker of the lower
house in the Tennessee legislature. ,
$725
CLOSED PANEL BODY
Complete
p. a. a Phil.
' e--
Scran PatMngar
U285
f.e.b. Toledo
Hie-New Willys-Knight
You will concede the luxuriousneas and beauty
of thia car without argument.
Itt practical advantages finally determine it
purchase.
The motor has no equal no near approach in
any similar car selling for so moderate a price
or for hundreds of dollars more.
It is a Willys-Knight sleeve-valve motor,
12000 produced last year and giving the most
remarkable satisfaction.
Everyone knows that nothing has ever seriously
challenged the noiselessness of this type of
motor.
It has the softest "purr" combined with the
greatest power for its sue.
Its velvet smoothness puts all other motors of
like power to shame. , . 1
It loves carbon and hates the repair shop.
It win serve you years longer thousands of
miles farther than any other type of motor.
And it is the only motor known that 'does its
, best work in its old age, after putting all
rivals to rout in its youth. t
The Willys-Knights are value pre-eminent be
cause they share proportionately in the econ-
omies of our vast production of a complete
line of cars.
- !i-.'". - - '
See us now about your new Willys-Knight and
avoid the possibility of delayed delivery dur
ing the spring rush.
i ...... . ,. . .
Willy-Overland, Inc., Omaha Branch
SALES ROOMS
2047-49 Farnam Zl.
Douglas 3292.
SERVICE STATION
20th and Harney Sts.
Douglas 3290.
"Meoe hi U. S. A."
WILLYS -KNIGHT
' IMNSV
Wniya-Knlght Eight
S19S
f.e.k. Totedo
Wflbo-KnMfct lrltWlnS . till
wiiin-tLDiahi rof ow . . titM
wuva-Kmaht rvm Unria iiwa
WUlTO-KoiaMfMrSMM . . iiN
f.e.fc.Teeeoo
DELC0
Electric Crank
ing. Lig htinf and
Ignition. -
EXIDE
Batteries . Storage Batteries
Things to Remember " .
About Equipment X" '
Yon (et eut of automobile equip-'
ment service in. proportion to the
, . , quality , of . the product; Not -one ;
manufacturer questions the qua!-.
- - ity lot Deleo-Exide Equipment -.
and the wise. onea use it. .s ,. .
Free, Battery Inspection. '
Delco Eride Service Station
earn St. Omaha, Neb.
Phone Douf. 3W7. ! ...
J Y L
c-a
iti'iiiimmmi" i mm in ii m i in uiimuiiimiiiHiRiftin1 m:
Speed, Strength, Style
. and the Price $725 t
A florist's delivery cat must be fast, for it must jet the flowers there on time and still fresh,
. even over long distances. , ,. .
It must ruve style, because stylish delivery means a lot to the purchaser of flowers. f
It must be sturdy, to keep down the upkeep. '
The Vim has lines as trim and handsome as those of a pleasure car at twice its price. ,
It has axles, frame, gears as strong as those on a truck of twice its rated capacity.
The motor is built for quick starts ahd'rapid runs.
The Vim can give you this combination of speed, strength, and style only because it is built
especially for the unusual requirements and strains of delivery work. ,
And the price is extraordinarily low because of huge production. The Vim Company is the
"largest-exclusive producer of motor delivery cars in the world.
I ifm i Phone !
ffiog Doug. 1712.
Op-En, S y $725 j
p.a" ' ' ""
DELIVERY CARS
A - 1 Aeroice Ftnt Jr
M-'t mtr:
tj!1,..-..
You Always Travel First Class
in a HUPSON Super-Six
Touring Sedan
In fair weather or foul it is a comfort car. With windows
and ventilators open, it is the coolest, airiest car imaginable.
By closing the windows as easily done as you close the
windows of your home you are protected from the heaviest
rains or coldest temperature. It is the ideal car for all
uses and for all seasons.
No road it too rough, no hill too steep,
no journey too long, no requirements too
particular for it. When a fine closed car
is required for the theatre or shopping, it
meets every demand of comfort and attrac
tiveness. No car will give you greater satisfaction
in touring. It is just the car to" take to the
mountains, sea shore, or on a transconti
nental tour.
Then when vrinf-pr rnm if. nnll m-
every requirement as a luxurious, beautiful,
iamuy town or country car. It seats seven,
with two comfortable seats which fold out
of the way when not required.
The Hudson Super-Six Touring Sedan
fills a wider rangeof uses than do any of
theeightdifferenttypeswebuild. Itisthe
type most of the men who build the Hudson
Super-Sis use. as their personal cars.
Equipped with the Super-Six Motor
The chassis is the standard Hudson
Super-Six construction with the patented
Super-Six motor.
New records for endurance have been
made by the Super-Six, It has proved
longer wearing and greater safety qualities
than were ever demonstrated by any other
car.
Official records have been made for the
greatest distance in 24 hours, the fastest
speed, the quickest acceleration that have
ever been shown by stock cars.
These tests prove endurance, and insure
the life of the car. And no other car has
the qualities which make these things possi
ble, for the Super-Six motor is a Hudson
creation, patented by Hudson.
Hudson Super-Six Touring Sedan, Seating 7 Passengers, $2175
Soron other atjrlea of open and encloied bodica
HUDSON MOTOR CAR COMPANY V.
GUY L. SMITH
I 1