8 A
THE OMAHA SUNDAY BEE: JANUARY 7. 1917.
CHAOS WAS KING OF
STREET RAILWAY
Hone Railway and Cable
Tramway Compete Along
31 Miles of Track.
TRANSFERS TABOOED THEN
Veteran of Civil War Recalls Old
Pioneer Days; Eighty Years of Age
f Bv A. R. GROH.
Omahi'j street railway condition
were chaotic in 1889, when the. mer
ger, which is now being discussed, was
made.
The horse railway was operating
twenty-five miles, the cable, tramway
was operating six miles of double
track and the Omaha. Moto Rail
way company was constructing ten
. utiles of electric line. People had to
' pay two fares if they traveled on the
lines of two companies.
The cable lines in Omaha were be
gan in response to popular demand in
1884. One line, ran from Tenth and
Xlason streets, north to Dodge, west
to Twentieth and north to Lake. The
other ran from Tenth and Mason
streets, north to Harney, west to
Twentieth, north to Dodge and west
; to Twenty-sixth.
' Each line required an endless cable,
five miles long, weighing forty-five
tons and which wore out in ninety
days. The necessity for constructing
a concrete conduit between the tracks
fof the cable to run in brought the
cost of building the line to over $100,
000 t mile. ......
The cable tracks ran parallel to the
horse car tracks on Tenth street from
Mason to Farnam and on Twentieth
street from Cass to Cuming street
Old Red Line.
f!y 1889 the horse car company had
extended its lines considerably also.
The Red line started at Fifteenth and
Farnam streets, to Capitol avenue, to
Eighteenth, to Cass, to Twentieth, to
Cuming, to Twenty-fourth, to Seward,
to Twenty-sixth, to Lake street.
The Park line ran from Fifteenth
anil Farnam streets, to Howard, to
Sixteenth, to Leavenworth, to Twenty-ninth,
to Poppleton, Another line
ran from Fifteenth- and Farnam
streets to Howard, to St. Mary's ave
nue, to Twenty-seventh, to Leaven
worth, to Park avenue, to Woolworth.
The Farnam line started at Tenth
,aitd Mason and ran to Farnam, to
Twenty-sixth, and icveral years later
to Fortieth street.
,At Fifteenth and Farnam streets
was a turntable and also a transfer
station. A "hill horse" was used to
help pull the cars up the hill from
Fifteenth to Eighteenth on Farnam;
one was used also on the St.lMary's
avenue hill. -
The horse and cable companies
wflrc consolidated in 1889 and later
bought out the "Mercer" company,
which was constructing electric lines.
Firtt Electric Car.
The first electric car came into
Omaha over the' new bridge of the
Omaha and Council Bluffs Railway
anU Bridge company, in the winter
of 1888. It made the same loop at the
' Council Bluffs cars do now.
The first Omaha trolley line started
in the summer of 1889. It ran from
Fourteenth and . Howard streets,
north to Cass, to Seventeenth, to
Burt, to Twenty-aecond, to Charles,
taj Twenty-fifth, to Franklin. An
other ran from Eleventh and Mason
sweets, north on Eleventh to How
ard, to Fourteenth, to Cass, to Sev
enteenth, to Burt, to Fortieth street.
The Sherman avenue line started at
Twenty-third and Sherman avenue
and followed the same route to Fou?
teentli and Howard streets, as it does
today. Later it was built to South
Omaha over the same route that it
follows today. ' . ..
Some men are still working on the
Omaha cara who were drivers on the
old horse can. I Among these are
Bert P. Boone, Barney Schiltz and
George Spencer on the Park line and
. S. Doty on the South Omaha line
and Calvin P. Elkins, now on the
pension list. General Manager Smith
and Superintendent of Transportation
Musgrave were also horse car drivers.
"Mike" Clark, now sheriff, and
"Sherm" Clayton, one of hit dep
uties, also "date" from those days.
They worked on the- first electric
cars, while some horse linci were
still in operation.
Captain Long, Civil War .
Veteran, Called by Death
Captain John J. Long, 75 years
old, a resident of Omaha for the last
twenty years and a civil war veteran';
died at a local hospital of heart
. disease. For many years Captain
Long was connected with the busi
ness management of papers in Mus
catine, Sioux City and Creston, and
since coming to Omaha has worked
for the Omaha Directory company.
He was born in Xenia, 0.. and was
with the Yates sharpshooters of the
Sixty-fourth Illinois volunteers for
four yearof the civil war. He marched
with Sherman, to the sea. He was a
member of George Crook post. Mrs.
Long died in 1907. He Is survived
by one son. Maxwell J. Long, of this
city, and two daughters, Constance
Long and Mrs. Frank C. Weber of
Creston, la. The funeral will be held
Sunday afternoon at 3M from Cole
McKay parlors, with interment at
Forest Lawn. The Grand Army of
Republic will have charge of the serv
ices, Key. G. A. Hulbert will officiate.
Zero Weather Would Be jCv
1 Welcome to Ice Harvesters
Ice harvesters are now waiting for
another freeze before going ahead
with the harvest this winter. The ice
is getting a bit "rotten" now on ac
count oft the continued mild weather,
although the harvest has been good
since the siege of zero weather some
weeks ago.
The Cudahy Packing company has
harvested the hrst crop on Seymour
lake at Ralston, where the company's
big ice houses are, and is now wait
ing for another freeae. The company
cut ana stored an me ice on ine iaxe.
so that it is, not now a question of
the quality of ice, but a question of
ice at all, for the entire lake hat been
skimmed of its ice and now liea open.
1 he Cudahy ice houses, however,
were more t tn half filled by this
first crop, and one more freeze will
furnish an abundant crop, not only
for this plant, but for all who are
harvesting ke in the city.
! hmrnhf H4 I1m IB IkT" Mk. "H
At Itia first twins or pmlR in th. tack
tplr Sloan's I.llaat rtt come at once.
Only 2ta Alt 4rus'fUta.Advtrllaaat.
He's 80 years young today and he
is as chipper as a chipmunk. He eats
three square meals a day, sleeps
soundly at night, hasn't missed a day'ss
work Nn twenty-three years, was
wounded four times during the civil
war and is the progenitor of nine
children, forty-three grandchildren
and eight great grandchildren. His
fame is J. j. Bruner and he has been
in Nebraska almost sixty years. He
is internal revenue storekeeper and
lives at 3214 Ohio street.
"Yes," says Mr. Bruner, "I feel as
good as I ever did with the exception
of a little deafness. And my eyes
aren't what they used to be. But I
am as hale and hearty as' many a
younger man. 1 have seen a good
deal of life and have not even one
complaint to make."
Romance was in at the birth of
Bruner. He was born January 7, 1837,
at Pleasant Hill, Brooks County, Pa.,
in the same hotel where Lafayette,
tlie French patriot and nobleman who
fought for the colonies in the war of
the revolution, was nursed after he
was wounded in the battle oi uer-mantown.
It vas in the spring of 1856 John
Bruner. then a husky boy of 19 years
of age, trekked to Omaha. His two
older brother were with him. The
trio arrived here May 20 and saw
nothing more than pampus dotted
here and there with hut-like homes.
It was not an inviting place to cast
one's lot, but the surrounding coun
try was even worse, so the three
brothers voted to stay here-.
I know of only one umaban who
was here when I came," says Mr.
Bruner, "and that man is George Bar
ker, whose father. James Barker,
brought his family here the same year
myself and my brothers came. Mr.
Barker had his house tramea ana
shipped from Pittsburgh, Pa. The
family consisted ot lames and ma
wife,- the son, George, and daughter,
Mary. .Later in the summer young
Joseph Barker came. They built
their home about a block from my
I lew'
1 r-f
cJ.sS BRISKER
West Point. My bldest brother, A.
J., was a civil engineer and he platted
the place. A mall by the name of
Peter Smith and myself held the town
site that summer. There were no set
tlers nearer than Fontenelle."
But John Bruner had some of his
interests anchored back east in the
person of a young woman of Penn
sylvania to whom he had been writ
ing. In 1858 he journeyed back and
married her. They had one child,
when the civil war flared (up and the
young husband marched away with
Company G, 115th Pennsylvania in
fantry. The remnants of that regi
ment were later incorporated into
Company D of the same state.
"I was wounded four times during
the war," says Mr. Bruner. "My first
time was at Chancellorsville, Va.,
brother, Uriah's, home, close to Gov- j where I got- a slight wound on my
ernor Izard's place, which was built
that summer. ,
"In the fall of that year my brother,
Uriah, built a house and office on the
southwest corner of fourteenth and
foot from a cannister ball. My breast
bone was shattered at Gettysburg. My
third wound I got at Spottsylvania
court house, called the bloody angle,
where I was shot through the body.
Harney streets, where the Harney i I never got over that and never will.
hotel now stands.
"In the summer of 1856 I did team
ing. John Porter and myself hauled
all the heavy timber and casting for
the pillars on the territorial capitol.
The following year I was part of a
company that founded the town of
A piece of a shell laid my head open
near Amelia court house.
At the close of the war Mr. Bruner
brought his wife and child back to
Nebraska. He lived first at West
Point, but came to Omaha in 1892
and has been here since.
The Shielding Shadow
, By GEORGE BR ACKETT SEITZ, Author ot "Tho Iron Claw," Etc.
V Episode 14, "Abiolutt Black"
V r -t : J
aUrti to climb down flr
CDTrlKht, tin. by 0rre B. ie-U.)
thU MWRimpm. Thw will D w ct
Mh wk, ImmhI n tht ' of
th Fith Miial. The AuU Immhi will be
puMUM Mit wMk.
! " CAST OF CHARACTERS, f
LMBUnt, M.-.M.Oriw prmond
Jurry Ctrten Ralpn Keiiara
Rftrcnvar, tht Mysterloui
Whltwy Wang; ft ntottr crook, croki,
butler, ehftuffiur, crowd.
SYNOPSIS.
SabanUtn, who U tryln to do away with
hli wlfo, IiOonltoo, haa ololen a Inyaterioua
maim, ft bottu ot pellatt and a journal
from hor prowtrvor, Ravongar, With th
a pot la tho ovldant aourco of Rvnar a
power h haa lakon re fun In tha houw of
White wan, a aanmn wi u .... t.v...
ob4Ul-Th- homo of Wbltoy Warn.
Boom '1 (I
(Room In tenement on tho third
floor).
Hobaallan In picture axaralntn Journal.
Whitv Wane, a alntator crook In em-
, ploy of Sebenttan, comn In and report
to hli mailer ho haa aeen Ravenrar
iimKin Avttr fenra In direction of tone
ment houae. Mebaatlan and Whltey move
to -window to look out.
Itocew -.(Back yard of tenement
Ravenirar la reconnolterlnff the houae.
Unvia inward hack door. Cloei In.
Sbtttle-H?onndent of Ihe power of the In
vl.ihrt mantle. Sobaatlan baa no tear of
hie enemy.
mms B(RfMim aa iter Scene 1).
Hhow foref round of Sabaatlan and
Whllav by window. Sebaatlao hands
evr journal and petleta to Whltey
Hpeaka. ,
"pakea tttle "TV-poelt them In the aafe do
posit vaults of the Central Truat com
i Full set: He finishes hand In over
journal and pellets to Whltey and both
eilt Into naiiway.
mm 4 (Third floor hallway),
Hebastlan bending ov railing, looking
down. Regtslea he eees Ravengar oom
. Ing up stairway of floor below. Turns
to Whltey and directs him to go down
the bak stairway with pelleU and
journsT Whltey eilta.
rjeesw &H Hallway of floor below).
Raven grar coming upstairs. Itokvup.
Beos Hebastlsn peering over. Ravengmr
hurries In his direction. Beta Man's
head disappears.
Subtitle Sebastian relies once too often on
the Invisible mantle. It does not
work.
Setae d (Room In tenement as per Scene 1).
Show foreground of Ravengar coming
In doorway and stopping.
Show foreground of Sebastian half
crouched down with the mantle cover
ing him. He la quite visible. It Is as
' though he bad thrown a black cloth
over himself.
Full set: Ravengar protends that he
does not tee Bebaatlan. books about
room, then mevoa over to window and
look out. Turns away from window.
Thinks and exits. He bast tan triumph
antly takes the cloth from off htm and
moves to doorway. Tries tho door.
Finds It lorked. Is a bit perWrbed.
lloves to window and looks out. - Reg
isters he sees Ravengar.
Heene V (ttsrk street in rear of tenement).
Show diaphragmed foreshortened view
of Raven mr approaching two poltce-
men, bidding them come with him, and
exiting In the direction of tenement.
Scum iu (Room In tenement aa per Scene 1).
Hhow foreground of Sebsstlan by win
daw. He tests tho cloth first on one
side, then on tho other. The cloth does
not disappear, aa It haa In previous
episodes. He la wonder-struck and
, alarmed. , Hastily moves to; door and
shakes it.
Seeno a ( Racond floor hallway aa jer
flrene h).
Show short flash of Ravonnr and two
policemen coming up stairway,
Rnm lo (Room In tenement as per
Scene 1).
Bebaatlan hears approach of Ravengar
. and police. Runs to window. Climbs out
onto ledge aa Ravengar and police 1
enter. I
Bew II (Outside, window i. -
Sebastian comes out on to ledge. liOoks I
down and registers fear. Then he looks !
up. Starts to climb flimsy water spout. !
Seam It (Room In tenement aa per 1
Scene 1). - I
Ravenirar and police rush to window. I
See Sebastian and all run to roof to !
stop him.
abtltle Ths nght on ths roof. ;
Sce-44 ( Roof of tenement).
Show does foregruund of Sebastian com
ing up water spout on to roof.
Show foreground of policeman coming
up Are escape to roof.
van . Muumn runs in tne direc
tion of Are escape. Is Intercepted by
policeman. The two flvht. Policeman
has drawn revolver. Sebastian snatches
It from him. Poshing policeman back,
he shoots. Policeman siaajsjers and falls
off roof backward. Sebastian gasee
. down, then
escape.
Seen 14 (Tard Hear bottom of fire ea.
cape).
Sebastian enmes down. Runs Into con
venlent htdlna- place nearby. Ravengar
and -pollrcmsn come running Into pic
ture. Pans Sebastian's hiding place and
exit Whan they have gone, Sebastian
VAIIS.
Subtitle Sebastian's wife, beontlne, whom
he has endeavored to do awar with.
1 (Back yard of Mrs. SDlelburmr's
hOURO). )
Foreground of Iontlne In picture talk
ing- 10 rmi Mcuuire, and Mrs. Spiel
burger, who are apparently out of fore
ground. She Is excitedly tell in them
how she saw Sebastian escape his pur
suers.
Full aeti Ravengar am! policeman come
up to Leonllne, She tells them what
she saW and points direction taken by
Sebastian, Roth run off. teontlne
starts to follow, realises ihe could not
cairn up ana stone.
l (Street nearby)
Sebastian comes out of alley and walks
calmly to taxi. Uets In, giving driver
, airecuons ana is driven off. Aa taxi
inavrs navrngsr ana policemen come
running In. See vanishing taxi and
realise chase would be futile. Exit In
direction thev came.
Subtitle Rsveniraft crestfallen over Sebas
tian's goiaway, returns to tho waiting
Iieontlne to plead with her to give up
the quest to free the memory of her
aeaa sweemeart ana atvoreo her bus
- band.
Scene 17 (Back yard of Mrs. Splelburger's
home as per Scene 1). v
. lontlne In picture, RarengsV comes
in, crestfallen. Pleads with her as In
dicated above. I.eontlne hesltatrs. She
li vory much drawn to Ravengar and
leans toward him. Then she draws
back and Indicates she cannot. Raven
gar seises hor In his arms and draws
ner to him in a close embrace. Leon-
tine gently forces herself free. Ra
vengar sadly axlta to continue his quest
I.eontlne starts to call him back, but
stops. She exits.
Subtitle Leon tine recognises the Journal In
tho hands of Whltey as he Is bound ftfr
the Central -Trust company and calls Pat
. to neip ner recover it,
Scene IS (Location near Ravongar'B
lenoratnry.
Show foreground of I.eontlne In pic
ture, Pat' runs up. Leontine points off
1 and bids him capture . tho precious
journal.
Full aett Whltey passing nearby. Pat
nwhes out and jumps on him. The two
tight. Pat knocks Whltey out and grabs
the Journal. Hands It to Leon tin, pat
lakes pellets from Whltey. which he
also handa to Leon tine. Leon tine hast
ens off. r -,
Subtitle (The vision of Leonttne's lost love.
Seem 1 (LeontlaVs study).
I.eontlne comes In with pellets and
Journal. Moves over to table. Opens
Journal.
Show foreground of doorway. Door
opens and Jerry comes In.
Full set: Leon tine turns and discover
Jerry, la filled with wonder. Re speaks:
Spoke title ' You are all life to Ravengar
and the life of the living la mop than
the memory of the dead."
Continuing the scene, he flnlshea speak
ing out above and, ad lontine holds
out her hands Imploringly, exits out
doorway through which ho came. Leon
tine follows him.
iw (Hallway outside Leon Una's
study).
I.eontlne comes out and discovert Ra
ven Bar approaching. Hastily asks him
If he. haa seen any one, Ho Indicates
iiiiiiiiiHiiiMiiiitiiiitr
I Purchased a Large I
Stock of Ladies' I
COATS J
Such aa "Salts," Esquimettc, k
Plushes and Velvets, with a
five-year guaranteed lining, in-
eluding flare and belted coats
with large shawls. Very latest 1
styles, all colors and sices, i
Coats which have sold from $35
to will be on sale Satur-
day and Monday at $18.00. i
JOHN FELDMAN
204 North 17th 5t !
Omaha. Nb. - I
' Flomar Hot! BIdg.
l-'aiitiiliiluiiiliiltil'iltiliiliiltiiiiBiiiiiliiiiiiiiitiiiiii.iiiniiiiii!
"oo." The two go back into the study.
Subtitle Ravengar at Iset explsins to Leon
tine hi myotic power of disappearing.
Seen 21 (Leon tine study per
Hri-nc It).
Ravenfrsr and I.eontlne come In. Move
lo table. Ravengar plcka up Journal
and pellets from table and speaks to
Leon tine. Indicating; journal.
Spokes title "I will not explain now how
or where I came Into possession of Eric
MatlhrwMon'n journal. He discovered
what Id known as 'staolute black.' Our
blak In not 'a bent u l black.' 'It It
were. It would reflect no light It would
be Invlxlhle. We see thing by the light
ihey fflfci. The power of the pellets
WS wrjik
and Ihftt In
becnrri'
10 VHP It
Continuing- previous scen, Ravengar
take h miniature bnrk vane sod holds
It b-forc I.eontlne. He has collected s
f e w boll lee. a sni II p In t brush, etc.
He holds the bottle In one hand and
paint It with (he hrunh held In his
other hand. The vene grow very vague
and dltMsDnrari!.
Seene IS Show foreground of doorway lead
ing to the library. He ban t Ian snd the
two crook, who have, overheard Ra
vengar, come in and stand In doorway.
Full eel: Ravengar seen the tree and
hastily speak to Leon tin. PI fret her
to deatroy the pellet and Journal. Leon
tine selce the pellet and Journal and
runs out back door Sobs at Ian and
the crook rush, but Ravengar, In front
of Ihe door, fls-hte them back.
Subtitle After a fierce flxht in which they
Ignition Developed
To Twice Original
Efficiency, He Says
"Recent issues of the automobile
periodicals have contained many in
teresting articles upon ignition," says
R. C. Smith, manager ol the Delco
h,- "P""' to ''. "r Exide service station. "Some people
nv in. m.nlu, f.lU(l In '
invisible hn Behs.ti.n tried try to lay hard starting, weak bat
teries and a missing motor to igni
tion. Delco ignition has been devel
oped to twice its original efficiency
in order to t akc care of low-grade
gasoline, which needs a much hotter
spark.
'We have proven by a long and
careful series of experiments that a
correct mixture giving maximum
power in the engine is very easy to
tire. We have also shown that our
standard ignition system supplies sev
eral times as much current as is really
needed to igiyte this most favorable
overram. n.vcnir.r. S.bfTl.n nd thflj mixture.
crook, find the pellet, .nd Journal have
been destroyed by Leonllne.
Seen SS. IC'ard room next to Leontlne'.
eludr a flrepl.ee In a.me).
leontlne by fireplace. Seba.tlan and
crook, ru.h In.
Hhow foreground of the three by fire
place. HebaHtlan srab. for Journul. ft
I. now only a black heap of aehee and
th. pellet have been melted. Seba.tl.n
I, overcome with" fury. Leontin. 'rushes
out In direction of study.
M (Leontlne . study a. per Seen. It).
Leontlne enters. Hhow foreground of
Leontlne bending over ltavenaar, who
I, on the floor, semi-conscious. In the
fight with Sebastian and the crooks.
!Uvens;.r'. mou.t.che ha. been half
pulled off and his wis ha. been dla
turbed. Leontlne pull, off the mous
tache and the wlf and lift. Ravengar's
head up toward hers. Aa ah. doe. so,
fade into:
Subtitle Who I. the Shielding Shadow?
Howard Hawkinson Run
Over While Coasting
Howard Hawkinson. 9-vear-Ald son
of Mr. and Mrs. A. vF. Hawkinson.
3415 Lafayette avenue, was run Over
by the Nonpareil laundry wagon Fri
day forenoon while he was coasting
down Thirty-fourth street. One of
the wheels of the wagon passed over
the boy's body, but he was not fa
tally hurt.
A great variety of tests carried
out under all possible conditions have
shown that a lean mixture is more
difficult to fire than a correct mix
ture or one slightly too rich. On a
good grade of gasoline a mixture of
fifteen parts air and one part gas will
fire at a very equal spark, but when
we get 'pop-backs' in the carburetor
it is because' the mixture is so lean
and burns so slowly that the cylin
der is filled with flame when the in
let valve Opens. Then the flame ig
nites the mixture in the inlet head and
carburetor. s
"It is very evident that such a mix
ture is much too lean to run the car
and no power can be obtained from
it. When we have obtained an igni
tion system that will fire a mixture
so lean that it 'pops back' we have
done all that we can. with the igni
tion, toward making the engine run.
"Some of the trouble, that is met
with as a result of low-grade fuel is
traceable to the fact that the fuel
is not equally distributed by the vari
ous cylinders. If the mixture leav
ing the carburetor were a uniformly
"blended mixture of gasoline, vapor
and air, we would have no trouble.
In warm weather we approach this
condition so closely that most motors
run very well.
"In cold weather, however, the gas
oline is mixed with the afr merely
as a fog or rain and there is a great
tendency for this fog or rain to pre
cipitate out of the mixture. Because
of inertia effects it reaches certain
cylinders in greater proportion than
others. This is especially true at tow
speed, when the motor is cold. 'Some
cylinders may be receiving too lean
a mixture while the others are get
ting correct mixtures, or even mix
tures which are too rich.
"The poor grade of gasoline in
reality works back to the battery and
will keep the battery in a discharged
condition at all tittrts, because you
will do' more cranking, longer crank
ing and less running.
"That is why we emphasize having
your complete system inspected at
least every two weeks, which will
save you future grief and trouble."
mendations submitted by the social
service committee.
Syracuse Defeats Polk.
Syracuse, Neb., Jan. 6. (Special.)
The basket ball team of the Syracuse
Athletic club defeated the Polk (la.)
association team last night on the
local floor.
Churchmen Plan
Advertising to
Spread Goodness
Because more people read the
newspapers than go to church is the
reason why the Church Federation of
Greater Omaha, comprising nore
than fifty Protestant churches, is seri
ously considering the advisability of
a newspaper advertising campaign
uilli a "o-n-rn-rhiirrh" anneal. Rea
soning like the successful merchant j
who advertises his wares in the daily
journals, the clergymen feel that
their stock-in-trade is goodness, and
all they ask is that the world and his
wife come and get, some of it without
cost.
On Monday evening at 6:30 o'clock
the local council of the church federa
tion will meet in the Young Men's
Christian association home in re
sponse to a call issued by Rev. Oliver
Keve, president In addition to delv
ing into the merits of the advertising
giiiie, the ministers will talk of a
training school for religious workers
and broader plans for the gospel mis
sion. Also the needs of saloonless
Omaha will be discussed and recom?
If you haven't
taken advant
age of our"
JANUARY
SHIRT
. SALE
it will pay you
well to do so
fomorrow.
The only stora In Omaha show
ing both Dunjap and Stetson
Hat..
511 So. 16th St.
Her Grand Hotel Bldg.
Buy Goody ears and
You Buy Satisfaction
The aim of the Goody ear factories and the desire of the
average tire-buyer meet perfectly in Goodyear Tires.
Both, seek the
minimum cost
same goal maximum mileage at
The Goodyear factories work toward this end by put
ting into their product the best of materials, under
the best of methods and the best of manufacturing
conditions.
The tire-buyer does his part by paying a price that
will allow such selection and construction.
That this price should not appreciably exceed ordinary
tire prices is, of course, largely due to Goodyear man
ufacturing economies to compact and intensive
organization," to expert and effective effort, to the
elimination of wastage wherever possible.
But it is also greatly due to the part the average tire
buyer has had in the development of this institution
to his consistent and increasing patronage, which
has built up our present tremendous volume.
i ..'.' '
For great volume is the parent of manufacturing
. economy.
So both parties who seek high virtue in a motor car
tire, maker and buyer, have helped to put it in the
Goodyear Tire.
And a third party, until now unmentioned here, has
helped as well.
The Goodyear Service Station Dealer. ( '
You will find him in the obscure villages, in the larger
towns, in the tremendous cities of America, always
within easy reach. .
His interest is the same as ours that you shall
have maximum mileage and satisfaction from
Goodyear Tires.
His purpose is identical with ours to hold your busi
ness by getting your friendship, by giving you service.
He does it, first, by selling you. Goodyear Tires, and
second, by helping you care for them.
He is an essential in the Goodyear "greater mileage
triangle" of maker, user, dealer.
Go to him the next time you want a tire. He is
foregoing extra discounts that he may sell you better
tires. He is a good man for you to know and to deal
wjth. , " ) ' "
CooHyear Tim, Heavy Tourist Taba and "Tin Saver" Accessories
are eass lo get from Goodyear Service Station Dealers everywhere.
The Goodyear Tire & Rubber Co., Akron, Ohio