ID A
THE OMAHA SUNDAY BEE: DECEMBER 24, 1916. (
,SAJC0N six prices
TO GO DP JANUARY 1
Increase in Cost of Saw Ma
terials forces Rise for ...
Both Models.
HAS BEEN LONG EXPECTED
One of the most" recent among
motor car companies to announce an
increase in price is the Saxon Motor
Car corporation, which has come to
the front with a $50 advance over
their former price of $815 this to
take effect January J. , ' ' '
This rise in price has been predicted
for some months. Practically all of
the other cars have announced higher
prices to meet soaring labor and ma
terial costs. And it was known that
the .Saxon company, in view of their
quality standards, would be forced to
fall in line soon. Prices of matefials
entering into the construction of auto
mobiles have experienced as great,
if not greater, rises than have other
commodities. '
"The same high quality standard
of the Saxon Motor Car corporation,
as adhered to in the past, will he
maintained in the future." said H. W
Ford, president and general' manager.
Increased Labor Costs.
"To cover the increased cost of
labor and material the price must be
advanced $50. Due tp the making of
foresightcd contracts, we have been
able to hold off this inevitable ad-!
vance until January 1. There is really
no need for commenting on the in
crease which various materials have
experienced. There is not one article
that enters into the construction and
distribution of utomobiles which has
not materially advanced in the last
year. . ;,
"We are producing a better car
than formerly, in the face of vastly
increased costs, with but a slight in
crease in price "to the -public. By
more efficient iiroduction methods and
the elimination of all waste material
and labor, we have solved the problem
of putting Saxon value into our cars
without making the public bear the
burden."
New Car-for Pastor
Tv
The Maxwell Sedan shown above is
the Christmas gift of the St. Mary's
Aveliue Congregational church mem
bers to their pastor, Rev. G. A. Hul
bcrt. In speaking with several meiri-
i .
bers of the congregation at the time ot
the purchase, many expressions of
deep appreciation were voiced con
cerning the excellent work and val
ued services of Rev. Mr. Hulbert
Motor Truck to Be x
.The Big Seller, of 1
The Near Future
The announcement, and specifica
tions of the Vim-line of light delivery
trucks published today by H. l'elton',
marks the beginning of an energetic
sales company, to introduce the Vim
. to Omaha and surrounding territory.
Mr. l'elton is one of the dealers
along the Omaha Automobile Row.
who has formed a concrete belief in
the motor truck as a "near future" big
seller. - , ..; .
The possibilities (or' truck sales are
unlimited in this section, that fact is
conceded by dealers and manufac
tures, alike. " '
The general opinion is that it is
only a question of months before mer
chants and tradesmen,, in all com
munities will use trucks. The present
day business calls for 'speedy deliv
eries and service is th watch word
of numerous business institutions.
Truck advertising s a means or ac
quainting merchants and others con
fronted with hauling problems will
necessarily hold forth manv interest
ing facts for the allert business man
ana ine progressive farmers.
, (Jive your Want Ad a chance
mane goon. Kun ft in The Bee.
Winter.No Longer.
Handicap in Motor
Car Selling Game
, "The past, or rather the passing
season," assertes Carl Changstrom of
the Standard Motor Car Co., distribu
tor for the Allen and Jeffery lines,
"has upset the time-worn assertion,
made by numerous dealers in automo
biles to the effect that the winter
made impossible selling weather.
"For several seasons past the manu
facturers have pointed with much sat
isfaction to the dealer who . wouldn't
allow winter to interfere with his
business. The dealers all knew that
the percentage of days during
treme cold weather, it is not unusual
at all to see purchasers' and dealers
drive out new cars. I his season 1 be
lieve marks the passing of the winter
season to a large extent.
ine introduction ot closed cars.
sedans, town cars and snug, close-fit
ting curtains has done much to make
the motorist comfortable during the
cold days also.,
Goodrich Guides
Posts GreatTAid to
- The Automobilist
All drivers of automobiles are in
terested in information which they
can utilize to make such trios easier
the I and more oleasanr whfn th rvraunn
wimer wnem driving was unpleasant docs arrive to make a tour. I
Every main line of auto travel
were tew, but still they hesitated
about showing any enthusiasm. It
remained for the public to indicate
that they would not allow winter
weather to stop its cars.
"The public has demanded cart this
fall and even now, during the ex-
ln
tie state oi Ncpraska. as we 1 as
practically every other state, is cov
ered by the Ooodrich guidcnost svs.
tern, as well as Goodrich route books
and cards, showing in detail actual
I mileage from point to point, together
We Wish
Every-Orie
A
Merry Christmas kj
and, , v"k Lj V
A Happy. New Year ,
buy l: timitli jrj
"Service First'"
III ill
SEDAN $100
V ; ;ff you motored any during the last 'few days in an open
. ' touring car you no doubt will be quite willing to grant v
. , that the Sedan is the thing for winter driving.' '
Whether you have reached this conclusion or' hot
- f we would like to show you how comfortable we can
... make your touring car at a small expense. , . , :
- The Detroit Weatherproof Top is .built for several
different types of cars and it fits as snug as any Sedan
top made by the factory for their own models. '
with directions as' to turns, unusual
landmarks and other information
which makes it easier for a tourist to
travel along unfamiliar roads.
Goodrich guideposts will be found
from coast to coast on the three main
transcontinental routes. Three crews
with automobile trucks are working
constantly to improve this service
and add to it.
. The United States government
recognizes these guideposts as a bene
fit and numerous state legislatures
have thanked the Goodrich company
for the work done in their respective
states. .
Every Goodrich branch is supplied
with maps and route cards for free
distribution to all tourists, no matter
what make of tires they use. These
publications, as well as help in plan
ning tours is entirely free of charge
to the motorist and this service is
available all over the country, as
Goodrich is represented everywhere
on evry route.
Packard Increases
Yearly Dividend
On Common Stock
The directors of the Packard Motor
Car company, at a meeting held
Wednesday, passed a resolution in'
creasing the yearly dividend rate on
the common stock from 7 per cent to
8 per cent. The increase will . apply
on the quarterly dividend to be paid
on February 1 to stockholders ot
record January 15.
With deep regret, the directors ac
cepted the resignation of Henry B.
Joy as chairman of the board. Mr.
Joy insisted on this action , being
taken, owing to the pressure of other
affairs. He is a director of the Federal
Reserve bank of Chicago and of the
Wabash' railroad, vice president of the
Detroit Union Railroad Depot com
pany, and among other large interests I
owns the controlling stock in Isko
Incorporated, manufacturers of elec
tric refrigeration devices.
Mr. Joy is president of the Lincoln
Highway association and is promi
nently identified with many national
organizations of patriotic or civic
character. He was instrumental in
establishing the Packard factory in
Detroit and for a period of more
than ten years had a leading part in
its development-
Several months ago Alvan ' Ma
cauley succeeded Mr. Joy as president '
of the Packard company. Mr. Ma
cauley had previously taken over the
active direction of the Packard af
fairs and it was in line with Mr.
Joy's wish that he assumed the hieher
responsibilities of the chief executive. !
j Ask Your
Dealer
Sloan's LlnlmMt KIIU Pain.
II the freataat pain killer ever discovered
limply laid on the skin no rubblni re
quiredit drives pain away. 2Sa. All drag-
Slate. Advertisement. ',
I
About
G. L. W. I
Spring Oilers
G. L.'W. Spring
Oiler Company j
894 Brandeit BIdf.
JMIeMtSMltJ
Now
it's
the MERCHANTS
TRADESMEN, whom we
at ' m. m. ...
position to serve
are
in
H.nPELTON garage
2205 Farnam St
Phone Douglas 1712
Months ago, we became impress
ed by a condition that is costing
people here at home thousands of
dollars. Retailers and tradesmen
were using equipment that is cost-
ing them and their customers
extravagantly. , ...
For pleasure riders, there are
superb automobiles for big
manufacturers there are wonder
ful .motor-trucks. But for parcel
delivery there' was nothing but
extravagance.
1 Horse delivery is out of date.
Also horses cannot cover the
territory which ' business today
demands.
.Motor-trucks are too big half
loads and quarter loads is the
rule this wastes gasoline. V ; , z
Pleasure cars with wagon
bodies were never built for work
it puts them into the' repair
shop' and wracks them to pieces,
one after the other., u' -
In our opinion, something
special a truck built for this
work, was needed with a capa
city between 975 and 1050 pounds.
We began . to investigate. ,
Whate ! found is going to save hundreds of dollars
'. every year to Merchants and Tradesmen.
First
. ' All transportation authorities agree that for
- parcel delivery; the half-ton load is the only
. one that can be handled economically.
They consider everything; time of loading,
time of delivery distance, routing, ease of
handling. Actually ! 85 of the world's
parcels can be delivered" profitably only -in
- loads averaging close to the 1000 pound
. standard. . ,v
Second
We found one delivery car company
which had gone to the bottom of the parcel
; delivery problem before undertaking to de
sign a delivery car. f
In fact, they know more about the retail
er's and tradesmen's problems than he does
than anyone else in the world in feet
They concentrated all their time and atten
tion on this one problem. The VIM (half
ton) Delivery Car was built to meet every
one of these delivery, conditions: and for
nothing else. ' . 1 ; :
The VIM Motor Truck' Company devotes
all its industry to turning out just this one
product, the VIM (half-ton) Delivery Car.
It began business less than three years ago
today it is the largest builders of motor
trucks exclusively in the world. '
Do you wonder that the cheapest parcel
delivery in the world is VIM delivery I
Over 20,000 merchants and tradesmen are paying for their'
VIMS out of the profits the VIMS themselves are making. Now
the VIM Deferred Payment Plan is available to you.
Owing to the heavy demand for the VIM; our allotment is only
50 of what we asked. v :: , '''."' , -
It will pay you to get the VIM figures for your business at once!
Come and see it.
Dealers
Write for
Our Agency
Proposition.
Ford Roadster. 70.00 f. o. b. Detroit
Ford Touring .. . . 77.00 f. o. b. Detroit
Chevrolet 4-90 90.00 f . o. b. Detroit
Maxwell . . 115.00 f.o. b. Detroit
wvenana an 115.00 f. o. b
Buick D45 . . . ,' . . . ... . 125.00 f. o. b
Chalmers 6-30. . 140.00 f. o. b
Hudson Super-6.'. . . . 160.00 f. o. b
Cadillac ........... J 160.00 f.o.b
Reo the Fifth.
Detroit
Detroit
Detroit
Detroit
Detroit
WINTER TOP CO.
Phone Douglas 853
This is the most efficient chassis for its
work in the world price is $645. Fitted
with any one of twelve types of body
handsomely designed and strongly built
suitable for a hundred lines of business.
Price complete: Open Express, $695: Closed
Panel (as illustrated) $725. Prices F.O.B.
Philadelphia,
2216-18 Farnam Street.
ti OMAHA, NEB. " . Open All Day Sunday
i,
LvU EAB