THE BEE: OMAHA.. THURSDjVy,NOVBMGEB 80, 1916. .
Very Latest Idea .in Theater Construction and Luxurious .Equipment
Enterprising Men Who Built the New Sun. Theater
'y-v
1
&HXlQlihiTwes. M1tS&hZ-' v Harry GoIJler$m4s.
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WESones " V Harryfiaclman
tint somewhat lighter than the carpets
ana draperies is tne principal coloring
on the walls, i A rose velvet curtain
arapea arouna over tnc screen (fives
a rich finish to the front of the house.
The ceiling is a magnificent sunburst
worked out in plastic and carrying the
same figures and decorations as the
walls.
The ventilation for the theater is so
'arranged that no radiators are in
01(3.1.! .- HIV all : 10 UIIIUI illlCUKU IIIC
house by a fan and suction system.
. The projection room is fitted witlj
machines, flood lights, stereopticon
and electric effects "machine of the
highest order, installed- by the West
ern Supply company of this city, of
which F. A. Van Husen, former
Laemmle exchange manager, is the
Proprietor. This room is claimed to
be the most complete in the west.
The lighting arrangement is re-
-- jr tin mm i . i n
men wno Made tne dun fossible;
' About Building and Its Projectors
Splendid Establishment Fitted
for Entertainment of "Public
in Most Modern Manner
and Approved Taste.
The new Suif'theatcr will open its
doors to an expectant and impatient
public on Thanksgiving day. This will
be, welcome news to all residents of
Greater Omaha who have watched its
progress from the day the first brick
was taken down in the wrecking of
the old building' that once stood on
the site at 1410-12-14 Farnam street
until now when tfiey are permitted to
enter and drink in the beauties W this
splendid home of photoplays. -
The lavish expenditure of money in
the construction and furnishing of this
theater has caused much comment,
but the builders have gone on their
way secure in the belief that the new
art of photo-drama has come to stay
and believing that it was worthy of
being represented in a theater where
luxury and refinement are the key
note. i
In the beginning the conception of
this theater must have found its
germination in an ideal carried only
in the imagination of some enthusiast,
but today it is generally admitted that
the development and erection of the
Sun theater is the logical sequence to
the trend "in taste in amusements ef
a considerable portion of the public.
Within the last few years it has been
demonstrated that, while having at
tained wonderful proportions, the
photoplay industry is yet capable of
reat possibilities' for future develop
ment Many of the best actors of the
legitimate drama of a few years ago
have now been enrolled in "the
movies." The presentation of the
film drama appears to be in full accord-
with the finer qualities of their
acting. Scenery is accurate to a de
tail and million-dollar producing or
ganizations are numerous. The clever
est playwrights give us the best in
plays and the rest is left to the theater
itself.
j The new Sun theater was built by
men who had a fine insight into the
things that would please the public.
They traveled to other cities and there
observed the good points in each as
well as noting the faults. Harry Law
rie inspected most of the theaters of
modern construction .and gathered in
the best ideas and as architect for the
Omaha theater incorporated them into
his plans.
In the bun theater beauty is com
bined with comfort: On the exterior
the finish is glazed, cream colored ter
ra cottd, made up in relief designs
suggesting the character of the build
ing. Hundreds of electric' lights dot
the front of the building, and will
make the nights like day in that vicin
ity. Out over the sidewalk is built a
beautiful canopy. On each side of the
spacious lobby is a fine little store
room, one of which will be occupied
bv a haberdashery and the other by a
cigar and confectionery store. The
basement, which extends under the
markable. Twelve large inverted
bowls with panels of opal glass shed
a soft radiant glow that permits the
house to be light while the picture is
being thrown on the screen. The elec
trical work in this theater was in
stalled by Le Bron Electric company
and is a credit to their workmanship.
The organ is one of the largest of
its kind ever built!t has the xylo
phone, and, in fact, every trap used in
the theater orchestra and all are
olaved bv the organist. Prof.'Koehl
i from New York is here and will pre-
side at the opening concert.
J lie 3UH wiraicr wa.i cinicu i
cost of approximately $150,000 by the
World Realty company, which was
organized for the purpose of conduct
ing amusement enterprises. Sam and
Harry Goldberg, pioneers ill the
movie business in Omaha and part
owners in the Princess theater on
Douglas street, are the heads of the
concern. W. R. McFarland, a promi
nent realtv man. is one of the mem
bers of the company, as is also Harry
Rachman, Sherman avenue grocery
man and owner of the Grand theaten,
a'ld W. H. Jones, former president of
the Cox-Van Alstyne Commission
company, ,
First run World. Metro and Fox
pictures will be shown at the Suit
Safety First is the
Watchword of the
New Sun Theater
Safety First" will be applied
many up-to-date and ingenius devices
in the Sun theaten The doors are
equipped with release bars which per
mit anyone on tne insiae in open in
door at any and all times by merely
pushing on the bars. By this dev.ice
it is impossible to jam the doors in
case of stampede, as pressure on the
inside permits the doors to open
quickly. These devices were fur
nished and installed by Milton Rogers
& Sons Co.
The safety devices by which the
large plate glass windows are put in
the front were furnished and installed
by the Pioneer Paint & Glass Co.,
whicn had tne coniraci ror ik glass
work in the theater. Considerable
of the front and lobby doors is art
glass, showing excellent workman
ship. -
The roofing of a building is most im
portant, since it means protection for
the structure and its contents in all
kinds of weather. "The National
Roofing company supplied the ma
terial and placed it on the Sun theater.
This roof in l material was selected
after careful investigation by he
management," said S. H. Goldberg,
today in talking about the construc
tion ot the building.
Eat Chop Suey While Sun
Shines Across the Street
Chop tuey is not generally eaten
in Omaha while the sun shines, but
miracles never cease, so from now
on it will be no uncommon thing for
tneater patrons wno crave the deli
cious Chinese dish to step from the
shrines of amusement to the temple
of good eats and with chop sticks
and other Chinese food tools nibble
chon Suev and inhal nnnr! urith th
rays of the ''Sun" full upon them, but
King Joy says he will have sun shades, I
so palron of this popular cafe need I
over getting sunburned
entire theater, has been leased and
will be immediately fitted as a billiard
parlor. The ticket booth is construct
ed, like the rest of ihe exterior, out
of terra cotta and is a fine piece of ar
chitecture. ,
The foyer is exceptionally large' and
capable of taking care of about half
the capacity of the house. Its decora
tions are in harmony with the balance
of the interior and is finished in old
rose and dull gold, with a touch of
light blue. The finish is all designed
and moulded in plastic and fitted until
it looks like it mipht all have hern
marl in nnp trrfat mnnlrl On rarh !
side wide stairways lead to the upper
seats. To the right and the left of the
center are to be found the men's
smoking room and the women's rest
room.
Directly in the center of the foyer
as one enters is noted a beautiful
lounging room with fireplaces, easy
chairs, table with reading materials
and telephone for the use of the I
patrons. The entrance to the theater
is through two passageways from the
foyer.
The theater auditorium itself is
unique in that it has no galleries and
no "best 'seats." From the first seat
near the orchestra pit to the last seat
in the top of the house are only rich
mahogany theater chairs uholstered
in green leather and with air-cushion
seats. The "sight-line" from the seat
farthest from the curtain is practically
perfect. Two sets of loges are set off
by large brass rails and furnished with
ivory finished rattan chairs. Rose vel
vet curtains hang from the railings
and match the rose velvet carpets of
the floors and passageways. A rose
BLUEBIRD
Presents the Most Sensational and
: Massive Production
' , 3
The Eagle's Dings
Contracts now being made by all largest
theaters throughout the United States.
' r . '
Have You Got Yours?
"THE BUGLER OF ALGIERS"
Latest production, is proving to the entire
world that Bluebird Productions are
perfect photoplays.
Welcome to the New.
"SUN" Theater
BLUEBIRD PHOTOPLAYS, Inc.
'J. H. CALVERT, Manager .
1122 Farnam St, Omaha, Neb.
8 UNIVERSAL 1
! Film Mfg. Co. !
Producers
of the
Greatest Program
of Picture Stories
Welcomes the
New Sun Theater
into the fold -of
Exhibitors.
We are
at your
Service."
Contracts for all
or
Special Productions
can be
' secured
through the
I 1
Laemmle Film f
Service ' f
1122 Farnam St. f
Omaha, Neb. 1
s
M3C.MilI!ai:SBIIKIHlill,ip
We Protect the
"SUN" and YOU
S I.
From Rain, Sleet, Cold and Heat
NATIONAL ROOFING CO.
, Roofing Contractors for
Asphalt
Pitch, Tar
Roofing Suppliu
Roof Coatiog
Sioux City, Iowa.
Established
in
1878.
Slat. Til. I
Crawl, Compofiliok
Atboatot Roofing
Waterproofing
Omaha, Neb.
CROWING. WITH GROWING OMAHA.
PIONEER GLASS &
PAINT CO.
i . Furnished and Installed ,
All Glass and Zouri "Safety" Store
Front' Construction in the Sun Theater
We are also general distributors for the
following: ,
Pratt A Lambert'i Products.
"38" Preaervative "61" Floor Vamlsh.
"Vitralite", the Long Life White Enamel.
Benjamin Moore A Co'a. Pure Linaaed OU
Paint, Sani-Flst and Huresco.
We have) service, department to help yon
with your paint and glass troubles.
Use your telephone if you cannot make a
personal call Our delivery service it free.'
Pioneer Glass & Paint Co.
, ' 'The House of Personal Service"
Phono Douf lea 433. ,
18th and Davenport.
GROWING WITH GROWING OMAH.
mm
DECORATION
of
sun vm
Done By
G. A. FUCHS & SON
1106 Farnam. Doug. 8662
W FarnUhed the
SUN THEATRE
ell the
HARDWARE
. Includinc SAFETY DEVICES On All Exit Door.
(To Prevent Accident in Case of Fire)
UPLTONIPOCERS
AVIL & SONS CO. .ILVl 1515 HARNEY ST.
THE SUN
THEATER
Is an Illustration
of the Work of
GRANT
WHO LIT THE
ii
R. H. LeBron
' THE
LE BRON
ELECTRICAL
WORKS
(L
H.
H. Binder
WE CAN DO THE SAME FOR YOUR BUILDING:
i IT WILL MEAN SAFETY,
ECONOMY and COMFORT
LE
BRON
HAS IT
If
PHONE OR WRITE NOW FOR ESTIMATES
THANK YOU
Phone
Dos (. 217.
OMAHA, NEB.
316-20 South 12th St.
All The Booth Equipment Used
IN THE
NEW SUN THEATER
PARSONS
General Contractor
The quality of his work will
recommend itself to you when
you get ready to build.
410 Keeline Building Tyler 2604
CONSISTING OF
Two Type S. Simplex Projectors.
One Kleigel Spot Lamp.'
One Double Dissolving Lantern.
One 75-75 2-Arc Transverter.
One 50-50 2-Arc Transverter. -
One Silver "Minusa Screen".
Also Western Electric Compens arc, .to
gether with Western Electric Semi-Beam
Lamp, including Flood Light for illum
inating front of theater.
(
Furnished by
Western Supply Company
There's Reason.
12th and Harney Street, Omaha.
FOR MOVIE 1SJDSE. SEE "VAN"
Estimates Furnished.