THE OMAHA SUNDAY REE: NOVEMBER 26, 1916.
11 A
HERCE-ARROW WILL
HOT. ALTER POLICY
kxCmonel Clifton, Chairman of
Executive Committee, Tells of
Recent Reorganization.
TO MAINTAIN STANDARDS
?1
nc
A
Buffalo, N. Y.. Nov. 23. The an
nonncement of a reorganization of the
Pierce-Arrow Motor Car company has
given rise to natural questions as to
tne significance oi the move with re
gard to the continuance of present
policies, which have distinguished the
company heretofore. Colonel Charles
Uitton explains it this way:
"The reorganization of the Pierce
Arrow Motor Car company was ef'
fected because of the desire of Presi
dent George K. Birge to retire from
active business. The remaining mem
bers of the old company felt that the
maintenance ot past successful pol
1 lcies could be best guaranteed by
i cnangmg tne form ot the organiza
tion into a public corporation rather
tnan to continue the old closed cor
porate partnership.
Policy the Same.
"The change means absolutely
notning so tar as the established pol
icy ui inc company is concernea. it
will manufacture and sell along pre
cisely tne same lines which have
marked it in the past and the con
dqct of its business will remain in the
same hands.
i "Henry May, as vice president and
general manager, will remain respon
siblc for the quality of design and con
struction and will maintain his un
swerving determination to produce
nothing but the best
Same Sales Plan.
"Mr. W. J. Foss, commercial man
ager, will continue to direct the sell
ing policies along the same conserv
ative lines which have characterized
our selling policies in the oast, mak
ing no change except to diredt effort
toward strenghtenmg the agency or-
t gamzation wnicn nas oeen aistui-
guished for its service and efficiency
in the past.
"A new treasurer will be, selected
to succeed me in order that I may
giVe even more time to supervision
ot general administration.
A Promise.
have no hesitation in assuring
friends of the company that the high
standards of quality and worth, for
which both passenger and commer
cial vehicles, turned out by the Pierce-
Arrow Motor Car company, have been
noted in the past will be maintained.
specially will there be no let down
the thoroughness of inspection
which we feel has been .responsible
for the durability, reliability and finish
ot our cars in the oast
"The technical work of reorganiza
tion is in the hands of a group of New
York bankers headed by J. and W.
Seligman & Co.
Smith Form-a-Truck
Grows Like Legend
The growth of the Smith Form-a
Truck company, manufacturers of the
attachment which combines with a
Ford power plant to make a one-ton
truck, reads like one of the romances
of the automobile industry fn the tre
mendous achievements which have
taken place in the short: space of fif
teen months.
From a manufacturing idea only
fifteen months ago, the Smith-Form-a-Truck
has risen to the position of
being one of the biggest single pro
ducer of motor-driven hauling vehicles
in the country and the sales demands
have already called for a minimum
production of 30,000 attachments with
in the next twelve months.
The truck attachment uses the
power plant of the Ford and several
other smaller cars, including the
Uuick, Dodge, unevroiet ana Max
well, to make a one-ton truck.
It consists of a regulation channel
steel frame with individual rear axle,
hain and SDrocket final drive system
ahd fits over the frame of the car with
which it is fo be used throughout the
entire length, giving a one-ton truck
with 125 inches wheelbase and with a
loading platform of nine to twelve
feet.
In attaching the truck to the chassis
the rear wheels on the car are taken
off, and the live member of the rear
axle used as a jackshaft in the chain
and sprocket drive system.
Over 9,000 Smith Form-aTrucks
are already in daily service all over the
country many in fleet equipments
while thousands are being used by
small store keepers, manufacturers
and farmers.
Franklin Old Model Wins
Isthmus Day Feature
The feature of the recent Isthmus
day celebration at the San Diego ex
position a five-mile race for old cars
brought together the products of
three of the oldest manufacturers in
the automobile industry and served
to revive memories of automobile
speed contests of the early days in
which these same three makes of cars
were always leading factors.
A 1915 model Franklin, Two Reos
and an Oldsmobile, the oldest of all
Uft entrants, took part in this race
and finished in the order named. At
the finish, the Franklin held the lead
by a comfortable margin, having set
the pace at forty-one miles per hour.
In fact, the Franklin was forced to go
around a modern car that undertook
the role of pacemaker.
Win tor it Rlrbt.
Rumor hu It that a third major leaint la
to bo formed during the winter. During
tbo wlDter is tne ncni.ume to torm a tmrd
L we
N
and
JFl 'Sit
and
maj.
DELCO
Electric Crank
ing, Lighting and
Ignition.
EXIDE
Storage Batteriei
tCW VICE That's our tlofui and
DELCO-EXIDE SERVICE STATION
2024 Farnam St. Omaha, Nab.
Phone Doulaa 3697.
FREE BATTERY
INSPECTION
King Makes Drive Around "Rim of the World"
Ik ftitmi
Central Motor Mart
Is Dealers' Plan
The above picture shows the eight-
cylinder King car which recently dis
tinguished itself in a drive around the
Tim of the world route to Bear
lake in the San Bernardino mountains
of California. This drive, owing to
the short curves and stiff grades, is
a very severe test for a motor car,
but well worth the while of the mo
torist making the trip. V. L. Killy,
local distributer for the King, has re
ceived in this connection a very in
teresting and picturesque set of pic
tures showing many points of inter
est en route to Bear lake which he
will gladly show to any motorist con
templating motoring in California this
winter. These pictures are of par
ticular interest to Mr. Killy, owing to
the fact that two of the men making
this trip were acquaintances of his
who make the trip from California
to the King factory in Detroit each
year.
U. S. Chain Treads
Make Perfect Score
The annnal Chicago Automobile
club contest for "master driver" title
was halted at the end of the first day's
drive. The "master driver" contest
is an original idea of the Chicago Au
tomobile club. It is the subject of
great interest in automobile circles.
In addition to the regular contest
ing cars, in Elgin six five-passenger
touring car, shod on all four wheels
with United States chain tread tires.
accompanied the run, serving as the
official car, containing representatives
of the press and the officials of the
drive.
. For two days preceding the con
test nasty drizzling rain had soaked
the roads of Illinois, but it was hoped
that the morning of the contest would
firid better weather. However, the
morning of the run found even worse
conditions. It was raining in tor
rents. Car after car of the contestors
was ditched or put out of order while
struggling over the slime and gumbo
mud on their way" trom Chicago to
Peoria: Elgin Six and Mercer were
the only two cars of the eleven con
testants that survived the severe test
and reached Peoria with perfect
scores. According to the Elgin Six
driver, Mr. G. A. Brinkman, the slip
periness of the roads made travel for
the nine of contesting cars impossible.
1 he rules ot this year s match were
changed to make the run even more
arduous than last year, when not a
jingle participant finished with a per
ect score. No confetti was spread
on the route, and on checking out in
the morning the only information
given to drivers was the distance to
the night stop, the average speed to
be maintained on the day's run, and
the names of intermediate towns and
cities through which they were to
pass.
In addition to noon and night con
trols, two checking stations were es
tablished on the morning and after
noon runs each day. Running on a
blind schedule, drivers were penal
ized for being early or late at check
ing stations. Competitors were com
pelled to take the shortest route, and
for every additional mile traveled the
driver was penalized one point. Be
tween stations, the cars were com
pelled to keep moving no matter what
obstructed the course.
R. C. Smith Takes Agericy
For Carburetor Regulator
Announcement has just been made
by R. C. Smith, manager of the Delco
Exide service station, to the effect that
he has taken the Nebraska agency for
the Seek carburetor regulator. This
carburetor regulator is designed upon
the thermostat theory and is causing
favorable comment among automobile
engineers.
J.. H. Seek, the engineer who de
signed this device, has gone on the
theory that there - is nothing wrong
with a carburetor except that it can
not adjust itself to temperature
changes. With this fact in mind and
in view of the fact that less gasoline
is required to run a inotor after it is
"warmed up," the Seek thermo regula
tor is designed upon the thermostat
principle and the thermo regulator
adjusts the supply of gasoline in keep
ing with the temperature of the motor,
Bltohle Too Tons.
Willie Ritchie la right when ha aeri foot
ball la more brutal than tlshtlns. He'a
too younf to remember the daya when tlg-ht-era
really fought.
The Franklin
Enclosed Cars
Fntaalta Team Car. WalaH. JaW Fiaaaa.
Prka. MOO.
MOTORISTS are most
apt to think of enclosed
cars as luxuries, exclusively
for the man who owns two or
more cars.
As matter oi hot, PraaMfa
BoeloMd Cars an shoot tin
Ml practiced rear-'ronnd all
parpoao oar that eould wall bo
oeeitaed.
Any one oi the (v typos
mmJu Im raea 270i SeaMa,
Thou- im drtrin. qoaHtr--based
oa aoioatifto lifht weiAbt,
.,. (nihility and easy ooacrol car
ries with It oomfort, safety and
eeooomy ore roods ordinarily
considered too di&oalt lor eSeo
Mrx
Whether or not yon or tbtaav
ini ol oow oar a ay time eooa,
by all meeni get aeoeaiatoj
with tho utility oi Froakli
BaelaeedCara.
Franklin Motor Car Co.
Omaha.
R-U-2-B-1 of 60
2205 Farnam St. Phono D. 1712.
Feriira-Tntcli
Hauling Costs Placed on Definite
Economy Basis
Smith Form-a-Truck has accomplished in
a few months what hundreds of manufac
turers have been trying to do for ten years.
It has placed hauling on a definite econo
my basis established the lowest ton-mile
hauling cost ever obtained by any form of
service.
It has been found equally adaptable to
every line of hauling and delivery work,
ranging from the service demanded by the
smallest users to that demanded by the
biggest contractors, manufacturers and
stores in the country.
The Smith Form-a-Truck Attachment
combines with any Ford to make a one
ton truck. Big, new manufacturing de
velopments now adapt it equally well to
the power plants of the Buick, Dodge,
Maxwell, Overland and Chevrolet cars.
Attachments adjustable to an even greater
list of power plants will follow.
Smith Form-a-Truck is being bought
by thousands of users whose require
ments call for but one or a few units, and
by big business concerns whose orders
include entire fleets.
Smith Form-a-Trucks are in the service
of Cudahy, Armour, Standard Oil, Indian
Refining Co., Montgomery Ward, Schlitz
Brewing, Morris & Co., Fleishmann Yeast,
U. S. Mail contractors, and many other
nationally known concerns demanding
maximum service and proved economy.
For local contractors, department stores,
grocers, provision stores, dairymen, and
the farmer, single Smith Form-a-Truck
units are performing their work in from
one-third to one-quarter of the time re
quired by horses and at a cost of about
one-third as much.
The first Smith Form-a-Truck ever sold
has already covered 18,000 miles at a total
cost of $8.00 repairs, and is still hauling
an average load of 2200 pounds in daily
service, totaling from forty to fifty miles.
The demand for Smith Form-a-Truck has
exceeded that for any other form of motor
delivery vehicles. Sales have always
exceeded production capacity, despite tre
mendous factory facilities and every con
venience of modern manufacturing methods.
The Smith Form-a-Truck Company now
ranks as one of the biggest and best motor
truck manufacturers in the world.
Arrangements have been completed for
doubling our present big factory.
30,000 Smith Form-a-Trucks will be' the
production limit for next year, and even
this tremendous production win be even
too small.
Smith Form-a-Track Co.
1470 Michigan Boulevard, Chicago, U. S. A.
HENRY & CO.,
1529 N. 16th St, Omaha, Neb. Phone Webster 337.
High rents and other causes are
said to be back of the movement on
foot in the Omaha Automobile Deal
ers association to move the auto row
from Farnam street and establish an
Omaha motor mart on some side
street.
The plan now being considered is
for the erection of a big central motor
mart similar to the plan in force in
other cities and sites are being con
sidered on Douglas. Harney and
Hownrd streets, li the plan for the
central building is not carried out the
dealers say the row will eventually
go to some of the less public streets
within the next two years.
That the tendency is to go farther
west is evidenced by the plans of the
Willys-Overland company to erect its
new branch at Karnam and Turner
boulevard, the erection of the new
Cadillac home at Thirty-first and Har
ney and the erection of the new build
in; of the Nebraska Hupmobilc com
pany at Twenty-fifth avenue and
Karnam. Other dealers are planning
the erection of buildings in the vicin
ity of the new Blackstone hotel at
Thirty-sixth and Farnam, but many
prefer Douglas or Harney streets, to
get away from the street car line.
A committee appointed bv Clarke
G. Powell is working on the project
or csiamisning tne motor mart and
investigating the various propositions
offered for the erection of a building.
Old Cr Beaten Arein.
t'enla Cy Vannir'e wine: te thrMiKli. Th.
TuAoerawa eannty (Ohio) lemorntH Rot to
Vyrui In the rerent election for county
treeeurer. and the way ther iralRhteneit
out the ahoote of the Brand old fllnlcor was
downright wicked.
Nash Introduces Jeffery
Sedan, the Comfort Car
The decided tendency of the mo
tor car buying public toward enclosed
cars is further emphasized by the
announcement of two new Jeffery
sedans by the Nash Motors company
of Kenosha, Wis. Simplicity, com
fort and stylish elegance are com
bined in the new models four and
six-cylinder types and the tops are
removable for summer touring. Hoth
models have ample accommodations
for seven passengers.
The lilies of this new Jeffery top
are in strict accordance with latest
mandates of motor car fashion. One
of the most noticeable features is the
extra large size of the French plate
windows. These .drop five inches to
give ventilation in warm weather,
providing a good circulation of 'air
without permitting a draft on the
heads of the passengers.
anuiuiimnnunuu
mill
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i ST
Quality folk quickly discriminate
between true elegance and its imitation
that's the reason they are quality folk
Tonel Now ibr ten years
and longer the Packard
has had the unstinted approval
of a discriminating patronage.
And today it is a more lux
urious, comfortable and serv
iceable car than ever before.
All that America and En
rope have learned about car
riage elegance is embodied
in the new Twin-six.
It? dignity of design, the
lasting richness of its finish,
Ask the man
the sumptuous ease of its up
holstery and the quiet beauty
of its furnishings, are all outer
evidences of a deeper genuine
ness which makes it- and
keeps it the standard equi
page of refinement.
The powerful new motor
has freed enclosed Packards for
country touring for all roads
at all times of the year.
Approved 1 True ele
gance is not to be imitated.
tti ' A o o w w s o n e
Sea the Orr Motor Bale Company, ''
Fortietk and Farman Stzaets, Omaha.
Branch at Sionx City. Iowa, ;
WIND
Ma
Linn
TOR.
w watae? van-
cm
Owners have found that its economy
and its efficiency are unchanged
through the changing seasons.
It runs as well in Fall as in
Spring in Winter as in Sum
mer and at no greater cost.
It will pay yon to Ytait ua and examine this car.
The gasoline consumption is unusually low.
The tire mileage is unusually high.
The price of the Touring Car or Roadster
complete is $785 (f. o. b. Detroit)
The price of the Winter Touring Car or Roadster complete
including regular mohair top is $950 (. o. b. Detroit)
be Brothers
MURPHY-O'BRIEN AUTO CO.
1814-18 Farnam Street. Phone Tyler 123. Omaha, Nebraska.
