THE OMAHA SUNDAY PER: SEPTEMBER 24, 1916.
11 A
r
TS FOR WOMEN
DRIVERSBY EXPERT
Miss Claire Rochester Tells the
Best Way to Prepare for
Long Touring Trip.
SHE ADVISES COLD CREAM
Miss Claire Rochester, Orpheum ;
star and champion woman transcon-1
tinental auto driver, who recently es
tablished a record run for women
from New York to San Francisco in j
an Apperson Koadaplane, tells wom-l
en motorists things to observe in:
touring via the automobile. I
"Before vou start on tours be sure;
you are prepared. Preparedness is
the real watchword for the motorist.
"Forget beauty in yourself and your
car. Wear men's pants as they are
made in aviation suits. You will know
why later.
"Know your motor and what it will
do; what is under the hood is the all
important factor.
"Shock absorbers are indispensable
and will keep you well and drive
sway fatigue.
"tret tires that are standard ana
fenv armmnlishment records.
: "Cold cream is absolutely indis-
nen sable.
"Apply the cream lavishly. It will
aid a comfortable tan.
n "Beware the gasoline bandit. Keep
your tank filled and on long tours
carry reserve cans on your running
boards.
"Watch your water tank a you do
your gasoline tank. It is just as im
portant. "Watch out for mudholes. Coast
into them with your engine racing.
The minute you slip into one use all
your power in first to force you out
of them. Using power while going
into mudholes drives you into the
hole as a pile driver drives a pile into
the bottom of the sea.
"Don't drive when too sleepy. Take
a fifteen-minute nap and try it again.
"Eat all the wholesome food you
can enjoy."
Studebaker Sells
More in 8 Months
: Than All Last Year
For the first eight months of 1916,
ending August 31, sales of Studebaker
cars exceeded the record for the en
.Kre year of 1915, according to figures
Just announced Dy i J. unier, vice
president and director of sales of the
Studebaker corporation.
In number of cars, 48,750 Studebak
ers were sold from January 1 to Au
gust 31 of this year, as compared with
47,040 for the whole of last year, a
gain of 1,710.
At the present rate, 1916 sales will
be 55.4 per cent greater than in 1915,
or 73,125 cars this year, compared
with 47,040 last year, a gain of 26,08?.
A a matter of fact, however, the bal
ance, in favor of 1916 will be greater
than the estimate just given, for the
Studebaker output is being steadily
increased and the sates for the last
four months of this year promise to
be larger, in proportion, than for the
first eight months of the year.
Nebraska Speeding
Along on High Speed
C J. Brokow, district salesman for
the Maxwell, together with three of
his dealers, made a special trip to the
Detroit factory last week to get a
shipment of 120 carloads of Maxwells
Into his territory. This is about 500
per cent over the regular allotment
of the three dealers.
The three dealers were C. W.
l laiikia ui till. v.. t, i i ait.ia , lu,vj
ompany, Omaha; J. D. Cuius of the
pwa Auto Sales company, Sioux City,
and L. t. tnsrstrom of angstrom
Motor lar company, htoldridge, Web.
They got what they went after, 720
automobiles, and in addition the Max
well factory put them on the honor
roll
According to the local organization
400 Maxwell cars have been placed in
Omaha during the last year.
This record is due to the concerted
effsrts of the C. W. Francis organiza
tion. Expressed in the terms of the
Maxwell factory, "Francis has a sales
organization which is always in
season."
KEROSENE FUEL IS COMING.
Expert Believes Days of Gasoline as
Motor Power Are
Numbered.
The widespread efforts to perfect
devices which will make the use of,
kerosene as automobile fuel practi-
cable are responsible for the follow
ing editorial in The Automobile;
"The stimulus given to the use of
kerosene in internal combustion en
gines on both sides of the Atlantic
simultaneously cannot fail to have a
great effect on the automobile indus
try. The rising, price of gasoline in
America has made it almost impos
sible to operate a tractor on the
Jjghter fuel; many trucks are now
running on Kerosene, ana devices are
appearing which will function well in
passenger car service.
"In England government control of
gasoline has almost shut off the sup
ply from passenger car users and
has restricted the commercial vehicle
supply greatly, so that a man must
burn kerosene in his engine or allow
his machine to lie idle. The inven
tive genius of two great engineering
nations is thus concentrated on the
one problem.
"It is not an easy problem in many
ways, but it is no harder than many
others that have been solved, and
there is reason to feel confident that
the days of gasoline are numbered;
at least for gasoline as the common
est automobile fuel. So many invent
ors are so near the kerosene carbu
reter that will do everything that
can be done with gasoline that per
fection cannot be far off. A little
merging of patent interests, a little
give and take between the inventors
and a little really sympathetic inter
est on the part of motor car manu
facturers are needed. Given these
thr things and the problem is
solved.
"If the matter is not tackled
Eromptly and squarely the European
idustries will steal another march
Utiles Are Handicap.
Jfuat to fthow what a handicap foot ball
rules an- at times. OAe of the greatest
punters the gridiron game has ever known
la working with the Crimson aquad and
yet Harvard Is not allowed to play him.
Bla umc Is Urlckloy, first name Charles, "
New Franklin Car
Saves 'Gas' Without
Lessening Power
Discussing the high price of auto
mobile fuel, the Wall Street Journal
says :
"In the end, probably, automobilists
will be able to go twice as far on
25 cent gasoline as they were able to
go on ZYz cent gasoline. Science
will equalize things."
That is precisely the basis upon
which Franklin cars have always been
designed The latest type, series 9,
furthers this development to the ex
tent of 20 per cent greater econoinv
than obtained in the preceding model,
which set a world's record for miles
per gallon a year ago.
The Franklin company's contention
is tha't there can be no solution of the
gasoline problem, satisfactory to
everybody, except by promotion of
efficiency in the use of gasoline.
Putting the proposition of econom
ical operation of motor cars into act
ual practice, the company has reduced
the weight of the Franklin car 400
pounds without sacrificing anything
in me matter oi passeiiKcr sme or
strength. The weight of series 9 is
2.280 oounds. fully equipped.
A six-cylinder engine, with smaller
cylinders, is a natural result of the
further development of the Franklin.
It means greater economy, and for
the car as a whole, greater ability
is obtained by the marked reduction
in weiorht.
Scientific redesigning and the pol
icy of sparing no expense in the pur
chase of materials are the methods
by which a car 400 pounds lighter
than series 8 has been produced.
Standard Motor Co.
Leases Big Block
Carl Changstrom of the Standard
Motor Car company announces that
he has closed a lease for the build
ing formerly occupied by the Storz
Auto Supply company at 2020 Farnam
street.
The building is to be entirely re
modeled for the automobile business
and " made as convenient as any
salesroom in the city. In speaking
of this move, Mr. Changstrom said,
"We are not very much for putting
on shows, but it has come to a point
where we must have more room to
take care of our growing trade.
"This new location will also give
us better facilities for service, to
which we are devoting a great deal
of attention. A competent force of
men will be in charge to look after
the different lines of cars which we
handle.
This announcement comes partly
as a result of the taking of the Jef-
ferv and Emmre line by the Stand'
ard Motor Car company. The arrival
of a number of both models is expect
ed during the week.
Whisper the New. '
Managers of boxers being quiet and mild
mannered beings, it il only whispered soft
ly that Qeorgea Carpentler, the French
heavyweight champion, and Lea Parcy, the
Australian battler, are to visit your unci,'
Samuel in the near future.
ONLY 14 CHALMERS CARS PER
DEALER ARE LEFT IN THE
GREAT $56,000,000 "RUN"
151244
CARE MAKES FOR
FUELECOHOMY
With Proper Attention to De
tails the Average Motorist
Can Cut Bills.
CHIEF SOUECE OF WASTE
The high cost of gasoline may in
most cases be offset by the car owner
if he will carefully go over his car
and assure himself that all its parts
are working to their best efficiency.
There are many factors that contrib
ute to the waste of gasoline; if these
are taken care of the cost a mile of
gasoline may be so reduced that the
fuel will not be any higher than in
previous years, when it cost half what
it costs now.
Poor carburetion is the principal
source of waste, and even in the mod
ern cars poor designs of manifold and
carbureters exist to an unfortunate
degree, but of course to a greater ex
tent on the older cars. To correct
this condition it is often necessary to
change the carbureter and some
times the manifold, according to a
letter from Kingston Forbes to Mo
tor Age. The carbureter manufactur
er should be consulted, and when
possible see tht service engineer, and
if he advises a change it will pay
to do it.
Be sure that a competent man ad
justs the carbureter, and instruct him
to set it for economy and not maxi
mum power, for that will use more
fuel and constitute a waste under av
erage conditions. Don't let the en
gine run for any length of time when
you are not driving, for this quickly
burns up fuel.
To get the maximum power and
economy out of the motor all the
bearing and connecting rods must be
properly fitted; the valves must be
kept in good condition and properly
ground in. See that the stems are
fitting properly and not worn, for
this would admit air in the engine and
spoil the carbureter adjustment. The
valves should be carefully adjusted.
See that the piston and rings are
in good condition and do not leak,
as the compression pressure must be
maintained.
Take Care of Ignition.
The ignition must be properly tak
en care of, seeing that the spark
plugs have the right gaps and are
clean; have the breaker points, or
spark regulator, and timing set so
that a good spark is obtained, as a
good spark means a lot in gasoline
economy. The clutch should be ex
amined to see that it has the proper
spring attachment and that it does
not slip, as the slipping clutch means
wasted power. If the car is running
along a level road and the clutch is
thrown out it will run for some dist
ance before it finally comes to a stop.
If it were not tor the tnction in dif
ferent bearings, wind and road resist
ance, the car would continue travel
ing. If the bearings are tight they cre
Quality
I am bnt one of 1600 Chalmers Dealers. There
are only 20,000 of the 3400 r. p. m. Chalmers
left So if I bad to take my chance oo ao even
allotment among the 1600, I'd probably get only
14 more of them.
The run on this car has been mastodonlc.
Tm lucky to have one left, because the Chalmers
Company set out to build only $22,000,000
worth last falL -
These were all built and delivered before the
first day of summer came.
Then we got the Chalmers executives to add
10.000. These were pretty well cleared up before
the first day of September.
Now we have just got them to build 20.000 more
making 48,000 of the 3400 r. p. m. Chalmers
all told just $56,000,000 worth of one model
So yon see It has been like a regular "run" on a
bank. Only instead of a bank it has been a car.
And a truly magnificent car, too.
I attribute the "run" to the wonderful quality in
the car.
I find men and women are buying better and
better cars every day. Just go down among your
acquaintances and note how many of them are
driving better cars than they used to.
Probably 75 per cent of mv sales have been to
people who nave owned lower priced cars.
There's a peculiar and Interesting kind of a pride
in owning a regular car. A man said to me the
other day:
1 bought a 'price' car a year ago. It was a one
year car. It looked fine and drove well for a
while I got 10.000 miles out of her. but he
couldn't stand the racket. I'm all done trying to
R. W. Craig, Inc.
Farnam Street Omaha
Farnam Street
Phone
ate friction, and this uses power to
overcome it, and uses more tuel, so it
is seen that the bearings in all parts
of the car must be as free as practic
able and be properly lubricated. The
clutch shifting yoke needs frequent
oiling, and must be set so that it is
not dragging and so causing friction.
The gearset should have a medium
weight oil and not grease or any oth
er fibrous compound; likewise, the
rear axle should have a heavy grease
put in it, as this consumes consider
able power, J tie wneel Bearings neea
frequent attention to see that they
are lubricated properly. A frequent
loss of power is in dragging brakes.
Have these properly adjusted so mat
they are free and do not bear on the
brake drums at all. '
Coast Down Grades.
The tires are friction makers, as
their grip on the road drives the car.
Tire friction must be kept to a min
imum by having them properly inflat
ed. To keep the tires inflated to their
required pressure is most essential,
as it means both tire and fuel econ
omy. The tires as designed give the
maximum amount of traction with the
minimum amount of resistance or
friction when Jhey are properly in
flated. When the car is driven in hilly
districts quite a saving is made in gas
olene, by .stopping the motor when
going down grade, at the same time,
of course, keeping the clutch released.
It is also a good idea to test the
car for coasting from time to time on
the same grade, so it will be readily
seen if everything is working freely.
Modern carburetion and attention to
the details outlined will go a long
way toward offsetting the present
high price of gasolene.
Increase in Automobile
Demand Is About Normal
"One hears much these days of the
automobile industry. Wonder is ex
pressed that the 'demand for cars is
increasing so rapiniy anu aire prcuic
tions are made bv the uninformed.
that there must come a break sooner
or later.
Sales Manager F. E. Bradfield of
the Velie Motor Vehicle company,
continued his argument as follows:
"Take the new registrations of each1
state by years, deduct therefrom the
percentage of cars which have served
their usefulness and statistics will
show a steady yearly increase of cars
in use, approximating 40 per cent.
"In 1915 the increase was 39.6 per
cent, and for the first six months of
1916, 21 per cent, or approximately
40 per cent on a yearly basis since
Ford
SALES AND SERVICE STATION
HOLMES-ADKIfIS CO., W
Chassis, $325.00 Touring Car, $360.00
Runabout, $345.00 Sedan, $645.00
Coupelet, $505.00 Town Car, $595.00
F. 0. B. DETROIT
FLt
buy price tags. I nurd to say Td never pay more
than a certain sum for a pair of shoes.
"1 ventured $2 beyond the price one day and.
thoroughly to my surprise. I got such a better
fit, so much more comfort, so much more in look,
and so much more in wear, that I just figured I'd
been a blame fool all these years.
"Iff the same way with cars. You get lust about
what you pay for in a cheap car. Il s like advice.
I'm paying (3300 more for this Chalmers than I
Paid for my old car. But I can sec right away
m really getting 8500 more in car and quality.
Besides I'm driving a regular thoroughbred."
There are lots of men like my friend. People
don't shop around much in buying meat for the
home. A rib roast is a rib roast If one butcher
has rib roast at 2 cents a pound less than the
other, it's safe to venture that it's 2 tents a pound
Inferior meat.
Quality and the quality scale of life that is
what the American people are seeking today as
never before, in my casual observation.
And a great help is a quality car like the 3400
r. p. m. Chalmers. Forget that the price is only
$1090 Detroit The price is not determined by
the P'-esident of the Company, nor by the Chief
Engineer. The price is determined by cost ac.
eountants. That accounts for the odd figure 8 1090.
The sum of 81.000.000 has been added to Chat,
mers factory equipment since the birth of the
3400 r. p. m. Chalmers about a year ago. Added
why? Just to make each car a little better than
the one thai went out the factory door ahead of it
P S. To remind yon the Chalmers Company
is building 20.000 more of them. This model
will hr continued without change in design into
next eason.
Douglas 7888
registrations taper off somewhat to
ward the close of the year.
"The average of 40 per cent pre
vails throughout all states."
King Eight Makes
Mileage Record in
Non-Motor Stop Run
The latest achievement of the eight
cylinder King in car owner's service
tests was accomplished in a non-motor
stop run between Washington and
Kalliniore, bailing the popular) motor
car as herculean in niotordom. For
326 continuous hours this eight-cylinder
King traveled day and night
rolling off mileage between the two
cities. The test was finally halted be
cause of exhaustion on the part of the
drivers, the speedometer recording
6,584 miles.
The test was staged by the King
dealers in Baltimore and Washington
with newspaper men from these two
cities keeping constant vigil as ob
servers. When the car was sent out on this
"breakdown test" from Washington
by Congressman Uritton of Illinois
it was the object to run seven days
and nights without stopping the mo
tor over a circuitous route between
Baltimore and Washington, a distance
of eighty-live miles, thirty ot which
were in traffic of both cities and fif-tv-five
miles over country highways.
In all cases passengers were carried.
The record sheets showing that at
times there were two, then other
time three, four. five, six and seven
people in the car. The feat was a du-
'i- .l.- n.l,:n..Air9.liinn.
pilCUllOU UVCI IIIC imnilliui t- Aoiiiua-
ton highway of the non-motor stop
record trio of the King on the Sheeps-
head bav track under the official sanc
tion ami supervision of the American
Automobile association. That greater
ires
MIUMATW SKM-IOO eUWCTUM-HOO
Who Selects YOUR TIRES
Inform yourself ahout Lw Punetur
Proof Pneumatic Tirn before you buy
a (ruin. Ut Punctura- Proof Pneumatic
Tirm are Guaranteed Punytura-Proof un
der a canh refund. And "vanadium."
uned under the Lea procena, doubles the
toufrhneaa of rubber M00 mlltt ii tht
bnin of adjustment.
POWELLAuWe'
SUPPLY COMPANY
OMAHA HWI fai
mileage was not marie was Hue to the
amount of mileage through lialliinore
ami Washington traffic.
Collins and McFarland
To Sell Apperson and Grant
Harry M. Collins and O. II. Mc
Farland made arrangements last week
to take over the retail sales end of
the Apperson ' Motor company and
wilt control the sale of Grant and Ap
person cars in Douglas county, Sarpy
county and Council Bluffs.
Collins and Mcbarland are both
well and favorably known in Omaha,
having been connected with the re
tail force of the C. W. Francis or
ganization for tome time.
In speaking of the new venture,
Francis expressed regret over the loss
of the men. "They are both good
automobile men and capable of hand
ling an organization of their own,
said Francis. "I'm glad to see them
get into business for themselves."
J he new tirm will be known as the
Collins-McFartand Cov
W IHJsSt MAIS. ftWillUlQ C
5 When Your Battery 5
I Goes "Dead"
C .oj Don't try to,bring it
El back t0 wit1 acd 5
S iyI?Ji3 Let us recharSe t ,
5 fo$?r te yu kw to keep it
5 Nebraska Storage Battery Co., m
iL Omaha. C
r 2203 Farnam St. Phona D. 5102. r
A Free Inspection ot any battery at any time J
DDDGEBR0THER5
MOTOR. CAR
The dealer's sincere
and implicit confi
dence in this car must
have impressed you.
You will find this so wher
ever you go. All of Dodge
Brothers dealers may not
say the same thing about
the car, but it is obvious
that they think the same
thing.
It wUl pay you to visit
T'.ia Kiiaolinc consumption is unusually
;w. The tirs mileage is unusually high.
The price of the Touring Car or Road
ster complete is $785 (f. o. b. Detroit.)
MURPHY-O'BRIEN AUTO CO.,
1814-18 Farnam St. Omaha, Neb.
Phone Tyler 123.
Harroun Motors
Plans Announced
Detroit, Mich., Sept. 23. Negotia
tions which have been in progress for
months have come to a focus in the
filing of articles by the Harroun Mo
tors corporation, which has been
tional new car designed by Ray Har
roun, lurnicr uiicniaiiuiiiti raic uim
pion, but more recently chief engi
neer of the Maxwell Motor company.
The Harroun Motors i sa Delaware
corporation with a capital stock of
$10.(100,000. Large financial interests
in New York, Philadelphia and Chi
cago have underwritten the stock is
sue. Peach at Mlchljna.
Ths Michigan foot hall coaches hsv a
Peach amoriK (heir material for end po
sition. Becker Hlurslns Ball.
Real! Becker, the old Olant-Phllly pas
timer, now with Kansas City, la ripping the
pellet seams with the aid ot his war cluh.
,
its and examine this tar
