Omaha daily bee. (Omaha [Neb.]) 187?-1922, September 17, 1916, NEWS SECTION, Page 10, Image 10

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THE OMAHA SUNDAY BEE: SEPTEMBER 17, 1916.
SMART BODIES OH
' NEW MITCHELL CARS
Latest Models, Designed by
J. W Bate, Are of the
Four Season Type.
- m - I
TEAR 'BOUND LUXURY
; The new Mitchell closed bodies for j
11 four seasons are out and show
all the coming trends, as can be ex
' ' peeled from John W. Bate, the Mitch
ell man, ' ,
Every Mitchell body, closed, or
open, represents the finest attainable
' Jn that class of car. The luxury
models are lavish in their finish, de
sign and appointments. The ablest
craftsman has been consulted and
employed by John W. Bate in their
construction.
The trend seems to be towards four
season types cars for winter and
summer for fair days and for storms.
One Mitchell car of this type serves
for all the year around. It is never
too cold for it, never too stormy and
never too warm. ,
Sedan Is Popular,
the Mitchell sedan, which is the
Springfield type, is finished, uphol
stered and equipped like the finest
limousine, but the seats are all inside,
co anyone can drive it while sitting
with the rest. The car has a dome
light The front seats divide, and
with two extra seats the car com
fortably carries seven. The plate
glass sides in this car completely dis
appear when an open touring car is
desired.
The Mitchell cabriolet is another
four-season model. It it a three-pas-enger
coupe, with an auxiliary seat
(or still another passenger, and
changes readily into a very smart
roadster. The top drops back and
the aide windows drop down into the
doors. '
The Mitchell limousine is a fine
example of a luxury car. All wool
whipcord upholstering, with silk drop
curtains, three electric lights, tele
phone, toilet and vanity case, flower
vases, smoking sets, Waltham clock,
arm rests and auxiliary seats that face
either way, are only a few of the
dainty touches that make this car
stand out from the throng. v The
coupe seats four and is finished and
upholstered like the limousine.
King Eight Figures
In Hazardous-Test
On Pacific Coast
tmm iiub, w.. t(;pit iu, a uc
. eight-cylinder King has again proven
aupreme in California, in tne latest
test "Hi-Gear" Jerry Woodill piloted
,the motor car to Big Bear lake in the
San Bernardino mountains over the
, Rim of the World" route on a radia
tion test. The test was held under
actual owners' touring conditions. The
King traveled 254 miles, of which 130
was over steep mountainous roads
. without filling the radiator with water,
proving that the eight-cylinder King
, would not boil on such a hazardous
, end strenuous venture. ? v
' The trip waa made official by hav
ing, automobile editors from various
Los Angeles newspapers as observers,
nd the radiator cap was sealed by
County Sealer of Weights and Meas-
- urea Fuller before the start.
, This Climb was accomplished by the
King eight in second gear, carrying a
! load of approximately 1.050 ooundi.
( From the summit the going was easy
and good time was made around the
shoulder of Strawberry peak past
Heap's ranch, through the valleys of
Deep creek and Green valley. From
Green valley the road rises and falls
like huge waves on the ocean and
' uraduallv Teaches an altitude nf 7$nn
" feet. Thiseis the summit of tne range,
una men comes a gradual descent
through Fawnskin valley and finally
to Big lake.
Upon arrival in Los Angeles, when
the radiator was unsealed, it was
found that the King eight had con
.fumed just three quarts of water
after having traversed a distance of
. 254 miles in a total running time of
ten hours and fifty-nine minutes.
Australian Firm'
... Selects Velie Six
. tFrom Other Makes
1 ; Seven weeks ago Andy Robertson,
Scotchman, representing Clut.cr
blick Bros., the largest automobile
dealers in Australia, came to this
country in ouest of a hich.uraH.
' American six to supply the Austral
ian iraae. '
With the starting of the great war
the importation of European cars
stooocd abruotlv and the fa riviv
- firm was forced to turn to American-
made cart as a substitute. An expe
rience of two years with many well
; known makes narrowed those accept
' able to the Australians down to six
and Mr. Robertson came on to in
vestigate the factory methods, integ
rity and standing of those few com-
. panics.
. Seven weeks were devoted to a
thorough canvass of the autnmnhiU
situation and Xo factory insepction,
: jsuiiiuii icHwcrc demanded, mate
; rials compared and as a result of his
findings Mr. Robertson selected the
Velie line of VBiltwel" sixes.
Mr. Robertson said: "I am (!.
ified the Velie is quality throughout.
, i lie more i see ot them in comparison
with others the better they prove up.
. All Velie dealers and owners whom
: I have visited are enthusiastic alike,
which tells its own story. Australia
1 already knows the Velie and has con
l firmed my opinion. We have made
' no mistake in our choice." Mr. Rob-
crtson ft a large order at the Ve
lie factory before sailing for Sydney.
Ford Used as "Mount" ,
Jn "Bull Dogging" Feat
The recent annual cowboy's reun
ion at Las Vegas, N. M, introduced
' a new soprt, in which a Ford car fig-
i nred very prominently, says W. P.
' Adkins of Holmes-Adkins, South
Omaha Ford distributers. "Bull-dog-
; ging" a wild steer is a familiar stunt
in that section, but heretofore it has
been done from horseback rather than
from Ford-back. It consists of jump
ing from a running horse to the neck
tot the steer, seizing the. steer by the
norms and twisting his neck until be
MANAGER L. F. STRUBBE
AUTO COMPANY.
' A WTBofiweU
is thrown to the ground. It is not
one's idea of a warm summer after
noon's pastime.
At tne recent cowboys' reunion
"Tex" Austin made the jump to the
steer's back from the Ford car driven
by Johnny Judd, and "Tex" not only
made the jump, but also the throw
of the steer successfully. The Ford
in New Mexico is almost as dear as
his horse to the cowboy's heart.
Paige Cars Selling
In Solid Trainloads
Enough orders have already been
filed at the factory of the J?aige-De-troit
Motor Car company, to .assure
the smashing of the September sales
record as completely as the record
for August was broken when morj
than $2,000,000 worth of cars were
sold and delivered, Sales Manager
nenry tironn reports.
Heard at.
The Omaha
Automobile Club
Danger in Bright Lights.
"The danger that lurks in the glare
of the extra bright headlight was forc
ibly and very nearly dangerously
demonstrated last Sunday night," re
marked S. E. Smyth, assistant sec
retary. ''J. T. , Pickard, a member of the
dub, was driving along leisurely when
a machine with powerful lights came
out of an intersecting street and
threw the glare of the light in his
eyes, blinding him so completely that
he ran into a car coming from the
opposite direction. Pickard could see
nothing and had to take chances with
the above result. While he and the
man of the other, car stood there ex
pelling innermost thoughts of the man
who insisted on displaying locomo
tive headlights in the city, the latter,
the real cause of the accident, drove
hurriedly away. Take the same situ
ation on a narrow road in the coun
try with embankments on either side
and make a guess at the result."
Camp Sites Needed.
"Lincoln is going to set aside space
in its parks or elsewhere for the ac
commodation of camping tourists.
An idea prevails that the tourist who
camps out is the man of very mod
erate means," said Mr. Smyth. "This
is wrong. Some of the biggest and
most expensive cars through Omaha
have carfied easterners who delight in
roughing it. The camp tourist who
finds the city has, provided accom
modations for him will tarry awhile,
rest up and mix in again with city
ways. 'He who tarries, spendeth,'
and Omaha merchants might as W5II
have the trade as Denver and Chey
enne. Tourists naturally begin to
think of extra purchases of water
bags, tow ropes, shovels, etc., when
they hit the gateway to the west.
They will buy these things further
on if not in Omaha. City park, Den
ver, is thronged with tourists who
stay a few days and the merchants
get the trade. Omaha needs camp
sites."
Tales Told by Auto Tourists.
"Yes, those River-to-River hills in
Iowa are right pert little inclines,"
DddgeB
RQTHER5
MOTOR, CAR,
The high price it demands
when sold at second-hand
increases the "respect in
which the car is held, as
this k n 0 wl e d g e spreads
It would be hard to find a
truer test of enduring worth.
People are not eager for used
cars unless they know that
such cars have before them
a long life of satisfactory
service.
It mill pay you f thU us and rmm thit car
'I
The gasoline consumption la unusually low.
The tire mileage is unusually high
The price of the Touring Car or Roadster
complete Is $785 (f. 0. b. Detroit)
MURPHY-O'BRIEN AUTO CO.
1814-18 Farnam St. Omaha, Neb.
Phone) Tyler 123.
r
v
Mitchell Four-Season Sedan
..
laughed J. G. Morgan, who hails from
near Rico, Colo. "But say, if you
really want to try hill climbingj dome
on out to Rico and take a run al
Disappointment hill. Steep? So steep
the folks in the back seats nearly fall
out."
"Ever in Bisbee, Ariz.? It's the
only city in the world that I know of
that has but one street. That's what
I said, one street," remarked L. A.
Payne of 'Frisco, who travels the
year around and sells auto accessories.-
"The street runs through the
middle of the town and the town is
at the bottom of a deep canyon."
"Up in the northern part of Iowa
during a wet spell tourists on a cer
tain stretch of road looked suspi
ciously on any - exceptionally fine
piece of straightaway. A certain en
terprising farmer had a perpetual
rmidhole, which he kept in paying
condition by throwing dust over the
surface. Sort of spreading his net
for fish."
'Two months ago on July 13, said
J. G. Morgan of Rico, Colo "there
were exactly 750 automobiles in Colo
rado Springs bearing Oklahoma li
cense numbers. I guess that's some
trade from one state. Nebraska should
pay more attention to the camping
tourist."
"Here's a valuable tip to Omaha
motorists who have chauffeurs," re
marked Mr. Smyth. - "When your
driver takes you to the theater, a
dance, the depot or calling, arf you
sure he takes the car back to Jhe ga
rage? From the record of cars stolen
it looks like auto thieves steal the car
after the time the owner is deposited
at his designation."
Chandler Six-Makes'
New Economy Record
Twentv-six and three-tenths miles
on one carefully measured gallon of
gasoline trom a special one-gallon
tank is a new record for economy re
cently made by a seven- assenger
Chandler stock touring model, which
has been run 3.UUU miles.
Starting at the Rochester Citv lim
its, the Chandler was put over the
road to Canandaigua, with Barney
Cane at the wheel and accompanied
by R. H. Houston of Chicago.
, The car. came to a stop as the gas
ran out just a mile west of Canan
daigua. It was estimated that it could
have been run on into this town had
it not been for a bad detour with a
soft dirt road, which proved a big gas
consumer
It is not an unheard of thing for
certain very light cars to get as great
mileage out ot their gasoline as this,
but for a big six-cylinder seven-passenger
machine which has been run
5,000 miles to show such light fuel
consumption is regarded as sensa
tional by the automobile engineering
fraternity. , - , .
'We averaged on the whole trip r
from twenty-five to twenty-seven and
thirty miles an hour," said Mr Houston.-
"Slowing flown 'to, five miles
an hour, with two inspection trips
along the road, and hitting It ap to
fifty-one miles an hour, just to
demonstrate the gas consumption un
der pressure were features.V
WHITE UNE RADIATOR
The While Line Radiator Is just one .of the in
dividualities of the Stearns-Knight. There are no less -than
twenty-five distinctive features found in the
Stearns-Knight. ONLY. Each of the twenty-five dis
tinctive features are advantages which Stearns-Knight
owners enjoy.
A demonstration will be cheerfully given, at
which time we will be pleased to tell you where and
why the Stearns-Knight differs. -
Mclntyre-Hayward Motor Co.
2427 Farnam St
Omaha, Neb.
MID-YEAR MODEL
26 Extra Feature
73 New Conceptions
7 New-Type Bodies'
12 Wn. Wheelbase
- 48 Horsepower
11325 t 0.0. Racine
For Touring Car
" - , One Winter Car The Coop
"My Scientific Car"
A Statement by John W. Bate, the Efficiency Expert)
The First He Has Ever Signed
The latest Mitchell, in every
detail, typifies my ideals of
efficiency. - ;
I 'have never said that before.
Yet I have devoted 13 years to .
this car. I have made some 700
improvements. And this is my. '
17th model.
We have all kept silent on my
objects until my work was done.
Efficiency is This:
Efficiency means doing things
in the best way possible.
In the factory it means economy.
It means minuteTsaving at every
point. It means right arrange
ment. It means trained men. It
means machines to perform each
operation in the quickest way. ,
We have that now. The
Mitchell plant is the model of
this industry. . ,
We have worked "out here a
factory saving of at least 50 per
cent. A car like the Mitchell, in
most modern plants, would cost
the maker at least one-fifth more
than here.
of ordinary service. One has
already run 218,000 miles.
That is due to my. policy of
giving every part at least 50 per
cent over-strength. To do that,
and get lightness, I use much
Chrome-Vanadium steel. I use
. more drop forgings, more steel
stampings than any other maker,
I believer There "are 440 such
parts in the Mitchell. I use
- almost no castings.
Took 55,000 Hours
I have devoted to this Mitchell
some 55,000 hours. For I work
both night and day. I have
worn out fifty cars in comparing
one idea with another. Each
part has been tested in every
known way before I adopted a
standard I
Now, by watching materials, by
endless tests and inspections, we
keep every part to that standard.
When I drive a car I want it
built as I build it. I want it for
safety's sakeJor the sake of en-
v Mitchell Models
3-pasaenger Roadster, $1325
S-passenger Touring Car, ' $1325
7-paaaenger 1 ourlng Car,
A Lifetime Car
I consider that efficiency also
means a car built to last a lifetime.
A car's life is affected by use and
abuse. But seven cars of my build
ing have already averaged 175,000
muci each. That's over 30 years
MITCHELL MOTORS COMPANY, Inc., Racine, Wis., U. S. A.
-passenger i owing Vjr. ' 91343
-passenger Touring Car, f 13M
tttin ma Pmli T Mir, SMS tun
3- passenger Cabriolet, 11775
4- paMenger Coupe, ' $I8S
7-passenger Springfield Sedan, $1905
7-paaeenger Limousine, tint
A B pHccj f. o. k Radnt
durance and for economy. I
know that able engineers look for
a car of this kind, because so
many buy the Mitchell. And I
believe that all men, when they
know the facts, will demand
scientific cars, ,
Luxury Bodies
This year our artists have de
signed seven types of new-style
luxury bodies. Before they did
so, I had them examine 257 new -models,
European and American.
So not an attraction is missed not
a dainty touch, not a' new idea. .
. There are two all-season models
the Touring Sedan and the Cab
riolet. There are two winter can
the Limousine and Coupe. "
There are open cars, and a top
that detaches.
All the beauties and luxuries
known to body-building are com
bined in these new models. They
are. exhibition cars.
26 Extra Features
These new models contain 26 extra
features things that other cars omit.
Our factor; saving's pay for all of them.
Our luxury bodies contain a score of
touches which you do not find else
where. " v
That is my idea of efficiency to
make the Mitchell, in every detail, typify
the utmost in a car. I believe that
every man who knows and every
woman will say that I have done so.
' JOHN W. BATE.'
na
J. T. Stewart Motor Co.
Phone Douglas 138
Distributors
Omaha, Nebraska
20452 Farnam St
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