Omaha daily bee. (Omaha [Neb.]) 187?-1922, September 03, 1916, NEWS SECTION, Page 10, Image 10
DEALER MOST SHARE , OWNER'S INTERESTS Overland Branch Manager Oires Definition for Beat Automobile Service. ; EE MUST MAKE . 'Tli best definition of service, as applied to ray automoble business, is the making of satisfied nseres," said J. R. Jamison, branch manager of the Willys-Overland company, incorpo rated. Tht average car owner de- 'mand nothing more than courteous treatment from the man of whom he purchases bis machine, and if his nced.9 are taken care of. quickly and Economically he will in almost every case continue to favor the dealer with his patronage. ! . ; "In many respects automobile serv ice is no different from that of hotel service. A hotel may boast of the best chef in the world, but if the serv ice is poor the guests will soon be come dissatisfied and the chances are .that the next lime those people visit the. town they will select a different place. The relations - between car owner and dealer are very much the same. The owner will continue' to do business with a dealer as long as he receives proper treatment at his hands, but if trie dealer's interest in his customer ends with the sale of a car he has little chance of selling him again when the time rolls around for the owner to invest in a new machine, "That is why It is good business policy for the. dealer to pay strict at tention to the wants of the car own er. And if a' stranger drops in the salesroom to inquire about some me chanical, feature of the car you are handling;1 make him feel before he leaves that it is a pleasure for you to render such . service., A little atten tion and courtesy on your, part may mean the aate of a car later on. . "The same treatment should be ac corded the car owner when he drives in or any, needed repairs or replace ments. See that his . wants are taken care of promptly and efficiently and that he is charged only a fair price 'for -the service rendered. By doing so you will make of him a 'friend for life." ) --, '1 Packard Expert to ; , ! . " Make Business Trip ; v To South America Fred Cardway; who for many years has been interested in promoting business intercourse between nations both in Europe and America; will leave eirly in Septembsr for an ex tended tour of South America, i. His visit to the principal countries of the southern continent wilkpe in the in terest of the Packard; Motor ... Car company. v ... ; ' ', - He will salt from New York -for Rio de Janeiro, taking with .him a twin-six motor carriage and. a Pack ard chainless truck. An expert driver and mechanic wlfr accompany him. - In South America overland travel will be the rule wherever prac ticable,' ''". .' .' Mr. Cardway carries letters of in troduction from the highest United States government officials to fed eral officials in the several countries be plans to visit. He is possessed of an excellent command of the va rious languages needed in establish ing friendly foreign telations. . Speaking of his trip, he ssidt "Trade relations between North and South America are daily becoming closer and more friendly. . The United States Department of Foreign and pomestic Commerce, in connection with' the ! i. MMnw.hi;.u:M. ..u VU1I.UIMI Mil. IB VkUIIFIU31IUIB 1U.M in the way of pointing out trade op portunities to local manufacturers.'' : This information, supplemented bv personal investigation; is expected to give us the accurate knowledge we "need.- , . ' .- ' So many applicants, ' for Packard dealerships in South America have written letters to the factory during the last six months that Mr. Cardway will make it one, of his chief duties to sret' acbuainted 'with 'these appli cants, and thus make it possible to select tnose Desi equipped 10 oecome Packard dealers.-. ; . .. ; :. , Stock Cole Eight - , Breaks Eecord in Pacific Coast Run After covering a route from the edge of the Pacific to a mle into the sky, and combating , almost every conceivaoie son 01 roan conditions, two Lone Beach, Cat., men . drove into the camp at Pine Crest, in the San Bernardino mountains, on a recent Sunday morning , after smashng many mountain road records. Driv ing a stock Cole Eght, the two pilos H. B. Palms and H, Hi Hunter.. cov ered the nnety-five miles from Long Beach to (he mountain camp, in .the time of three hours and three , and one-half minutes.. , ,- 'v ' i Reduced. to minutes, their time for the performance was &S'i minutes over a route- of 947 miles long, or an average over both mountain and val ley ro of a mile every time the second hand of the watch ticked to sixty twice. "". .-- - , Commenting on the showing of the Cole Eia-ht. Mr, Palms ssid: "I con sider this particular performance of the Cole Eight as being without a par in the southland. It was not our per formance the credit belongs to .the iiar, because of its splendid record for both endurance and speed. The tar used on the trip Was simply a stock car, the kind that you ad . John Jones buy when you walk into our alesroom and decide' to let a Cole take you home. On the' whole trip we never used , low gear, making the iwavy grades ot the switchback on Mermediate or high. t Sreen Makes Lona Trio In His New Automobile , A, G. Green, who purchased a Paige -38 from the Murphy-O'Brien Auto company, nas lust returned from trip to New York, covering a distance ! 2,600 miles. Went through Iowa mud. 'Michixsn sand. He averaged ourteen miles to the gallon and did uot have a minute s trouble the en lire distance. This is what he asserts was a very fair test for the car and he is a very proud owner, A The Standard of Value and Qualify The New Series Fairfield ''Six-46" Breaks All Our Records '. We have been gelling motor cars at retail . a gopd many years. For years it has been our business to KNOW motor cars of all makes, all prices, all styles " and all, kinds. It has been our busi 1 " ness to KNOW the advantages, the appeal, the popularity of every Ameri-can-made motor car, whether we were selling i or our competitor was sell- ." ;:;''- ing it... ;,:: y .; , .. . r-- -"x , ... K ; , ; And we want to go on record right now by saying frankly, and sincerely,' that , never in our business experience. have we encountered a motor car that so ' " quickly and completely established itself in this city as has the New Series ' Fairfield "Six-46" in the few days that ; ' we have had it on exhibition. : We want to say right now that never have we known a motor car of any class, or price, or make, so quickly and com pletely to captivate every man; woman ' or child who has seen it. " We have not only been gratified. ' We have been utterly amazed at the reception ' ' given this car right here in our show rooms. ';;":.' , - ' For us it has been an absolutely unique ': experience in years of motor car selling. We believed the factory's . assurance . - that the Supreme Cat of the year was ' coming.. But we were not prepared for . the magnificent value and quality we ; : ..found. , i And yet,'it 1st? t so very remarkablethis f instantaneous recognition ..of:. the Six; . i , .Supreme-rafter you have seen the car, ' - - . . ridden in it, driven it; gone all over it from,motometer to tire-carrier, as we have done and hundreds of amazed buyers have done. : " Here is what they have all done without our urging." They have looked first at ' ' the long; rangy, roomy seven-passen-,' . ger car andits beautiful lines; at the -- exquisite new color scheme; at the new smartness and distinction of the whole car. (V ' ' " " - 1 They have looked Inside the car into the ' , big, roomy tonneau with its luxurious' new upholstery of -plaited hand-buffed French leather. They have looked Into the driver's deep compartment with its mahogany instrument board, with all the pedals and levers in full nickel. Then they looked at the new over-sized tires, the motor-driven tire pump, the motometer, the score of features - that mean ease and comfort and safety to motorists. Then they again still incredulous asked the price $1375.- After that they generally followed our advice. That advice was to go away and compare the New Series Fairfield "Six-46" with other-motor cars any other motor cars cars costing $1800 or 7 $2000, cars of any price whatever.. ' f. , - . - ' ,-. -Then invariably they have come back to - us voluntarily and said : " You haven't overstated it a bit. This New T Series Fairfield is, without question. ,the most completely equipped motor . , car 'on the, American market abso lutely irrespective of price." Then they have bought the New Series Fairfield. We haven't had to "sell" them. They have bought the cars , themselves, because they had them 1 selves removed every vestige of doubt as to the . impressive superiority of this car oven any other car within ': this price-fiela. , ; . , We want to say, in' conclusion, that this- overuvhelrfiing demand for the -New . Series Fairfield will probably embarass . , V f the, factory , as well as ourselves. In ' 5 the past we have been forced to disap point patrons. Paige cars are always " overtOldThatlCOnditibn now will be more acute than ever with this pew' . a. f 1 rr a. . a5counajng- YWe....,OB acipry .xs . ' working night- and day. ? But some 'purchasers will be disappointed, we . fear. We urge you to place your order NOW. - In any event, come,' see and convince - yourself before you consider any other motor car on the American market. It means not only : dollar-saving, but a new experience in motoring satis . faction. ' NEW SEWES FAIRFIELD-SBVBN-PASSENGER $1378 f . o. b. Detroit NEW SERIES FIJEBTWOCP-WVB-PASSENGER $1090 f. o. K Detroit .-a--v oee raige cxnwn at imcom oiaie rair Murphy-O'Brien Auto Co. Distributors. 1814-16-18 Farnam St. Omaha, Neb. Phone Tyler 123 -. Plge DcUuat, Motor Car Co; 1 Detroit, Michigan . m. f Inhl'iiil V' - . ' . . limn ti r i ,- - iVHtWav imMS;---'-'-'"-'" - 1