TOE BEE: OMAHA, THURSDAY, AUGUST 31, 1916.
Lincoln Shares in the Great Growth of the Western Empire
Newly
Ifefnodeled
Security
Mutual
SOS
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Supremacy in agricultural lines has
never been denied the state but some
of the state's best business men
have not doubted that while this de
velopment has been uppermost in the
past, manufacturing industries will
come into their own as the years go
on.
The extraordinary prosperity which
has greeted all lines during the past
' two or three years has hastened the
day, too, and in Lincoln as well as at
Omaha and elsewhere in Nebraska
signs of the long-sleep giant awaken
ing have been frequently noted by the
shrewd observers.
Nebraska has ample railroad facili
ties to Serve it and has resources
from which the manufacturing busi
ness can be developed.
Lincoln is in the heart of a great
buying territory, too as rich as ever
sun shone upon and there is no
doubt but that the factories which
will yet come will enjoy the same
great successes as those which pion
eered the way. .
Herbert Bushnelt, editor of the
Trade Review of Lincoln, has made
an exhaustive study of present condi
tions. Upon the facts and figures
which he gathered he made deduc
tions galore. The whole tale, .as he
tells it, is an interesting one. It is
calculated to open the eyes of the
unbelievers and to give abundant
cheer to thcfte who believing need en
thusiasm to carry them to the end
of the road. Here is what he says
among other things in his recital of
facts:
The same consistent increase in the
volume of manufacturing in Lincoln
that has been maintained for the last
five years, made up the record of
growth for 1915. The manufacturers'
output in Lincoln last year exceeded
the output of the previous year by
$1,580,000. The wide distribution of
this increase was a mark of the
general prosperity that has been
maintained in manufacturing institu
tions in the last year. The growth of
the gasoline engine industry is one
of the marked individual features in
1915. The increase in the output of
flour is another large item going into
the increase, while cream products
made a good percent in volume of
business additional over that of the
year previous.
Naturally, a tew industries showed
a decline in volume of output for the
year. Seasonable conditions had to
do with some of these. The gradual
change from steam to electric power
is noticeable in manufacturing lines
and especially have small manufact
urers practically abandoned individ
ual power plants. The feeling is
more and more expressed that with
cheap electrical power coming from.
the water courses of this tate, that
with this improvement, manufacturing
in Lincoln would take on greatly in
creased proportions. The following is
the summary of manufacturing in Lin
coln for 1915, by different industries.
Butter, cram and milk products .1 4,000,000
Flour, Issd and mill products 1,100,000
Mill products, Hib, doors, wood
work 1,800.000
Printing-, publishing and binding 1.T7O.00O
Confsrtlonary, les cream, cones. . 1,170,000
Brlt'k, artificial stone, cement
products 1,10,000
Engines, motors, castings, steel., 1,106,000
Gas snd electricity 130,000
Lightning rods, oornlcs, roofing
and tin work ISS.QO0
Corsets, tailoring, women's gar
ments CsO.OOO
Harness, saddlery, automobile
tops, leather work 620,000
Artificial ice, refrlgerstlon. water
supplies S10.000
s:1ok, brooms boxes 410,000
Taints, lubricators, dscoratlons .. 370,000
Tents, awnings, mattresses, up
holstery 330,000
Cigars, bottled goodb. stock rem
edies 330,000
Coffee, spices, pickles, extracts,
naked goods suo.OGO
Monuments. STAiilto. nut stons
work 386,000
Flftv-thres lines in smaller man
ufacture 7SM00
Total 111. 430.000
The record for Hhe last six years Is
follows:
1010 111,036,000 1013 16,110.000
1011 11,340,000 1914 17.S60.000
1013 13.780,000 1916 11,430,000
One important new industry was
secured for Lincoln last year in the
removal of the Plattner-Yale com
pany from Denver to Lincoln. This
firm manufactures a large line of
farm and well machinery and water
suddIv machinery and the firm has
come to Lincoln for the purpose of
securing the larger distribution m a
strictly agricultural territory which
Lincoln offers them. The firm on
a half block of ground is erecting a
new. modern plant of several large
buildings and they hope to occupy
them and be actively in business
early in the year.
The Cushman Motor works has
made during the year, extensive im
provements to their big manufactur
ing nlant that is moving forward rap
idly and extending its territory wide
ly over the country. Ine lushman
Motor company has become one of
the big institutions' of Lincoln. As a
central point for the manufacture of
butter and cream products, Lincoln
holds its former high record. Its
three plants did above a normal busi
ness in 1915. Omaha and Lincoln are
.two of the, largest creamery head
quarters in tnc enure, country ana
they give to Nebraska tirst place
among all states in the manufacture
of creamery butter.
The Beatrice Creamery comoanv
of Lincoln is now making arrange
ments for a new distributing plant in
Chicago that will be one of the larg
est distributing and storage buildings
in the creamery line in the country.
The Lincoln Pure Butter company,
under reorganization, has regained all
lost grounds and is making an ex
cellent busin-ss record for both the
present and the future. The milling
industry of Lincoln has had a most
prosperous year and one of the big
gest milling plants in the state is lo
cated in this city. It has been an
unusually good year for milling busi
ness and local mills have been run
practically to full capacity all the
twelve months.
The new Curtis-Towle & Paine fac
tory building, completed this year, is
one of the largest planing mill plants
west of the Mississippi river. This
new building, 400 feet in length, is
one'of the most substantial improve
ments in the business district of the
year. An illustration of this improve
ment appears elsewhere in this issue.
As a distributing point for manufac
tured confectionery and ice cream,
Lincoln occupies a front place. But
it is not with simply the large manu
facturing institutions that a good
measure of prosperity has come in
1915; it has been a most successful
year with many of the smaller plants
and this is one of the promising things
lor the tuture, because trom the small
beginnings, some of the araest msti
tutions in Lincoln have grown, and
those now well founded can antici
pate an equally satisfactory future.
i lie Lincoln ttox company is a de
veloping industry here.
The manufacture of washing ma
chines is taking on new and en
larged proportions; in foundry and
machine work, there are a number of
old established plants, such as the
neoges iron Works and the K. L.
Smith company, that furnish work in
their line tor a large territory.
AiitomoDiie repairing, wnicn is a
branch of manufacturing, has grown
extensively in the last few years:
the manufacture of paints, the United
Paint Manufacturing company opened
their manufacturing plant early in the
year and they have a splendid initial
business for 1915. With the begin
ning of the new year, the Martin
Senotir company, in their new and
enlarged location, will install com
plete paint grinding machinery, so
that this house, with its large houses
in four other cities, will have a plant
in Lincoln both for manufacturing and
distribution, that will be an important
addition to the paint industry.
I he Western Glass & Paint Co.
added an art glass plant to their job
bing house during the last year and
this, while commencing in a modest
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The Security Mutual j
Life Insurance Company I
Plattner-Yale Mfg.
Company
One of the important manufactur
ing industries of Lincoln, and a new
one at that, is the Plattner-Yale
Manufacturing company, which last
fall erected a new building at Twenty
first and Y streets of substantial and
modern architecture. The factory is
built of brick and steel, necessary for
a business which manufactures water
supply goods, barn hay tools and a
line of implements, consisting of hay
stackers and hay sweeps.
The plant was moved last year
from Denver. It takes six traveling
salesmen to cover the territory, while
wholesale arrangements are main
tained at Omaha, Kansas City, Den
ver, Oklahoma City and Salt Lake
City. The business takes care of
about 150 employes and at the pres
ent rate of increase will employ 100
more within a year. The company
will have an exhibit at the state fair
which it will pay fair visitors to look
up.
The officers are John Plattner,
president; R. H. Yale, vice president
and general manager: George Plan
ner, treasurer, and David Plattner,
secretary and superintendent.
way, is rapidly developing to large
proportions. Manufacturing is gener
ally regarded as having extra hazards,
especially in the first development of
business, but Lincoln industries are
few and far between that have suf
fered any decline in business in 1915.
The Lee Broom & Duster Co. is,
another of Lincoln's large institutions
that made extensive changes in its
plant in 1914, increasing its warehouse
capacity, adding many new machines
and increasing the number of em
ployes 30 or 40 per cent. This large
business reaches practically, m the
distribution of manufactured products,
into every state in the union.
Lincoln more and more is recog
nizetl as the city with the near
market. Its railroad facilities are
such that distribution from Lincoln
is made in the shortest possible time
and customers over a wide range of
territory secure their supplies many
hours earlier in the Lincoln markcl
than the same buyers can secure
them in competitive markets. Lincoln
railroad facilities for distribution con
tinue to be improved. Irani service
on the part of trp.ffic interests and
the commercial club is watched
closely and every effort is made to
secure rapid transit of freight and de
liveries in the shortest possible time.
Some large improvements were made
on several lines of road leading from
Lincoln in the last year through
which cars were loaded and dis
patched to reach territories in much
shorter time than heretofore. These
facts are a constant stimulus to the
jobbing business already established
and a constant invitation to other
jobbing lines to center here and se
cure the known advantages that this
city possesses as a distributing cen
ter and the close attention that the
commercial organization of this city
gives to the jobbing trade. The" rates
question is given especial attention
by the traffic department of the com
mercial club and the result is that
many more equitable rates are con
stantly being secured and adjust
ments are made that count largely
in the building of the profits of job
bing industries in the city.
One of the features in connection
with Lincoln business is the steady
expansion of territory that the old
established houses here are covering.
Durinir 1915 there were eleven new
territories created t)y five of the larg
est houses in the city, and a number
of the smaller houses increased their
territory occupied. Lincoln is the
home of more traveling men than the
average city with a jobbing business
even far in excess of Lincoln busi
ness. The ease and facility with which
territory can be reached from Lin
coln as a center brings hundreds of
traveling men to Ibis city to live,
who travel for houses in other places,
and this in addition to the large army
of men employed by Lincoln houses,
makes the city a traveling men's
center. During the last year, thirty
live more traveling men were em
ployed by Lincoln houses than dur
ing the year previous. Some of the
new territory is only in process of
cultivation, and the sales do not yet
increase the total volume of business
lo the extent that they will when
i lie men in the new fields have their
grounds more thoroughly worked.
Kailroad extensions in Wyoming
promise to play an important part in
the increase of Lincoln traveling
men, because territory is being de
veloped there through railroads that
will be like much of the entire terri
tory of Lincoln, more tributary to
this city than to any other.
There are some . features in the
jobbing trade that are unusually
noticeable. The development of job
bing in automobile lines as mentioned
before, the remarkable development
of the business of the Cushman
Motor company are only two of
many examples of unusual progress
made by the jobbing trade. Lincoln
has long been noted as one of the
greatest cut flower markets in the
west, and its shipments in this line
go into all the states between Ne
braska and the Pacific coast. That
Lincoln jobbing business, which in
the last year made an increase of
over $5,000,000 in volume of business
transacted over the year 1914, and
made this without the addition of any
large house, is the best possible evi
dence of the prosperity of wholesale
business in this city and what Lin
coln does for jobbing houses that lo
cate and become a part of its busi
ness in this line.
Mr. Biishnell cites wholesale figures
to show the possibilities at Lincoln
and these show up in this fashion:
nutter, egits and poultry ...
Automobiles and aooessorlss
Groceries
Threshing, harvesting machinery
and Implements
Lumber, sssh, doors, pinning mill
products
Fruits, products,' vegetables
flour, feed snd hay
nulldlng material and coal
llsrdwnre, gas engines, c-sstlngs
cornice
Paints, oils, glass and store fronts
Plumbing, wuter supplies, tanks,
silos, furnaces
Confectionery, Ice cream, baked
goods ,
Harness and saddlery, boots,
shoes, leather
hrugs, cigars, bottled goods,
liquors
Hals, gloves, furnishings, notions.
Taper, wall paper, corsets
Furniture, mettreese. hotel snd
billiard tupplles
Rlseirlcsl supplies, lightning roda
Seeds, plants, dowers. Jewelry....
Brooms, boxes, cleaners ........
Othsr Jobbing lints ..........
. 6,173.000
, 6,000,000
4,100,000
3,160,000
3.140,000
3,060.000
3,360,000
3,300,000
1.130.000
3,171,000
1,310.000
110,000
140,000
71.000
10.000
610,000-.
686,000
640,0110
610,000
76,000
Total business, lilt 141,110,00.
The record for the last seven years
is as follows:
1000
1110
lilt
U1I
. 124,040, ooo;im
at, 406, 000)1114
S7,7O,0O0tll
13,100,0001
. .113. 100,004
.. 31,130,000
.. 41,110,00s
Miller and Paine
Suit 'din 6
1-9 . elV
I as ..U
Of Lincoln, Nebraska
An Old Line Company Operated Under the Laws of Nebraska
We will insure
you for $1,000
- or more
I Guaranteeing
. No net coat to you for twenty
' years insurance if you continue
and mature your policy. That
H. the Cash Value of your p.olicy
will exceed the Total Deposits
made by the amount given in
the table. Better Yet, in addi-
tion, we will Guarantee to ap-
portion your policy at the end
, E of twenty years.
All the Surplus Earned
which may be taken by you in
cash or used to increase the in-
surance value of your policy.
Should you die in the meantime
we will pay your beneficiary or
estate the full amount of the
5 face of your policy and In Ad-,
dition All Surplus Earned to
the time of your death.
Can you beat it?
' Af Excasi
20 $35.00
21 36.60
22 39.40
23 42.00
24 , 44.40
25 47.60
26 50.50
27 53.10
28 56.50
29 58.60
30 61.30
31 64.90
32 67.00
33 69.80
34 71.40
35 73.50
36 75.30
37 76.70
38 77.70
39 79.30
40 79.50
41 79.30
42 79.30
43 78.20
44 76.40
45 74.00
46 71.10
47 67.60
48 63.30
49 58.40
50 51.80
51 44.50
52 36.40
53 27.50
54 . 16.90
55 5.20
The figures in
the table are for
a $1,000.00
policy
We will write you a
policy contract of $1,
000 or more and guar
antee' in the contract
that its cash value pay
able to you at maturity
in twenty years from
date will exceed the
total deposits made
with the company by
the amount shown op
posite your age in the
table. Twenty years'
insurance with no net
cost to you.
Look opposite
your age in the
table
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GREEN GABLES
THE DR. BENJ. J. BAILEY SANATORIUM j
LINCOLN, NEB.
SPLENDIDLY equipped with
all modem methods of
treatment and vith quiet,
restful surroundings this is an
ideal place for the sick. The
main building for non-contagious,
non-mental diseases.
Rest Cottages for the exclusive treatment of mild mental
Write for illustrated pamplet. -
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