r
Ml AND SCHANTZ
VISIT Hfl FACTORY
'find Conditions Most Enoonr
aging for Increased Sales -4
Next Yeaf. . :.
THE OMAHA SUNDAY BEE: JULY 30. 1916.
11 A
. f AOTOEY IS ENLARGED
George Reim, president of the Cad
k iliac company of Omaha; hi assist
i ant, L. V. Nygard, and the vice pres
t ident and treasurer of the company,
VAlbert Schantz. who is also president
; of the State Bank of Omaha, have re
s' turned from a ten-day trip to De
troit.
r . v: J 1 lu
business. Going from here to Chi-
,go they set sail there on the steam-
hip "Northland for Detroit. They
rnved at that great automobile town
n three davs.
p Then they spent about one week- at
the Cadillac factory, rejoicing over
ft he size of last year's business and
looking with equal joy upon a bright
'prospect of still greater business in
iaaiuacs me coming year..
tory showed an increase of 32 per cent
over the previous year," said Mr.
Reim. "And we are scheduled accord
ing to all signs for an increase of 40
per cent the coming year.
"This territory, handled through the
Cadillac company of Omaha, con
sists of all Nebraska lying north of
the Platte river and the twelve coun
ties adjoining the Missouri river in
Iowa.
"The great Cadillac factory in De
troit has increased its capacity 40 per
cent and will turn out 25,000 Cadil
lac cars the coming year.
"We have now a fine organization,
our dealers are well established and
sales are showing great increases.
"Business in automobiles is very
prosperous. Land values in Detroit
.he great auto town, are Dooming ana
ave mcieased 4U per cent m a year.
Setter cars are being made. This is
specially true at the Cadillac factory,
'"where enormous sums nave Deen
: ..(....- !
agjem ill yci letting mis u.mu..
Storage Battery
Complex Device
R. C Smith local distributer of
age automobile owner regards a bat
tery as a wooden box containing rub
ber jars tilled witn ieaa plates ana
about as much attention is given them
as one would give a wheelbarrow.
Automobile owners would be very
much surprised to see the careful
process used in the manufacture of
the batteries. Beginning with the
carefully considered details of design
and passing successively through the
various processes, including the se
lecting and testing with minute care
of each part with regard for purity
and uniformity.
If automobile owner could only
realize what work a battery has to do
each time they, press the starter they
would without a doubt handle it a
little more careful and give it a drink
of distilled water whenever necessary.
Another very important part of the
battery is the generator, which should
also be looked after, especially during
warm weather when the battery is
100 per cent efficiency. One is more
than likely to overcharge the battery.
The gravity should be kept down to
127 degrees, which can be determined
by the hydrometer which comes with
the car. , -
Girls on Motorcycles
Have Interesting Trip
Much interest was manifested by
oral motorcvcie rans in aiidiu
1 A J -1 : 1 U..-AH MM, VArb
girls, who are crossing tie continent
on motorcycles.
The tourists are riding Indian
V Fower-i'ius motorcycles ana tney ar-
ltA in Omaha in thl riMt nhvaieal
condition, which they attribute to the
cradle springs and the Power-Plus
motors of their machines, and "Fire
stone tires" with which their motor
cycles are equipped. They experienced
no engine trouble and are enthusiastic
over the long trip which they are
taking.
The girls were the guests of Mr.
and Mrs. Samuel Boord of 3821 Har
ney street while in Omaha, and were
entertained at a dinner party in honor
of the twenty-third birthday of Ade
line. They resumed their journey after
spending the night at Fairbury, and
expect to reach San Francisco about
August 8.
U. S. Tire Company President
States Interesting Facts
"We are telling the American pub
lic through the newspapers of the
amazing achievements of the United
States .Rubber company," says J. N.
Gunn, president oi the company.
"Last year, and this year to an even
reater degree, has tne united atar.es
ubber-- company established new
world s manufacturing records tor the
TTtutprl StatM.
"To give the public an adequate idea
of the vast scope of our business we
have reduced some of the facts con
cerning it to every-day terms, and we
are using large newspaper advertise
ments to exploit them.
"For example, it is interesting to
know that if all the fabric used by
the United States Rubber company in
a year were made into a foot-wide
band, that band would be 72,000 miles
long. '
.:, "Similarly, last year our company,
produced 206,000,000 pounds of manu-
5 . i f. . 1 U H
lacturea -JUDoer. goous uii wuuiu nil
a freight train 112 miles long."
Warner,tenz Passed by --
Local Police Officials
The recent campaign against blind
ing lights, which brought a number
of prominent Omaha motorists into
police court, has renewed interest in
devices that comply with the city or
dinances, . ,
' The most satisfactory of these, ac
cording to M. P. O'Connor of Pow
ell Supply company, is the Warner
Lenz. These lenses, which are made
in different sizes to fit the various
types of lamps, diffuse the light with-
ui glare or blindinar effects. Ther
give plenty of light for any road,
without discomfort to pedestrians or
other motorists. ' y '
The Warner Lenz has been passed
bv the local police department as
complying with the law.
Packard Passenger
Truck Popular On
Arizona Stage Road
The motor stage road from Phoe
nix, Ariz.", to Globe by the way of
Ternpe, Mesa, Fish Creek, Roosevelt
dam and Miami -rises from a few feet
above sea level to an altitude' of near
ly 7,000 feet. The distance from
Phoenix to Globe is 135 miles. The
temperature at this time of the year
averages well over 100 degrees Fahr,
enheit in the shade.
Every day, rain or shine and it's
mostly shine the Twin Six Packard
owned by H. G. Griswold, ex-soldier
of fortune and globe trotter, carrying
eight and aometimes nine passengers
and their luggage, makes this trip.
And if it fails to do the trick in nine
hours, the passengers get a percent
age of their money back just as on
the extra fair railroad trains.
William R. McCulla, Packard air
craft motor engineer, returned recent
ly from a trip through New Mexico
and Arizona. He stayed a week in
Phoenix and Globe and on the road
between these places.
"Griswold's stage car has at 'ually
created a sensation in Arizona," said
he. "Passengers have changed our
slogan to suit their own experiences
and their way of talking to 'Ask the
man who rode one,' and the phrase
used by a traveling salesman, 'The
desert Pullman' also has stuck.
"The line is licensed by the state
as a common carrier and is regulated
under the state laws. Its record for
six weeks is 6,000 miles and the car's
tires are holding up exactly twice as
long as tires on other cars used in
stage service, that have the same size
wheels as the Packard. Griswold is
planning to have a new Twin Six
made with a special stage body, so
that he can carry four more passen
gers than he now does. He is con
fident that the car will easily handle
the additional load."
McCulla's trip through the south-'
west was for the purpose of research
and investigation from both engineer
ing and sales standpoints. He also
stopped at New Orleans. He said that
Louisiana is doing some splendid road
work and that work has been started
on a wonderful highway along the
coast of the Gulf of Mexico.
S. H. Humphrey Now .
Is Briscoe Official
Mr. S. H. Humphrey, formerly vice
president of the Chalmers Motor
Car company, and considered by
many to be the foremost exponent
of the "progressive" method of auto
mobiling, has been elected vice presi
dent and manufacturing manager of
the Briscoe Motor corporation of
Jackson, Mich., according to an an
nouncement made today by officials
of the company.
Mr. Humphrey's position with the
Chalmers company was vice president
in charge of manufacture. He is one
of the oldest in point of service in
the automobile industry, having been
connected with it since its inception.
Although a certified accountant, he
started as a mechanic at the Peerless
factory jn 'Cleveland and rose from
that position.' ''
Dealer Burns Up ftoad :
- Behind Big Standard Six
An Overland dealer at Wiscasset,
Me, writes the 'home factory in To
ledo, narrating a brush he had recent
ly in a new aeries model 75-B with
a high-powered six. ' For twenty-eight
miles the model 75-B kept its nose
right behind the big six, up hill and
down dale, at an average speed of
forty-five to fifty miles per hour, and
then flashed past the btg car just as
it reached its destination.
NATIONAL TOURING
WEEK NEXT MONTH
Widespread Movement to Pro
mote Anto Trips Over High
ways of Country.
ENDORSED BY : OFFICIALS
A. G. Seiberling, general manager
of the Haynes Automobile company,
endorses the widespread movement
on foot to make the week of August
6 to 10 national touring week.
Automobile touring has never gain
ed the popularity in this country that
it deserves. The principal reason
doubtless is that up to within very re
cent years the roads in the rural
districts have not been such as to in
duce motorists to venture far beyond
city boundaries.
Today, however, one. may find good
roads almost everywhere. There has
been commendable activity on the
part of highway commissions in near
ly every state in the union, with the
result that the tourists may be rea
sonably safe in venturing forth in
any direction.
Touring Fine Sport .
Given a good car, good roads and
congenial company, there is nothing
in the way of pleasure that surpasses
automobile touring. It affords op
portunities for visiting interesting
places that otherwise are not likely
to be reached, and it represents ex
cellent possibilities for seeing th
country at its best
There are in every state many
places of historical or romantic in
terest; many beauty spots, and many
districts that possess scenic magnifi
cence. It is possible for the automo
bile tourist, no matter where he may
live, to select a route that will lead
him in a few hours to some place that
nature has made splendid or that
man has made memorable.
The selection of the week of Au
gust 6 to 12 for this national touring
festival is fortunate. The weather at
this time is likely to be good, and
it is a time, too, when a great ma
jority of the people are ready for
the annual vacation.
To Make It Annual.
Automobile dealers, automobile
clubs and newspapers throughout the
country are falling in with the na
tional touring week idea, and it is
very likely to become an annual
event
Everyone who owns a ear, and can
arrange to be one of the many who
will take advantage of the pleasures
which touring week offers, should
plan to do so. It will be beneficial
in a thousand way.
The movement deserves the en
thusiastic support of all who are in
terested 'in motoring.
Vacation Trips.
Great interest among car owners
in. the national touring week i re
ported by Kissel Kar dealers. The
novel, occasion promises to not only
develop a great number of short va
cation trips, but also greatly, to in
crease transcontinental motoring.
Advocates of the wide open car in
summer will obtain many enthusiastic
converts national touring week. , It
will then be brought more convinc
ingly to mind than ever that the "top
down rrtovement" is based on com
mon sense.
Heard at
The Omaha
Automobile Club
J. M. Opper of the Jones-Opper
company asserts that he made his
record drive last Sunday. Opper left
Omaha at 6:40 Sunday morning in a
Reo "Six," driving to various points
in Nebraska and returning at 9 p. m.
The total mileage was 340 miles.
W. T. Wilson, local Davis distribu
ter, hung up a record with the Davis
Six last week in driving 255 miles
without stopping the motor. Wilson
drove over the Lincoln highway to
Central City and return.
J. D. Stanton has recently been put
in charge, of the parts department of
the Chalmers Motor company's Oma
ha branch.' Stanton is a man of wide
automobile experience and his services
are looked upon by John W. Robbina,
the Chalmers factory representative,
as a decided strengthening of their
organization.
Indl.putabla avld.nea of traat remits to
Be. Want Ad usora: 86,748 mora paid
Want Ada flrat tlx montha of ltlS ovar
aam parlod 1911. No other Omaha papar
oan boaat. of anything- near auch f lailraa.
Changstrom Visits
Factories of Allen
Motor Car Company
Carl Changstrom of the Standard
Motor Car company, the distributer
of the Allen car, has returned from a
week's trip to the Allen factories, and
states that the Allen people enter
tained in royal style, something doing
every minute. About seventy dis
tributers were present, representing
all parts of the country.
Monday, July 17, was devoted
mostly to inspection of plants at Fos
toria. In the evening a reception was
given the distributers In the Odd Fel
low lodge room. Tuesday a trip was
made in automobiles to Bucyrus,
where the Allen Motor company's mo
tor plant is located. This plant is one
of the finest in the country. In the
evening the distributers were enter
tained at a banquet by the Chamber
of Commerce in the Elks' hall. At
midnight the party left by special
train for East Palestine to inspect the
tire plant From Palestine the party
went by special train to Cleveland,
where a banquet was given by the
Country club. Thursday morning
the party left by boat for Put-in-Bay,
where a fish dinner was served. The
journey was continued by boat in the
evening to Toledo.
One of the very interesting features
brought out at the convention was
the announcement by the manufactur
ers that there would be no change for
1917 in the specifications of the Allen
37, but it will be continued throughout
1917.
They are also building a Sedan and
a Coupe on the most up-to-date lines,
as well as a special brown car to sell
at $850. '
Marion-Handley Is
On Local Market
Announcement has just been made
by the Prince Auto company that it
will distribute the Marion-Handley
cars in Omaha.
A. W. Prince and A. B. Kent have
recently been associated together in
distributing the Case in Omaha ter
ritory. The Marion-Handley is a car manu
factured at Jackson, Mich., by the
Mutual Motors company. The com
pany manufactures sixes exclusively,
a big six and a light six. The new
car is a neat-looking job and, accord
ing to Prince . and Kent, has been
making some wonderful records.
;77m Bmt Liktd Car in the Country'
"A Friend of Mine Said"
A dozen times At month some one comes Into the sbowrootn interested in
the Briscoe became of the enthusiastic praise a friend has bestowed on it.
Sotnetinies it fa the striking beaaty of thecaT;oraetimea the economy or
the comfort or sturdiness, or any one of a score of Briscoe features.
Bat it emphasizes the fact that a Briscoe owner is a Briscoe booster a
motorist who realises that he has secured the best value in the market
today. .
Below we gtre the names of a few Priscoc owners in town. Maybe some
of them are frienda of yours. Ask them what they think of their cars. In
that way youH get some real unprejudiced opinions that should be of value
0 you in making your own selection.
FOUR-24
Touring Car
and tfiftC
iter fWM
Roadste
FOUR-38
Touring Car
Roadster $785
EIGHT 38
Touring Car
Roadster $985
After you've seen them, see us.
Briscoe Nebraska Car Co.,
A. KOPPENHAVER - Distributer
2429 Farnam St. Phone Douglas 100
Omaha, Neb.
SAYS CONFIDENCE
BASISFOR SALES
Maxwell Ad Head Telia Sales,
men Advertising; Must Sow
Seed of Truth.
DECRIES MODEL CHANGES
Sales are based on the confidence
instilled in 'the prospective buyer by
the quality of the product he is buying
and by the institutional character of
the concern with which he is dealing.
This was the big point made in an
address by Andrew E. Coburn, adver
tising manager of the Maxwell Motor
company at a recent convention of the
company's sales representatives.
Mr. Coburn's speech contained
some sound salemanship philosophy,
particularly as it relates to the mar
keting of motor cars. He pointed out
a clear-cut, definite program looking
to a cordail relationship between pub
lic and manufacturer, a relationship
founded on perfect trust on the part
of the buying public, a trust that has
its inspiration in fair dealing and de
cency on the part of the manufac
turer. The difference between the function
of advertising and the function of
salemanship was clearly defined in
Mr. Coburn'a remarks.
"Advertising can create a desire for
something you have to sell," he said.
"It can help build reputation for the
company and the product which you
represent it can cause the public to
regard favorably what you offer them
and it can make the name and the
merits of the product you sell uni
versally familiar. When advertising
has done that, it has done its share
in the selling plan except to main
taining what it has accomplished."
Apperson "Roadaplane"
Arouses Much Interest
One of the most singular evidences
of the interest which was created all
over the United States when the Ap
person itoaaapiane was announced
recently is shown in the visit made
to the Apperson Brothers Automoblie
company in Kokomo, by James Ken
nan, a manufacturer of Los Angeles,
who was touring with his family from
the Pacific to the Atlantic coast. Mr.
Kennan deviated a distance of 200
miles from the route he originally
intended taking in order that he might
stop in Kokomo and satisfy his curi
osity concerning the Apperson Roada
plane. After a visit to the three Apperson
plants, which are working to capacity
m an effort to keep up with orders,
Mr. Kennan and his family continued
their journey more than satisfied that
they had taken the time to stop and
inspect this new motor wonder.
Tourina Car Is Used
To Move a Small House
The sturdiness of Dodge Brothers
cars was well emphasized at Long
Beach, Cat., recently, where an ordi
nary touring car was used to move a
small house. The building was
mounted on ordinary movers' appar
atus and the automobile towed it
through the streets for a distance of
nearly a mile and carried a tull load
of passengers at the same time.
Eloqaant.
Youns Rawaon had Juat had hla Ant novol
publlahad. Ona mernlnff ha mat aa ae
aualntanea of lone atandlne and aftar eraat-
Ini-a war axehaasad tha budding author
aakad:
"Ntck. I valua vow opinion hlchlr. par
ticularly bacauaa X know It la alwaya a
truthful ona. Now I want jrau to tall ma
eandldlr juat what do ron think or toy
naw book."
Tha frland waa sllant far a momont Than
ha aald:
"No. no. don't aak ma, Kawoon. Lai v
ramaln frl.nda." Naw Tork Tlmao.
Batteries Often
Unjustly Blamed
Elmer Rosengren, manager of the
Nebraska Storage Battery company
of Omaha, says that batteries are
often blamed unjustly.
"In a very interesting booklet re
cently issued by the Willard company,
the fact ia brought out that a storage
battery goes dead either because it
has not been regularly filled with dis
tilled water or the owner l.as neglec
ted to keep it fully charged.
"Once in a white a starved condi
tion of a battery may be due to poor
generator adjustment or to a material
increase in the lamp load. If the gen
erator is unable to supply current to
the bsttery as fast as ti is taken out,
or if the owner does not run his car
enough in the day time to give tha
generator a chance to restore the cur- ,
rent used by night driving, his battery
is bound to show the effect This
can be remedied, however, by a long
charge at a low rate after testing the
cells with a hydrometer to determine
their specific gravity.
The Nebraska Storage Battery
company will make this test free ol
charge and will furnish a copy of the
booklet, "Are You Starving Your
Storage Battery."
Shoots Bis- Snaka to Traa.
Attracted by tha twtttarlng of a naat
roans Mrda at tha top of a cnaatnnt traa m
tha rard of tho Chaatnat Oreva acheot. Dovov.
Pa., oppoalto hla noma. William K. winla
want to tha traa and aaw a hura blaok anaka
maklnc Its war toward tha naat. Obtaining
hla run, ha flrd at tho anaka, kllllnaj It
tnatanttr. It fall to. tha rround and whan
atratohad out maaaurad mora than aaTan
faot la langth. Fhlladalphla Kaoord.
K.,
. .on-
fs5
Built For
Hard Service
The aenrios raJoe of a tire is measured by Htm
quality built into it If you haTe never used them try
EDERAL
DOUBltVCABLE-RAUK
TIRES
Made in "RujfecT and Plain White Treads and ,
raffilr and Plain Black Treads-all sizes for stand
ard rims. Uturersally popular for their eeptional
quality and service.
Dlstrflratare
Zwiebel Bros.
2S1S Fa-mam St.
Western Automobile Supply Co.,
' 1S20-22 Faraam St.
The Federal Ruh her
Co, of Illinois
1 Mfm. of Fadaral Aaaa- jfJ! l I I ' "
aaaaaaaaaaaoMaaaa
II:
If
IS
M Ail
Urn "1
3
IT'S A PACKARD
The Packard Twin Six is the product
of a company whose immense re
sources and facilities are focused in a.
steady effort toward improvement. -
Upon the character of its performance
is pledged the Packard reputation for
producing the highest possible type
of motor vehicles.
Let us show you by demonstration
why this car has become the recog
nized standard of motor car perfection.
In action it tells its own story.
Th"l-tS," with my Open Body, WSO.f.o.b. Detroit
The "1S5," with any Open Body, iS160, . o. b. Detroit
ORR. MOTOR SALES COMPANY
Farnam and iOth Streete
Ask the man who owns one
TWIN'SIX