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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (July 2, 1916)
THE OMAHA SUNDAY BEE: JULY 2, 1916, 6 E 3AACTC M(IV IWd i ii f Li in i hi i mill IN SELLING GAME Manager E. 0. Tibbetts, Adver tising Director of Goodrich Company Favors Papers. IS TOR GOOD SIZED SPACE DISTRICT SALES MANAGER FOR TEE CHALMERS E. C. Tibbitts, advertising manager of the B. F. Goodrich company, in an address, turned the searchlight upon newspaper advertising and proved that it rested upon a stable, secure and successful foundation for the widespread promulgation of the gospel of modern merchandising. "I don't care how many autos you own or whether you're a movie bug or a golf fiend, a card shark, a book worm, or whether the whole family is down sick, you read the newspa pers, every one of you. There's noth ing in the realm of print that beat the newspaper-reading habit tor hang ing onto your curiosity. You must know who is being nominated for president, how many warships went down yesterday, what is happening in town, in other cities and in other countries and you must know it to day. And when you read the newspa- 1 1 . L. .J. Vn can t escape them not when they are written so that they uncover a vital spot in your armor of supposed indifference. Any other kind of an ad doesn'f count. You wouldn't read it if time hung heavy on your hands. Large Space the Best. "I believe an advertiser should not attempt to capture the full quota of newspaper readers by small space unless forced to. Use quarter pages and half pages as much as you can. Then your message can't be missed. "And every now and then run in a full page ad. It will put pep into almost any selling campaign. It tow ers head and shoulders above the other claimants for attention. It is impressive. ' It's the 'big voice' in modern merchandising the voice that is heard 'round the whole city and out across the highways and byways of a paper's trading territory. It's a 42-centimeter cannon shot and its deep boom signals a selling victory. "Every quarter page or half page ad that follows a page ad has twice the chance to succeed and to inter est and impress the great bulk of readers with the advertiser's message. Experience proves it." West Tn nt. VvfeAM If ths Giants had taken their tiros Instead of rushing op within striking dLatanaa at the too ther mlxht haTS been faettsr prepared to stick around awhile. The cleverest brains of all aces and eo an tries have wrestled In rain to disoorer xasttlr the relation between the olreaxn ferenoes and the diameter of a circle. One Puteh professor rave nearly fifty roan of his Ufa to the task; 1m worked otrt the qamtton to nearly 1H decimals, and was then little nearer the end of his calcula tions thaa when ho bewu. w John "Bobbins Michelin Tire on Auto Row Draws Trade's Attention Arrangements were completed Sat urday by the Omaha Auto Supply company for the Michelin tire agency. The Michelin tire is one of the old est tires on the market. It was the Michelin company which first put pneumatic tires on the market and theirs were the tires used by most of the automobile racers until recently. The Michelin people are specializing now upon a universal suction tread with an extra layer of fabric. This tire was experimented with for four years prior to its introduction to the motor ing public and tire men throughout the country are very enthusiastic over it, claiming that it is a winner. C. L. Glassen, manager of the Omaha Auto Supply company, claims that the Michelin is a vastly different tire, much better in quality than it ever has been. The Ford size is an exact duplication of the old clincher racing tire which won fame for the Michelin tire with an extra fabric layer. To the Michelin company also be longs the distinction of making the first red inner tube, also the only American made circular rube. This red tube is as antimony-cured tube. LATEST APPER80N MODEL INTEST RUN Miss Claire Rochester of New York Tours Through' Omaha in New Roadaplane. CHARTERED BY N. Y. PAPER The Apperson Roadaplane, just in troduced to the motoring public, is re ceiving a very thorough test in a coast-to-coast run. - Miss Claire Rochester of New York City passed through Omaha yesterday on her way from New York to San Francisco. The car she is driving was chartered by the New York World, and the trip is being made in con nection with a national campaign to raise a $30,000 fund for the purchase of equipment to supply a permanent illumination for the Statue of Liberty in Mur Vftrlf harhnr Miss Rochester says the Roada plane is a wonder, a revelation in easy riding qualities. Her car is in perfect condition. J. H. De Jonge, manager of the Ap person Motor company, is quoted as follows. "The Apperson Roadaplane is to road travel what the areoplane is to the sky, and the hydroplane to water. "It is a beautiful mechanism, a com plete mechanical harmony, in which friction has been reduced to an abso lute minimum; in which light weight has been incorporated; in which the chassis has been so balanced as to dis tribute the weight absolutely equal. (The Apperson is one of the few cars in the country in which the transmis sion case is placed amidships.) It is a piece of mechanism so perfected, so attuned that it glides along the road with so little mechanical effort and with such perfect ease as to give pas sengers the feeling of air support. The Roadaplane fairly skims along, so light and free is it on its shoes. We are selling them much faster than we can get deliveries." Rotary Club Plans For Big Field Day An elaborate program is planned for the annual ladies' night and field day of the Omaha Rotary club, which will be held at the Happy Hollow club July 12.i The Rotarians are endeavoring to work up a line of festivities and sports which will mark it as one of the gala days of the year for the or ganization. There is to be tennis, golf, bowling and other sports in the afternoon, with a 6:30 o'clock dinner and dancing in the evening. More than 200 guests are expected, to include Rotarians, their wives and members of their families. DISTRICT SALES MANAGER FOR ROSS MOTOR 00. People Should Know . All About a Battery Elmer Rosengren of the Nebraska Storage flattery company claims that a storage battery, which is respon sible for the starting and lighting of a car, is one of the most important accessories and yet is very often neg lected. Although it is a complicated apparatus and depends upon chemical action and reaction for its useful ness, it will give you long and faith ful service if you give it but a small amount of care and attention. Most battery troubles are the re sult of lack of proper education. If ill users of storage batteries were as familiar with them as they are with magnetos and other parts of the car the battery would have a much longer life. Troubles often arise from very little things which could be eas ily remedied if taken in time. 1 WILL SELL YOU A NEW AUTOMOBILE ON EASY PAYMENTS I will furnish a liberal amount of cash for the purchase of any one of 80 standard makes of cars and you can pay me in monthly installments and 6 per cent interest. Get the car of your choice instead of one that will never suit yon. Phono Douglas 1669 "BURNETT" "The Easy Payment Automobile Plan." Nit and Sunday, Phono H. 420S. 326 Rom Bids;, OMAHA. To Get In or Out of Business; To Buy or Sell Advantageously; Use THE BEE WANT-ADS. jf, Hi Cannon Rotarians Will Visit U, S. Arsenal At Rock Island The Omaha Rotary club and the other clubs of the Tenth district have received invitations from the Daven port (la.) Rotarians to be their guests July 15. The local Rotary club delegates to the international convention, to be held at Cincinnati July 16 to 20, inclusive, are to leave here July 14. ' i The twenty or so delegates from here will meet other Rotarians from this district at Davenport and make the trip to the Ohio city on a special train. In- connection with the reception at Davenport there also will be trips to Rock Island and Moline, at which the Rotarians in these cities will enter tain the local delegates. One of the features of the one day's sojourn at the Mississippi river point will be a trip to the government arsenal at Kock Island. Business Chance at Graf. Tecumseh. Neb.. July 1. (Special.) N. M. Davidson has sold an inter est in his lumber yard and store at (jral, tms county, to Clarence k. Wright . Mr. Wright has been in his employ. Mr. Davidson will continue in the banking business alone at Graf. II The Apperson Roadaplane is the newest self-propelled sensation. ,' It is to road travel what the Aeroplane is to the sky and the Hydroplane to water. It smooths out all roads, banishes for all time all mechanical troubles, and shatters to a hundred fragments all former motor-car limitations. To ride in this marvel gives you the buoy ancy of air support, and when at the wheel you unconsciously feel the satisfaction of being the master of seventy mile-a-minute wings. You get all the aeroplane thrills and sense of limitless freedom on SAFE MOTHER EARTH. I Man, during all .his time on earth, has never experienced the riding sensations equal to the Roadaplane. Here is an absolutely frictionless car the Roadaplane fairly floats along the road it is so free from all friction. Here is a piece of mechanism so perfectly attuned that you are unconscious of any mechanical effort whatever. It is in this im portant respect that the Roadaplane rivals air craft , Here is a motor that challenges the most acute ear it is so silent, so noiseless, so free from the slightest vibration truly the work of master-men. Here is a car so exact in weight, so care fully balanced, that it is not a matter of mere pounds but OUNCES. Here is a car so MISERLY m the use of gasoline that mileage records surpass all pre vious performances. Here is a car so light on its feet that tire life is prolonged to a time heretofore thought impossible. Truly, the Apperson Roadaplane creates a new style of horseless travel. And it is not only because of a new me chanical standard that the Roadaplane now is separated from all types of automobiles. Downy cushions give each passenger a feeling of complete relaxation and nerve re pose. Fatigue is unknown here. The long HAMMOCK-LIKE springs gently absorb all road shocks. Patented cushion springs make riding enjoyable for hours and hours. The Roadaplane represents the last word in body construction and is most complete in its accessory equipment and in the adoption of every comfort and labor saving device imaginable. The Roadaplane is made in six and eight cylinder models. The seven-passenger tour ing and the famous four-passenger' Chummy roadster bodies are mounted on either chassis. The eight-cylinder model (either -touring car or chummy roadster) is $2,000. The six-cylinder model (touring car or chum my roadster) is $1,750. APPERSON MOTOR CO. 2417 Farnam St., J. H. DeJONG, Mgr. Omaha. An Equipage A Croesus Might Covet Yet a Modest American Family Possess f Here is a motor car, of such inherent excellence, both as te. external beauty and mechanical quality, that the richest man In the world might well be proud of its possession. f Yet, thanks to the marvelous achievements of science in our day and the matchless efficiency of the Reo organization and plants, this magnificent equipage is, in price and maintenance cost, well within the reach of tens of thousands who, in their most extravagant moments, never dreamed of anything so splendid. r Mentally compare, if you can, this sweet-run- , ning, silent, beautiful thing with the best that could have been bought only three or four years ago, and you will marvel at the strides that have been made since then. f We Reo Folk contend that one whose experience has been limited, to other cars can have but a hazy conception of what we mean when we speak of Reo quality. J Take this Six for example: one must drive it himself to appreciate its many points of superiority. f Do that you can drive this Reo Six if you have ever driven any automobile--and it will be a revelation to you. f You will appreciate thereafter why this Reo has by common consent, been called "The Gold Standard of Values" in six-cylinder automobiles. Reo Motor Car Company It Lansing, Mich. JONES-OPPER CO. A. H. JONES Omaha, Nebraska Hastings, Nobruka Distributors Eastern and Northern Distributor South rn and Wattsm Nebraska and Western Iowa. Nebraska sad Northwestern Kansas. Phone Douglas 3811 "WtewsswessiJff Briscoe Twenty-four, $625.00 I s Here. See it. Ride in it and Satisfy Yourself uIVa a Wonder Worker for a Light Car" THE more prospective buyers, you as a dealer can interest in your line, the greater will be your sales and your profits. Eight out of every ten motorists in your territory will find in one of the Briscoe models an ideal car. The Briscoe Twenty four unquestionably dominates the popular-service field today. No other car offers so much in beauty, m comfort, in. service or in value at the price. - The Briscoe DeLuxe Four 38 at $785, and the Eight 38 at $985 are remarkable ex amples of what engineering skill and manufacturing efficiency can do in lowering the price of a de luxe car. " ' " There are scores of prospective Briscoe buyers immediately around you. . Write or wire regarding your territory or come in and see us. ; BRISCOE NEBRASKA CAR COMPANY 2429 Farnam Street OMAHA, NEBRASKA.