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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (July 2, 1916)
THE OMAHA SUNDAY BEE: JULY 2, 1916,
3AACTC M(IV IWd
i ii f Li in i hi i mill
IN SELLING GAME
Manager E. 0. Tibbetts, Adver
tising Director of Goodrich
Company Favors Papers.
IS TOR GOOD SIZED SPACE
DISTRICT SALES MANAGER
FOR TEE CHALMERS
E. C. Tibbitts, advertising manager
of the B. F. Goodrich company, in
an address, turned the searchlight
upon newspaper advertising and
proved that it rested upon a stable,
secure and successful foundation for
the widespread promulgation of the
gospel of modern merchandising.
"I don't care how many autos you
own or whether you're a movie bug
or a golf fiend, a card shark, a book
worm, or whether the whole family
is down sick, you read the newspa
pers, every one of you. There's noth
ing in the realm of print that beat
the newspaper-reading habit tor hang
ing onto your curiosity. You must
know who is being nominated for
president, how many warships went
down yesterday, what is happening
in town, in other cities and in other
countries and you must know it to
day. And when you read the newspa-
1 1 . L. .J. Vn
can t escape them not when they
are written so that they uncover a
vital spot in your armor of supposed
indifference. Any other kind of an
ad doesn'f count. You wouldn't read
it if time hung heavy on your hands.
Large Space the Best.
"I believe an advertiser should not
attempt to capture the full quota of
newspaper readers by small space
unless forced to. Use quarter pages
and half pages as much as you can.
Then your message can't be missed.
"And every now and then run in a
full page ad. It will put pep into
almost any selling campaign. It tow
ers head and shoulders above the
other claimants for attention. It is
impressive. ' It's the 'big voice' in
modern merchandising the voice that
is heard 'round the whole city and
out across the highways and byways
of a paper's trading territory. It's
a 42-centimeter cannon shot and its
deep boom signals a selling victory.
"Every quarter page or half page
ad that follows a page ad has twice
the chance to succeed and to inter
est and impress the great bulk of
readers with the advertiser's message.
Experience proves it."
West Tn nt.
VvfeAM If ths Giants had taken their
tiros Instead of rushing op within striking
dLatanaa at the too ther mlxht haTS been
faettsr prepared to stick around awhile.
The cleverest brains of all aces and
eo an tries have wrestled In rain to disoorer
xasttlr the relation between the olreaxn
ferenoes and the diameter of a circle. One
Puteh professor rave nearly fifty roan of
his Ufa to the task; 1m worked otrt the
qamtton to nearly 1H decimals, and was
then little nearer the end of his calcula
tions thaa when ho bewu.
Michelin Tire on
Auto Row Draws
Arrangements were completed Sat
urday by the Omaha Auto Supply
company for the Michelin tire agency.
The Michelin tire is one of the old
est tires on the market. It was the
Michelin company which first put
pneumatic tires on the market and
theirs were the tires used by most of
the automobile racers until recently.
The Michelin people are specializing
now upon a universal suction tread
with an extra layer of fabric. This tire
was experimented with for four years
prior to its introduction to the motor
ing public and tire men throughout
the country are very enthusiastic over
it, claiming that it is a winner.
C. L. Glassen, manager of the
Omaha Auto Supply company, claims
that the Michelin is a vastly different
tire, much better in quality than it
ever has been. The Ford size is an
exact duplication of the old clincher
racing tire which won fame for the
Michelin tire with an extra fabric
To the Michelin company also be
longs the distinction of making the
first red inner tube, also the only
American made circular rube. This
red tube is as antimony-cured tube.
MODEL INTEST RUN
Miss Claire Rochester of New
York Tours Through' Omaha
in New Roadaplane.
CHARTERED BY N. Y. PAPER
The Apperson Roadaplane, just in
troduced to the motoring public, is re
ceiving a very thorough test in a
coast-to-coast run. -
Miss Claire Rochester of New York
City passed through Omaha yesterday
on her way from New York to San
Francisco. The car she is driving was
chartered by the New York World,
and the trip is being made in con
nection with a national campaign to
raise a $30,000 fund for the purchase
of equipment to supply a permanent
illumination for the Statue of Liberty
in Mur Vftrlf harhnr
Miss Rochester says the Roada
plane is a wonder, a revelation in easy
riding qualities. Her car is in perfect
J. H. De Jonge, manager of the Ap
person Motor company, is quoted as
follows. "The Apperson Roadaplane
is to road travel what the areoplane
is to the sky, and the hydroplane to
"It is a beautiful mechanism, a com
plete mechanical harmony, in which
friction has been reduced to an abso
lute minimum; in which light weight
has been incorporated; in which the
chassis has been so balanced as to dis
tribute the weight absolutely equal.
(The Apperson is one of the few cars
in the country in which the transmis
sion case is placed amidships.) It is
a piece of mechanism so perfected, so
attuned that it glides along the road
with so little mechanical effort and
with such perfect ease as to give pas
sengers the feeling of air support. The
Roadaplane fairly skims along, so
light and free is it on its shoes. We
are selling them much faster than we
can get deliveries."
Rotary Club Plans
For Big Field Day
An elaborate program is planned
for the annual ladies' night and field
day of the Omaha Rotary club, which
will be held at the Happy Hollow
club July 12.i
The Rotarians are endeavoring to
work up a line of festivities and
sports which will mark it as one of
the gala days of the year for the or
ganization. There is to be tennis,
golf, bowling and other sports in the
afternoon, with a 6:30 o'clock dinner
and dancing in the evening.
More than 200 guests are expected,
to include Rotarians, their wives and
members of their families.
DISTRICT SALES MANAGER
FOR ROSS MOTOR 00.
People Should Know
. All About a Battery
Elmer Rosengren of the Nebraska
Storage flattery company claims that
a storage battery, which is respon
sible for the starting and lighting of
a car, is one of the most important
accessories and yet is very often neg
lected. Although it is a complicated
apparatus and depends upon chemical
action and reaction for its useful
ness, it will give you long and faith
ful service if you give it but a small
amount of care and attention.
Most battery troubles are the re
sult of lack of proper education. If
ill users of storage batteries were
as familiar with them as they are
with magnetos and other parts of the
car the battery would have a much
longer life. Troubles often arise from
very little things which could be eas
ily remedied if taken in time.
1 WILL SELL YOU A
ON EASY PAYMENTS
I will furnish a liberal amount of cash for the purchase of any
one of 80 standard makes of cars and you can pay me in monthly
installments and 6 per cent interest.
Get the car of your choice instead of one that will never suit yon.
"The Easy Payment Automobile Plan."
Nit and Sunday, Phono H. 420S.
To Get In or Out of Business; To Buy or
Sell Advantageously; Use THE BEE WANT-ADS.
jf, Hi Cannon
Visit U, S. Arsenal
At Rock Island
The Omaha Rotary club and the
other clubs of the Tenth district have
received invitations from the Daven
port (la.) Rotarians to be their
guests July 15. The local Rotary
club delegates to the international
convention, to be held at Cincinnati
July 16 to 20, inclusive, are to leave
here July 14. ' i
The twenty or so delegates from
here will meet other Rotarians from
this district at Davenport and make
the trip to the Ohio city on a special
In- connection with the reception at
Davenport there also will be trips to
Rock Island and Moline, at which the
Rotarians in these cities will enter
tain the local delegates. One of the
features of the one day's sojourn at
the Mississippi river point will be a
trip to the government arsenal at
Business Chance at Graf.
Tecumseh. Neb.. July 1. (Special.)
N. M. Davidson has sold an inter
est in his lumber yard and store at
(jral, tms county, to Clarence k.
Wright . Mr. Wright has been in his
employ. Mr. Davidson will continue
in the banking business alone at
The Apperson Roadaplane is the newest
,' It is to road travel what the Aeroplane is
to the sky and the Hydroplane to water.
It smooths out all roads, banishes for all
time all mechanical troubles, and shatters to
a hundred fragments all former motor-car
To ride in this marvel gives you the buoy
ancy of air support, and when at the wheel
you unconsciously feel the satisfaction of
being the master of seventy mile-a-minute
You get all the aeroplane thrills and sense
of limitless freedom on SAFE MOTHER
I Man, during all .his time on earth, has
never experienced the riding sensations equal
to the Roadaplane.
Here is an absolutely frictionless car the
Roadaplane fairly floats along the road it
is so free from all friction.
Here is a piece of mechanism so perfectly
attuned that you are unconscious of any
mechanical effort whatever. It is in this im
portant respect that the Roadaplane rivals
, Here is a motor that challenges the most
acute ear it is so silent, so noiseless, so free
from the slightest vibration truly the work
Here is a car so exact in weight, so care
fully balanced, that it is not a matter of mere
pounds but OUNCES.
Here is a car so MISERLY m the use of
gasoline that mileage records surpass all pre
Here is a car so light on its feet that tire
life is prolonged to a time heretofore thought
Truly, the Apperson Roadaplane creates
a new style of horseless travel.
And it is not only because of a new me
chanical standard that the Roadaplane now
is separated from all types of automobiles.
Downy cushions give each passenger a
feeling of complete relaxation and nerve re
pose. Fatigue is unknown here. The long
HAMMOCK-LIKE springs gently absorb all
road shocks. Patented cushion springs make
riding enjoyable for hours and hours.
The Roadaplane represents the last word
in body construction and is most complete in
its accessory equipment and in the adoption
of every comfort and labor saving device
The Roadaplane is made in six and eight
cylinder models. The seven-passenger tour
ing and the famous four-passenger' Chummy
roadster bodies are mounted on either
chassis. The eight-cylinder model (either -touring
car or chummy roadster) is $2,000.
The six-cylinder model (touring car or chum
my roadster) is $1,750.
APPERSON MOTOR CO.
2417 Farnam St.,
J. H. DeJONG, Mgr.
An Equipage A Croesus Might Covet
Yet a Modest American Family Possess
f Here is a motor car, of such inherent excellence, both as te.
external beauty and mechanical quality, that the richest man
In the world might well be proud of its possession. f Yet,
thanks to the marvelous achievements of science in our day
and the matchless efficiency of the Reo organization and
plants, this magnificent equipage is, in price and maintenance
cost, well within the reach of tens of thousands who, in their
most extravagant moments, never dreamed of anything so
splendid. r Mentally compare, if you can, this sweet-run- ,
ning, silent, beautiful thing with the best that could have
been bought only three or four years ago, and you will marvel
at the strides that have been made since then. f We Reo
Folk contend that one whose experience has been limited, to
other cars can have but a hazy conception of what we mean
when we speak of Reo quality. J Take this Six for example:
one must drive it himself to appreciate its many points of
superiority. f Do that you can drive this Reo Six if you
have ever driven any automobile--and it will be a revelation
to you. f You will appreciate thereafter why this Reo has
by common consent, been called "The Gold Standard of
Values" in six-cylinder automobiles.
Reo Motor Car Company
JONES-OPPER CO. A. H. JONES
Omaha, Nebraska Hastings, Nobruka
Distributors Eastern and Northern Distributor South rn and Wattsm
Nebraska and Western Iowa. Nebraska sad Northwestern Kansas.
Phone Douglas 3811
Briscoe Twenty-four, $625.00
I s Here. See it. Ride in it and Satisfy Yourself
uIVa a Wonder Worker for a Light Car"
THE more prospective buyers, you as a dealer can interest in your line, the greater
will be your sales and your profits. Eight out of every ten motorists in your
territory will find in one of the Briscoe models an ideal car. The Briscoe Twenty
four unquestionably dominates the popular-service field today. No other car offers
so much in beauty, m comfort, in. service or in value at the price. -
The Briscoe DeLuxe Four 38 at $785, and the Eight 38 at $985 are remarkable ex
amples of what engineering skill and manufacturing efficiency can do in lowering the
price of a de luxe car. " ' "
There are scores of prospective Briscoe buyers immediately around you. . Write or
wire regarding your territory or come in and see us. ;
BRISCOE NEBRASKA CAR COMPANY
2429 Farnam Street
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