THE OMAHA SUNDAY BEE: JUNE 18, 1916.
11 A
BUICK DEALERS TO
VISIT THEJACTORY
Special Train to Carry Delegations
From Nebraska, Iowa and South
Dakota Selling Territory.
SIDE TRIPS ARE PLANNED
Monday afternoon at 3:45 a dele
gation of 250 Buick dealer! from Ne
braska, Iowa and South Dakota terri
tory, accompanied by eighteen of the
men from the home office and
branches will leave for Flint, Mich.
Upon their arrival in Fluit, the dele
gation will spend two days in going
through, the Buick factory.
This gathering of dealers comprises
part of the Nebraska Buick Auto
mobile company organization and it
is the plan of H. E. Sidles and Lee
Huff to familarize each and every
dealer with the factory which is back
of them.
It is asserted by members of the
Buick organization that the Buick
factory is one of the most complete
and efficiently managed in the United
States.
Special Train from Omaha.
Arrangements have been made for
a special train to carry the Buick
dealers from Omaha to Flint The
route will be over the Northwestern
to Chicago and the Pere Marquette
from Chicago to destination. The
train will consist of eleven Pullmans,
two diners, one compartment office
and observation car, and a baggage
car. The intinerary of the trip calls
for stops at Denison, Carroll, Boone
and Ames, la., and a day in Chicago.
During the stop in Chicago a fleet
of sightseeing cars will be employed
to take the dealers to points of in
terest. The party -will leave Chicago Tues
day evening for Flint and the two
days of " giving the factory a critical
examination."
Among those of the Nebraska
Buick organization who are directly
tonnected with the home office are:
H. E. Sidles, president; Lee Huff,
Omaha, branch manager; S. C. Doug
las, Sioux City, branch manager; F.
C. Fernch, advertising manager, and
L. E. Drefsen, R. D. Herzog, J. L.
Bovis and E. H. Cunningham, mem
bers of the sales organization.
Newspaper Men Go Along.
The party will carry its own photo
graphic staff and press bureau. E. J.
Williams of the Townsend studio,
Lincoln, will take pictures of the dele
gation at points enroute S. P.
La Due of The Bee and J. H. Clarke
of the World-Herald will accompany
the party as press representatives.
After making a complete inspection
of the factory, the party will leave for
Detroit, where a day will be spent in
pleasure trips about that city. The
program calls for a trip to Belle Isle
and Windsor, Canada.
The party will leave Detroit Friday
evening, homeward bound.
Tire Prices Only
Fraction What They
Were Ten Years Ago
Although there has been a slight
advance in tire prices, the motorist
may find consolation in the thought
that tires now cost only about one
third as much and give about ten
times as much mileage as they did a
decade ago. The present advance is
only a drop in the bucket a step
backward, if you will.
The tire that costs you $20 now
used to cost $60. You can safely ex
pect anywhere from 5,000 to 10,000
miles from it. In the old days you
were lucky if you got from 500 to
I, 000 miles.
The first American tire on the mar
ket was ihe Diamond in 1899. There
were no precedents established, no
experience to go by except what had
been learned in making bicycle tires
and garden hose. Hence the first an
tomobile tire was a single tube af
fair. Punctures were a constant bug
aboo, and frantic, efforts were made
to find a substitute for the pneumatic
rubber automobile tire.
There basn't been any substitute
and from present indications there
never will be, for rubber has been
found to outwear steel in grinding on
the road. Rubber compounds are now
a certainty. The double tube tire
makes the old single tube look foolish.
The carrying capacity of different
sizes is absolutely known. Non-skid
treads have been developed and in
fact every element of utility has been
so thoroughly incorporated in the
modern automobile tire that the mak
ers have actually had time to make it
look handsome
Take, for instance, the final touch
of color. The Diamond had a black
squeegee tread with red side walls.
The subdued but 'elegant finishings
on the modern car now find their
complement in the Diamond black
and red tire.
Gas Saver Is
Put on the Market
The Evapco gas saver, made in
Detroit, and now being introduced
by the factory representative, L. B.
Watson, in Nebraska, who will ap
point a state distributor for the com
pany, is conceded to be an article of
very high merit. It weighs about
seven ounces and is installed in ten to
fifteen minutes. The company guar
antees a saving of 35 to 50 per cent
in gasoline, with increased power and
speed.
Mr. Watson says the company will
build 300,000 ol these savers this year
and with the retail price of $5 each
and the high price of gasoline, the de
mand, is expected to exceed the pro
duction. I
This, it is asserted, is a nationally
advertised product which opens a
fertile field for some Nebraska hus
tler ,
QUEEN OF DENMARK WILL
RIDE IN KING "EIGHF SEDAN
Detroit, Mich., June 17. The queen
will drive a King. But in this.case it
will be an eight-cylinder King auto
mobile, and the owner will be Queen
Alexandria of Denmark. The King
Motor Car company, through their
Denmark distributer, P. Matthiesen,
has just received an order for one of
their standard five-passenger eight
cylinder King sedans for the use of
her royal highness.
Using Curiosity to Help Advertise
1 1 1 aV
,'4 4 "
Not the Klu Klux Klan. This curi
ous costume was worn by three Bris
coe cars in a recent tour of Florida.
Curiosity composes a big percentage
of the makeup of the average person
and on this the St Augustine dis
tributer of the Briscoe depended. The
result was as anticipated. Everyone
wanted to see what was underneath
the strange covering.
Winners of Motor
Derby at Chicago
, Praise Cord Tires
Chicago,' June .17. The terrific duel
at the Chicago Motor derby between
those two Italian automobile pilots
De Palma and Rest brought to
mind comparisons between tires of
today and yesterday.
The advances made in tire-making
were responsible for those two for
eign speed monsters going through
space for 300 miles at the dizzy pace
of 100 miles an hour without the least
particle of tire trouble. Neither
Resta nor De Palma was required to
stop because of tire trouble.
It is true Resta took his customary
precaution at an opportune moment
to change the right rear tire, but he
did not have to do it. He knew that
particular tire had received more than
its fair share of the thrust of a 2,000
pound mass against an obstruction in
the line of travel, and he responded
to the "safety first" idea that had
been drummed into him.
"What do these two think of the
Goodrich Silvertown Cord Tires with
which their cars were shod?" That
question was put directly to De
Palma the day after the race. His
answer was characteristic of the
man; it was the best answer he could
have given, the best endorsement that
could have been bestowed upon the
name Goodrich and its brand of Sil
vertown cord tires. "Well, I have to
buy them."
Resta used them, too; he bought
them, too; his endorsement, too, was
as short and concise as that of his
native brother: "I could find nothing
so good." The first nine cars to fin
ish in that great 300-miles race were
shod with Goodrich Silverton cord
tires.
Allen Increases
Plant to Assure
7 Good Delivery
Carl Changstrom of the Standard
Motor Car company is in receipt of a
letter from the Allen Motor company,
manufacturers of the Allen car, that
ground has been broken for an addi
tion to the motor and transmission
plant in Bucyrus, O.' The addi;on to
be erected Will double the size of
their present plant" and will assure
making prompt shipments to all Al
len dealers.
The question of delivery Is as
serted to be an important one to the
buyer, since the unusual prosperity of
the country and the accompanying
demand for moderate-priced cars has
caused many disappointments this
spring.
However, the Allen manufacturers
with the steadily increased facilities,
fully anticipate being able to keep up
with the increasing demand for the
$795 model.
Eddie O'Donnell
Buys Mitchell for '
His Personal Use
Eddie O'Donnell, who has come to
the front so rapidly in the last few
months as one of the premier drivers
of the country, after winning over
$15,000 as first money in four con
secutive races in Lower California,
has just placed his order for a second
Mitchell.
After winning the last sweepstake
race over the famous road course in
southern California, he dropped in on
the Los Angeles Mitchell dealenand
made arrangements for the delivery
of a second Mitchell in New York
this month during the Sheep'shead
Bay races.
Mrs. O'Donnell remains in Cali
fornia with the first Mitchell car for
her permanent use, and as a worthy
representative of her now famous
husband, she will burn up the roads
of southern California while Eddie
wins further fame and fortune on
the eastern circuit.
"The Mitchell for my own personal
use every time," is the way Eddie
expresses it. "No car at any price, no
car of any power Rives me the pure
pleasure of driving that my Mitchell
does. It is a source of never ending
delight to sit back of the wheel and
forget the heavy swirling pounding
of the oval track and when they
build a car that rides better, that is
as easy to control, as flexible and as
near Derfect as my Mitchell babv.
they will make me believe the millen
nium m automobile building has
come."
Coast to Coast
On the High Gear
Word was received yesterday by
W. E. Foshier, local representative
of the Pathfinder automobile, to the
effect that one of the factory repre
sentatives has left ban Diego, Lai.,
en route to New York City, with but
two gears in operation, namely, high
and reverse.
It has been the claim of the Path
finder representatives that the twelve-
cylinder fathtinder would make (he
run from coats to coast on high gear.
W. E .Foshier ' asserts there is no
doubt about their making the trip.
They are traveling, over the Lincoln
highway.
POWELL COMPANY STAGES
ITS BIGGEST SALE CAMPAIGN
The Powell Supply company Is
staging the biggest sales campaign it
has ever undertaken this month. Ev
ery man connected with the organiz
tion is up on his toes boosting sales
and seeing that proper service is ren
dered.
Clarke G. Powell made personal
trips through the territory the last
couple of weeks, strengthening his
standing with the dealers. He lined
up a $10,000 contract in Lincoln.
Quality
Marathon Tttes are built to meet
the demand tor Quality not the
competition of price.
motorists who realize the economy
of paying just a Me more in order
to get something a great deal better.
Made b ill tfgm end ibae, ki ebher the Regular PtMc Body of the
Elutk WhipCoti Both atyUaarede&iitely guaranteed vooo mAea.
The Regular Fabric tin It equipped with a Snow-White Treed, and
tot Haaac WhipCord with the arieucntic Black Tnad.
Marathon Enra-Heaaj R4 Tubal and AcettNMS an earned by al
Marathon, Dcalacj.
1
i
Marathon Extra-Hca Red Tuba and AaxMorice eta carried by aS t
Marathon Dcalto. :
Marathon Tire & Rubber Co., k
OI N. Y.. Inc.
Chalmers Adds
New Assistant
Sales Manager
B. J. MacMullen, well known as an
automobile sales executive, has re
cently joined the Chalmers Motor
company as assistant sales manager,
according to an announcement made
by Paul Smith, vice president of the
Chalmers selling division.
"Mr. MacMullen's long and varied
experience in marketing motor cars
will prove a valuable addition to the
Chalmers sales staff," said Mr. Smith.
"Starting with the White company
in 1907, Mr. MacMullen was connect
ed with that company's New York
branch for several years. 'He joined
the Willys-Overland company in 1910
as a factory and special representative
and has remained with that concern
for the last six years. Since 1914 he
has been general manager of the Pa
cific coast zone, with headquarters at
San Francisco. He is widely acquaint
ed with dealers in alt sections of the
country, and will specialize in Increas
inc? Chalmers dealer efficiency."
Under present arrangements Salessl
Manager rranx a. wiuis win nave
three assistants, including F. H.
Smith, W. J. Drumpelmann and B. J.
MacMullen.
HDDSON SUPER-SIX
WINS ATJPOKANE
Stock Car Victor in Notable Con
test on One of City's Steep
est Hills-
GUT SMITE TELLS 01 THE FEAT
"The Hudson super-six won the fea
ture event at the Spokane meet, which
was a part of the auto show," said
Guy L. Smith, Hudson distributor for
Omaha.
"The big motor ear event of the
day ,was the hill-climbing contest,
which was easily captured by an ab
solutely stock super-six, beating' a
number of nonstock cars which were
stripped of body fenders and run
ning boards and used a canvas hood.
The hill course was 2,139 feet, with
an average grade of 7.55 per cent
The time of the super-six was 36 4-5
seconds. A stripped car was second
in 38 1-5 seconds. The super-six's
time was the best ever made up this
particular hill Spokane's test hill
in a contest, on high gear.
"The trophy for the winner of this
event was the Spokesman-Review sil
ver cup. The meet was sanctioned by
the AmericanAutomobile association
under class C, for nonstock cars and
the association's representative,
Frank W. Gilbert, was at the finish
line.
Evary practical motorist gU tha
VERY BEST CyJInd Oil mada
Ha rwlliN ha can put his motor out of
buslnaat Jurt m Nreljr by uilni poor oil
aa tv plarfully drirtnf roll tilt Mmit t
tret ear. For tha man who hu tali
mind art en fwluclnj Ua rasalr bllli and
lanfUiantnc tha Ufa of hit cat Panbard
Oil wlfaa tha ftoblau. Void to bulk or
la oaM.
POWELL
UPLV COMMNV
OMAHA
Automobile
eupplies
Met rmania.
ft fMl'"''apj
m
a result of
: Wkfl
terformance;
.....
mil
Big steps are hard to climb but
if you halve the rise, you more than
halve the effort and climb faster
And down the long flight you
lessen the jar as you lessen the
fall at each step.
By dividing the big task Into
. smaller tasks, you make an easy
matter of an otherwise difficult
undertaking.
By dividing the Packard's six
cylinders into twelve smaller
ones, we have not only mini
mized vibration but we have
added power, speed, smoothness,
quietness.
We have multiplied the units
and thereby we have simpli
fied the problem of safe, com
fortable, speedy locomotion.
Just as the stair-maker has
learned not to build his steps
too high or too low so experi
ence led us to the Twin Six as
the most efficient division of .the
motor's power.
All twins two sets of power
ful little cylinders rooted in a
V imparting continuous power
and giving new sensation and
satisfaction to motor travel
Established ! The sweeping
success of the Twin Six has been
the marked automobile develop
ment of the year.
There is more pleasure and
safety in the Packard now than
ever before your pleasure,
your safety. Prices, $2750
$3150, upward f. o. b. Detroit
Orr Motor Sales Company, 40th
and Farnam Streets.
Ask the man who owns one
