THE BEE: OMAHA. THURSDAY, JUNE 15, 1916.
11
BAKERS HEAR TALK
ON ADVERTISING
R. "L Hafcintr Wjrni Bread-Makers
Premiums and Souvenirs.
SATS STICK 10 NEWSPAPERS
The usual lack of effectiveness of
specialty advertising ind the certain
success - of newspaper advertising
; were points emphatically brought out
by R. L. Nafziger of Kansas City,
who in the absence of Harry Go
brecht of Chicago, the scheduled
speaker of the session, read a paper
en "Specialty Advertising" before
;i the Trans-Mississippi Master Bakers'
association in the morning session.
Mr, Nafziger emphasized the dan-
rer that specialty advertising might
Lead to premium advertising, which
t eonaemnea. tie explained that
t best soecialtv advertising, the viv.
ng of souvenirs, free goods, etc., is
l supplement to newsDaoer advertis
ing, which is necessary.
"Specialty advertising is of value
only when one or two concerns in
a town take it uo and the ml nf
;r tne competitors do not. If all the
bakers in town turn to specialty ad
, vertising it simply results in a rapid
shifting of trade from none shop to
another, according to the newness
and desirability of the plan," said
Mr. Nafziger.
Urges Fixed Appropriation.
He advocated the plan of appro
priating a fixed percentage of the re
ceipts, from 3 to 5 per cent, as an
advertising fund arid- sticking- to the
appropriation. ' In the discussion that
followed several bakers gave it as
their opinion that 5 per cent was
the most productive figure for an
advertising appropriation.
The general opinion was that bak
ery advertising not based on quality
products was worse than useless. Mr.
Nafziger summed up this view with.
"If your business is not worth ad
vertising, advertise it for sale."
A large delegation of bakers from
St. Louis is attending the convention
with the purpose of getting the next
meeting at the Mound City. The
carrier pigeons brought with the dele
gation and liberated Tuesday with
a message for those who stayed at
home, have not arrived and it is be
lieved a hard rainstorm in southern
Iowa must have interfered with the
flight.
French Place Big
Order with South
Side Horse Dealers
, The French government has placed
: an order for the purchase of 10,000
horses with South Side horse deal
ers. It is a rush order, and it is
desired that it be filled not later than
1 August 1. The horses to be bought
f are for the cavalry and artillery
service,. -The
order just placed is the larg-
f est one that has ever been received
Jf by South Side horsemen, hut they
" assert that they will have no 'diffi
culty in filling it, as farmers of Ne
braska, Iowa and Kansas are pretty
well along with the spring work and
will have a large number of horses
to sell. .
It is expected that while the in
spection of animals will be close, the
army officers will not be quite as
particular as they were a few months
ago when they first commenced buy
ing. It is known that horses have
become a little( more scarce and it is
kr more difficult to find animals that
will meet all the requirements that
were formerly exacted.
kAuto Bandits Kill
: Chicago Policeman
Li
Chicago, June 14. Two automobile
bandits shot Herman Malow, a mo
torcycle policeman, to death and se
riously wounded his companion, Po
liceman Thuro Linde, after a spectac
ular holdup in a western suburb early
today. The bandits, driving a stolen
car, held up an automobile party,
taking iewelry and money amounting
to $2,200. They escaped.
SITS ON THE TRACK UNTIL
TRAIN HITS AND KILLS HIM
An unidentified man was run over
and killed by a Union Pacific train
on the company's North Platte
branch at 6 o'clock yesterday morn
.ing. He was sitting on the rail and
failed to move off when the engineer
blew the whistle. The train was
rounding a curve and the man was
not seen until it was too late to stop
the train before reaching him.
ACCUSED FUGITIVE, M.
M'GURMS HELD HERE
Michael McGurk, who gave his ad
ress as the Northwestern hotel, was
arrested Tuesday by Officer Brink-
man and Walker and brought to the
eity jail, where he was charged with
being a fugitive from justice. Mc
Gurk is wanted in Bloomington, Neb.,
a. a charge of obtaining money un
der false pretenses, the police assert.
NEW FIRE APPARATUS OF
CITY IS EN ROUTE HERE
The new gasoline trucks and other
r fire fighting apparatus purchased by
the city is on the way here. Four
carloads of the equipmer.t reached
Chicago Tuesday night and is now
enroute over the Milwaukee road,
due to arrive Friday.
The new equipment comes from El
mira, N. Y. Other shipments are ex
pected within the next two or three
weeks.
STATE BANKERS TO MEET
IN. OMAHA IN OCTOBER
; The Nebraska Bankers' association
is to bold its annual convention in
Omaha some time in October. This
i-as decided by the Nebraska hank.
ers' executive council in session at
the office of the Nebraska Bankers'
association in the Woodmen of the
World , building. The council took
mntn at tne commercial club rooms
it noon.
' Moan'a UnllBABt RHeve Canaaitloa.
Aa oon you apply Alun'a Llnlmrnt. thf
cmftmtlon dltappaari and your pain li (on.
Belli warmth III renewed. SGc. All dma
Ittl. .Advortlioment
PRESIDENT ERNST and Members Thomaa A. Fry and W.
section of the long line.
E. Reed led the school board's
f 4' turn
1
Heard Along Parade Route
Superintendent Schreiber of the
Welfare board marched with the city
hall contingent, notwithstanding his
statement on Tuesday that he would
not walk. "I am patriotic and dare
anyone to question that, but it does
not set well with me when anybody
says I will be fired if I do not march.
That is not real patriotism," said Mr.
Schreiber.- Mr. Schreiber was a
"cynosure" as he marched along, car
rying a flag.
Gilbert Stubbs, former Omaha boy,
now ores reoresentative of the Min
neapolis Orpheum, came to Omaha to
witness the Flag day demonstration.
City hall marchers carried Charley
Chaplin canes decorated with ribbons,
and each carried a flag. One group
wore red, white and blue ribbons on
coat sleeves in an effective manner.
Michael Clark, road officer of the
street car company, wanted to march,
but had to look after traffic of his
company. "I haven't had a holiday
to myself for twenty-three years,'
stated Mr, Clark.
R. B. Howell, general manager of
the water plant, marched with his
men.
Gus Renze of the Ak-Sar-Ben sent
to the city hall the powerful una-fone
used at the Den. This musical in
strument was placed in a balcony of
a window of Chief Dunn's office and
was operated by Miss Charlotte
Abrams of 3532 Harney street. Sh
is a Central High school girl. Her
playing attracted considerable notice.
City Commissioner Jardine an
nounced before the parade that the
city hall was represented by 800
marchers. All ot the hremen and
policemen coutd not be released for
the parade.
The city street cleaning and main
tenance department turned out with
277 men under Dean Noyes.
Six thousand street car tickets were
furnished school children at a cost of
$600.
R. C. Howe, general manager of the
.'.rmour packing plant, marched with
his workers and might have been mis
taken for one of the office clerks. He
declined to make any distinction as
to official position.
Nellie Malone, Mayor Dahlman's
secretary, was in charge of the city
hall women.
Juliette McCune and Eunice Ensor
of the public school musical depart
ment worked several days rehearsing
young men in the art of playing four
national songs on cornets. The fol
lowing led the school boys and girls
with their instruments during the
parade: Roland Caldwell, Charles
Conhisen, Cyro Slingerland, Irving
Ulmr, Cedric Side, Arthur Dutcher,
Thomas Robel, Clarence Landen and
Miro Kokulsek.
Alleged Agents of
Group of Motor Car
Thieves Arrested
San Francisco, Cal., June 14. Four
suspected agents of a group of auto
mobile thieves whose operations were
said by the police to have been world
wide were under arrest here today
while an investigation was continued
into their alleged activity in stealing
and disposing of more than 200 cars.
Eight of the stolen machines al
ready have been recovered, a dozen
more confiscated and traces have
been found of others, the police said.
Many ot the machines were stolen in
California and disposed of in other
states and countries as far distant as
England and New Zealand.
The police said the men operated
on a large scale and were able to dis
pose of the cars easily by rearrange
ment ot tires, wheels and engines.
Agents of the gang were maintained
.ii New York, the police asserted.
The men under arrest are William
Miller, W. F. Graham, John Cubbage
and Frank Cooper. AH are automo
bile mechanics.
HASKELL NAMED SECRETARY
OMAHA BUILDERS' EXCHANGE
Paul A. Haskell of Florence is to
be the new secretary of the Omaha
Builders' exchange, to fill the vacancy
made by the resignation of Clark
Shelley. He was elected at a meet
ing of the board of directors and is
to take his office probably within
a few weeks.
Mr. Shelley will fa to California,
where he is engaged in the chicken
business on a large scale. Mr. Has
kell has been employed by the Al
falfa mill in East Omaha, and was
in the past connected with the Sun
derland company and the Updike
Lumber company.
Like a Boy at 50 Bubbling Over
With Vitality Taking Iron Did It
Doctor ay Nuxated Iron is greatett of all strength builder
Often increases the strength and endurance of delicate,
nervous folks 200 per cent in two weeks time.
Kt York, W. Y-Not long to t sua
mm to mt who mi i.wly htlf Mtitarr
old and wkwl ma to ffWa him a praltminarr
xaminatlon for life Ininranee. I was aaton
ttbad to find him with tha blond praimra of
a boy of to and ai full of vigor, vim and
vitality as a young man; In fact, young
man ha raally wu notwithstanding hit aga.
Tha saeret ha laid was taking iron nuxated
Iran had filled him with ranewad lift. At SO
ha waa In bad health; at 46 careworn and
nearly all In. Now at B0 a miracle of vitality
and hla faoa beaming with the bnoyaney of
youth Aa X have said a hundred timet
over. Iron Is the grestest of all strength
builders. If people would only throw away
patent madletnes and nauseous aoneoetlons
and take simple nuxated iron, I am con
vinced that the IWos of thousands of per
sons might be saved, who now die every
ear from pneumonia, grippe, consumption,
idney, liver and heart trouble, etc. The
ral And trua unu which started their dia
stases was nothing more nor less than a
weakened eondttlon brought on by lack ci
Iron in tha blood. Iron is absoulttly neee
aary to enable your blood to change food
Into Hv.ng tissue. Without It, no matter how
muttta or what you est. your food merely
passes through you without doing you any
good. You don't get the strength out of It
and as a eonstQuenct you beoome weak, palo
and sickly looking Just like a plant trying to
grow tn a soil deficient in Iron. If you are
not strong or well you owe it to yourself to
make the following test: See how long you
can work or how far you can walk without
becoming tired. Next take two five-grain
tableta of ordinary nuzated Iron three times
per day after meals for two weeks. Then test
yur strength again and see for yourself
how much you hav gained. I have sen
downs of nervous, run-down people who were
afltng all the while, double their strength
and endunnea and entirely get rid of all
ymptoms of dyspepsia, liver and other trou
bles m from ton to fourteen days' time
simply by taking Iron In the proper form.
And this after they had In some eaees been
doctoring for months without obtaining any
benefit. But don't take the old forms of re
duced iron. Iron aeetaW or tincture of Iron
simply to save a few oenta. You must take
iron In a form that can be easily absorbed
and assimilated, Ilka nuated Iron, If you
want It to do you any good, otherwise It
may prove worse than useless. Many an
athlete or prisefighter has won the day
simply because he knew the secret of great
strength and endurance and filled his blood
with Iron before he went into the affray,
while many another has gone down to In
glorious defeat simply for the lack of Iron.
E. Saner, M. D.
yOTXNuzated Iron, recommended above
by Dr. Bauer, Is not a patent medlotne nor
secret remedy, but one which Is well known
to druggist and whose iron constituents are
widely prescribed by eminent physicians
everywhere. Unlike tha older inorganlo Iron
product, It la easily assimilated, does not
injure tha teeth, make them black, nor up
set the stomach; on the contrary. It la
most potent remedy. In nearly all forma of
indigestion, as well as for narvoue, run-down
conditions. The manufacturer nave suoh
great confidence In Nuxated Iron that they
offer to forfeit 1100.00 to any charitable In
stitution If they cannot take any man or
woman under 10 who lacks Iron and Increase
their strength too per cent or over in four
weeks' time, provided they have nt serious
organic trouble. They also offer to refund
your money If It does not at least double
your strength and endurance tn ten days'
time. It Is diepensed In this eity by Sher
man McConnell drug itorvs and all other
druggists.
PEEVISH DOGS BITE THREE
AND KEEP DOCTORS BUSY
An epidemic of peevish canines are
keeping physicians at police head
quarters in practice, cu 1 oungrcu ui
Lincoln, F. Patterson, 2450 South
Twentieth street and A. L. Gustaf
son, 516 North Nineteenth street
were bitten by dogs this morning.
None of the wounds were particularly
deep, and were dressed by Drs.
Charles Shook and Barney Kulakof-sky.
PURE, SWEET
AND MELLOW IS
"OLD KENTUCKY'
Has the Luscious Flavor
of Ripe Fruit A
Wonderful Chew
BEST PLUG TOBACCO MADE
The natural juices of choice to
bacco leaf have an appetizing,
wholesome relish and the only
way you can get their full benefit
is to chew good plug tobacco.
The choicest Burley leaf pressed
into golden-brown plugs of Old
Kentucky makes a chew that has
never been equalled for mellow
quality and pleasing taste.
The pressing of Old Kentucky
is done so slowly that not a par
ticle of the juice escapes, so that
every chew of Old Kentucky is
full of the wonderful fruity flavor
and wholesome quality that nature
put into the leaf.
You simply can't get so much
delicious appetizing flavor out of
any other chew.
Try a ioc plug of Old Kentucky
and you'll get more solid tobacco
enjoyment out of it than you ever
had before. Ask your dealer for
Old Kentucky Advertisement.
1 nremnni
CHAS. STORZ
BHEI
THREE PLANS FOR
GUARDING TRACKS.
-ty Planning Baiud Hm Three
Sciiemei fsf Ohaaging tha
Belt line.
6KB IS TO MOvFtHE TRACKS
Superintendent Kvenild of the City
Planning board Is working on three
,rnpoltloiis In connection with the
tk-lt line tracks between Leavenworth
and Chicago streets. In a week or
two the board will meet with inter
ested citizens, who will be given an
opportunity to express themselves.
Later the board will make a recom
mendation to the city council for for
mal action.
One proposed plan is to move the
tracks westward from a point between
Dewey avenue and Leavenworth
street on the south and at Chicago
street on the north. The greatest
change from the present track loca
tion would be at Dodge street, where
the tracks would be pushed west
about 400 feet, at Farnam street about
.150 feet and at Harney street about
.100 feet. It is explained that should
the tracks be moved westward the
reason would be to enable the con
struction of viaducts without disturb
ing the present grades of the streets.
Viaducts over these tracks as they
are now established would necessi
tate changing the grade level in sev
eral instances. One plan is to recom
mend viaducts over the present track
location. The third plan is to ele
vate the tracks above the crossings.
Superintendent Kvenild is not ready
to say which plan would be the best.
He is preparing all of the data for
consideration by the board. A sur
vey has been made of the proposed
change of the track location as out
lined. Your Last Chance
See Announcement
. on page 5.
LET US GIVE YOU MEDICAL
ADVICE WITHOUT COST
If you suffer from Rheumatism, Catarrh, Malaria. If you
have chronic sores, pimples, itchy and blotchy skin.
If you have blood trouble in any form.
In the laboratories of the Swift Specific Company, in
Atlanta, trained physicians have been working for fifty years
making the most careful and thorough study of all blood
diseases. Those which are known to be handed down from
previous generations and those contracted, but not necessarily
of an hereditary nature. These blood diseases are commonly
known as Catarrh, Rheumatism, Malaria, Eczema, Tetter, Rash,
Hives. Salt Rheum, Lupus. Poisoned Blood, Scrofula and the
blood troubles incident to old age. These are the blood diseases
which have absorbed the time of our specialists in exhaustive
experiments, rigid tests and laboratory work for upwards of
fifty years.
A great many of these troubles you yourself have known.
Possibly you are a sufferer from Catarrh, Rheumatism,
Scrofula, Eczema or one of the many so-called skin diseases.
If so, you doubtless have lotions, salves, douches and various
"Sure Cures" to relieve yourself of your trouble, only to find
in the long run that the treatment in many cases aggravated it
rather than gave relief. Physicians in many cases are wrong
in their methods of treatment of such diseases, and for the
simple reason that they have not had the experience with blood
diseases as have come under the observation and treatment of
the specialists of the Swift Specific Company.
It is an undoubted fact that the sufferer from Rheumatism,
Scrofula, Eczema, Malaria-Poison, and the so-called skin
diseases is running a fearful risk to allow these troubles to con
tinue. It is evident from their continued recurrence that they
are not being given the proper treatment. You must realize
that the trouble is in the blood whether contracted from the
germs of other sufferers or inherited. Do not trifle with these
diseases, but if you have the slightest manifestation of trouble,
get a bottle of S. S. S. and write to us for medical advice ; it
is free. '.'.
If you suffer from any of the troubles mentioned, go at
once to your druggist and get a bottle of S. S. S. It is the most
marvelous blood cleanser and blood tonic known, and it' will
be what you need for the reason that the source of Rheumatism,
Scrofula, Eczema, and Catarrh is in the blood, blood weakened
and debilitated so it cannot perform its normal functions of
giving strength and vigor to the body. S. S. S. will purify your
blood, but we want to advise you of any additional treatment
necessary and help to restore you to the glorious feeling of
perfect health so you may feel the rich, pure blood tingle with
vigor as it courses through your body.
Don't delay, but write today and let us give you medical
advice absolutely free. Don't let anyone persuade you to take
a substitute when you go to buy S. S. S. There is none "just as
good." Write Medical Department 13, Swift Specific Co.,
Atlanta, Ga.
-may w i
THE BETTER THE HOPS
THE BETTER THE BEER FLAVOR
ANHEUSER-BUSCH have by many thou
r sands of pounds more Saazer Hops in
1 V their giant storage houses than has any
other brewery in Europe or America. Before the
war our President, while abroad on his annual
hop-buying pilgrimage, bought 775,000 pounds
bales) of Bohemias very finest Saazer Hops. 10
this add the 500,000 pounds we had on hand, and
you will see that w can guarantee our millions
of patrons that BUDWEISER will continue, as
always. Jo have the same exclusive Saazer Hop
flavor which has helped it sales to exceed any
other beer by millions of bottles.
ANHEUSER-BUSCH ST.IOUIS.U.SA
Visitors to St Louis are courteously invited to inspect our plant covers 141 acres.
1
Means Moderation
Anheuser-Busch Co. of Nebr.
Distributors, Omaha, Nebr.
Familial Supplied by G. K Huuen, Dealer Phona Douglu 250s
The express charges on the cheapest beq ate just as high as on the best