THE OMAHA SUNDAY REE: JUNE 4. 1016.
IS A
ENGLAND A GOOD
AUTO MARKET
Dealer Sav Ban on
. Importation Will Sort- Be
", Lifted, ...
BIG HELD "AFTER THE WAR1
Despite the ban on the importation
of automobiles into tngiana,
.... uir measure recently
ci. win,?
-hv Parliament, there 'U
hi field for American made mo
. ibrr will he a bigger
inr - -
M,e after the hostilities in Europ
have ended.
of Cecil Limb
London distiibutor for Saxon motor
cars, who recently -journeyed across
. . .i. .,1 a look at the
ine Aiminit - ......
home factory of Mxon cars. nle
Mr. Lamb admits mat me ieniiu,
ban on automobiles lias temporart y
bmdcnid the sale ot American m
cari, he is very optimistic for the
future of motor cars bearing the
stamp of "Made in America..
"I am poing ahead advertising sna
visiting prospects just the same as
.ver," said Mr. Lamb. "1 do not be
lieve that the embargo will last very
long, tven if the war continues to
drag out for another two years, l
think the ban on American cars
...it iki. a Thm. there s the
chance of peace at any time, for no
one can tell just wnen h win ww.
'I was fortunate in having a good
ly number of Saxon cars on hand
vhen the embargo was put in force,
and consequently I have not been
particularly inconvenienced by it.
,til have some cars to sell, and 1
am goinj.to try to sell them right
''"'bu't in addition to that 1 am build
ing on future business. American
made automobiles are popular. We
have found that very true in the case
,,i avnis. There arc many of thrni
in iim; w the i.-ks. ami the Lnglish
,;v - jifrcr to luiv them just as soon
' " n,,,:!! is a 'little more plentiful.
. Jlu- ivlliil lines of the .Saxon, us
-ii,. iiry .f operiiioa and its depen
dal.ilitv havi: made a place tor it in
i!-,- -siii:i,iiinii of the English mo
joiiug public .hat cannot be taken
I ruin it."
Says Auto Plants
Arc Greatest Assets
For Preparedness
"In its campaign of preparation
(hi;, nation will find that one of its
greatest assets lies in its motor car
factories," is the statement of A, 0.
heibeiliiip, general manager of the
ll.-iyncs Automobile company.
"The automobile plants on short
notice can work in at once on any
plan of industrial preparedness. The
-time that it would take an automobile
plant, engaged in the manufacture of
pleasure cars, to transform its output
for war ' production would be com
paratively short. With co-operation
now on the part of the War depart-
. r, n n A ' . i o U'hlf
the change could not be accomplished
-as' quickly and efficiently as in the
rases of many German factories at
the outbreak of the European war.
-'-''The struggle of the last twenty
months has shown that present day
battles are largely fought with gaso-
line;- Warfare -makes a crying need
l,. ttriMief fit t"AY frti fmfrv'iu a mm.
iiiaudn'.c-nts and small bodies of
troops. Motor cars for this kind of
bervice must be capable if standing
the jotting of rough, shell-Ploughed
roads and meet standards hitherto un
known for speed and stamina. The
better made touring ears and road
sters could move to the front for im
mediate service in case of a present
outbreak. If, however, the vital de
mand was for ordnance or heavy
trucks to transport food and ammu
nition, the output of the pleasure car
factories could be turned toward
these ends on short notice."
Allen Comnanv .
- Shows Big Sale Gain
.. In Twelve Months
"Although the automobile business
is :in;n talki'd-uf industry in
Hauls Filled Car Up Hillside
::ii". n 1 II;.', .iaid Carl (.hang
.m, ' ;.ni -.it,' n alii: what a phe-
i i! jro1.". ;h the nuaor car busi-
.A ccd.
' I .'.II,:. i .'v 1 1 i . r I'limpany, Fos
,,u. , 1 , :.r instance, can show a
i iii.c liiinv-r in the number of
ai- r-i ni ,,u' -'an j i ai . '
' 1 i; T pi -i.!i,M i, , (,l 'ipul.il -priccd
!! iri'dcd in tlic !at tlrvrn
nil , I Jt "It i rrscn; nine dral-
a:,' i.uii.Tiitrf sliipnifiits (.f
!l a .i,"." i;.,il r,iTi tlie i.utory
,:t.-i'v l,v 5'' it r i rut,
1 u ii .! j ," s.ii l . O. Al-i n, "iii.re
ali't ,i;'p-1 date the umiMi.il selling
u.bi'itv in the Allen a well a it
,1 . u !' I m. i !',iiih al "iistrui tmii m
a i oiiih-i 1 1 ( ei . I litre ran lip im
iil.-t il.at tin Alien n a Icilrr in its
CADILLAC AGAIN LOWERS
COVETEDJCOAST RFfORO
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MiDrit STATES TlfiE CO
TO f'lTA L rutlM,N CAR
1 (it Vt M s ' 1 ' ' , '
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One of the problems that has con
fronted Overland dealers almost ev
erywhere has been to convince skep
tics that the model 75, a four-cylinder
machine, and the baby of the Over
land line, unusually light in weight for
such a large machine, has ample pull
ing power to negotiate the steepest of
hills.
By way of settling this question for
all time to come one Overland dealer,
accompanied by a number of pros
pective purchasers of model 75s, put
one of these little cars to a stern
test.
The hill is a very strep one. bring
almost a 45 per cent grade. The
strdggly road over it was but an ex
cuse, I he Oav tne trst was made
the grass was also wet and the dirt
soggy, making the performance all the
harder.
Report Big Demand
for Eight-Cylinder
Cars This Season
That the demand for eight-cylinder
automobiles this year will be even
greater than predicted by the most
opiinnsMic manufacturers ot that par
ticular type of car, is indicated by re
ports received from dealers through
out the country. In many instances
these dealers, who during tne early
uart of the year were filled with more
or less misgiving, because of the un
usually large allotment ot cars as
signed to them for the 1916 trade, are
already sending into their factory for
more automobiles and begging tor
early shipments on the second order.
Speaking of the situaton in the
wst, Lou Traynor, of the Traynor
Automobile company, said: "Selling
of the Cole Eight is no problem this
year. Getting cars from the manu
facturer is another matter, however.
This being practically the opening of
the spring season, we are able to make
deliveries now, but it looks as it our
allotment would have to be consid
erably increased to go all the way
around.
"There need be no alarm felt by
the man who will be satisfied with
any old make of car, or even a good
used car, as there will be plenty of
those f-.' sale. It is the purchaser
who will be satisfied with nothing
less than the latest in automobile de
sign and improvements who should
take immediate action, if he intends to
get a machine of that description this
year."
Girl Campaigns for
Bigger Navy in a
New Chalmers "Six"
When Secretary of Navy Daniels
informed Miss Marjorie Sterrett, 12-
year-old Brooklyn school girl, that
Uncle Sam couldn't use her contri
bution of 1Q cents toward a bigger
navy he started something.
Metrooolitan newsnaners warmlv
espoused Marjorie'a plan, with the re
sult that the Aew York iriuune
alone holds $14,000 sent in by its
subscribers for Marjorie s "bigger
navy fund. Other New York news
papers hold an additional $8,000, and
Marjorie Stcrrctt tunds have sprung
up in all sections of the country.
lo aid the movement inaugurated
by herself, Marjorie has been trav-
After putting model 75 up to the
top tinder its own power the dealer
ordered it hooked up to a big seven
passenger six-cylinder Overland, with
a heavy rope. An attempt was then
made to pull the "six," occupied b
six heavy men, up the grade wit
model 75. The photograph shows the
feat under way.
Then to prove the efficiency of the
braking system of the little model 75
the machines were turned around
With the, rope still in use the model
75 was called upon to hold back the
six-cylinder machine with its big load
hrst with its foot and then with its
hand brakes.
Owners of this big little car report
they are getting to ii miles on
gallon ot gasoline and as many as
1,000 miles on a gallon of lubricating
oil
! eling through the eastern states, in
I teresting school children to the ex
tent of parting with a dune apiece,
Marjorie travels in a 3,400 R. V, M
Chalmers six, and has her own
chauffeur and "Blue Book."
Premiers Surprise
Railbirds at the Last
Hoosier Auto Race
The showing made by the three
Premier rars in the recent Memorial
day gasoline classic at Indianapolis
was more or less of a surprise to
spec enthusiasts over the country
toilowers ot automobile racing
know that an experienced race man
ager would build his motors, give
them block tests and then, try the
car 500 or so miles before putting it
in a race. Cut the three Premiers
were built with their motors in the
chassis and were put on the Indianap
olis track a few hours later. It is
therefore considered nothing short of
remarkable that Howdy Wilcox
should pilot his machine into seventh
place.
All three of the Premiers, new and
stiff though they were, qualified at
more than ninety miles an hour. They
aiso were ooing wen in tne race until
two of them were forced out by cir
cumstance. Tow Rooney blew a tire
hit an oil spot at the same time and
turned over. A bolt holding the oil
line to the reservoir on Gil Ander
son's car worked itself loose and fell
off, with the result that the oil from
the crank rase escaped and a rear
bearing froze fron- lack of lubrication.
Wilcox kept right on going and
landed in the money.
The remarkable part about Wil
cox's feat is that he drove the ear
from the factory to the track, a dis
tance of some five miles, Friday
morning, qualified it and then went
into the race. How men a green
car stood such a gruelling test is
ample testimony lor tha reliability
ot rremier motors.
A. L MEYER LOSES SET OF
LEE PUNCTURE PROOF TIRES
About ten daya ago the machine
belonging to A. L. Meyer was stolen
and was missing for tome time. Last
week it was found out in the country
and in perfect condition, except that
the four Lee puncture proof pneu
matic tires had been taken away.
Mr. Meyer soon had the car on its
way again, equipped with a brand
new set of Lees.
..'WH'IMt'l.l iNliiiiJT iji.ihiijh i ;'.HI"'511IU'')WIVIIII"." '."1 ,l"S'"l. '" t
1ST.
! ---. ill a
I t&S&ftSLiJ&'t I V
'V"V V :n:
1 0 1 -wrasse. a i
iitri-,'.-....',ir
?
Constant circulation
t Assures perfect
lubrication
Use the
Self-Lubricating
bonrin
9
mm.
OFCOUnSE
Hans P. Neble Will
Take Over Apperson
Branch in Omaha
Announcement has been made that
Hans P. Neble wilt take over the
Omaha Apperson branch, which con
trols the sales territory for western
Iowa, Nebraska and the Plack Hills.
J. H. De Jong will remain with the
new organization as a factory rep
resentative, in charge of the whole
sale end of the business,
Joe G, Roberts, who until this
change took place, was branch man
ager, will continue with the Apperson
factory. His plans are not quite set
tled as yet. but in all probability he
will have charge of one of the big
eastern connections of the Apperson
company,
Mr. Roberts left Satuiday for
Haekensack, Minn,, where he and his
family will spend a month fishing and
vacationing at Ten-Mile lake.
Goodyear Issues
New Booklet on
Auto Truck Tires
The new booklet on "Ooodvear mo-
tor truck tirrs," now being issued to
the trade by the Goodyear Tire and
Kubner company, is primarily a book-
et for truck owners, durussing the
factor which are important in motor
trurk tire.
The recognired advantages of the
different types, and the vital factors
of low cost-per-mile, durability, low
power consumption, simplicity, trac
tion grip, cushioning effect and mini
mum weight, all of which enter into
the selection of motor truck tires, are
freely discussed. The object of the
booklet is to place before truck own
er, interestingly, the plain, simple
fact about Goodyear truck tires, nd
to lead business men to give more
attention to a matter that may in
volve hundreds of dollars yearly.
Bee Vant Ads Produce Result.
JOSEPH'S COAT WAS THE
FIRST GREAT CLOTHING AD
Henry Nypaard, distributor of Dia
mond tires, in talking of the new col
ored tires, said that when men first
wore garments back in the day of the
sheepskin nobody thought of coloring
them. Clothes were colored only after
long years of development. That'
w hy Joseph's coat of many colors was
a novelty and remains perhaps the
best clothes advertising ever done. It
was something new. It hit the popu
lar fancy, was talked about and has
come down to us through the ages.
Once more we find history repeat
ing itself as evidenced by the newest
development in sutomobile tires.
Heretofore the efforts of the tire
manufacturers have been directed to
ward utility. He did his best to make
his tire as wear-resisting, as puncture-proof
and free from trouble a
possible. Tires were white or gray as
a matter of course. Nobody thought
of making them any other color.
Now, however, the tire manufac
turer ha reached a point in his prog
rn'that is a step beyond mere util
ity. His scientific methods have
brought the pneumatic tire very
nearly to the point where it win de
liver the maximum of mileage possible
from rubber and fabric. He now has
time to make his tire handsome. All
kinds of color combinations are in
evidence, and many more are on the
way. He couldn't improve the tire, so
he improved its looks.
Look at the new blaci tread red
wall Diamond tire. The factory say
the black tread was not deliberately
made black, but simply came black a
the result of long search and experi
ment for the wearies rubber. The
side wall, however, which is not called
upon for such' strenuous work a the
tread, was intentionally made red, be
cause it was felt that red has alwayi
been a most attractive color, and
when emnbined with black is a per
fect color combin;ion.
So your up-to-date Diamond tire il
red and black. Its appearance is richly
handsome. The new Diamond com
plement in the highest degree the ub
dued but elegant finishing on the
modern automobile.
m
EIGHT CYLINDER
7 Passenger Touring
3 Passenger Roadster
$1350
Luxurious Sedan
$1900
Will MoreThan
meet the rigorous
requirements of
farm service, and in
addition give a
riding luxury and
coach style sur
passed by no foreign
car. t
Noyes-Killy Motor Co.
2066-68 Farnam St., Omaha
Mid-Year Model
257 Cars in One
$1325 f. o. b. Racine
With 26 Extra Feature!
All 1 9 1 6 Attractions
Combined in One Car-Plus 26 Extra Features
If you saw this Mid -Year
Mitchell without knowing the
facts, you would say that such a
car at our price is impossible. For
It undersells any other car of its
size and power and grade.
Theo you might say when
you saw all the extras that some
where we had skimped. So we have
to tell you of John W. Bate to give you
a right conception.
We Have Saved 50
Years ago, John W. Bate, the effi
ciency enginceer, was brought to this
organization.
As an efficiency genius he stands at
the top in the metal-working lines.
He has built here a model efficiency
plant. He has equipped it with thou
sands of time-saving machines. Now it
represents an investment of $5,000,000.
1 He has, in this way, cut our factory
costs in two. We are building the
Mitchell for less than a like car would
cost anywhere else in the world.
And all of our extras beauties,
luxuries and conveniences are paid iur
through factory savings.
26 Extras Free
This Mid-Year Mitchell has 20 unique
features. Each is on extra which nil
motorists want. I?nt in other cars they
cost an extra price.
These include a power tire pump, re
versitle headlights, light in the tonnrau,
a locked compartment .cant ileveriringi,
an ttra-cot carburetor. Yu will find
in this Mitchell, at no extra pike, ?Q
This Mid -Year Mitchell, in its new
ideas and its extras, shows you one
result of efficiency. All this added
value is due to John W. Bate, who
has cut our factory costs in two.
such attractions which other cars omit.
These make the Mitchell, in those 28
ways, the most complete car on exhibit
257 Cars in One
You will find here also all the best
new ideas brought out in 257 Show
models.
This Mid-Year Mitchell was complet
ed after the New York Shows. And it em
bodies in one car all the new touchea
which proved themselves attractive.
Every new-model car has some of them.
The Mitchell has them all.
So you will see here the most up-to-date
car that's out.
Lifetime Service
Mr. Bate's idea is that cars should
last like watches. That is another side
to his efficiency.
He has studied the Mitchell part by
C 1 IOC F. o. b.
rjAOAD Racine
l or S-Pmscngcr Touring Car
or 3 I'assengcr Roadster
7 f hhhN Toiilliii Rudy, lS till.
High ftl Mnnnnlr.l (.!.- knmtMtvw
in in, to whMlli t ..uii'lu. .tuipaioal, Iff
HiUiaf 1 liu lulku.k
part, to attain almplldty, Bgnt
oesi and strength. He has mads
n the car over 700 improvements.
In each part be Insists on
W margin of aafery. But he
geti it by oslng Chrome-Vanadium
steel. By mint drop forg
toga and tough stamped iteeL'
There are 440 ttteb parti in the
Mitchell.
One Bate-buflt Mitchell, as a reinlt,1
has run 218,734 miles. Six of them have
averaged 164,372 mflea eachorer 30
years of ordinary service. There are no
other like records in Motordom.
Mr. Bate is Done
John W. Bate'f work now seema'
done. He says be baa reached bis limit,
in the factory and the car. He would
never permit us to mention bis efforts
until they reached this completion.
With all these things together, the
Mid -Year Mitchell is an interesting
sight No motor car lover should miss
it. It has all that men know to make
a car handsome, enduring and complete.
Your Mitchell dealer will show you a
hundred perfections you never have
thought of, perhaps.
Go see this model. Then ride in it,
put it through bard tests, and watch the
car perform.
MITCHF-I.L-LEWIS MOTOR CO.
Racins, Wis., U. S. A.
J. T. STEWART MOTOR CO.
2018-52 Farnam St., Omaha. Phone Douglai 138.
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