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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (June 4, 1916)
THE OMAHA SUNDAY REE: JUNE 4. 1016. IS A ENGLAND A GOOD AUTO MARKET Dealer Sav Ban on . Importation Will Sort- Be ", Lifted, ... BIG HELD "AFTER THE WAR1 Despite the ban on the importation of automobiles into tngiana, .... uir measure recently ci. win,? -hv Parliament, there 'U hi field for American made mo . ibrr will he a bigger inr - - M,e after the hostilities in Europ have ended. of Cecil Limb London distiibutor for Saxon motor cars, who recently -journeyed across . . .i. .,1 a look at the ine Aiminit - ...... home factory of Mxon cars. nle Mr. Lamb admits mat me ieniiu, ban on automobiles lias temporart y bmdcnid the sale ot American m cari, he is very optimistic for the future of motor cars bearing the stamp of "Made in America.. "I am poing ahead advertising sna visiting prospects just the same as .ver," said Mr. Lamb. "1 do not be lieve that the embargo will last very long, tven if the war continues to drag out for another two years, l think the ban on American cars ...it iki. a Thm. there s the chance of peace at any time, for no one can tell just wnen h win ww. 'I was fortunate in having a good ly number of Saxon cars on hand vhen the embargo was put in force, and consequently I have not been particularly inconvenienced by it. ,til have some cars to sell, and 1 am goinj.to try to sell them right ''"'bu't in addition to that 1 am build ing on future business. American made automobiles are popular. We have found that very true in the case ,,i avnis. There arc many of thrni in iim; w the i.-ks. ami the Lnglish ,;v - jifrcr to luiv them just as soon ' " n,,,:!! is a 'little more plentiful. . Jlu- ivlliil lines of the .Saxon, us -ii,. iiry .f operiiioa and its depen dal.ilitv havi: made a place tor it in i!-,- -siii:i,iiinii of the English mo joiiug public .hat cannot be taken I ruin it." Says Auto Plants Arc Greatest Assets For Preparedness "In its campaign of preparation (hi;, nation will find that one of its greatest assets lies in its motor car factories," is the statement of A, 0. heibeiliiip, general manager of the ll.-iyncs Automobile company. "The automobile plants on short notice can work in at once on any plan of industrial preparedness. The -time that it would take an automobile plant, engaged in the manufacture of pleasure cars, to transform its output for war ' production would be com paratively short. With co-operation now on the part of the War depart- . r, n n A ' . i o U'hlf the change could not be accomplished -as' quickly and efficiently as in the rases of many German factories at the outbreak of the European war. -'-''The struggle of the last twenty months has shown that present day battles are largely fought with gaso- line;- Warfare -makes a crying need l,. ttriMief fit t"AY frti fmfrv'iu a mm. iiiaudn'.c-nts and small bodies of troops. Motor cars for this kind of bervice must be capable if standing the jotting of rough, shell-Ploughed roads and meet standards hitherto un known for speed and stamina. The better made touring ears and road sters could move to the front for im mediate service in case of a present outbreak. If, however, the vital de mand was for ordnance or heavy trucks to transport food and ammu nition, the output of the pleasure car factories could be turned toward these ends on short notice." Allen Comnanv . - Shows Big Sale Gain .. In Twelve Months "Although the automobile business is :in;n talki'd-uf industry in Hauls Filled Car Up Hillside ::ii". n 1 II;.', .iaid Carl (.hang .m, ' ;.ni -.it,' n alii: what a phe- i i! jro1.". ;h the nuaor car busi- .A ccd. ' I .'.II,:. i .'v 1 1 i . r I'limpany, Fos ,,u. , 1 , :.r instance, can show a i iii.c liiinv-r in the number of ai- r-i ni ,,u' -'an j i ai . ' ' 1 i; T pi -i.!i,M i, , (,l 'ipul.il -priccd !! iri'dcd in tlic !at tlrvrn nil , I Jt "It i rrscn; nine dral- a:,' i.uii.Tiitrf sliipnifiits (.f !l a .i,"." i;.,il r,iTi tlie i.utory ,:t.-i'v l,v 5'' it r i rut, 1 u ii .! j ," s.ii l . O. Al-i n, "iii.re ali't ,i;'p-1 date the umiMi.il selling u.bi'itv in the Allen a well a it ,1 . u !' I m. i !',iiih al "iistrui tmii m a i oiiih-i 1 1 ( ei . I litre ran lip im iil.-t il.at tin Alien n a Icilrr in its CADILLAC AGAIN LOWERS COVETEDJCOAST RFfORO Hit tsdill-.- 1 i:'i t It4 Kllll ,r -i t'.e ' Kn't,! tirtvtrrn I" A. s'vl an J ?-i liauistrt. 'llns (i; i ui t"'li! in U tuns ( I IUI 'l I IVIIIIill'l, 41 I1 IIIUk ) - i t,!'r t'ltn !' 'y hmUi pt S t Lis i t ( MI- . ' n tutu i I ! ) '-it I' ni. i l liiinulrt; il iS 4 1.0.,- "l .lift ! 'Iff f li it'e. lu'-io , K I I t n,.--l i .1 1.V t a fott i '. r . f i,-( t.iji mui, i I '., 1 k , i; m-'KiHs n-iiii it l.'i.e t . t H I t ! " '' 1 llil- -ll I'M t ; r f I lit t'. I' t ! . 4f ilu.f . I. n I , ' i '' ' - ' ' n . .,! l i ' i ; i ui I .-r t , ' "lilt -,,.,! I t , t ' II. I- I I 1 , ' ' ' 1 1 I 1 , - ,U I I i ' t ' ' fc I l l : ), , r Hit H ' I 1 M, . ,' '; . it tit I Hi' I '. I ' -) : t , , .t i r i ). i i . t . ,' t , ,,m i i i s ! t i I I '', i . r r I " MiDrit STATES TlfiE CO TO f'lTA L rutlM,N CAR 1 (it Vt M s ' 1 ' ' , ' Si it -i' t n v i,, ii it -I l i' . . , , .-us s I ifi''f it' ; I , .-ttt i One of the problems that has con fronted Overland dealers almost ev erywhere has been to convince skep tics that the model 75, a four-cylinder machine, and the baby of the Over land line, unusually light in weight for such a large machine, has ample pull ing power to negotiate the steepest of hills. By way of settling this question for all time to come one Overland dealer, accompanied by a number of pros pective purchasers of model 75s, put one of these little cars to a stern test. The hill is a very strep one. bring almost a 45 per cent grade. The strdggly road over it was but an ex cuse, I he Oav tne trst was made the grass was also wet and the dirt soggy, making the performance all the harder. Report Big Demand for Eight-Cylinder Cars This Season That the demand for eight-cylinder automobiles this year will be even greater than predicted by the most opiinnsMic manufacturers ot that par ticular type of car, is indicated by re ports received from dealers through out the country. In many instances these dealers, who during tne early uart of the year were filled with more or less misgiving, because of the un usually large allotment ot cars as signed to them for the 1916 trade, are already sending into their factory for more automobiles and begging tor early shipments on the second order. Speaking of the situaton in the wst, Lou Traynor, of the Traynor Automobile company, said: "Selling of the Cole Eight is no problem this year. Getting cars from the manu facturer is another matter, however. This being practically the opening of the spring season, we are able to make deliveries now, but it looks as it our allotment would have to be consid erably increased to go all the way around. "There need be no alarm felt by the man who will be satisfied with any old make of car, or even a good used car, as there will be plenty of those f-.' sale. It is the purchaser who will be satisfied with nothing less than the latest in automobile de sign and improvements who should take immediate action, if he intends to get a machine of that description this year." Girl Campaigns for Bigger Navy in a New Chalmers "Six" When Secretary of Navy Daniels informed Miss Marjorie Sterrett, 12- year-old Brooklyn school girl, that Uncle Sam couldn't use her contri bution of 1Q cents toward a bigger navy he started something. Metrooolitan newsnaners warmlv espoused Marjorie'a plan, with the re sult that the Aew York iriuune alone holds $14,000 sent in by its subscribers for Marjorie s "bigger navy fund. Other New York news papers hold an additional $8,000, and Marjorie Stcrrctt tunds have sprung up in all sections of the country. lo aid the movement inaugurated by herself, Marjorie has been trav- After putting model 75 up to the top tinder its own power the dealer ordered it hooked up to a big seven passenger six-cylinder Overland, with a heavy rope. An attempt was then made to pull the "six," occupied b six heavy men, up the grade wit model 75. The photograph shows the feat under way. Then to prove the efficiency of the braking system of the little model 75 the machines were turned around With the, rope still in use the model 75 was called upon to hold back the six-cylinder machine with its big load hrst with its foot and then with its hand brakes. Owners of this big little car report they are getting to ii miles on gallon ot gasoline and as many as 1,000 miles on a gallon of lubricating oil ! eling through the eastern states, in I teresting school children to the ex tent of parting with a dune apiece, Marjorie travels in a 3,400 R. V, M Chalmers six, and has her own chauffeur and "Blue Book." Premiers Surprise Railbirds at the Last Hoosier Auto Race The showing made by the three Premier rars in the recent Memorial day gasoline classic at Indianapolis was more or less of a surprise to spec enthusiasts over the country toilowers ot automobile racing know that an experienced race man ager would build his motors, give them block tests and then, try the car 500 or so miles before putting it in a race. Cut the three Premiers were built with their motors in the chassis and were put on the Indianap olis track a few hours later. It is therefore considered nothing short of remarkable that Howdy Wilcox should pilot his machine into seventh place. All three of the Premiers, new and stiff though they were, qualified at more than ninety miles an hour. They aiso were ooing wen in tne race until two of them were forced out by cir cumstance. Tow Rooney blew a tire hit an oil spot at the same time and turned over. A bolt holding the oil line to the reservoir on Gil Ander son's car worked itself loose and fell off, with the result that the oil from the crank rase escaped and a rear bearing froze fron- lack of lubrication. Wilcox kept right on going and landed in the money. The remarkable part about Wil cox's feat is that he drove the ear from the factory to the track, a dis tance of some five miles, Friday morning, qualified it and then went into the race. How men a green car stood such a gruelling test is ample testimony lor tha reliability ot rremier motors. A. L MEYER LOSES SET OF LEE PUNCTURE PROOF TIRES About ten daya ago the machine belonging to A. L. Meyer was stolen and was missing for tome time. Last week it was found out in the country and in perfect condition, except that the four Lee puncture proof pneu matic tires had been taken away. Mr. Meyer soon had the car on its way again, equipped with a brand new set of Lees. ..'WH'IMt'l.l iNliiiiJT iji.ihiijh i ;'.HI"'511IU'')WIVIIII"." '."1 ,l"S'"l. '" t 1ST. ! ---. ill a I t&S&ftSLiJ&'t I V 'V"V V :n: 1 0 1 -wrasse. a i iitri-,'.-....',ir ? Constant circulation t Assures perfect lubrication Use the Self-Lubricating bonrin 9 mm. OFCOUnSE Hans P. Neble Will Take Over Apperson Branch in Omaha Announcement has been made that Hans P. Neble wilt take over the Omaha Apperson branch, which con trols the sales territory for western Iowa, Nebraska and the Plack Hills. J. H. De Jong will remain with the new organization as a factory rep resentative, in charge of the whole sale end of the business, Joe G, Roberts, who until this change took place, was branch man ager, will continue with the Apperson factory. His plans are not quite set tled as yet. but in all probability he will have charge of one of the big eastern connections of the Apperson company, Mr. Roberts left Satuiday for Haekensack, Minn,, where he and his family will spend a month fishing and vacationing at Ten-Mile lake. Goodyear Issues New Booklet on Auto Truck Tires The new booklet on "Ooodvear mo- tor truck tirrs," now being issued to the trade by the Goodyear Tire and Kubner company, is primarily a book- et for truck owners, durussing the factor which are important in motor trurk tire. The recognired advantages of the different types, and the vital factors of low cost-per-mile, durability, low power consumption, simplicity, trac tion grip, cushioning effect and mini mum weight, all of which enter into the selection of motor truck tires, are freely discussed. The object of the booklet is to place before truck own er, interestingly, the plain, simple fact about Goodyear truck tires, nd to lead business men to give more attention to a matter that may in volve hundreds of dollars yearly. Bee Vant Ads Produce Result. JOSEPH'S COAT WAS THE FIRST GREAT CLOTHING AD Henry Nypaard, distributor of Dia mond tires, in talking of the new col ored tires, said that when men first wore garments back in the day of the sheepskin nobody thought of coloring them. Clothes were colored only after long years of development. That' w hy Joseph's coat of many colors was a novelty and remains perhaps the best clothes advertising ever done. It was something new. It hit the popu lar fancy, was talked about and has come down to us through the ages. Once more we find history repeat ing itself as evidenced by the newest development in sutomobile tires. Heretofore the efforts of the tire manufacturers have been directed to ward utility. He did his best to make his tire as wear-resisting, as puncture-proof and free from trouble a possible. Tires were white or gray as a matter of course. Nobody thought of making them any other color. Now, however, the tire manufac turer ha reached a point in his prog rn'that is a step beyond mere util ity. His scientific methods have brought the pneumatic tire very nearly to the point where it win de liver the maximum of mileage possible from rubber and fabric. He now has time to make his tire handsome. All kinds of color combinations are in evidence, and many more are on the way. He couldn't improve the tire, so he improved its looks. Look at the new blaci tread red wall Diamond tire. The factory say the black tread was not deliberately made black, but simply came black a the result of long search and experi ment for the wearies rubber. The side wall, however, which is not called upon for such' strenuous work a the tread, was intentionally made red, be cause it was felt that red has alwayi been a most attractive color, and when emnbined with black is a per fect color combin;ion. So your up-to-date Diamond tire il red and black. Its appearance is richly handsome. The new Diamond com plement in the highest degree the ub dued but elegant finishing on the modern automobile. m EIGHT CYLINDER 7 Passenger Touring 3 Passenger Roadster $1350 Luxurious Sedan $1900 Will MoreThan meet the rigorous requirements of farm service, and in addition give a riding luxury and coach style sur passed by no foreign car. t Noyes-Killy Motor Co. 2066-68 Farnam St., Omaha Mid-Year Model 257 Cars in One $1325 f. o. b. Racine With 26 Extra Feature! All 1 9 1 6 Attractions Combined in One Car-Plus 26 Extra Features If you saw this Mid -Year Mitchell without knowing the facts, you would say that such a car at our price is impossible. For It undersells any other car of its size and power and grade. Theo you might say when you saw all the extras that some where we had skimped. So we have to tell you of John W. Bate to give you a right conception. We Have Saved 50 Years ago, John W. Bate, the effi ciency enginceer, was brought to this organization. As an efficiency genius he stands at the top in the metal-working lines. He has built here a model efficiency plant. He has equipped it with thou sands of time-saving machines. Now it represents an investment of $5,000,000. 1 He has, in this way, cut our factory costs in two. We are building the Mitchell for less than a like car would cost anywhere else in the world. And all of our extras beauties, luxuries and conveniences are paid iur through factory savings. 26 Extras Free This Mid-Year Mitchell has 20 unique features. Each is on extra which nil motorists want. I?nt in other cars they cost an extra price. These include a power tire pump, re versitle headlights, light in the tonnrau, a locked compartment .cant ileveriringi, an ttra-cot carburetor. Yu will find in this Mitchell, at no extra pike, ?Q This Mid -Year Mitchell, in its new ideas and its extras, shows you one result of efficiency. All this added value is due to John W. Bate, who has cut our factory costs in two. such attractions which other cars omit. These make the Mitchell, in those 28 ways, the most complete car on exhibit 257 Cars in One You will find here also all the best new ideas brought out in 257 Show models. This Mid-Year Mitchell was complet ed after the New York Shows. And it em bodies in one car all the new touchea which proved themselves attractive. Every new-model car has some of them. The Mitchell has them all. So you will see here the most up-to-date car that's out. Lifetime Service Mr. Bate's idea is that cars should last like watches. That is another side to his efficiency. He has studied the Mitchell part by C 1 IOC F. o. b. rjAOAD Racine l or S-Pmscngcr Touring Car or 3 I'assengcr Roadster 7 f hhhN Toiilliii Rudy, lS till. High ftl Mnnnnlr.l (.!.- knmtMtvw in in, to whMlli t ..uii'lu. .tuipaioal, Iff HiUiaf 1 liu lulku.k part, to attain almplldty, Bgnt oesi and strength. He has mads n the car over 700 improvements. In each part be Insists on W margin of aafery. But he geti it by oslng Chrome-Vanadium steel. By mint drop forg toga and tough stamped iteeL' There are 440 ttteb parti in the Mitchell. One Bate-buflt Mitchell, as a reinlt,1 has run 218,734 miles. Six of them have averaged 164,372 mflea eachorer 30 years of ordinary service. There are no other like records in Motordom. Mr. Bate is Done John W. Bate'f work now seema' done. He says be baa reached bis limit, in the factory and the car. He would never permit us to mention bis efforts until they reached this completion. With all these things together, the Mid -Year Mitchell is an interesting sight No motor car lover should miss it. It has all that men know to make a car handsome, enduring and complete. Your Mitchell dealer will show you a hundred perfections you never have thought of, perhaps. Go see this model. Then ride in it, put it through bard tests, and watch the car perform. MITCHF-I.L-LEWIS MOTOR CO. Racins, Wis., U. S. A. J. T. STEWART MOTOR CO. 2018-52 Farnam St., Omaha. Phone Douglai 138. I f. a,l.A ...- 1 1 1 1 If 'TV WP1 i j jr . i m t m ait kU Yl I I ! mm i