THE OMAHA SUNDAY HKK: MARCH iW, 10K..
13 A
ml
MAXWELLS OFFERED
AS VILLAJHASERS
Private Owners in Texas Are Will
ing to Transport Army on
Punitive Expedition. ...
MAKE FLYING ADVANCE GUARD
EL PASO. Tex.. Mhrch 26. Owners of
14n Maxwell motor cars, living In anil
around El Paso, have banded together
nnd have offered their services and their
cars to General Pershing; of the United
States army for use as he sees fit tn any
movement of troops.
The motorists have all signed an agree
ment to place their cars at the disposal
of the army. Many of them have expert
knowledge of the roads through northern
Meilco. The cars are all In shape for
Instant service.
While the roads of northern Mexico are
far from ideal, the country between El
Paso and the populous districts of Chi
huahua is such that motor cars can
travel almost anywhere, with the oc
casional help of a small crew of workmen
who can smooth out the roughest parts.
Motor Cum and Cavalry.
The scouring of the mountains for Villa
is logically the function of cavalry. This
would leave the patrol of the roads and
the movement on the various Mexican
towns along the -line to infantry, or the
motoring contingent. , . '
The Maxwell fleet is great enough to
provide swift transportation for 600 men
and their marching equipment a force
probably large enough to do anything
except engage in a pitched battle with a
large, hostile army.
That the United States would fight Its
next war in motor cars was predicted
soma time ago by Walter E. Flanders,
president of the Maxwell company. It
was this suggestion which galvanized the
Texas Maxwell owners into concerted
action under the leadership of the Bu
qiof Motor company, El Paso Maxwell
distributors.
i Pershing; Accepts.
The formal tender of the cars was. an
impressive sight. The owners gathered
at the Buquor garage, filling the streets
for several blocks. The route to Kort
Bllsf, where the formal tender of the
oarsl was made, was lined with cheering
Americans and scowling Mexicans. The
tender was made to General Pershing by
A. P. Buquor, and the motorists were as
sured that if conditions made possible the
use of their cars in the suggested way.
the offer would be accepted. .
4J
Overland Sales
Show Big Increase
Overa Year Ago
Shipments of . Overlands and Wlltys-
Knlght cars for the first two months of
1916 totaled J7.RSS, as msalnat 10.140 or
the corresponding months of 1915. That
in a measure tells this story of how the
Toledo concern has c-oveloped during the
last year.
While it Is true tha: the factory Itself
has been Increased In sis. by the addi
tion of huge new buildings, its present
facilities are now thiee times greater
thnn they were at th beginning of 191 ft.
declared John N. Willy, president of
the company. Yet our shipments show
that the demnnd for Overland cars Is
fully three times as :ieat as It was a
year ago.
I attribute this partly to the fact that
the motor car has become more of an
all-year round necessity. People no
longer wait for the summer months he-
fore purchasing. They have found the
automobile to be as useful and practi
cal In cold weather as l Is in the balmy
days of spring.
Dealers within a radius of Vl miles of
the factory can be seen almost any de
leaving Toledo with a string of cars
numbering anywhere from five to fifty.
The scarcity of freight cars will not per
mit us to muke shipments as rapidly
as we would like to, but nearby dealers
have overoome this obstacte by drlvln t
the cars overland to their home towns.
Manufacturer Sees
Scant Relief from
Gasoline Advance
"It would appear from tha present high
price of gasoline, thit it is In some
measure due to the unusual demand,"
says Alfred O. Punk, president of the
Petrolter Motor Car company. "In my
opinion there will not be much relief In
this situation, even afiei the close of the
war. However, there are still one or
two avenues open to the manufacturers,
which might tend to lower the price of
fuel for the motorist. These are. making
use of heavier distill itea of petroleum,
somewhat resembling kerosene, and by
placing in use some acceptable kerosene
carburetor.
"General use of the cracking processes
of refining whereby g-isollne Is made up
from kerosene and other h?s valuable
petroleum oils. Menol may be consid
ered as a substitute for gasoline. If the
price of gasoline stl'l continues to go
higher In the future, there is little room
for doubt but what the sale of cars
will tend to decrease, as the cost of fuel,
year tn and year out. with the average
motorist, constitutes nulte an Item of ex
pense. tn the figures reojtitly furnished the
United States senate by the secretary of
the interior, at the senate Investigation
upon the Increase In price of gasoline
It Is said that the pnlnctlon of gasoline
has Increased from ,6)nfln barrels In
1H9 to 12.990.000 barrels In 1900, M.MR.OnO
In 1914 and 41.00.000 in 1915. The largest
pnrt of this gasoline Is consumed tn the
United States. These figures certainly
Indicate that the demnnd for gasoline
Is steadily on the 'ncreasc, and unless
some partlculnrly productive oil fields
are developed within tie borders of the
United ittalf) it would appear that there
Is no material relief In sight for the
consumer.
WALSH MADEllANAGER
OF BRISCOE ADVERTISING
' The Krisooe Motor to'poratlon of Jack
sen, Mich., has Just announced the ap
pointment of Robert T. Walsh as head of
Its advertising department.
Mr. Walsh recently resigned a similar
position with the Maxwell company at
Petrolt, and at one time he was assistant
advertising manager of the Ford Motor
rompnny.
I' Is familiar with rt'l phases of adver
tising, which haa been bis work
study for the last eleven yenrs.
Mr. Walsh's appointment Is In line with
HcnjAmln HHpcoc's policy of building up j
an organisation of spe-oltsts at the head
of the various departments.
Fisk Employes.Get
Free Life Insurance
The Flsk Ruhher' company of Chlcopee
Falls. Mass.. hss announced completion
of Its plans for the ert'&bllahmrnt of the
department of Industrial relations, tinder
the direction of Or. William Mall foon.
formerly of the Massachusetts Ktate
Hoard of Health.
The new department will provide for
safety and health of all the thousands of
employes at the Flsk plant, for the In
creasing and bettering of the hospital
servlco and will Include a division given
over to the study of all questions having
to do with Industrial relations.
In addition the Flsk company has pro
vided free health Insurance to all em
ployes at the factories and provisions ate
made for free life Insutance as a reward
for continuous service. The latter, start
ing at $W0 In one year, Increases two each
yenr to a maximum of H.OnO In five years.
STORAGE
BATTERY
Many WomenJAreT ' :
'Family Drivers of
"V Dort-Owned Cars
A recent canvass among owners of Dort
car revealed the fact that In 85 per cent
of the families owning Dorta, either the
wives or daughters in these families did
tfie driving. When this was brought to
the- attention .of W. El Fnshicr, local
representative for the Port.
"I am not at all surprised to hear this,
and there is a mighty good reason why
the. Dort has so met favor with tho
woman. In the first place the Port la a
car that the average -woman likes to be
seen , in, and iu the second place there
Is ..not another car on the market that la
mo simple of control and so easy to handle
and learn to drive as the Dort. :
"I will except the electric, but the
woman of today, unless she la unusually
timid, wants the acceleration and the
thrill of driving a real gasoline car. It
la not at all unusual to give woman her
first lesson In driving in the afternoon
and find her ao proficient in an hour that
ha wants to drive down town and bring
her husband home from the office, and
some of them do this.
' "The single lever control, the buttons
11 on tha dash directly in front of the
driver, the way in which the Dort re
sponds to the brake, the ease with which
It steers and with which tha combined
clutch and brake can be operated; find
favor with every woman who. tries hor
hand at driving."
Annual Goodrich
Edition on Motor
Trucks Published
Not every truck owner realises how
much more efficient trucks can be made
by the adoption of the rroper devices for
handling the load. Treae mechanical aids
are now so numerous that there Is prac
tically no class of n trchattdlse which
cannot be handled better by their assist
ance. W hether It be eoal or lumber, dry
goods or building material, there is an
efficient way to load, carry and deliver.
Such devices have neen described from
time to time In various magazines, news
papers and trade publications. All of the
most Important of these have now been
collected and are set firth In one article,
appropriately illustrate!, under the title,
Devices That Make for Motor Truck
Efficiency," and appearing as an intro
duction' to Volume lv of "Moto.. Trucks
of America," published by the ' B. V.
Goodrich company, Akron, O. This 144
page volume an edition of which Is pub
lished annually Is now ready for dis
tribution and a copy tan be secured on
application to the local Goodrich branch !
at 1034 Farnam street.
Oklahomans Make
; Long Tour Over
Variety of Roads
Three thousand miles over good, bad
and indifferent roads, carrying a load of
1 0 pounds, without giving a suggestion
of- trouble, is the record of a five-pas-se.ngor
I'ullman that passed through Fort
Worth, Tex., recently.
The car was drived by Ed Tount, a
farmer of Hrldgeport, Okl., who with
Mrs. Vount and four children, and their
two parrots, left home October S4. They
drove to Palaclos, between Corpus Chrlatl
and Galvcuton, and remained there for
some time. Houston was the first top on
the return trip. Galveston, Waco and
Midlothian followed. They spent one night
at the home of a farmer near the last
named town.
From Fort Worth the homeward tour
took them to Henrietta. Temple, Uyers,
Lawlon, Anadarko and Bridgeport.
"We didn't touch the engine with a
wrench except to take out the sptirk
plugs far cleaning," said Yount, "en)
we had but one puncture."
G
R
A
N
T
S
I
X
THE WORLD'S BEST BUY
A large, handsome, full five-passenger car, complet
ly equipped, easy riding, exceptionally economical to
run, light weight, motor transmission and rear axle
as good as money can buy. It has everything all
high priced cars have except the exorbitant profits,
we take pleasure in demonstrating and proving be
yond a question of a doubt that; the Graiit ix, yill
'sell' strictly on its merits. , " !' - X- ' ; ,
W. T. Wilson Automobile: Co.
$795
Distributor for Iowa and Nebraska
1910 Farnam Street
G
R
A
N
T
S
I
$795
rvi
White Auto Trucks
First to Go Into
Mexico with Army'
The White company of Cleveland. Ohio,
according to J. A. Harris, jr., advertis
ing manager, bears the distinction of
equipping the first motor truck company:
of the I'nlted Btatea army to enter thai
.Mexican service, j
War department special, order No. CI
officially designated the While truck 1
equipment and personnel as "Motor
Truck Company No. 1." !
Me Heater Hrortisliri.
The McAllister club of the Western as
sociation has been reorganised for tho
'aU season.
THE Eight-Cylinder Cadillac per
forms more delightfully under
all kinds of conditions than you have
probably ever dreamed possible in
any motor car.
The Eight-Cylinder Cadillac is so
much smoother, steadier, more f lex
ble and more efficient generally than
any car you have ever known, that
your first ride will be a revelation
to you.
With the Eight-Cylinder Cadillac, bad
roads lose their terror and hills seem
almost to flatten out before you, so
easily, so quietly and with so little
apparent effort does the car sur
mount them.
Cadillac Company of Omaha
mi
-y-e
1 tx:
I
2O6O04 Frnom Street
CEO. P.REIM. FYecUfont ' Phon. Douglas 225
i 3
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'C! tftil ee"" vert0"
9 ib mm r ma
rr
epare
One way to avoid battery repairs is to be
prepared.
Learn how to take care of your battery how to
get the most out of it how to make it last longer.
It's easy enough if you'll take our advice and act on it.
We don't cere what make of battery you have on
your car. Come in and get a free inspection card and
. our booklets on battery care. If you haven't a hydrom
eter you ought to have one.
Good lighting and starting are assured if you use
Willard Service. Get busy.
" 1 -'"-' , '
Some Willard Adherents
AMxttt-Dxralt
Ali.r
American
AmplS
, Ana.r
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Armleil.r
Allrrhury
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M.tMiaia Grant
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front Urtv
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tavern
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Martin
Muoa
M.iaof
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Molina- KnliM
tlon.rch
lonllor -J0,
Monro
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O'Connor
Sianiar4 '
Otr;n , .
Overland
Mudrl.lJ
nnd
Ooci M ijMtk
Pnrkars
Faisa
Paimor-Moora
Patoroon
'athnndas
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Says Littie Ampere: f
Preparedness is treat stuff far ,':
' fellow who wants battery
Willard Service helps a lot.
Nebraska Storage Battery Co.
2203 Farnam St. Tel. Doug. 5102
Free inspection of any hattery at any time
Btrmfra
xekvo sen
at iu
LOAM.
Baa U. Draw Iu mll
Wlthont aa W.iTBt
tSr-THE 191 6 PEORIA- S
Perfected by Actual Field Experience
SPECIAL! !
VEHY IJBERAL DKALKR8' TROFIT INVESTIGATE.
The Nine New 1916 Features of the Peoria tractor, combined :
with lta field-proven success during the last two seasons and at all
1915 demonstrations, places the Peoria far In the lead among light
farm tractors.
Note the self-steering atarhment enclosed tjpe of radiator
cut steel transmission gears entirely enclosed in bath of oil unob
structed operator's view direct pull, floating type of drawbar self
adjusting absolutely no side draft, and
The Peoria Burns Kerosene
Dealers who expect their share of the tractor trade must have a
machine that bas been "on the firing line;" a tractor that has "made
good" In the field, and at the belt; a tractor that any farmer ean
operate; a simple, eauy-to-get-at, bullt-to-last, four cylinder, light
weight machine, that will get right up close to a load and PULL.
That's the Peoria.
An attractive circular showing thirty Illustrations of the Peoria
"on the Job" will be gladly sent to all Interested dealers.
Get your share of the tractor business. Investigate the Peoria
now. For money-making particulars, write TODAY. y
Standard Motor Car Co.
Carl Changstrom, Mgr.
2010 FARNAM ST OMAHA.
DISTRJBl'TOItS for Nebraska, Western Iowa and Southern Part of
South Dakota.
Factory Addr I"KORIA TRACTOR CO., Peoria, 111.
For Largest and Quickest Result, You Should Always Place
Your Classified Advertising in 'Hie Bee floruits Tell the Talq