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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 12, 1916)
Ihe Omaha Sunday Bee Magazine Faqe
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THE newest and most expensive
fashion fads that hare evolved this
close-to-Spiing season are the
"Dressed Up" shoes and stockings. While
stockings began a year ago to be more
than merely a covering of shapely legs,
shoes have Just come Into their own. The
stockings, however, keeping pace with
the shoes, .are blossoming out Into the
most extraordinary ornamentation and
The new "Dressed Up" shoes are em
broidered from heel to toe, and from sole
to the very tip of the upper. Some of
them, besides being embroidered, are
Jewelled. Others are hand-painted. Still
others are made up of different colored
strips of expensive and heavy fabrics.
The whole Intent is to make the shoe "a
thing of beauty" and take It out of the
sordid, commonplace, utilitarian paths
that it has trod for practically centuries.
The re-dlscovery of the shoe as a dec
oration will probably be like the discov
ery of a gold mine, so far as the shoe
makera and shoe sellers are concerned.
The expensive ornamentation of women
has been Increasing steadily throughout
the last twenty years. Dresses have be
come stranger, more elaborate, and what
some j have termed "frenzied." . Stock-
One of the New Baby Stockings Which Stops in a "Parachute" of Lace Half
Way to the Knee. Beauty Spots in Variously Colored Materials
Decorate the Bare Portions.
The Latest Ex
travagant Fashion Fad
The Richly Embroidered Boots That Can Be Worn Only a Few
Times; the Maypole Stockings, the Lovers9 Knot Stockings,
and the Stockings That Are Made of Real Jewels and Laces
A Pair of
ered Shoes. The
some have termed "frenzied." t Stock- rJ1 " " mmm-,--.-
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v..- ';-v r.rfti. ,i -k4v '. . ' , ; AV'";:v' stockings.
Pole" , A ? k i, . hiy- :. v. .
stocking. ; m , . 1 X
Gay I f VM ! , ' "
Ribbons ' ? ; ' ' r ri ' . - ; . f .' ' :V ' ' :, . 1
Hanging . i, C " - . -A " J
from I ' ' 1 , ...,r- --t ;-v " a-'- , f '
. Jewels. a,', r h , ;?'f: ' yjf -
--- f - J -- irtn-t w ii ,-, . --.1 ..inn us . .1 in i mm !
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4 are homwy plain. Let us see wnat we to the same old nlain Jane shoes araln. I , ' ' t. I I T ' ! I
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"Lover 'XWr ' " - JW k i
S.nOt l r f J?-'- .-' ' . ' "'. . - " - -a t imrili il
n. " J. - A "Trailing" Example of the
. m'vv:, ' nw stocking,.
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mgs were the last to come under the In
fluence. And then, quite recently, some
one made a great discovery,
t "Why, here are women's shoes," he or
she exclaimed. "Here are from sixty
square Inches to 200 square inches that
are horribly plain. Let us see what we
can do to liven them up."
For years shoes have been simply
shoes. They have been made In prac
tically one way, In either black or tan
leather, and every shoe has looked more
or less like every other shoe.
But Immediately after the discovery of
their possibilities the ahoes of last Fall
blossomed out Into a variety of colors.
There were green shoes and blue shoes
and red shoes, and combinations of all
colors In shoes.
Working on thia line the shoe design
ers became more and more ambitious.
The fruits of their labors ere beginning
to show In the windows.
Most of the new shoes are made of
costly and heavy fabrics. Upon this
fabric -some of them velvet, some of them
silk are embroidered intricate and beau
tiful designs. These designs run the
gamut from flowers to mythological
monsters. The embroidery In some cases
covers the shoes, Including even the
heels themselves. Other shoes are en
crusted with seml-preclous stones. Others
are curiously woven with ribbons. The
whole effect Is nothing of the shoe es we
know it, with the exception of the shape.
Their prices range anywhere from $20
up to (200 a pair. In some the embroid
ery Is ao heavy and so high that the fric
tion of the skirts In walking will make It
look old after a few days of wear.
"But this is not the only thing that will
encourage women to buy the new shoes,"
said a manufacturer. "A, woman who
can afford to buy a $150 pair of shoes is
the kind of a woman who does not want
to wear the same dress more than half a
dozen times. The shoes are JutU as dis
tinctive as the most distinctive dress
and, therefore, come within th range of
things that one cannot be suen In too
often without suspicion of penury or pov
erty. This new fad is going to be a
great boon to the ahoemaktrs. It has
come to stay. People will nver go back
to pie same old plain Jane shoes again,
and so the shoe shop will before long
rival the most exclusive milliner's or
Stockings, sharing the nuw life of the
shoes, have become most extraordinarily
"dressed up." A few samples of some , .
of the newest styles are nhown on thia 2toclcm
page, together with a pa'lr of embroid
ered shoes. One of the most curious
phases of the stocking fad for the Spring
will be the child's "sock," or expensive
lace. Its top will reach half way to the
knee and there will be a very wide and
very expensive and very dainty lace
''parachute." The models of this stock
ing call for "no stockings from the 'para
chute' to the knee." On the bare calf
beauty spots are placed. These are al
ready being made by the thousands and
come In all kinds of colors and arc
shaped just like the old beauty spots, ex
cept that they are larger circles, hearts,
crosses and so forth. This is admittedly
an extreme style, especially when It Is
taken In combination with the short
skirts which are coming In.
Another interesting new stocking is
called the "May-pole." These stockings
have a dozen or so Imitation pearls or
semiprecious jewels sewn around the
calf. Real pearls can be used If it Is de
sirable. These stockings, with the
stones In gayly colored ribbons, each one
ending in an artistic, jewelled pendant
cost anywhere from twenty dollars up
into the hundreds.
Still another atyle as elaborate Is "The
Lovers," of embroidery sewn Into tlu
silk. The ends of the ribbons fall almos'
down to the ankle. Those knots offer a
large field for fancy decoration and expenditure.
An Odd Example of the New "Dressed Up Stock-
ings Showing Elaborate Embroidered Insertions.
Can You Imagine a
"Drugless" Drug Store?
Copvrlht. 1 ! 1 6. by th Ftar Company. Great rirlUIn rtlghti Reirrvca.
store Is a good
place to buy
drugs is get
ting to be more
than a Joke.
selves so busy
articles and a
multitude o f
other things entirely apart from drugs
that they suggest turning the prescrip
tion end of their business over to phar
macists who would devote themselves ex
clusively to thst branch.
If theno iduas are carried into effect it
will soon be as absurd to think of trying
to get a prescription filled at your "drug
gist's" as at your butcher or grocer's.
What we have long called "drug stores" will
be aa drugless as a church.
From the Jobber's point of view, accord
ing to a writer in Weekly Drug Markets, the
average prescription department is a source
of expense rather than of Income. In fact,
a Chicago Jobber goes so far as to assert
that it would be a good thing for the trade
If the prescription business could be separ
ated from the other business and operated
as it is in the downtown districts of his
city by exclusive prescription pharmacies.
Another Jobber, representing a different
section of the country, predicts that it would
appear to be only a question of time before
the distinctively prescription-pharmacy will
replace the prescription department of the
average drug store. In his opinion such a
division would be beneficial to the business
as s whole, In that it will act In a measure
to restore the writing of prescriptions by
physicians rather than office-dispensing; as
a result, the public will receive better pro
tection, and the practtce of pharmacy will
be on a much higher plane than it is at the
But even in the face of such arguments
as these many druggists will he reluctan
to give up the dignity which goes with the
holding of a diploma in pharmacy and of a
license from the Elate to compound reme
dies for all sorts of Ills.
If the druggist abandons the sale of drugs
he can no longer lay claim to the title of
druggist or pharmacist. He sinks from the
dignity of a profession to the level of a
s And If the drug store no longer dispenses
drugs what la It to be called? Among the
bewildering variety of goods in which It
deals there is none except drugs which dif
ferentiates it sufficiently from the depart
ment store and other retail establishments.
Although there may be no profit In the
prescription department it Is undoubtedly
that which brings a great many customers
to the drug store. They come primarily to
have prescriptions filled and while waiting
for them they buy soda water, cigars, candy,
toilet articles and other things which they
would otherwise probably purchase at an
entirely different class of store.
From the standpoint of the average family
dwelling far from the commercial centre
of the city, the "corner drug store" with
Us prescription department would be sadly
missed. Suppose the family doctor, sum
moned in haste, needs to have Lis pre
scription filled in a hurry. Not only is it
a considerable distance to the nearest pre
scription pharmacy, but to telephone a pre
scriptlon is unsatisfactory, and the chance
of its speedy preparation and delivery s
matter of distressing doubt
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