Tim OMAHA SUNDAY BKE: MARCH 3, 1916.
11 A
MAXWELL ENTERS
DELIVERY FIELD
Suppliei Chaisit' to Which Many
. Type i of Body Are Adapt
able for Various Uiea.
THE ONLY REAL SOLUTION
Announcement comes from letroit that
the Maxwell Motor company. Inc., has
decides to enter the field ot light de
livery, using for the purpose the stand
ard Maxwell chassis, which Is furnished
complete. Including cowl. Instrument
hoard - and electrical equipment, but
lacking vo&y, which the buyer can have
designed arid built locally to fit his in
dividual needs.
With the car the Maxwell company
furnishes a scale of dimensions which
enable any body builder to fit exactly
the standard arragenment for attach
ing this part' to the frame.
Ready to Drlr.
The work of attaching la free from
any complication of wiring or piping.
The chassis comes ready to drive.
"The Maxwell company has found
the one satisfactory solution of the
liiht delivery problem." declares C. W.
Francis, local Maxweil distributer.
"Light delivery is a problem of special
body equipment.: While 4t la posalble
for the laundry man and the dry cleaner
to use -the same tyw of body, each
can greatly ' facilitate hla problem by
having a body built to carry the espe
cial type of merchandise that he handles.
The same fcolds true with the butcher,
the baker, the milliner, the grocer and
every other line of business which uses
or should use motor-driven delivery
equipment.
."There are good, delivery body build
ers in every city. To his own design any
merchant can have built the type ot
body best adapted to his needs."
i
Oppe
r Predicts
Shortage in Auto
Business This Year
That this spring will see the greatest
shortage, of automobiles this country
has even seen, is predicted by J. M. Op
pcr of the Jones-Opper company, dis
tributer! of Jeffery motor cars.
Last fall, when business conditions
were only fair, there was a big shortage
of automobiles. This spring, with busi
ness conditions the best theyhave ever
been in this country, the shortage will
be far greater than it was last fall.
A few years back It was possible for
a manufacturer to Increase his output
upon Very short- notice, because the pro
duction was simply an average one.
This applied not only to the manufac-
turer or xne compicie car, uui . the mammoth factory restaurant,
the parts maker. This year .parts AUnough the, expense incidental to auch
makers compelled their customers to j a conference considerable, the B. F.
specify a year ahead; no increase over , Goodrich company has found by experl
the original order Is accepted at present j ence that it is a paying Investment. The
and consequently no manufacturer can Salesmen are enabled to get in close touch
Increase his output beyond his original
plana for the season.
Th month of February Is, with us, 400
' per cent better, than any previous February.-
Indications point to". 'a record
breaking March. The 'prospective pur
chasers of new cars ar- not delaying
thA' iurehase r until April or May. as
ia other yesrs, because pi the fact that
they know tnat at that time there will
be -a serious car shortage, which will
mean an unreasonable delay In delivery.
Many Changes in
New Allen Model
' To those who are familiar with' motor
cars the following list of changes in the
Allen company's car In one season will
be of interest: . . .. .
Price Lowered from $595 "to 796.
Wheelbase Lengthened two Inches, 110
, inches to )11 Inches.
Motor Bore increased one-eighth inch,
minting three and three-quarters instead
of three and five-eighths inches, making
: piston displacement 231 instead of 20L
. Frame Tapering side members instead
of straight, allowing ot more rigid body
mounting.
Rear Axle Full floating instead of
semi-floating. .
Springe Rear underslung, increased
from forty-six inches long to fifty-five
inches long.
Fuel Feed Stewart "Warner vacuum
fuel feed, with tank in rear Instead of
.. under front seat.
Body Smooth boat-line body, dark olive
green instead of black. More room, both
front and rear, than before.
Equipment BUIIt-in windshield and one
man top instead of standard types.
Miscellaneous Many minor refinements,
electrlo horn button on steering wheel,
non-skid tlrea and side pockets on doors.
MAKER RISKS HIS LIFE
TO TEST OUT SPARK PLUGS
In a very interesting conversation with
Albert Champion, maker of A C spark
plugs, in regard to the test the plugs had
to stand under all conditions to meet the
requirements of the different motors, he
explained that a laboratory test where a
motor is put en a block and pushed to
tie limit under its full load was good
process of elimination, but at the sama
time a plug Is Dot tested under the same
conditions on a dynaometcr as on the
load.
For instance, a plug which would run
on a motor fairly satisfactorily may not
give the desired results on hills sometime-!
several miles long, with sharp turni
where It Is necessary to shut off the
power, and then when the turn is partly
made, open wide again. If a plug Is not
very nearly perfect It will nat withstand
.hete conditions. Albert has had several
accidents that some of his friends do not
even know about, as he has always driven
lSRt car on which he mskes tests him
self. If the plugs will stsnd under the
tests he makes, they certainly will stsnd
up fOr anyone.
... . 1 ' "
. J" 'er man? '""'"I UUt h6 did
not do this as a professional would for a
prise: but for a bigger prize and a bigger
victory, as the tests made have brought
out weaknesses which .lave been over
come and made A C plum victorious.
TY COBB HEADS BIG REAL
ESTATE FIRM IN ATLANTA
Tyru Cobb Is at the" head of a com
pany which is building an apartment
I oi c In Augusta, Ga.. at a coat of rrtot.
If the real estate venture is successful ss
hoped U will be enlarged and Cobb's com-
rrnnv mi l iDend I.aO.UUO In similar bulld-
lj In Augusta. .
Studcbakcr Gold Chassis Lost for
Three Days After Omaha Show
Wires ere literally burned up, tracer
sent out and notifications forwarded
broadcast when all trace of the famous
J-'o.ono Studebaker gold chassis was lost
a few days ago. After keeping the
closest tab on this valuable mechanism
for more than two months while It was
traveling about the circuit of automobile
shows, It suddenly disappeared at th
close of the Omaha motor car exhibit
week ago.
The trouble started when It. was dis
covered thnt the chassis had not been
consigned from the Omaha show to the
one In Iloston, In accordance' with previ
ously laid plans. .This was all the more
surprising In view of the fact that H. C.
Sackett, representative of the Studebaker
corporation, along with a Plnkerton man
and also a representative of the express
company, have been with the chassis and
have guarded it closely ever since it was
unveiled at the New York show on New
Year's eve.
When no report of the consignment of.
the chassis via express for Boston was
received by the Studebaker officials
things began to happen fast. Telegrams
were sent to the Omaha dealer, who in
turn notified the express company. The
lMnkerton agency then got on the Job.
Working on tho theory that the chassis
GOODRICH COHORTS
ARE OFFJFOR AKRON
"Rubber City Special" Carries Sales
Scouts from Many Cities
East.
GOING TO CENTER OF INDUSTRY
Amid round after round of cheers, 12
salesmen frpm all departments of the
Kansas City, Minneapolis, Omaha, Kt
j Lou In and Chicago branches of the B. F.
Goodrich company boarded a special
train on the Pennsylvania railroad last
evening for Akron, O.
'' The six Pullmans and two diners, with
big banners on their sides reading "The
B. F. Goodrich Company Special, Sales
Conference March 2 and 3, Akron, O ,"
is taking the men to a general conference
of all Goodrich salesmen from all parts
of the country.
-- An attendance of about 400 men Is ex
pected and the men will be their own
"bosses" to a large degree.
Attend Sales Meetings.
At Akron they will attend sales meet
ings presided over by 31. E. Raymond,
second vice pres'dent; W. O. Rutherford,
I fmnAMl an 1 c mnnnira" mwA ntHs hli
Ooodrlch offlcitt,a. ,The'y wm be dined In
with the factory and Its officials and to
hear, first-handed, about the Improve
ments which are being made constantly
in the company's products.
The enthusiasm which is absorbed from
contact with the high officials and vari
ous sales chiefs has a marked effect
when the men return to their respective
firing lfnes.
' Record of Constant Growth.
The B. F. Goodrich company is this
year celebrating its forty-seventh birth
day. Since 1868 its plant has grown to
be the largest in the world devoted to
rubber manufacture. Over 15,000 people
are employed, and increasing business is
requiring .the constant erection of new
buildings and employment of more peo
ple. In addition to auto, bicycle, motor
cycle, truck and other tires, it manufac
tures boots and shoes, raincoats, soles
and heels, druggists' sundries,' hose, pack
ing, belting, molded goods, valves and
other rubber products, totalling up into
many thousands of items. -
Thousand Buicks
Are Sold During
Omaha Auto Show
One thousand and two Buick cars sold
dtring the Auto show is considered by
those familiar with the automobile busi
ness to be the largest number of cars
ever sold during the Omaha, show by
any one concern, .
R. D. Ilerzog, sales manager In this
territory for the Nebraska, Buick Auto
company, gives the excellent weather
during the show credit for this large
amount of business, as it was possible
for a greater number of dealers and
purchasers to come In from all over the
state than ever attended in past years.
To this date every car shipped to the
Nebraska BuIck Auto company has been
delivered to Huitk dealers throughout
the territory for which they are dis
tributers. This speaks for the popularity
of the 1916 line of Buick sixes.
BATTERIES KEEP-ALIVE
WITH AUTO UNDER WATER
A peculiar automobile accident recently
frightened many residents of Houston,
Tex., into believing that soma huge sub
terranean monster waa Inhabiting the
waters of Cedar Bayou, a body of water
near Houston. However, it proved to be
a wonderful example of the quality and
Htability of the W'lllard storage batUry.
According to dispatches from Houston
a local resident, Iks Levin, was crossing
on tho ferry with his machine, on a duck
hunting trip. Somebody forgot to tie the
boat at the other side and when Levin
started his motor preparatory to driving
off, the power from the rear wheels
kicked the boat backward and sent the
machine forward Into the water. Levin
jumped, but he car sank in twelve feet of
water.
It was very early in the morning and
Levin naa his nshts bdrnlng. As the
'car 6.1 nK me water for a long distance
i took on a shirumery yellow look that To!
rated the machine's position when they
came to remove It.
The water and airtight construction of
the battery prevented all moisture from
entering the cells and kept the lights
burning brightly from Sunday morning
until Monday night, when the car was
towed ashore.
This evidence backs up the claims of
the Willurd people, who supply the bat
teries used on K" per rent of Amer'cun
makes of electrically equipped cara, that
the construction of their battery Is not
slighted to save In production costs. It
certainly is a wonderful example of what
real quality means to the car owner.
might have been side-tracked somewhere
In the Omaha freight yards, a search
was immediately ordered, but the chassis
waa nowhere to be found.
An attempt next was made to get In
touch with Sackett. Th express offi
cials and the detective agency also tried
to reach their representatives, but the
search proved to rain.
The mystery was cleared up and the
suspense ended Tuesday when a tele
gram was received from Fackett by the
Studebaker officials from Indianapolis,
reading as follows: "Arrived here today.
Everything O. K." Messagea passed
quickly between the factory and Indian
apolis. Sackett finally explained that he
had switched the schedule of the chassis,
inasmuch as he had a week's leeway be
tween the Omaha and Poston shows. lie
simply forgot to notify the home office
that he had decided to exhibit the chassis
for a few days at the Indianapolis show.
To date the gold chassis has traveled
close to 6.000 mllea and has been viewed
by more than 5,000,000 people at the auto
mobile ahowa in New York, Chicago,
Detroit. Cleveland, Minneapolis, Kansas
City, Toledo, Pes Moines and Omaha.
Everywhere It has proven an enormous
drawing card, being the subjeot of more
comment than any exhibit ever unfolded
at the automobile shows.
CLEVER MANAGERS IN,
INTERNATIONAL LOOP
The International leaxue will have a
string of clever managers this year In
Pat Donovan at Buffalo, Tommy Leach
at Rochester, Dave Shean at Providence,
Jack Dunn at Baltimore, Fred Tenney at
Newark. Joe Eltrmtnhji.m mi TnrnntA
Billy Smith at Richmond and Dan Hawley
at Montreal.
)
Hooatera to Georgia.
Manager Iend1cks of tho Indinnspohs
American association club announces that
the team will train at Albany, Ga., March
22 to April 8.
HAYNES MANAGER
SEESG00D YEAR
Past Year 'Exceptional for Auto
Industry, and "Future i
Bright.
ADDITIONS TO THEIR BIG FLANT
,rvV are far enough Into 191 to be able
to make a fairly accurate estimate of
what the year will mean to the automo
bile business," says A. G. Selberllng. gen
eral manger ot the liaynes Automobile
rompany of Kokomo, Ind. "It will be
one of unparalleled growth. What the
business Itself has shown In the first
two months of the year makes me feel
completely justified In saying that this
la going to be the banner year In the his
tory of the Industry.
"These bright prospects for the year
rest on a combination of encouraging
conditions. General business all over the
country has a healthier undertone than
It has known since 1901. Money la plenti
ful especially in the agricultural sections
of the middle west. And when the termer
prospers the country prospers. The wheat
and corn crops of last year were great;
the farmer made money on them. IJve
stock prices, while not topping the mar
kets of previous years, were not un
reasonably low. Big fruit ylelda put the
fruit districts of the far west In splendid
financial condition. In the south there
is a general optimism not only over the
outlook for the future, but over present
conditions. The metal working Industries
are In splendid shape because of the re
flex from the war. Labor, skilled and
unskilled, Is being well paid.
Benefit to Motor Indnatry.
"All of this benefits the motor rar mar
ket. Motor cars are now a necessity In
dally life. They are no longer a luxury.
Yet the demand for pleasure cars If In
creasingjust as the demand for dinner
gowns increases proportionately with the
demand for everyday dresses.
"More people than ever are buying the
lower priced cars. This is partly for the
reason that automobile makers are able
to make and sell a better car than ever
at a ressonsble price. Kxcept for spe
ellly built and appointed bodies, medium
priced cars offer the same advantages as
the higher priced ones. The vast ma
jority ot motorists demands service and
performance and today they can buy a
car at a price around tl.MO whose per
formance matches that of machines at
twice the price, it simply resolves Itself
Into a question of what a man wants or
what he can afford. The value will be
given him one way or another.
eaana Rood One,
"The last season with the Itavne was
successful and prosperous. What we
feel about 1S1 Is shown by the fact that
to take rare vf the business already In
our hands we ate making extensive addi
tions to our Hsynea factory. A new four
story building to houe the power plant
and to care for the Increased work, as
well ss in provide enlarged loading and
shipping facilities. being completed.
We are also building a new three-story
paint shop, by emans of which we ran not
only handle more cars every day, but
Can improve the bodv finish. We sre
also occupying a new executive and ad
ministrative office building, which has
Just been finished, and which was made
necessary by our Increased volume of
buslnes. So satisfied are we with the
certainties of the future that we have
bought thirty-three acres of land to take
care of future factory expansion.
"But I am not simply Intimating that
19H la going to be a great year for the
Ilaynea. I believe, and I sincerely hope,
that every automobile maker In the coun
WillarH
sx
SI
U i
a03
Free intpeetion of any battery at any time
No Advance In
The price of the big, powerful Overland Six (Model 86) will
not be advanced.
Prices of other Sixes aire advancing. Prices of Sixes recently
announced on new models, are higher. In fact, comparatively
figuring, prices of practically all Sixes are now far in excess of
the Overland.
On the basis of present prices of raw materials a Six of the
Overland quality would have to sell at a much higher price.
But due to a little foresight in purchasing we escaped having
to pay premiums for raw materials hence the price of the
Overland Six is not increased.
This in spite of the fact that prices of all steels are up from
100 to 150; that the price of aluminum has gone from about
20 cents a pound to over 50 cents a pound; that the price of
copper has more than doubled ; that tires and other accessories
have had a sharp advance.
We cannot guarantee that this present price of $1145 will
hold indefinitely.
The serious condition of the material market makes that .
impossible.
But the quality ij not lowered;
is not advanced.
and
Just compare the size, power, flexibility and quality of the'
Overland Six motor; the length of the wheelbase the seating
capacity, the finish, the equipment, the comforts, the con
veniences and improvements of the Overland Six with all others
and you'll find no valid reason for paying more than $1145 fot
a cix cylinder automobile.
Deliveries now.
Overland Omaha Company
J. R. JAMISON, President
Douglas 2643 2047-2049 Farnam St.
OMAHA
Tha Willys-Overland Company,
" ski. u U.S. A."
try will enjoy the same degree of prosperity."
CADILLAC EIGHT ALWAYS
RESPONDS TO THROTTLE
If, hen you step suddenly and hard
on your foot throttle and tha speed of
the rar does not Instantly Increase. It
may mean that your carburetor cannot
supply at once enough gasoline to com
pensate the Inrush of extra air to the
motor. This la a fault more or less
common to carburetors; and the way In
which Cadillac engineers have overcome
It Is highly ingenious.
When the throttle Is cpened quickly
the tendency is for the mixture to be
come lean, for the reason that the gaso
line, because of Its greater density, Is
not drawn Into the mixing rhamoer as
easily and aa rapidly ss the air. This
disproportion of gasoline arxl air is
seldom of more than momentary dura
tion, but even that Is sufficient to cause
a skip or two or a choking of the motor
and keep It from developing the power
needed for rapid acceleration.
The device evolved by the Cadillac en
gineers Is a skillful application of the
plunger pump principle. In this case,
however, the action Is confined to only
one stroke of the plunger. When the
throttle Is suddenly opened the plunger
automatically accelerates the supply of
gasollno through the spray nonle,
thereby providing a corroct explosive
mixture for quick acceleration and the
getaway is Instantaneous.
Spring Opening
When you "look her over" out in tha
garage, be sure to give your storage battery
the necessary attention. Let us Insput
it. We're experts.
Nebraska Storage Battery Co.
rarnaei at.- Tat Bong. sloa.
Price
for the present price
Tolado, Ohio
The
ALLEN
completely
equ ipp ed
S'passenger
touring car
v
The next time
you see an
ALLEN
stop and look
it over. If
you are not
familiar with it
it will give
you a pleasant
surprise.
The lines of
the car and
the finish give
it a sturdy
classy appear
ance which
immediately
dispells all
thought of a
cheap car
Specifications
liS-lnch Allen Sommer
Motor, 37 .11. P.
i cylinders cast an bloo.
Unit Powar I'Kint
Weatinghouaa elaotrio start
ing and lighting ayslrn.
Gas tank at rear; vacuum
feed.
Pull floating rear axis.
prwd itwl housings.
111-lncn wheelibasa, 6-iuoh
undsrslung rear springs.
Flrsston demounlabls
rims with on extra
Weight of car Is 1.S00
pounds. ,
Standard Motor
Car Co.
2010 Farnam Street.
Phone Doug. 1705.
Western Distributors.