tiik m:i:-. omaiia. tiu kspay. i t.hwi akv j, i:m.
SWEET SINGERS AT THE AUTO SHOW La Salle
quartet from Chicago singing afternoon and evening at
the Auditorium.
Euah.
Anderson
MOTOR ENGINEER
HAS HARD TASK
Mitchell-Lewis Chief Tells of Hours
of Work and Study He Put In
on the New Six.
HAD THE WORKMEN CRITICISE
Bj JOIIX W. HATE.
CfcUf Engineer. Mltrhell-Lewto Motor
Company.
Sometimes I wonder that the Society
t Automobile Engineer does not stb
tlh some sore of an iron cross as a dec
oration for Its members as a reward
for close, confining and long and inten
work by the men who are respon
sible for tha mechanical features of an
automobile. Not until he has spent many
a. sleepless night, many hours of ex
perimental work In his laboratory, sanc
tum. Inner of lnners, or whatever he
may call his workshlp, can an rnRlneer
pat his stamp of approval upon a model
and ajay with any degree of satisfaction
to tha manufacturing department:
"There, take the details and make the
car. It's as good as human Ingenuity
can design It."
After H the time spent In my depart
ment there was one order plared In big,
black letters In the execiulve offices of
the Mitchell-Lewis Motor company:
"This car, 'the six of "lfi.' Is to be built
as good as It can be built. Build up
the factory's production on a quality
basis so that the product may be mar
keted at the lowest possible price with
out. In anyway, stinting the car. This
Is the Mitchell way always has been the
Mitchell way and always will be the
Mitchell way."
Not long since I essayed getting In
tensive data on tie way "the nix of
1" was being built in our big plant and
hit upon the Idea of getting earh work
man In charge of the several depart
menta to criticise his mechanical prac
tlcea and to tear to pieces any claims
that the company made for the machine
in short to speak out and give me his
conscientious and earnest criticisms,
"Speak freely It la from men of your
skill end experience that an engineer
may profit most." I said.
And every workman catechised did aa
directed. Tho consensus of opinion was
that If the material entering Into the
structure of "the six of 'IBs" was what
our metallurgical laboratory . pronounce
If, there was no real reason why the
Mitchell Blx should not be good for
200,000 miles of hard road work. Not a
practice was condemned none could fur
nish a better plan for working out the
finished car than that which obtains
In the Mitchell factory. I believe I
gleaned the honest, earnest and efficient
Inner thoughts of our workman. With
them all ' satisfied, I permitted myself
to appear at once.
Defies Compel tjon.
The net result of planning, manufac
turing and inspection is that the Mitchell
company la out with a competition-defying
car. The record of manufacturing
and selling Is proof that the dealers
. and the -buyers are agreed that they
are getting full value for their money.
In 19U the Mitchell company produced
the "Baby Blx," which achieved such
success that It was admittedly a real
car at a popular price. There was proof
In the handling of that model enough to
convince the most sceptical engineer that
the car wae real many of them sold at
a premium over tho catalogued price. All
over the country engineers strove to at
tain the 100 per cent real car. But
none could equal the Mitchell output at
Its price, and upon my return to the
field in which I had not been repre
sented since 1912 the field of the lighter
and lower priced six-cylinder car we
brought out "the six of '16" at 11.260.
I do not believe It Is possible to pro
duce this car with Its features of abso
lute merit one dollar cheaper. In fact
It will be necessary to conserve every en
ergy, study every economic feature of
output and material buying, to continue
to put out "the six of '16'' .without an
advance in price.
Moon Cars' Agent
Hunting Dealers
C. EJ. Ensley, "live-wire" representative
of the Moon Motor Car company of St.
Louis, is making the Omaiia Auto show
on a hunt for dealers and distributers.
"Omaha certainly has a wonderful
show," said Mr. Ensley at the Fonte
nelle this morning. "I am sure that it
will do a lot of good for the industry.
We are not represented In the show as
we should be, but we have not had the
right sort of connections in this terri
tory. This year we are putting out a
car that Is not surpsssed by any at the
price, and I am expecting to line up
connections while here that will put us
into the show next year as strong as
any.
"Moon cars are up-to-the-minute in
design and are standardized throughout.
Our dealers' proposition is attractive snd
I am having enough calls from pros
pective dealers and distributers to make
me think we can make Aiioon cars a
big factor in this state."
t
Omaha's Best and
Tire and Repair
Omaha Tire Repair Co.,
2201 Farnam
r vi - .'lis s 1
pi v4i V -' i
! ;L-J 1 I i
) V.
Christian Mdthieseit '
New Pierce-Arrow
Roomy Body Model
Proving Popular
A new body model that Is attracting
a great deal of attention and favorable
comment is the new Fierce-Arrow four
passenger. The car differs very much in
design from other Plerce-Arrow models,
but is nothing more or less than a four
passenger touring car built on a run
about chassis.
The sides of the body are low, with low
seats. The rear seat Is wide enough to
hold two passengers with ph-nty of room,
or two and a child. The rear seat Is only
far enough back of the front seals for
comfortable foot room. Tho rear end of
the body is sloped back to cover tha
chassis and part of the gasoline tank,
similar to the three-passenser run-abouts,
the. motor woman's questions. Any wo
man can drive It on the busy streets with
ease of mind and con, fort.
"The selection or a car," says T. O.
Northwall, "is a matter of business. Just
as important a matter of business as the
purchase of a house and lot. It is a fam
ily event and should have the same care
ful Investigation. We can always count
on pleasing the woman in the caxe when
we con show her our Coupe De Luxe and
its easy driving features coupled with
luxurious fittings and upholstering."
Commercial Club
is Piling In Rocks
to Save Barge Crib
Ten men are today at work piling rocks
in a crib Just north of the barge house
on the river front beneath the Douglas
street bridge.
The Missouri river deceived the Com
mercial club river navigation people In
that tho Ire broke earlier than usual.
Tho club had expected to put In the
rocks in the spring in time to prepare
for the thaw In the middle of Marcn.
Then the thaw came In the mlddla of
February and the barge house stood a
chance of receiving some severe humps
when the floating rafts of ce came down.
Goodrich and
Diamond Tires
St.
Henry Nyfaird,
Proprietor
Jjillian Sboele'
So a hurry-up call was sent for rocks.
A carload of them Is now on' the ground.
Rocks are piled In and then cracked sin?
Is sifted into the pile of rocks. A lot of
brick are also being used north of the
pile of rock.
WATCH
YOUR
STEP
Especially if you have any
symptoms of Stomach, Liver
or Bowel weakness, such as
POOR APPETITE
SICK HEADACHE
INDIGESTION
CONSTIPATION
BILIOUSNESS
Always be n the safe side
by resorting to the famous
IIOSTETTER'S
Stomach Bitters
promptly. It helps Nature.
Largest
House
Tel. Tyler 1552
Jl
it
n
&
ESS
Thursday Night is Society Night at
WHERE IS THERE ANOTHER
SUCH MOTOR CAR
Over 22,000 Eight Cylinder Cadillacs
are now in the hands of owners. The
American public have backed their
confidence in the Cadillac Eight, to
the extent of over $50,000,000.00.
This confidence, The Cadillac Motor
Car Company, is guarding with ut
most care high grade material,
workmanship and service.
Cadillac Company of Omaha
2000 64- Farnom Street GEO.F.REIM.Fresiden Phone' Douglas '4-225
You'll Come Back
Just pay a ten minutes' visit
to the Apperson exhibit and
you'll come back and have a
look at the line again.
You will do this because
the Apperson 1916 is deserv
ing of your closest attention.
We don't care how critical
you are, you will be impressed
by our ' 'Chummy (the four
passenger) Roadster" when
you see it. It is the most
talked of car in America.
Sixes, $1,550 Eights, $1,850
Apperson Motor Car Co. of Omaiia.
J. G. Roberts, Manager. 2417 Farnam St., Omaha, Neb.
Dans P. Ncblc & Son, Local Retail Distributors
Douglas 3811 2417 Farnam St.
Auto Show
