TIIK OMAHA SUNDAY BKE: FERKt'ATlY
SREIM TO HAYE BIG
Nobby Displays at Auto Show
State Motor company, entered the ante
mohlle business .Nine car. aK. - i.d
of Influential business mm , f i n,lr
assembled at their club, and on tlie spur
of the moment formed a pool to liiumh
an automobile company. Six wivks from
the date of this meeting tha Inter-Plate
company hmncd In lt new plant,
part of whlrh l now the Intrr-St.ite
Motor company. One year aso tmlay tho
prraont Inter-Slat.- cur made Its official
debut to the tta.le and motor enthusiasts
The rceult of the combination of tl-c
three events la srellins suo-esa In Mg
letters for the Inter-State Motor com
pany. Although present at the meotlne of the
men, who m ted so nulckly on tliclr coti
xlitlons. Mr Twyman did not become
affiliated ulth the Inter-Stale until 19t.t.
when ho was party to the forming of the
present Intor-Ftatu Motor company,
which la the ntn:rowth of the former
lntcr-State Automobile company. These,
men, w'se In the dMalls of mn.nufartur-
tng, maintained and steadfastly stuck to,
a policy of comrntratlng on 'a medium
priced car.
f
MHIBITAT SHOW
Cadillao Representative Sayi Hit
Diiplaj Will Be the Class of
a Classy Exposition. .
HAS NEW CAE THAT IS BEAUT
Which Will Hold Attention
a. V.
"The clssstest sutomoblle fxhlhlt Omahf
ever sw," u the wxy Gri Rim char
acterises the display the Cadillac com
pany will have at the Omaha Automobile
how, which opens at the Aiulltorlum
Monday.
"The Omaha show this year wl'l be the
t"-st Omaha ever had and the brut 'hnw
In the I'nlted State with the exception
of New York and Chlcaso." declares Mr
Reim, "and the Cadillac company's ex
hibit la fining to be the brst of the Omaha
show. That la laying a whole lot, but
alt until you ace It and you will agree
with me."
A few month a no Keltn doc'ded that
the ir!6 AutomVblle ehow should be the
beat Omaha ever h'til. Accordingly, he
started to work to Instill a lilt lr- enthik-1-m
In hi dealer broilicis al intr the row
The Cadl'Iac man worked hard and ti
him must go a rrat deal of the credit
for the enthusiasm manifested by the
ether dealers..
To show that he would do his part and
little bit In addition. Helm went to
work several weeks ago to plan the sllck
st Individual exhibit In the big exposi
tion. Fortune favored htm in thle for he
drew number one In the drawing for
spaces.
By drawing number one Rplm got first
choice of any apace In the Auditorium.
He selected the space at the end of the
main aisle Just In front of the stage. This
space has a frontage on the main aisle
and also on a subaisle running into the
main aisle.
Reim will have four Cadillac cars on
display. All are strictly show cars and
are the noatest products the Cadillac com
pany hat turned out. Of the four, one
will be a phaeton standard, another wlf?
be a coupe and a third a touring; car. The
touring car Is the latent thin out In the
way of colors. The body la Wlller'a
Cobalt blue, a new color for automobiles,
and tha wire wheels are white. It is a
most attractive looking car.
But It Is the fourth car in which Rclm
takes tha interest The fourth car is
something strictly new. It was ordered
four months ago specially for the Omaha
how. Even New York and Chicago play
second fiddle on this car. I
Tha car arrived three weeks ago and
Reim promptly moved it to his ware
house and hid it. The other dav he
moved It up to the salesroom on Fa mam
street, but kept It completely covered up
o none out tne favored could
Peek at It
. ' 3
4.
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17 The. titrcHZLi, s.i$ht I
1
m
TA1GZ "FAIRFIUO -SIX-''
'l V- eyS;. ' ' X
get a
la Ranaboat Type.
Tha ear is a runabout of tha latest lineal
It is white enamel and the enamel is of
auch weight and quality that it will re
tain Its glossy finish for months without
danger of ordinary scratches and scars.
The wlra wheels are carmine red and the
Turkish uphokstertng Is of the same shade
of carmine red. It is a most striking car.
A few- days ago Mr. Rclm allowed A. R.
Hanson to take a look at the car. Mr.
Hanson cot a five-minute glimpse only,
but It wag a sufficiency, and ha promptly
demanded that Reim sell him the car.
Rclm had ordered the car for himself, but
succumbed and made the sale.
Two minutes later he ordered an exact
duplicate of the machine for himself. It
will arrive some time th!a week and Relra
says this one will be his own. He Intends
to use It himself and it will taka a lot of
pladlng to make him sell it
The Cadillac man la not content to ao
cept tha general decorations of tha Audi
torlum as sufficient so ha decided t do a
little decorating himself. ; Ha will even
put in some special Ugh ting future Ja
his booth,
All In ail Retm i says his display eaa't
be beat, that it will be the classiest thing
Omaha aver" saw.
Reim is also fixing up for a little ahow
of his -own at his Farnam atreet sales
room. . Ha will have a phaeton, coupe,
red touring car, two standard cars and a
chassis at the salesrooms. These cars are
also show cars of tho latest and niftiest
Cadillac design. The salesrooms will be
gayly deooreted In green and white for
the ocUasion and Tletm la confidently an
ticipating the' blsgest week in the history
of the Omaha Cadillac agency.
Auto Prices Are
Due for Advance,
Says Scott of Eeo
'Will prices of automobiles have to b
Increased in the near future?" Is a ques
tion that Is being frequently asked at
tha Automobile show, and the concensus
of opinion among automobile manufac
turers seems to be that prices of some
modelB at least, may have to be in
creased, and In some cases, considerably.
Richard H. Bcott, vice president and
general manager of tha Reo Motor Car
company, says there I a .Very strong
likelihood of soma makers having to in
crease their prices.
"The automobile Industry Is unique In
many ways," asserts Mr. Bcott, "and in
one particular especially. That Is, that
we always mention the price of our car
in our advertisements. With most other
commodities that Is not the case. Prices
of moat articles may fluctuate and the
public scarcely notice.
"Nobody knows who started tha system
of mentioning prices In connection with
automobiles, but w all believe It was
a j;oo4 QneUlttrTlto divide troyer
into" brlcealasses,.. and It has proven a
great ..thing Jn a merchandising sense,
For example, the man who wants a $1,000
car, aqd Jinows that it Is his limit, hardly
ever sonds for' a catalogue of a 12,000 car.
Tha saving of catalogues alone Is tre
mendous.
"There Is very little of what Is known
as direct by mall advertising In the auto
mobile', business, because most of that
kind of advertising Is based on withhold
log information from the customer so that
he will write for it and get it back by
mall. However that may be. we all agree
that Is the right system. People get to
know a' car more by its price classifica
tion than by its real name, and the
change of 'price of a popular model b
comes a toplo of conversation all over
the country.
"Take Reo the Fifth., for example; If It
became necessary to raise tha price of
that car $20 or $100 tomorrow, it would
create a condition almost akin to con
sternation among thousands of prospect-
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lve buyers and you would hear It dis
cussed In every garage and In the buffet
car on every train, not to mention hotels
and private homes.
- "I do not think It will be necessary U
Increase the price of Reo the Fifth. Nev
ertheless we have always been very care
ful not to commit ourselves to the pres
ent price except from day to day. We
have always reserved the right to In
crease the price at any moment, and
obligate ourselves only to deliver such
cars as were under order with Reo dis
tributors and on which a cash doposlt
has been paid.
"In our dealer's contract Is a clause
that permits us to Increase the price at
any time.
"As I have said, I do not anticipate that
we will have to Increase the price of Reo
the Fifth, because by foresight, backed
by Reo cash, we were able to cover our
selves on materials a year ago and, not
withstanding prices of materials are
higher than they were then, we are get
ting deliveries at the original prices."
ANNIVERSARY OF THREE
EVENTS IN AUTO WORLD
This year marks the anniversary of
three events in the automobile . world,
which ltave been poch--making singly
and ss a combination. Flxteen years ago,
on January M 100, B. W, Twyman. the
present, general manager of the Inter
VA
e t l .
See the car you helped to build
BRISCOE
Twenty-four
NOT
Our
Space A-7
Grand Central Palae
$5 SS.
ssrri M
sii.aihvi
sad 104 ea.ua a
Mil
HOW
Models
Models
THE
Display at and Demonstration from
2429 Farnam Street
24 . Touring or Roadster .
4-38 Touring or Roadster
Models 8-38 Touring or Roadster
$585.00
$750.00
$950.00
Each Model one of beauty and refinement. A car you would be proud to own
-This Is the Line for the live-wire dealer who wants to do the big end
of the car business in his territory
BRISCOE NEBRASKA, CAR CQ.
2429 FARNAM STREET , ' r -
WOT
Specifications
KOTOX Tour cylinder, znoloaat Twlrss.
CTXiZJIBEJt Cast B bloe, bora 3 -stroke H
OIX. PA.BT tamped preassd steal.
TMAIBX Channel, pressed atasl.
Hox.au row ix
oauq ititik Tore fsau'a&d rplash.
fOWia FLAJTT Unit la const ruotloa.
, COOUsTO ITITEM Tbarmo Brphoa.
sVADiATQa mossy oomb. rvuiui trp
CAJtaVKBTIOir BtrombOTs; typa.
lasTTTXOV "Dlxi" watarproof bifb taasioa
mafneso.
TBajibbU&UOV Wott. sUdistf type, ball.
bearing, ihr speeds forward, oas) rvversa.
CJj V TC H BCnitl pis diss rnnnlBs- la oil, woyta
wlra asbestos affalos staaL
AXLEa rront, solid drop (orffad l-baaa rear,
(uil floating-.
1IAXES loos, tatarsal aad xtaraaL
WMEtUS -MaUsbury artllWry, dunua table rta.
TiHj 31x4. sToa-aaid ail arouad, staadud
equipment.
PK1MU8 sml.elUjtto, frost 1 fall caattlsror
rear, 63 Inches Ions",
TEEKIBTO WSElL IT lneba.
BOOT Beautiful streamline, five passanferi
standard color, irtwiMi Oraea body) buo4,
fenders, splash raards aad windshield, blaea
snajneied.
rniOUTEIT--Ohraolne Zatb.r.
XtOOKa "U" typai .onoeatod hlnses.
rEarDCBB Bpeulal '"''" type I erewltt
DBIVE Iftband eaater ooatrol, amerveaoy
brake lever forward of moWi oat of wsf,
WHBBZ, BUI 114 Inch..
riOHl-mo Asm TaJt'TTJia Independeat alae.
trio system.
WIKD8HXB1J) Clear and rata Tlslon. Tsntl-Uuna-,
eaclastro yxrt.T.MdW tn ooafomUar
to aad built iaterral with onrrad oowl dash. '
TOP One-maai easy foldlaa. a,ulskvsotlas; Bids
ourtains, aarrted la too la rear I top fasteas
- rig-idly to wlndahlaldl detaababU Winter tops
for flTo.passena;er touitDa- and two-passenger
roadstn.
X.AMP E Q UIFHZIT Onj k Savls two balb
Urfats, aad rear Usbt.
BO&sf Klctrle.
B'BBDOMJrrBBr-Trtp aad mmi taUaafa,
Drlm from drive shaft.
0a.aox.ura TSjsx Oarrtad la eowL
ZBaTBtmBarr SOIir. tastrnmanf rroapad la
eaater, eonslstlar of aleotna lUrht aad Waltsoa
switch, speedonitar( oil ranco aad raaoUae
aaMS la filler neok.
BSODXUA Q urrHLEBTT Windshield, oaa-saaa
top, qolnk-aotliur cnrtalas, spaedomotor. sioo
trle bora, tmmp, (Ml, tire ravafcy oatflt aad
tools, tire irons, and extra rlaa la tha roar.
THE PALACE CAR
OF THE ROAD
The mention ofvPulIman to the Motoring Publio signifies tho same Luxury, Comfort aad'Stttr-
diness that associates with the Pullman railway coach and this is not strange when we stop to
consider that matter. Unlike many automobile ventures the Pullman Motor Car Co. had a defin-,
ite idea of quality in mind at tho outset. The Pullman coach was set as a standard of quality
and Jhe entire energies of the Pullman Motor Car Co. were directed toward one end to Build an .
automobile that would equal and surpass the Pullman railway coach in luxury, comfort and'
sturdiness. . '
The Five Passenger Touring Car
Their flnt nodal coat more than the flrtt
Pullman coach for nothttif was adopted that
did not measure up to their ideals of perfection
In motor car construction. Each year has seen
added improvements and refinements and a
general trend In price reduction resulting from
the elimination of experimental work, the wip
ing out of original overhead expense, and from
wider manufacturing experience.
In response to a general demand for a low
priced car of quality, last year, the company
brought out the famous Pullman for $740. It
mas an Instantaneous success. Nothing like it
had ever been offered before. Nothing ap
proaching It has been produced since.
For 1916 Hi. Fullman company has gone
beyond its expectations. Superior as last year's
model was, the new car has set another standard
in slxe, roominess and mechanical superiority,
and at the same price, $740.
The Klve Passenger Touring Car has Justly
been named the "Palace Car of the Koa4." it
has a roomy comfort that is Brand New In a car
at this price.
There Is lots of leg apace In the 1116 Pull
man and the genuine leather upholstered scats
are better than your easy chair. It Is a snappy,
powerful car of individuality and style.
Compare the Pullman with anything 'under
$1,000 in price. Then its qualities will Impress)
you with their superiority. 1 .'
We have a dealer's proposition on tho Pull
man that is not excelled in this territory. See
the cars at the Omaha Auto Show and get our.
proposition. The Pullman is making good every-.,
where and the dealer may be sure he la build
lng a permanent, big paying business.
The Clover Leaf
Roadster
Th. thre-paengsr Clorer Leaf Roadster Is a class looklna-. diet trie,
five car. It Is etylsd 'KJDover Ienf because of the arrangement of the
three urlkinel seals somewhat In the shape of a three-leaf clover. Tha
two front ats sre divided, lesvlny an alele-way to the rr seat, and
HfordiiiK sjnpie M room for sll three passengers. Of course, the. en
trance to the uar I by the door In thi front convtrnj-tmeot. The resr seat
Is n-ally en emra;ini-v ssat. or If thft la no third passenter tha space
can be very convonlont'y usad for lussase.
This arrangement Sivs e most sttrartlv. appearance to the ear all
three seats being large, high-backed and with comfortable arm resta.
They are Just big, "ouentnnj " library cbatra. Inviting to ease, rftatfulnaapi
am, luAuiiuun t-imiri j ne MTreain-une eiiect or ooin
duces a atom pleasing- design.
roa4et?r types pro-
The same quality and finish go Into both these roadster types as a
into ths touring car, which Is the standard car of the year.
To G. NO
OMAHA, NEBRASKA.
R
'
.CO.
THWALI
SIOUX CITY, IOWA.
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