TTTK OMAHA SUNDAY BKK: FEBRUARY 20, 191fi.
(HORSE GIYES YAY
TO MOTOR TRUCK
IKinelKar Compart j FreienU Some
Figures Showing Motor in Faror
for Heiry Hauling.
IS ALWAYS READY FOR WORK
Concrete illustrations of what a motor
(truck will do In comparison with a horse
i hauled burden equivalent, are not aa
'easily obtained aa laudatory generalities,
(on the subject.
The motor truck It unquestionably
.doing treat work In nearlyall lines of
business, but to get accurate figure for
comparlnon la difficult because the aver
bualncea man doesn't seem to keep
I Ma books carefully enough to be abla to
' furnish them.
Thfi Kissel Motor Car company ha
dug up ens firm urlng a fleet of Kleel
1 Kar truck a, that knowa Just what they
are doing and lao Just what horses In
tha aame duty, formerly did. The re
port aaya:
"Last year wa kept aa account of each
i of the truck a we own. . We fqund that in
the case of the four-ton truek. It coat
i for gasoline, oil. tire and repaira. In
eluding all new parts uaed, 3M per day,
for S00 working daya.
"We consider It advantageous to uae a
driver and helper la the operation of
our trurka, which la an additional -peese
of about $6 per day. W have also
estimated , aa depreciation It per eent
on our preaent Inventory valuation, which
amounta to about $1 per day. Now let
a add the Itema together and aee what
wa bare.
Oaeollne. oil, tlrea and repaira $2 M
Driver and helper 6.00
depreciation 1 '
Total for one day 9s.6S
"We have no trouble delivering each
day four load of four tone each within
a radlua of five mllea, which you can
see glvca ua a delivery charge of M centa
per ton. You will, of course, understand
aa you decrease the distance you may
Increase the number of tiipa.
For Qelclt IJellvery.
"When we firat thought of using
trucks for thla delivery, we asked our
selves this question) Can we deliver aa
quickly and aa positively with automo
bile trucks as we can with horeea? After
five years of teat our anawer ti: Five
years ago we were using twenty-five
horses and this one four-ton KlstelKar
truck. v
'Today we are using a five-ton. two and
one-half-ton, two-ton and one-ton Kls
etKar truck and four horsea. Eighty
per cent of the orders that come In over
Ule telephone are accompanied with the
request, send It In one of those KIsselKar
truck a
"A home drawn vehicle with two rood
horses drawing at the moat 'three tons,
would not make more than two tripe each
day within a five-mile radlua. Buch a
team will eost t" operate at least 5 per
day, so It la quite easy to figure which
would be the cheaper, forgetting the con
venience, rapidity and up-to-date-nesa on
the truck over the horse.
"Again, barring aerloua trouble, when
the truck comes In at night. It can. tf
necessity calls, again go on another long
Journey after a good drink of gasoline,
while the horse must be put In the barn
for many hours rest before we can safely
use him. . .
"With horses our deliveries were con
fined to a comparatively small circle;
now wa think nothing of going ten, fif
teen ar even mora miles and compete with
railroad rates when you take Into Con
lderstlon that we deliver direct from tbe
store house to the spot where tie product
la to be used. For thla reason the up-to-date
auto truck user wtu get the prefer
noe often at a better price.'
Women and the Motor Car
By HARRT M. JEWKTT,
President mige-Detrolt Motor Car
Company.
There is one activity In life In which
women already have the full suffrage
In the selection and operation of motor
cars. Whether the fair sea have seised
the privilege or whether It has been
magnanimously granted them matters
little. The fact remalne that In this
country women are exercising that priv
ilege to the full and there are no good
reasons why they should not.
When the first products of the Industry
wended their uncertain way over our
streeta and highways, It took courage
for a woman to sit behind the wheel. It
seemed a bit daring, Just a trifle uncon
ventional. Meadamna Cuatom and Prece
dent had not been consulted and grieved,
those two stralght-laced damea shook
their gray curls and whispered behind
their hands.
Fortunately, however, for the develop
ment of a great Industry and the health,
happiness and well-being of the people,
the matter of women and the motor car
waa lifted from the narrow confines of
fashion problem and placed securely on
the basis of practical common sense the
bests of utility and healthful end enjoy-
fable recreation. It merely became the
qneetlca: "Can she drive a motor car
with ease, comfort and safety r
And thus the answer depended upon a
development of the motor car along prac
tical lines the Increeee In comfort and
luxury, the simplifying of control, greater
ease of operation and the Invention and
perfection of such Important accesaorlea
as the electric, lighting and starting sys
tems. Aa these things were accomplished
more and more women have taken to the
motor car with Joy and confidence. I
do not know how many women drivera
there are now In thle country, but I
do not have to quote statistics to empha
sise the fact that thousands are driving
care. It Is a condition we alt observe
every day on the sti-eets of any end,
every city. And they are good drivera.
aafe drivera. Just watch one guide a big
six through the melees of a big city traf
fic and obeere with what ease aha handles
her car. In the motor car world there
are no longer any reatrictlona aa to sex.
The automobile la for women aa well as
for man and thla fact Is responsible for
Incalculable benefits to health and hap
piness. But there Is another phase of the re
lation of women to the sntomoWl.
Whether women drive or not they have
an Immense Influence on the eelectlon
of the car the family la to own. An
expert investigator traveling 4.VW0 miles
In thla country to ask dealera about thla
matter found that the men who sell
automobiles, estimate the women moth
ers, dsughtera and sisters Influence
from M to per cent of all purchase
of cars.
Even If they do not Intend to drive,
women are virtually Interested because
they are sensatlve to style Impressions,
to soriiil Impressions, to the drslrailllty
of owning a car that la well and favor
ably known by other women. In every
family, style, comfort, convenience end
economy are chiefly women's responsibil
ities Any derision that hanga upon these
la likely to be her decision.
And thus It Is that woman Is now
prime factor for consideration In the
designing, manufscturlng snd merehsn-dM-ig
of motor rars and the motor driven
vehicle is no longer the special and ex
clusive commodity of man.
Gave I p llaelng Come.
Tears a so. Apperson Brothers were
foremost In the racing same, but they
gave It up because Elmer Apperson,
the founder of the company, would worry
about the fate of the drivers and me
chanics. The safety of the men deeply
concerned him and he would worry every
blessed minute until an event wss over.
CHEAPER CARS JUST AS GOOD
Estimates Show that United States
Will Make 1,200,000 Cars
This Year.
INCREASE OF FIFTY FER CENT
"The present estimates of the Automo
bile Board of Trade Indicate that Ameri
can manufacturers are planning, a pro
duction of 1.200.000 cars for 1S1V -to the
statement of F. C. Ball, president of the
Inter-State Motor company of M uncle,
Ind. Mr. Pall Is also head of the great
Ball Brothers (Hans Manufacturing com
pany which makes the majority of the
world's supply of glass fruit Jars, and
Is considered an authority on questions
of production and distribution In the In
dustrial world.
"If this production figure Is reallzei
It means adding prectically M) per cent
to the number of cars now in use. It
means that In one year the buying public
must purchase aa man? cars aa were
made and sold In the entire ten years
from 1903 to 1911
"Of course there Is a constantly wid
ening market for the automobile in the
United States as cars become better and
lower in price and as road conditions as
well sa financial condltlona become
better.
"Added to this our foreign market are
greatly Increased over what they were
a few years ago. '
"Just at present, the big question of
the manufacturer la to make deliveries.
The extraordinary buying at tbe auto
mobile shows, and the shortage of ma
terials among many manufacturers, have
created unusual conditions for the sprin?
months.
"We had anticipated thla In enlarg
ing our factory, buying materials In ad
vance of the shortage end doubling our
produrtlon.
"The next great question Is going to
follow close on the heels of this pres
ent demand and will be realised soon
in the trade.
"Even the buyer of the cheapest car
demands certain standsrda of perform
snce, and quality.
"Manufacturers who merely cheapen
their product to Increase production are
going to find a rapid decrease in salea.
"We are lowering price through added
efficiency In manufacture and the quality
and performance of our cars has not
changed In any detail. This Is the only
answer to the next great demand and
the only way to make possible the greatly
Increased sales of cars:
" 'Make car cheaper but make them
Ju t as good.'"
Send Allen Chassis
to the Omaha Motor
Display by Express
vWe are sa proud of tbe Allen char-sis,
the motor and the Alien construction all
the wav through." snvs Mr. ChansMrom.
that we have arranged for a rhnaele to
be shlpjicd us by express for the Omnha
Automobile show.
"The outside of anv car speaks for It
self, but the hidden values snugulcd down
In the vitals of a motor or a chassis tell
their stcry only on closer Investigation.
In other words, it Is not so easily deter
mined how a car Is constructed until you
get down Into the inside of the car. A
glance at this chassis will give you a bet
ter Idea of the construction of the car
than several hours looking st the outside.
"The Allen people have several chassis
In use et the different shows and they
are in great demand. The one shipped is
Is to be forwarded immediately after the
show to Pittsburgh."
Do not forget to take a squint at the
classified pages before laying your paper
aside. Tou may find a messag of In
terest to you.
Heard
at the Omaha
Automobile Club
Downtown parking space 1 gel Una? so
carco in Atlanta, Cie., that enterprising;
Individuals are renting day space on va
cant lots. Cars are checked in Ind out
the same as, in a garage and a guard la
on duty aiday.
Rleog Taralasr to Oaaolia.
The last few dsy of sprlnglsh weather
ha started the metamorphosla Blood la
turning to gasoline and club members ar
starting to rail up and ask about roada
Whalayou know 'bout that? , ,
Ana 1111 W Grww.
Even It Colonel Welch ha left a lot of
now on the ground It de not seem to
chill the "call of the club." for we in
crease about one doaea member per
week.
Toarl.ts fSolaa Tkreagk,
George W. Bodcfer, from Berthoud.
Colo., a bit south of Cste Park, cam
through Isst week bound for lAfayette,
Ind. Mr. Hodefer la a large ranvh owner
in the west, and even if the road were
a little JlKgiy coming through, hi rough
rider ekpertt-nce made him forget It.
"Didn't see a bit of snow ti l we reached
Hasting. We made tbe trip from Hast
ings to Omaha In nine hours. Roads were
good. We've had some heavy snow In
the mountain and cattl feed 1 rather
scarce. If Douglas county doe the right
thing your bond laaue will pass. It's ak
only way to get real roada Colorado ha
some wonderful hard roads and the cliv
ten wouldn't go back to the old dirt
roads for an) thing."
rasasalHeee Gettlas; Bear,
The different club committees for MM
ar girding up their loins for ths earning
year's work. Chairman T. F. Ptroud la
in California getting soma pointers .on
good roada Chairman Uould Is consider
ing some new tdva on road sign work
and ths club csr will be kept pretty busy
chugging around the local hlghasya
TOUGHNESS OF TIRE IS
SHOWN IN ROUGH USAGE
An Interesting demonstration of the
fineness snd toughness of the rubber
used la Goodear truck tires has lust
seen stsaed by the Portland, Ore.. Rail
war Uht eowipany. a broad flat
spot had bees worn on the tread by aa
exceptionally bad skid of one of the
truck. As the tire waa practloally new
ths company naturally had no dsalre to
eerap It. and hit upon the happy expe
dient of paring off the rubber oa aa or
dinary machine lathe until an even cir
cumference could be secured. One of
the narrow strips turned off In this op
eration was twenty-one feet long. prov.
lag convincingly ths ex Ire me toughness
of the rut i bur. '
O Q ' .
I
YiV'c - V " -
So Much Bigger
Than Its Price
A
Our total sales are Virtually double thbscTbf
any other producer of Sixes. '
That Is why we can give so much more than
anyone else for the price, f
The price Is $1145. ?, , ,
But the car is much bigger than the price
would Indicate 125-inch wheelbase-room a-
plenty for seven adult passengers.
And , it has a dream of a motor with such
smoothness, "pep", and power as you would
expect only in a much higher prked car. '
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Dont lose your oppbr-
tunlty to get this top-notch
value by delaying your
purchase until the height
of the season
. Immediate deliveries
or an on -the -minute
future delivery if you say
so now.
us
But do not delay see
now.
Modet 66 V
i
I
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; g rjll
. 0. 1. Toled
OVERLAND -OMAHA COMPANY
ejr. R. eJAIVIISON, President
Douglas 2643 OMAHA 2047-2049 Farnam St.
The Willys-Overland Company, Toledo, Ohio. Booth No. 3
an '