TIIK BEE: OMAIIA, MONDAY, FEBRUARY 7, 1910.
THE OMAHA DAILY DEE
FOUNDED BT EDWARD ROSEWATKR.
VICTOR ROSEWATER, EDITOR.
Tke Be Publishing Company. Proprietor.
KKK BllLDINO. FARMAM AND rEVF.NTBKNTlT
Entered at Omaha poetorflce as ercoad-claes matter.
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CORRESPONDENCE.
Address communications relating to new a and edi
torial matter to Omaha Bee. Editorial Department.
JAM Alt Y UIU I I,AT1U.
53,102
State of Nebraska. County of Douglas, an:
I'Stgl.t W ill lama, circulation manager of The Be
Piiblihinir ioiiinny. being duly iworn, aaya that the
average circulation for the month of January, lilt,
was 6.1.102.
UWHJHT WILLIAMS. Circulation Manar.
Subscribed In my preaonce. ant aworn to before
this ad day of Februarv. ll.
IIUHKI1T 1H .VTF.H. Notary Public.
buhecribers leaving lb city temporarily
should Kayo Tho !) nailed to tbem. Ad
dress will to changed aa often as requested.
The Dodge street viaduct problem will
quickly aolve itself if Omaha backs Its voice with
the big slick of business.
And the Water board law still contains that
express provision prohibiting all Its officers and
employes from mixing in partisan politics.
t
Considering the opposition of.' southern
statesmen to preparedness, presidential strategy
should not overlook the south as the real
"enemlea country."
The Dsn bury hatters' fund Is reported con
Klderably short of expectations. A multitude
worked with a will, but the slackers, as usual,
talked through the lid.
Congratulations to Benevolent and Protec
tive Order of Elks No. 39 on that thirtieth annl
vcrsary, and best wishes for Indefinite ebntlnu
ana oX the happy days.
Incidentally, It Is to bo hoped young Mr.
IUrrunan's visit to Omaha will open his eyes to
the necessity of relieving the outgrown depot
si ktiatlon here at a very early date.
Oil companies apparently consider Secretary
Lane'-: remarks a poor grade of government
denunciation. However, they slapped on half a
tent a gallon Just to keep their hand ia.
Why should the Missouri Paciflo be allowed
to ret away with It? But that toad is not the
only one that needs to be brought to time, as
witness tho unfinished Locust street viaduct,
which should have been completed long ago.
For a man named Wobster to come into Ne
braska from Illinois, as a presidential candidate,
in uertglnly adding Insult to injury which our
own Vender should resent by at once getting
out an injunction against infringement on a title
by prescription.
. The compliment paid to A, B. Stlekney by
Omaha prln men was as deserved as it was
gracious and timely. , The Inspired author of
Oni-.ha. a Market Town," wrought result far
beyond expectations and won high rank among
the fa sighted builders of Greater Omaha.
Another steel trust is about to be launched
by interests hitherto independent of the parent
teel corporation. The Youngatown, Lacka
wanna and Cambria companies form the nucleus
ol the merger, which modestly limita Its capital
to 1100,000,000. This leaves the Bethlehem
company ylsylng a lone hand, but with eurri
t ient resources to enliven the game.
Bulletins from the bedside of Iowa's ntl
tipplng law hold out strong hopes of complete
recovery from the effects of the presidential
collision. Prompt application of first aid treat-
n.ent by Attorney Cosson transformed the Wll
sonian tips Into "White House souvenirs" and
saved the face of the law from irreparable
carnage. An official who knows what to do- in a
crisis, and does it. is a treasure to the state.
Thirty Years Ago
This Day in pmaha
Btate Eights and the New Army.
Champions of the National Guard are just
now before the bonne committee in Washington
urging their plans for training soldiers in pref
erence to the president'! or the experts of the
War college. This brings the question of state'
rights as applied to national defense squarely
Into consideration. The adoption of the plan for
a Continental army, or for the expansion of the
regular establishment means practical extinction
for the National Guard organisation, at least so
far as It is a state Institution relied on to supply
sufficient fighting force In time of war.
Whatever plan is ultimately adopted, certain
defects of the National Onard most be done away
with before it ran become an effective part of
the nation's military force. The undefined statna
of state troops has proved embarrassing Ip every
war In which our people have engaged. The ex
perience of the campaign in the Philippines is a
good Illustration. It wae necessary in 1899, at
a most critical period of the operations, to
muster ont the state troops then in the Islands
and replace them with a new volunteer army in
order to carry the campaign to success. Not be
cause the National Onard regiment then in the
federal service were inefficient, or lacking In
valor, but because they were subject to the mall-
clous meddling of scheming politicians.
The Continental army haa one appealing
recommendation; it will bo out of reach of local
politics, while the National Onard is not and
may never be.
Misreading: the Political Zodiac.
If the progressive democrats can (lv Chsrles W.
Bryan tha party nomination at the primary ho would
bo supported at tho Novarober polls by many reac
tionary democrat-, and by 10,000 progressiva repuo
llcana. Columbus Telegram.
Well, well, Edgar! Where did you acquire
that Idea? Reactionary democrats might pos
sibly be brought into line for "Brother Charley"
after hi nomination by pressure, of the Wllsoi
administration providing the deal conld be made
for a surface union of these discordant leaders,
but why 20,000 republicans, or any other con
siderable number, progressive or otherwise,
should be expected to expouse the Bryan cause
will need more of an explanation than Edgar
prophetic say-so. The next governor of Ne
braska ought to be a republican according to all
the signs of the political sodlac.
Cattle on the Baage.
President Heard of the National Liv Stock
association report to that body at It present
convention that be see sign of closer under
standing and better co-operation between the
federal authorities and the stockmen, for the nse
of the public range. This, he contends, will lead
to the more serviceable use of the range, the
removal of friction between the cattle and sheep
raiser, and the production of more animal.
This Is a most desirable end. It has required
many year of experience to bring about such a
state of affairs, If, Indeed, It be accomplished
now. Twenty years ago The Bee warned the cat
tlemen of the west of the shortsightedness of
the policy they were pursuing, and urged that
some better method for the use of the open
range be determined and adopted. Regulation ol
the range 1 the only sensible basis on which it
may be mad of greater use, and on It depend
the perpetuity of the graving Industry.
The Lazy Dollar and
How to Put It to Work
Compile from Boo rile a.
A local lodge of the Benevolent Protective Order
of Klks waa oraantxeC In Omaha under tha auaplcea
of Clilcaio lude No. . The drlraatlon from Chicago
waa headed by lr. Minion Qululan, exalted ruler.
Tho new lode will be known aa Omaha lodge No. S
nd atarta off with twenty membera and thla roater:
Kialted ruler, Julin Franc l; aatwmed leading knight.
Doight O. Hull: eateemrd royal knight. Dr. II. W.
Hyde; e;e-nwd lecturing knight. Harry U. Hall; aae
rviary, jamra uirnitu; iroaaurer, K. K. Whltmorc;
ier. W. .'. Gregory; truateea. A. B. Iavenport.
Alfied Korenaon. Thoraaa V. Boyd; memtra. I. W
Miner, Frank R. Morrtaey. W. K. Anntn. 8. r. Wood
bridge, W. J. Tartan. D. W. Haynea. V. W. Van Cott.
K. Mct'lure, w. N. Babrock and C. H. JIulatt.
ii(ierintendent IMcklnaon of tho t'nloa Fariric
haa been lnapat-ting tba naw alto of tho depot build
ing at Cheyenne, on which work ia expected to com
mrnro aoon.
Tha aununary of tha week's real aetata bualnoos
eheea transactions aggregating lUd.ouO. It la ajao an
nounced that tha northeaat corner of Fifteenth an j
ItuugUa, whl'h belonga to Mr. Byers of Iavonworth,
Kan., ia to he Improved, tho tenants la tho small
building having brn notified to vacate by Hay L
An offer of fTfi.OM haa frequently baen made for thl
properly during tho laet year without avail, and It Is
today undoubtedly worth tlnO.OO.
The K.xpoattlon building ia now nearly completed
and the director hava decided to ceieor&ta tho open
ing la worthy occasion on February IX. During tba
afternoon "t that day an orcheatra rehearaal will bo
tiiwt! 1t,r tha WT-m of the UdM-a and In the evaning
a fc-fct.U pi ornrnitdc cuceit.
Pensions for Public Employee.
Civil service employee of the United States
are again pressing their demands for a pension,
two Ideas being put forward with considerable
of support for each. One plan contemplates
the giving of the fund outright by the govern
ment, the other that It (hall b contributed to
by both the government and the employee. The
case will be mad much stronger, when the ex
pectant beneficiaries can agree on and support
a single plan.
Project for pension for publie employee
are growing In number steadily. A majority
of the 288 cities over 25,000 la population have
adopted eom form of pension for certain clasee
of employees, conditioned on varying clrcum
tance. and a few of the smaller cities also have
taken similar action. Uniformity is lacking,
tha growth of the Idea so far being baphaxard
rather than systematic, subject to local rather
than general idea of plan. The subject Is
being carefully studied, and eventually win be
considered from a purely scientific standpoint.
The future system must have not only the
element of equity as between the beneficiary
and the public, but actuarial soundness that will
ensure it continuance. The practice ha popu
lar support and economic reason, but it must be
placed on a firm basis.
a
San Stephen in Defiance.
Congressman Dan V. Stephen of the Third
Nebraska know when to Jump, but whether
he know how to alight remain to be seen. He
haa Just written to Chairman Kltchin of the
house ways and means committee a note that
fairly snorts In its defiance of the prealdent'
policy of continuing the stamp tax. Mr. Stephens
insists that this be abolished, and that needed
additional revenue be raised In some other man
ner. Inasmuch as Chairman Kltchin had al
ready announced hla similar attitude, it will be
seea that the Stephen defy of the president ha
gone before a friendly court.
However, it la not so utterly and completely
defiant as might appear on the surface. Presi
dent Wilson in hi message urged aa Increase
It. the surtax on incomes, and this Is warmly ad
vocated by the member from the Third. With
the fatuity characteristic of hi party, he pro
poses to supplement the revenue now available
by levying a tax against the temporary profit
of the munition maker. Let the munition
ytnakera whack up by all means, but only If the
need of money for the country were a evanes
cent a the source suggested, might the ex
pedient avail. The trouble la the expense of
operating the government will not only eon
tlnue, but will increase under democratic rule,
and, therefore, some reliable source of sufficient
income must be had. Stephen haa jumped, and
later we will see where he lands.
The alacrity with which both "Brother
Charley" and his neighbor, fterge, accepted th
draft to chase the democratic gubernatorial
nomination gives grounds to suspect that they
were not altogether innocent onlookers at the
launcnlng of the petitions.
"""" Trutu A. BoWooao.
ta Advertising and olllaa stagaslna.
ADVEnTI8I.NO In national mediums may help to
pnpnlartse trademark and educate tho people
regarding a commodity, but tha newepapera will
have to move the good.
. Any national publicity campaign for a commodity
that la within reach of the people la Incomplete and
InetfflcUmt unless hacked up by newspaper adver
1 1 frig, which leada tha purchaaer right up to tho
door of tha dealer.
There la no conrllci between tha newapaper and
tho magaxlnea as advrrtlaing mediums In the mind
of the experienced advertising man. Each baa Its
value In the general scheme of merchandleing. Where
an ttrtlcle can bo purchased hy only a small per
centage of people it ia poaalbto to give It national
fame through tho magaitnes. but even then It la
neoenaary to localise thla national fame throuxh
newnpspor advertising in.. selected centers of distri
bution. Advertising must respond In some part to the
human hunger for "news." The word 'news' la
merely another word for Information, and adver
tising should be 9 per cent pure Information.
In no way does tha newspaper mora admirably
fnlfni Ita function as "tha people's university" than
In the dally Information printed In Its advertising
columns.
I know the newspaper is not usually regarded as
a "national medium." It depends upon the way rn
wmca the newspapers are used, ir a national ad
vertiser uses the newspaper In a hundred or more
widely acsttered cities or towna, reaching Into every
st at a In tho Union, he Is certainly doing national ad
vertising In tha newspapers.
No matter bow we regard tha newspaper. It re
mains a fact that some of tho most aucceaaful na
tional advertisers bsv never used snythlng but news
papers but they hare used them In a national way.
Wo may regard thla fact as proven beyond con
troversy that the newapaper la the Indispensable
medium of the manufacturer of a product that may
bo uaed by tno entire human race.
Ninety per eent of all the commodities in the
average store are purchased by women. The news
paper stands first as an advertising medium becsueo
it Is peculiarly a home Institution and sustains an
Intimate relation to the family circle.
In making the annual Inventory the merchant can
put down advertised goods aa "cash." He knows
that the newspaper advertising will pull them oft
hla shelves in dtts time.
Nswspaper advertising that Is properly done sells
tha goods before the customer comes Into tha atore.
The newspaper habit la an American habit. If
you step Into a street car In the average American
city you will notice that every passenger haa his
nose bnrled in a newspaper. He Is not looking st the
so-called advertising cards that are tacked about tho
windows.
Ptreet ear advertising la no doubt worth all it
coats But tha street car does not go Into the home,
neither does the billboard.
The two things that distinguished the newspaper
from all other advertising mediums are timeliness
and concentration. Other mediums may cover the
country thinly and have a long life, but the news
paper makes a quick, definite Impression and mul
tiplies thla Impression many times with the largest
possible audience In a given area.
Newspaper advertising lowers the coat of living.
By Increasing the volume of sales and bringing s
quick turn-over It yield a larger net Income and
permit a closer margin of profit on each article sold.
Newspaper advertising Is the greatest educator
of the people regarding the things thVt Inventive
genius supplies from tlms to time to save labor and
to lighten the burdens of housekeeping.
Newspaper advertlslnr avoids the greatest waste
in advertising by enabling tha advertiser to adver
tise Intensively In those area where be has dis
tribution. '
The right ktnd of newspeper advertising will kill
tho "catalogue habit" and will keep at home the
money and enterprise that are necessary for keeping
a town from falling Into decay.
The retailer la the ultimate agency for reaching
tha consumer. The newspaper Is the only medium
through which tho manufacturer can co-operate di
rectly with the retailer In his field of distribution.
Of course, the consumer pays the advertising
hills. The merchant does not pay them. But ad
ertlstng gives the merchant such large volume of
sales and such quick turn-over that he can sell goods
cheaper than his competitor who does no advertising.
For this reaaon the customer can pay the merchant'
advertising bills and at the same time get his goods
at a lower coat.
If I step Into the store of one of the K0.OW dis
tributors who salt Phredded Wheat and say: "Where
would you like to have ua advertise In order to help
you sell Shredded WheeiT" If he la a live, up-to-date
merchant he will have but on answer "In the news
paper." . I
The newspaper la the connecting link between
national publicity and the consumer. General pub
licity Is good, but It does not get the order.
The newapaper should base Ita rate on quality
Inatead of quantity of circulation and In thla case
quality refers not only to the people who read the
newspaper, but to editorial and newa matter and the
advertising It carries.
Whether you are advertising a "staple" or a
"specialty" you eannot do without newapaper adver.
tlalng. Tou must create through advertising a con
sumer demand so strong the dealer will have to carry
the goods.
The mass sine has an advantage in pictorial pos
sibilities, but the newspaper la crowding the maga
slne hard when it comes tq pictorial art. It must alao
be remembered that thla is a a age of reason why
ropy In all kinds of advertising when something more
than pictures are needed to sell goods. Been Wrlg
ley attempts to glra "reasons" why a human being
ahotild chew gum.
Twenty years ago. no serious-minded candidate
for office would have proclaimed his qualifications
In a paid display ad la tha newspaper. He would have
bribed the editor with clgara. At the last election In
Buffalo the oandldates for oommlaaloner under the
new commission government used not lesa than i.OOO
lines per day in the local newapapers. This was a
dignified appeal to the Intelligence of the voters and
the returns show that In soma Instances the people
paid more attention to the display advertising than
they did to the editorial advice of the newspapers.
The newapaper Is dealing In ltve tssuea. It takes
the pictures of the world's events hot from the wlrs
each day. It stirs popular interest to Ita profoundeet
depths. The advertiser can take advantage of all that
is in the newspaper. In the newspaper the advertiser
ran "do it now." The noiseleaa, resistless appeal
along the llnea of human Interest becomes the great
eat force in modern merchandising a force that
gradually builds up for a firm or a product a good
will asset which the greatest conflagration cannot
destroy.
-r-vf
People and Events.
. Chicago reports 'the formation of a society of
young women pledged to propose during leap year.
Bvery man refusing will be publicly exposed aa
tightwad.
Walnut woods In ths southwest are being leveled
for material for gunstocka for waning nations. An
a vara re ef carloads of walnut logs roll out of
Missouri every month.
The fire department of New Tork City is cruaad
log against careless smokers who throw away lighted
matches and burning stubs. During the-last year l.t
fires atarted from this csuae, Pmh carrleasneas Is to
he made a penal offense.
Am Aesrvelatlna of Mia Ctlldor.
OMAHA. Neb.. Feb. To the Editor
of The Bee: In the death of Mine Jean
ette Glider the world of Journalism loses
a brilliant writer and the antl-auffra-glits
a powerful friend. To those who
are Inclined to the opinion that the
career of Journalism, for a woman, ne
cesRarlly Inculcates In her heart a pas
sion for the suffrage will be Interested,
in Miss Glider's viewpoint, I quote from
an article written by her a abort time
ago: v
"I am a great believer In the mental
equality of the sexes, but I deny the
physical equality. In politics I do not
think women have any place. The life
la too public, too wearing, and too tin
fitted to the nature of women. It la bed
enough for men, ao bad that some of the
best ef them keep out of It; snd It would
be worse for women. If woman vote,
they must hold office, they must attend
primaries, they must sit on Juries We
shall have "Women heelers and women
'bosses.' It is said that laws are unfair
to women. Then call the attention of
law makers to the fact, and see how soon
they will be amended. I think that men
want to be fair to women, and a petition
will work wonders with a congressman.
Will women always he fair to women?
That Is a serious question. They may
be on some points, but the question of
chivalry never cornea Into consideration
between women. It does between men
snd women, and the latter profit by it.
' "I speajc from experience when I say
that I don't see how women can culti
vate home life and enter the political
arena. Open every field of learning,
every avenue of Industry to her, but
keep her out of politics." S. B. 8.
Hla Pries rl Potatoes.
SOUTH SIDE. Feb. .-To the Editor
of The Bee: Only a few weeks ago
potatoes could be bought for aa low
aa 40 cents a bushel. Today they are
sold for as high as 11.80 a buehsl. It
looks to me aa If It would not hurt for
an Investigation to be made by the
proper authorities to find out the cause
for this tremendous Increase In price Ut
so short a time.
If some one has cornered potatoes
they should be given a cold comer in
some cold Jail of Nebraska for forcing
tip the price of what ta one of the neces
sities of life.
It costs more today in Omaha to buy
a bushel of potatoes than It does to buy
a bushel of apples or a bushel of oranges.
I was told this week by a well posted
man that potatoes even this week have
been sold In parts of Nebraska for aa
low aa 40 cents a bushel. If his statment
In true, something la rotten somewhere.
If there is a combination of dealers that
has forced the prloe of what was once
the poor man's food, up to the present
mark. It might be well .for our public
officials to look into It and make a hit
with a long suffering public, by relieving
us .from such highway robbery. I
notice that the price ef other necessaries
of life have been forced up too within
the last few weeks without any just
cause, but the case of the great Infla
tion ef the price of potatoes Is the most
flagrant of all.
Even If the weather has been cold
that la no excuse for raising the price
of potatoea about 00 per cent in a few
weeks. F. A. AOMW,
Not Char A era I mat sua Italian.
nriTTTW OMAHA. Feb. . To the Edi
tor of The Bee: In an article In The
Bee I notice when in reporting my violin
loas that an Italian Is accused. Now
In order to exonerate these people of
this offense, I wish to say. I can
not recall no act as low as this one
being pulled by an Italian. I nave, too
much respect tor those people, but who
ever has them if they will leave the
Brown violin, where I can get It, they
may keep the other and no questions
will be asked, otherwise I ehall contin
ue the search and when found, prosecu
tion will follow. T. J. TATKOK.
2921 Q Street.
Signs of Progress
Tips on Home Topics
Philadelphia Ledger: Perhaps when
the prealdent speaks for preparedness he
will explain the logte of a law which has
transferred the carrying trade ct the
Paclfie to the Japanese,
Cleveland Plain Dealer: Secretary
Daniels says that the democrats will
have control of the government for six
teen years. And after that, the mil
lenlum having arrived, we won't need
any more elections.
Indianapolis News: The supreme court
decision that the income tax law la con
stitutional will doubtless be a great bluw
to some people, but probably the major
ity of folk will feel that it serves 'em
right for having ao much money.
Cleveland Plain Deaieri Americans are
uaed to thinking of Mexicans ss rather
lasy workmen, but look at the firing
squads down there working long hours,
week In and week out. and never striking!
Pittsburgh Dispatch: Has anyone ever
figured that the membership of the va
rious defense snd security leagues should
provide a pretty respectable army In It
self and one of whose readlneea and
patriotism there could be no question?
Chicago Post: In all this bother over
preparedness and discussion about what
the war is doing to do next, the peaoe
hiving cltlxen will take comfort In the
fact that the Wisconsin law providing
for fuU-lentth bed sheets Is working
well..
Louisville Courier-Journal: It Is be
lieved that the young Kentucklan who
marched his mother up and down tha
street at tha tnussle of a ahotgun Is In
sane. I'oaelbly. but It la customary now
adaya for .'children to discipline their
parents severely.
St. Louis Globe-Democrat ; Brother
Bryan, being out of office), doesn't have
to do a thing but be consistent with his
Prince of Peacenees. It Is said he haa
marshaled ninety votes against prepared
ness in the lower house.
Pittsburgh Dispatch: Wfcile it Is emi
nently proper that the niceties ef diplo
ma tie usage should govern American deal
Inge with Mexicans, no matter how many
Americans ths Mexicans ahoot. It wUI be
difficult to get most Americans to en
thuse over ths aforesaid niceties.
Springfield Republican: 'The New Tork
millionaire who entertained hla dinner
guests st Delmonlco's with a spectacu
lar military display reallatie down to the
band around the "ceroyMre" that played
on homely instruments the tunes of the
camp bring back history back mamar
les. It ia a not altogether pleasant re
minder of ths days when perfumed la
dles enjoyed ths thrill of the gladiatorial
combats In the Coloaaeum. War la ae
rloua and tragic business.
Pennsylvania Is to have M continuation
schools for child workers.
The public electric stations of the coun
try represent a valuation of 100,000,000.
Uncle Saun made tZW.nOO last year from
the sale of wood from the government
forests.
An Oregon man has developed a motor
driven machine for cleaning fruit and
sorting it into ten grades st a rate of
more than 17,000 pieces an hour.
When a big steam pump In California
went wrong, a phonograph record of Its
sounds wss made and sent to Its makers
In New Tork, who dm (nosed the trouble
and told how to correct It.
According to the manufacturing plans
of the thirty large rubber tire companies
In the United States, their output during
ths present calendar year will exosed 13,
000,00 tires, of an average value of S3 at
retail
The high eost of living is no mere
phrase when applied to lobsters, as a
comparison of prices of 18 and I1 will
show. Thirty years ago lobsters were 10
cents a pound. Recently they were 45
cent In Bangor. Me.
The twelve leading Detroit automobile
companies are at present engaged In en
larging their plants. ' The total amount
ef this Increase Is given at IS OOO.ono eost,
aM.OOft square feet of floor apace, offer
ing employment to (.000 additional men.
The Sawtooth National park, which will
come Into existence it the present session
of the congress passes a bill that has
been Introduced, la a remarkable tract of
145,000 acres in the Sawtooth range of
Idaho, a mountain country aeid closely to
rival Tosemlte In the grandeur of Ita
beauty.
Around the Cities
' St Louis Is about to spend $30,000 on
municipal docks to provide modern ac
commodation for a t,000,ooo barge line
of river boats. -
Emporia, Kan., ha more pupils ready
for the high school than the building will
accommodate.
Salt Lake City has just marketed to
local buyers $300,000 of water and sewer
bonds st a premium ef I IS, 211 By post
poning ths sale from last summer, the
city's financiers claim to have made a
price gatn equal to atx months' Interest.
Pittsburg marketed a bunch cf Improve
ment bonds, bearing 7 per cent, lh
They were refunded at 4 and 6 per cent
In 1M0. It took the city forty-six years
to pay for that improvement. The prin
cipal payment totaled aj.sit.wjO, and the
Interest tl2,X4,S3S, or nearly three times
the original cost of the Improvement.
' Back at Trenton, N. JM last Monday,
most of the Jersey Jitney men made a
drive Into the state cepltot. where one
branch of the legislature was busy dis
cussing a Jitney regulation bill. Before
the Jltneers retired the measure was
chloroformed and laid under the table,
become no more grave, and, by that fac ,
SUNNY GEMS.
yon
Mother fat the party Why did
allow that ycnns man to kiss you?
lauhtr Whv. ma! i
Mother Oh. you reedn't "why, ma,"
me. One side of hla nose Is powdered
and one side, of yours in't. Boston
Transcript.
"I would go to the ends of the earth
for you."
'Let us have some plain talk," said the
girl. "Am I to understand that you will
take me around the world on the wedding
trip?" Philadelphia Kulletln.
"What are you gotn to tell your con
stituents when you get home?"
"Too soon to think about that." replied
Senator rlorrhum: "If anme of the harsh
crltlcjsm going on In my district keens
up. mer.be I ain't going home." Wash
Inxton tar.
pAfc MR-KAP1B31JE,
IS ff NFCCBWArPf TO PRIK
JWf FIANCEE A PRESENT ESBV
NO - A PERSON IS LIABLE T6
FDrW! VT fcONT FOR W
TD BRlMTWO THE NEVT
WW
"Why have you made those calendars
half price?"
"Why not?" .
"I think 10 per cent would be a Suf
ficient reduction. Only one month of the
year is gone." Lou la villa Courier-Journal,
"I don't raind your being a enffraglat.
Estelle, but I don't see any reason why
you should talk about It all the time."
"But, father. If I didn't we should
both have to listen to mother." 'Life.
"How did they break the news to the
young wife of her rich old husband's sud
den death?"
"Oh, nothing could have been kinder or
more taotful. Her best friend told hr
she had some bed news, but it might have
been worse, for she would look simply
stunning in widow's weeds." Baltimore
American.
Father The last of my daughter was
married yesterday.
Friend Really? Who was the happy
man?
rather I waa!-CPhtlsdelphla Ledger.
MISUNDERSTOOD.
Strickland OiUUan In Judge.
I have observed (and so no doubt have
Thatwhen the net la drawn, the reck
oning due.
The cornered villain who la brought to
book
Indignantly denies he la a crook;
Saya he Is martyr to soma motive good;
In other words, that he's "misunder
stood." Sometimes he's lucky with thla subter
fuge. Is pardoned (to his satisfaction hugeV
And hies his way to fresher, greener
fields
To reap again credullty'a rich yields.
Tet when he's caught red-handed, "with
the goods,"
Once more bis tearful whine, "Misunder
stood." I havs observed (and so I'm sure have
you)
That when your dark suspicions are most
true,
When "dead to rights' you have your
bird in the hand
No circumstance you could misunder
stand The crook who know he' due to "get
It good"
Breaks down and snivels 'Tm misunderstood."
;
The Health
Alarm
often, sounds first in the doctor's office when some
healthy looking specimen pf humanity, undergoing ex-J
amination for life insurance, is told that his blood
pressure is too high.
at f
Increased blood pressure is no longer confined to
old age; it is frequently found in men in their 40 's who
are otherwise healthy. In such cases it points to ap
proaching degeneration of the arteries a condition
which in turn indicates those errors of diet that often
end in various diseases of the stomach, kidneys, liver,
nerves and heart. ,
Among those errors of diet is coffee drinking, be
cause of the drug, caffeine, in coffee, the constant'use of
whioh weakens the walls 'of the arteries. Medical au
thorities now insist that in all cases of high blood press
ure there must be total abstinence from coffee, tea and
other harmful beverages.
Hard to give up coffee? Not at all, when one uses
instead the pure food-drink
Instant Postiim
This delicious beverage is made of wheat, roasted
with a little wholesome molasses. It is then reduced
to a soluble powder, a level teaspoonful of which with
hot water makes a perfect cup instantly.
Instant Postum tastes much like mild Java coffee,
but is absolutely free from the drug, caffeine, or any
harmful ingredient. It does contain those vitalizing
elements of the grain which make for normal balance
of the system.
"There a Reason"
Read a 3 -cent stamp to Postum Cereal Co.. Ltd., at Battle Creek.
Mich., for a 8-cup sample of Instant Powtnin.