TUB OMAIIA SUNDAY BEE: FEBRUARY 6, 191(5.
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FARMERS HAYE DAY i
AT AUTO EXHIBIT
Wednesday, February 23, Will be
Designated a Farmers' Day at
the Omaha Auto Show.
RACTORS TO BE DISPLAYED.
The miin who tills the soil will be
Klven his due at the Oinaha Automo
bile show this year.
For the management of the show as
sociation has made announcement that
J2iJeaday. February t will be desig
nated as Farmers' day.
. It has come to pass that the motor
car dealer finds In the farmer his best
(prospect. The man who works on the
land Is the man with the money In
this moflern sire and It is the 'man with
money who can afford a motor car.
That Is why the Omaha Auto Chow as
sociation has decided that a special
Farmers' day shall be held. Other shows
do not hold Farmers' day. If the farm
er wants to visit the ahow let him visit
It any old day, is the way other cities
else up the situation. But Omaha Is In
the very midst of a vast agricultural
community and Omaha knows how to
appreciate the farmer.
It has been said that fully 80 per cent
of the automobile sales made In this
country are made to farmers. The farmer
buys touring cars for pleasure and tour
ing; cars for business. He also buys
autoboblle trucks for his business. Who,
fhen. has more right to have a special
iay set aside for him than the farmer?
As an added attraction for the farmers
Iftn exhibition of farm, tractors will be
included in the show.
: MANUFACTURERS NAME
WORKING COMMITTEES
number of worklnr
have been appointed for the work of thla
I 04hAwa ...Ml . .
viiicib ro sun m oe appointed
Those already made up are as follows
. Advertising- and Buy It In Omaha
Committee W. H. Clarke, chairman; A.
I 8. Borglum, George II. Lee, J. o. Blford,
f O. Swlngley. P. C. Hyson, H. A. Jacob
I berger, O. 8. Goodrich. A. C. Hartman,
City and County Affairs Committee
jDuane Arnold, chairman; C. K. Smith,
, J. I McCague,' Jr.; N. T. Thoraon, Paul
i Bklnner and Vao Buresh.
Entertainment Committee EX, A, His;.
Kins, chairman; A. . Borglum, A. C.
Scott. Howard Gouldlng, A. J. Eggersa,
w. B. Roney and J. O. Blford.
Good . Roads Committee J. I Baker,
chairman; A, C,. Scott, M Knur, M. M.
itRobertson. LeRoy Corliss, M. CL Peters,
l R. J. Dinning, J. F... Smith and David
Cole.
Industrial Committee R. A. Leussler,
I chairman; II. W. Williams, Howard
(Gouldlng. H. S. Weller, T. B. ThoH, T.
iB. Coleman, H. V. Burktey, J. W. Towle
I ana 11. itogers.
Membership Committee V. R. Vler
, Hng, chairman; F. Schneider, Jamea Al
lien, Alfred Bloom, G.. C, McKensle.
James Cooke, J. 3. Roosbachi and Val
Ireters.
Transportation Rail and Water Com
mittee J. W. Gamble, chairman; F. E.
Klmberly, Al Krug, A. W. Carpenter,
R. U Carter, W. T. Page, A. N. Eaton,
'iA. W. Gordon and P. P. Fodre.
OODYEAR TIRES BUILT
WITH ALL PARTS EQUAL
"All parts of an automobile tire, like
.those of the famous Vme-hoss shay,'
should be built to give equal service,"
declares R. S. Wilson, manager service
department of the Goodyear Tire and
Rubber company, Akron, O. "Uniformity
In the -wearing qualities of fabrlo, fric
tion, breaker strip, tread rubber, bead
and eldewall Is essential if the tire Is to
be brought up to this position with due
consideration of type of rim, character
jof roads, rate of speed ".nd the weight
to be carried. An automobile tire should
(be designed wih the idea of giving the
'user the lowest possible cost per mile.
"It Is easy to strengthen some one
nrt. but difficult to accomplish this
Ithout weakening some other feature,
lor nullifying the effect of the Improve
ment by some other pat not lasting as
ions ss the part improved. So that ape
IcIhI abnormal features In a tire are of
no particular advantage and only serve
(to Increase the cost of the tire as well as
the. ro8t per mile.
We rre building our tires along 'one
ness shay' lines. Goodyear tires are es-
Iscntially 'balanced' tires, so constructed
that under normal conditions, with
proper care, the wear end tear on them is
equally distributed."
i Gossip
1 Alone the
Automobile Row
James U Pray of the Overjand Omaha
company has Just returned from a six
weeks' trip which lnoluded visits to the
INew Tork, Philadelphia and Chicago au-
omoblle shows.
The Delco Service station has moved
Into the quarters formerly occupied by
the C. W. Francis Auto company, XE4
Farnam street The eld Francis location
will be rearranged and fitted up as a
service station for the Pelca.
A. C. Haffner, formerly with the Parlln
Be Orlendorf company of Omaha, has Just
accepted a position aa manager of the
E. R. Wilson Automobile company. 'The
sales of Studebakers," says E. R. Wilson,
"have Increased so that I can no longer
handle both the management and the
sales end. From now on I shall devote
, rny time to the sales end of the work and
'fy !Jffner will manage the other work."
r
Kva Box Get Harlev.
i -Manager Carrlgan of the world's cham
pion Red Box last week announced that
J V. Rader, formerly of the Buffelo In
lernatloiials. had been added to the pitch
ing staff.
Christy Mathewson
Signs Up for a
Paige Fairfield
Christy Mathewson the very same
Christy who has done so much to make
the New Tork Giants famous has signed
up with the Paige for an indefinite term,
thus adding one more to the long list of
celebrities swearing allegiance to that
car. When Matty put his name on the
dotted line the other day In the office
of the Paige Detroit company of New
Tork, Manhattan distributers of the
Paige, and became tne owner of a Fair
field, one celebrated "Big Six" united
with another "Big Six" of equal fame.
Mathewson played rather a mean trick
on the Paige salesman. He concealed his
identity when he was examining the car
and receiving a demonstration, giving the
name of the friend who waa with him.
But all who know the great box artist
say that such a procedure would be quite
characteristic, as he Is of an exceedingly
retiring disposition.
Mathewson has been an automobile fan
for some time, bat heretofore has owned
only models of high priced makes. At
the New Tork show he became Interested
In the can of medium price, certain ad
vantages In weight, cost of maintenance
and the like Impressing him. His choice
narrowed to three cars, one of which was
the Paige Fairfield "6-43." Matty did his
shopping very thoroughly, making a close
study of all that Auto row had to offer.
Two days after he had received his Paige
demonstration, he returned to announce
his decision. When the news Is spread
undoubtedly he will receive challenges
from Donny Bush, George Moriarty,
Branch Rickey and other base ball stars
who are driving Paige cars. Mathewson.
when asked why he had finally settled
on the Paige Fairfield, said:
"After investigating,, I found the car
waa light on Urea, that the mileage per
gallon of gasoline waa big. and that the
mechanism was very accessible
"I found It, also, the easiest riding car
I have ever been In. On feature of the
Paige I particularly appreciate la the
fact that there is plenty of room tn the
tonneau for four or five friends and a
bunch of golf bags."
DODGE BROTHERS CARS
ARE BUILT FOR UTILITY
"The percentage of car owners who
drive for pleasure only Is growing
smaller every rear." says George a
Hubbs, assistant general sales manager
of Dodge Bros., Detroit
"Motor cars today are an economic ne
cessity and this is true particularly of
the cars In our class. Even the wealthy
man, who has one or more big cars for
pleasure touring, la turning to the
smaller car with its light upkeep for
business purposes.
"We had a striking example of this
Immediately after the last time Galves
ton was swept by the sea. Naturally
we looked for a slump In business In tha
Galveston territory, but Instead our rep
resentative there made demands for
more cars and specified roadsters. When
we Inquired we ascertained that tha big
men of the community, who were throw
lng themselves heart and soul Into re
pairing the damages done by the waters,
were buying Dodge Bros.' roadsters so
that they could get around tha city mora
quickly.
"It Is the fact that more and more peo
ple are buying cars from the utilitarian
principle that the business haa grown de
spite the general business slackening up
in some sections of the country. Cars
are no longer luxuries, but necessities,
and there is always a demand for neces
sities."
Bee Want-Ada serve hundreds dally.
- "TT i t I PSSBS t i i y aSSjw- 1 i J WBIHBSJi i 1 i nSBBWBKyTTl
Concentration
"TVFAN is not born to solve the prob
J.VJL lema of the universe, but to find
out what he has to do and to restrain
himself within the limits of his com
prehension." So spoke one of the world's greatest
philosophers. And the same immortal
truth has been echoed down the cen
turies. Notably, in this era of spedaHzatkxn;
the greatest awards are to those who
concentrate on a single aim and accom
plish it with exceeding skilL
Maxwell Motor Cars are products of
concentration. They are built by or
ganized specialists, whose collective aim
is the creation of a car of such excel
lence that we can be justly proud to
trade-mark and brand it with our name.
The achievement of this aim is facili
tated by the great volume of business
necessary to make a low price possible.
Thus we "restrain ourselves within the
limits of our comprehension," by evol
ving a car of character that will capa
bly serve a wise and economical public
Om
Two-Paaaengar Roadstae .... fell
FWe-PasMngef Toartag Car . . . ASS
T oaring Car (with AH Weatbe Top) tit
Two-Passenger Cabriolet . . , . 163
Sis-Paaaenget Tow Car ... tlS
FoO ea.olpnaent, ladadiag EWctrW Starlet
aod light. AO prices 9.O.U. Detroit
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MOTOR COMPANY. DETROIT, MICHIGAN
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MAXWELL MOTOR OARS
are sold ta Omaha by oar reproesatattve
C. W. Francis Auto Co,
2216-18 Fanuim Htrent. "hone lwii(C.
,ltl-lw-rT',
What
Omaha Theaters
Offer for the Week
(Continued from Tago Five)
Besides these the roater embraeee No
nette, the violinist; the I.elghtons,
singing and dancing comedians in a skit
called "The Party of the fecond Tart;"
Eddie and Birdie Conrad, in "A Vaude
ville ClneaJo:" Freeman and Dunham
with sjmooopated melodies and comedy,
and Leo and May Jackson, in a bicycle
novelty.
Tha dominant characterisation of
"Snuffy" Dave Marlon la his untiring
ambition. No sooner la the current sea
son's show under way than he is at work
on one for the next year, which he in
tends will surpass the present. His am
bition to do big things knows no limit
If this season should be the test, how
ever. It will be one that will be long re
membered because of the present produc
tion, entitled. "Around the World," tin
doubtelly the greatest burlesque show
that ever haa been offered to lovers of
that clasa of entertainment. The book
or plot of tha play Is more consistently
entertaining than others. A Marlon chorus
la distinctively superior. Marion muelo
has the right ring to it, and, as Is well
known by every patron, a Marion show is
always tha same that Is to say that they
always give a good performance, for the
reason that Dave himself Is always In
personal demand an I command, and you
know what that means. This all sounds
somewhat bombastic, but the moat con
vincing evidence of its trvith la at the
popular Oayety for the current week.
Others of Importance are George Banks,
Barney Fwgan (of minstrel fame), Frank
Nchand, Ines Deverder, Helen Byron, Ag
nes Dehler, Roete Mack, Mile. Bartolettt,
Alf Harrington, Jamea Deltrlch, the Arion
Four and a dosen other well known per
formers In ths cast. Today's matinee
starts at I o'clock. Matinee dally all
week.
The Parisian Trio Singers are the head
liners In an unusually good bill at the
Empress beginning today. Combining
both vocal and Instrumental music, they
offer a wide and varied selection for the
enjoyment of the audience. Humor runs
rampant throughout 'The lat Laugh
Comedy Company," one of the most pleas
ing comedy sketches In vaudeville. The
Camilla Trio, a comedy bar act, never
falls to captivate an audience. "The
Rough Neck," with Billy Anderson, la a
depiction of underworld life. "The Get
away," a comedy film. Is both laugh
able and Interesting. Tha third chapter
of the great mystery drama, "Tha Strange
Case of Mary Page," will be shown. The
many dramatlo situations that proved so
Interesting In tha preceding episodes con
tinue, proving It to be one of tha greatest
film productions ret produced.
"The Man From tha West," tha bill
of the North Brother Stock company at
the Krug theater for the week com
mencing matinee today, Is a ootnedy
drama with a setting In "Little Old New
Tork." The story relates to a westerner
who hies to New Tork and Is able to
hold his own with the eeternera. There
wlU be an epldemlo of fun all week at
the Krug theater. Manager Cole promises
patrons another treat. Boy B. Hllllard,
who came direct form the American
theater, Philadelphia, haa joined the
North players and will be seen In com
edy roles. The soenle artist of the Krug
win have some fresh settings for the
week and the Chicago Ladles' orchestra
will be In evidence again with another
program of popular selections.
Advertisers and customers profit by the
"Claaalfled Ad" habit
MOTORCYCLE PRICES MAY
BE BOOSTED BY MAKERS
"Motorcycle and bicycle manufacturer
all agree that high cost and scarcity e4
material as well as the steadily increas
ing wage scale. Is likely to causa increaae
In prtoe of their finished product.' smya
Victor H. Roos, tha local HarleyDavM
son distributer.
"On motorcycle manufacturer bough
steel some time ago at t, and last tk
the man who sold him the steel offered
him tM per ton for the same lot
"The three largest motorcycle manufac
turer who, no doubt purchase their raw
materials a season or two la advanoa,
are at present standing pat on price t4
their product but ona well known maJftn
facturer haa already raised his prto
Keeping in Condition
A half-starred man cant work on an
lea wagon. And a weak battery cant
gir good lighting and starting aorvio.
Ws'r her to maks weak batter! strong.
Nebraska Storage Battery Co.
MO ramam Vol. XKtf. Sioa.
Ve in$petion of any battery at any tima
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Lets You Forget Your Gear Shift
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A eix cylinder motor Is superior to a four
only in that it is Possible In a eix to have greater
range of speed on direct drive requiring less
gear shifting.
But not all sixes ere superior to aU toon.
We build both sixes and fours.
We build fours that have greater flexibility
than many sixes.
Our only purpose, therefore, In building a
six is to satisfy with Overland finality those dis
criminating buyers who demand well nigh
miraculous performance in an automobile.
So the Overland Six is equipped with a
motor so flexible that it almost lets you forget
that you have a gear shift.
Except for the start from an absolute stand
still, you will drive the Overland Six under even
the severest traffic and hill conditions with
seldom a need to shift a gear.
And not only Is the Overland Six motor a
1UUVU Ui llCXJLHUiy.
viun yum OiA nvwm ,
OVERLAND OMAHA CO.. Distributors, 2047 Farnam St.
J. R. JAMISON", Pre. rhone Douglas 408,
The Willya-Overland Company, Toledo, Ohio
ModJ66
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raWi kK-.-;.tJm
It has great reserve power.
Its range of speed on direct drive or 4TblghH
is therefore coupled with reserve power which
enables you to accelerate with lightning rapidity
from the slowest to the highest speeds.
And our enormous output enables us to
offer the Overland Six equipped with our vastly
superior six motorat a price hundreds of dollars
less than you must pay for equal performance
in any other car.
We are the world's Urgest builders of sixes
and fours, producing virtually two cars for every
one of any other concern building similar types
and eizes of cars.
Obviously, the Overland Six is underpriced
is dominant Six valuecomparable only with
very much higher priced cars.
The rush of spring buying naturally
centers upon such excess value, taxing even
our unequauea production capacity.
See us at once and order your Six now.
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