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BANKERS STUDY
CARS AT GOTHAM
Eaxon President Says Financial
Men Now Regard Automobile
Businesi at One of Uation'i
Soundest Industries.
hlfh authorities aa a reason why the tux
on cars and irasoline -will not bit Imposed.
The automobile la an lntenrra.1 part of the
machinery of modern business. To ham
per Its national usage would mean etag
natlon of business, which would defeat
the very purpose of the tax. The pro
posed tax la part of the revenue raising
preparednesa prorram, but automobile
owners everywhere point to the vast
network of rood roada ail over the coun-
MONEY IN ALL TRANSPORTATION
try, whli-h their fees have In large part
helper to build, aa a splendid contribu
tion to this very preparedness program.
Qood roads, as Europe Ic testifying; to
now, are very essential for quick mo
bilization of troops.
Aatoa, Aatoa Everywhere.
In 1R9 there were only S.700 automo
biles. Today your Uncle Kamuel'a do
main contains S.BOO.OOO. Another million
lll be adrled this year. The average
prlre of the i ars now In use Is $T2. Iowa,
that wonder state of no large cities, but
a world of rattling; good medium elwd
towns, has a machine for every fifteen
people, or a total of lMl.OOO rare, with a
road upkeep revenue of $1,137,600 coming
from the licensee. Kansaa la rapidly
converting; Ha blacksmith shops and liv
ery stables Into garages with It total of
76.000 cars. California, with 1000 cars.
every county, from the Orrcoii lln" clar
to .Mexico, could mobilize every able
bodied man In the, state In two dxys.
Why Doesn't Xehraska Follow Knltf
"We find prison labor In road building
to satisfactory that If has come to atay
In this state," said A. D. Williams, chair
men of the etate road bureau of AVest
Virginia.' "In McDowell county roads
were impassable when convict labor was
begun. Now every part of the county
has good road;", nearly all built by pris
oners." Roada HI ascot IXtnonifc Question.
"The good roads question Is the Mgeest
economic question before the people
today," declares Joe I,. Long, the famous
good roada expert and editor of the Road
Maker. "The loss to this country froM
lack of good roads means more In a year
I 1
jtliRii all the saving by all the rate regu
union, end nil ine cmicrcnce neiween t
liieh tarltf and a low tariff. The mosl
Important half of the trsnsportatlor
problem Is the haul from the farms to
the nearest railroad station."
I, os Ansel es' HI "Report."
In 1P15 over M.viO.000 was spent In Ioa
Angelea for gasoline.
Writing from the New Tork Automo
fcUe how to the Saxon dealem through
out the country, H. W. Ford, president
of the Saxon Motor Car company, makes
many keen observations about the proa-
ress of the automobile Industry. Among;
other Interesting comment ha say:
"The thine that Impreasea ma moat
about this 191 automobile show Is tha
ubetantlal Interest which is being taken
by the biggest and most Influential bank
ing; Interests in the show and In tha prog-
rets of tho Industry mere Illustrated.
, There wu a time not so very long ago
when tha automobile show, although It
attracted big crowds, although it brought
1 out society folks In large numbers, al-
1 though It drew to New Tork hundreds' of
dealer, did not create a ripple in tha
banking and financial world. In fact, tha
bankers looked askance at tha automobile
aa a fad and an xtravaganca. 1
"Within the lat year, however, and
particularly in the last sis month, there
ha been a change of attitude, which I
very readily observed at tha show Itself.
Good Iavestmeat.
"The big banking Interest have alway
been Interested In transportation. From
the early day In our country they have
backed various agent of transportation,
first the sailing vessels, then tha Steam
ships, then the railroad and then tha
clectrlo trolley lines. In fact, ihe founda
tion of many of America' biggest for
tunes were laid through wise Investment
In transportation companies.
"Transportation securities have alway
been prominent on tha stock exchange.
Tha securities of tha strong, substantial
transportation companies have almost
without exception been for year consid
ered good "sound Investments for family
state and trust funds.
"Now tha banker and financial people
have learned that the automobile Is really
tha highest form of transportation. It
has been tha on big advance In tndl
vidua! locomotion In centuries. Regarded
at first a a rich man's toy, then as a
middle-class luxury, it ha finally become
recognised a an absolute necessity In our
modern bualnea Ufa. And as ths eoo-
nomio importance or the automobile has
increased tha attitude of tha financial
world toward automobile companies has
greatly changed.
"In tha early days automobile com
penies had to make their improvement
and expand their factories out of earn
ing. They had to pay for next year's
enlarged production out' of this yaar
profits. Imagine tha effect of such a poU
icy en railroad expansion. Nona of our
big railroad systems could aver hare been
developed if th banking interests ani
in puDiic bad sot financed them."
Heard
At the Omaha
Automobile Club
"O tosse, All Ye Falthfal!"
Fifteen club members dropped into th
club room on the second day of tha new
year and paid up their 191 due. Most
of them were business men with mighty
little spare time on their hands, but tha
essence of their conversation was to th
effect that, "1 am glad to be a menber
of a club that Is doing so much good
fur the man who motors." The choir will
now sing: O Oome. All Ye Faithful.
lorn Oa Be.
The club room blackboard dlaplay a
cartoon on Douglas county' crying need
of paved main highways. Drop in soma
lime and have a look. We're not saying
it la a work of art. but you've got to
admit thai there' a whole lot of truth
In it.
The Other Side of the Qeesttoa.
Whenever an automobile accident oc
curs, the fickle public Is t-rone to crlU
cUe the man who owns the automobile.
How about the pedestrlana who use tha
treets do they always observe the rules!
How many people, before crossing a
street, stop and look carefully up and
down by way of precaution; how many,
alighting from a atreet ear, cross to th
jieareet curb; how many, when a driver
sounds his horn, ignore It and try to
croa the street ahead of him. The av
erage motorist 1 a careful driver and a
reapector of others' rights. It I the con
spicuous exception you see on the street
that creates the Impression that the' tr.
eiag driver is a road hog. Atlanta, da.,
is conducting a publicity campaign to
enlighten pedestrians as to their right
on the public streets. Atlanta la seeing
Voth tides of the question.
Popalarlty ! Bead lasae.
Thirty counties in Illinois are right
How figuring on special elections to vote
en bond for permanent county highway.
lVrI Hrerlstratloa Kasaher.
Your Nebraska number will gi yeu
reciprocal privileges In any stat in th
lounlry. if Congressman Adamson of
Georgia, succeeds In having passed a law
to that effect. Since Adamson I chair
man of the Interstate Commerce com
mittee, to which the bill ha been re
ferred, it I reasonable to expect It
paMage. Kurope, before' the war, was
just abeut to adopt a similar Interna
tional law,
Vyher They Make Mts.
"Uty per cent of all abtebodted pris
oner In Colorado are employed out of
diH.-rs." Mates Variten Tynan. Health la
the fust rvjuiile to morality.
rVdrrul Tax a Aatoa.
The great neevsuity and Importance of
the automobile, and what it mean to
H; sum totil t-f business, I cited by
1WfJrspeB psaageaBsSj ffV9ivfV
You Cam Now Gel ..the Big Comfortable
rforsepowei9 Overland for'
oj)0
En bloc 35 horsepower motor
Electric starting and lighting system
Electric control buttons on steering column
Four inch tires
Roadster $675
f. o. b. Toltdo
Demountable rims; with one extra
106-inch wheelbase
Deep divan upholstery
One-man top ; top cover
Model 83 B
With unerring judgment of value
With a rush that swallowed up a
record production in jig time
The public took more than 50,000 of
the $750 Overlands in six months.
In six months we've absorbed all the
overhead; absorbed all the develop
ment expense; realized on all the ex
perimental cost that is usually spread
over a year.
We covered our material require
ments at before-the-war prices saved
three and a half million dollars on
aluminum and another million on
steel.
We have increased our production
capacity of 300 cars per day last June
jo l uuu cars per day.
So again we have broken all records.
Again we have planned and bought
material for a bigger production
program.
And again we are setting a new and
supreme standard of value
You can now buy the big, roomy,
comfortable, thirty-five horsepower
Overland for $695.
Hero is the" value which has clearly
dominated the automobile market for
the last six months now made even
more clearly dominant.
Here is the car with a performance
record never even approached by any
car of its size ever built f if ty;thousand
in every oay service.
J. R. JAMISON. Pres.
OVERLAND OMAHA CO., DISTRIBUTORS, 2047 FarnamM
The Willys-Overland Company, Toledo, Ohio
And though the price is reduced the
car is improved.
It has an up-to-the-minute power
plant, en bloc type, developing full
thirty-five horsepower. It has abun
dant power and speed and an exception
ally quick get-away.
The value'Js pre-eminent un
approached. We guarantee that the price for this
model will never be lower.
But this price reduction is made in
the face of a rising material market
we cannot guarantee that it will not be
higher.
See the Overland dealer now an
ticipate your requirement if need be
but make sure of your delivery now
Phone Douglas 2643.
-MaJ. la U.S. A."
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