THE OMAHA SUNDAY BEE: DECEMHEU 10, 1015. Some College Boys Who Will Be Heroes of Social Doings During the Holiday Season Johnson nd Mr. Thoma Trevor of Cln cltinatl. which takea place New Year's eve. It la to be a Urg church wed ding, with four bridesmaid and a matron of honor. Th bride w a visitor here last ummr. Ml Connell, after a hort visit in Lodl. III. after the wedding, will VVV " " ""JL What is Going On in Society Circles Diamonds go back to school in Boston. Hail, Chriitmai Visiton. Mr. snd Mr. Iloilc ClurXe srrlved on Thursday to spend Christmas with Mr, darks s mother. Mr. Charles Squires. IJeatensnt and Mrs Nathan W. Pout and son. Mutter Richard Jordan Tost, come Thiiradajr to he the upt of Mri. R. C. Jordan until aftfr New Year's. L'futensnt Tojt la In chars of the nava' rpcrultlna: station at Kannaa City. Mr. and Mn. E. D. Mart arrive the I last of the week from Kh imi t.ny to os the kupkU of thrlr daufhtors, Mra. Chsrlcs l!. Hendrirkeon and Mra. l P. Ior!nT. Mr an I Mri. Marf. ho formerly lived in Omaha, will he accompanied by their daughter M'.iii Mildred Marr, and Mra. Marr's (Inter. Mra. Charlea Q. Oaither. and daughter of Alameda, Cal., vho have been their Rural alnce October. Mr. and Mra Waller W. Telley sni smsll eon of Terrs Haute, Ind., will arrive to spend the holiday with their parenU. Mr. and Mra. rawM P. Sweeley. Mra. W. II. Belcher and email daughter, Jint. are here from Memphis, Tenn., to spend the holidays with Mra. Belcher' raient, Mr. and Mra. H. C. Peter. Mr. Be'cher come a little later for Christmas. Mr. and Mr. Frank Holllnrcr and thalr sou Lm will arrive before Chrlatma from Ch'eag-o to spend the holiday with their daughter. Mr. John McCague, Jr. Mr. Charlea Manh expert her itr, Mn A. V. Ward of Dayton, and her children to arrive today to ipend the holi days here with her. Mr. Harry WUklne and children arrived tela morning from Chicago to spend the holiday with her parents, Mr. and Mr. Frank Colpetser. Mr. Wilkin come over to loin tham lust before Christmas Mr. and Mra William ntigerald and email ton will arrlv from Troy. N. T., Thursday to spend Chrlatma with her 1 omenta. Mr. and Mr. T. C. Byrne Mrs. Conrad Fnens of Chloago was her this wvek. from Monday untU Wednesday, and returns again next Friday to remain ever New Tears with her parents, Mr. and Mrs. Keellne. In Council Bluffs. Mr. Bpen will coma with her for Christmas. Mr. and Mra Roy Wood will arrlv from Bait Lak City some time before Chrlatma to visit his mother, Mrs. Bon B. Wood, during the holidays. This wilt be Mr. and Mrs. Wood's first visit to Omaha sine their marriage. Mra Wood waa formerly Mis Mary Murray of Pu eblo, Colo. ' Mr. and Mrs. Thomas Iteyward will ar rive Thursday from Pittsburgh to spend the holidays with Mr. and Mrs. R. B. Eusoh. : Mia Clara Bull of "Pssadena arrive to day from Minneapolis to be with Mr. and Mra I. E. Congdon during th holidays Mr. Robert Dinning, accompanied by Mr. Oscar Weston of East Orange. N. J., will arrlv Friday to spend th holiday at the horn of Mr. and Mrs. R. J. Din ning. , Mr. Ben Tlllaon of Kansas City arrived Haturday to spend the week with Mr. and Mra Brn Wood. Mr. and Mr. Herbert French of lioulk- villa, Ky., will come for th holiday to lataa aw at mrmA PA6IVt be with tha.r parents. Mr. and Mrs. Isaac I " ... . . . , aaon HUk ,uvj wv , - - . Congdon, and Mr. and Mrs. John C. I French, Mr. and Mr. Dick Coad are expected Wednesday from Malaga, N. M., to spend Chrlatma with Mr. Coad' parent, Mr. and Mr. A. B. McDonnell. Thi I Mr. and Mr. Coad's first visit her alnce their marriage In the autumn. Concerning Future Belief. Th younger et welcome It reoent acquisition, th Ml Uenevleve and Vlvlenne Barkalow, who have com to Omaha with their parent. Mr. and Mr. Newton Barkalow, to reald. Ml Barka low has been entertained extensively since her arrival and Mis Vlvlenns arr.ves this morning from Sweetbrlar college, ttweetbriar, Va., to apend th holidays. Two of the loveliest young girls of the school set are Mlas Virginia Offutt and I '' i '"' ,' I r .Gr : 5 ' . 4-l TIN V rl -t r" Mk Jm.. M. LY1 i LoOTtllS I , ' ) i, i-- I ' V ' ! I I year. Th wedding, which will be very V ! f V' ' ... I quiet, wUl tak place in January. ggg13lB7-asxsj Girla Assist at Tea Boom. At the Yuletlde Tea Room, Monday, Mrs. Barton Millard will give a luncheon complimentary to her mother, Mra athan Merrlam. Mrs. Hamid Olfford entertain eight guet at luncheon Tues day and the aame day, Mr. W. H. Oar rat t will give a tea there. Mle Harriet Huntington Smith will head a group of debutante of this season and last, who will serve at the tea room Monday.' Mtra Smith will be assisted by: Th boys coming horn from achool or eolleg for the holiday vacation are finding themselves all catalogued for a brilliant social career during the com ing weeks. Tea dansantes, luncheons, afternoon bridges, dinner dances no sot of - de butantes will ever get a more thorough rushing, something doing all the time for the young chap, and planned and tared by their women folk week ahead I Juat how ar th boy going to tak their part of rushed hsroe 1 what oms of th fathers are thinking. "But can't you see they ar college affairs and vaoatlon events?" th boy are already being told as they are stroked for th ordeal It la to honor their college, or their class, or their fraternity, that thess affairs have been planned for them. Th average chap does not fancy ths role of "dnbutanter." If he la to stand In a limelight, social or otherwise, he feels he muat stand for something other than his own material self he must represent something he has don for his colleg, preferably I th field of cport. Olv a healthy young elaaaman a pig skin to stick under his arm, cloth htm In th hideous raiment of th gridiron or th diamond, on th track or th quadrangle; put padded horror on hi hln. hi elbow, on hi head an-atrocity resembling th battle bonnet of Gen eric In all this external frlghtfulneaa th averag normal . youth will atand before th camera with th mll of serene satisfaction upon his lac that beams from a cat's countenance as h Mloaes Luclle Bacon, cn!e Patterson. Marlon Towle, Helen Inswersen. Helen Clarke, Marion Kiihn, I wa hoi VinaonhaJer, Anne Olfford. Mies Mildred Butler has offered her services for Tuesday and has asked the following young women to assist her:. Mlaaes Misses ladya Peters. Ionise Dlnnlns, Daphno Peters, Katharine Thummel, Elizabeth Davis. Margaret Hruce, Mellora Davis, ElUabeth Bruce. leabel VlnsonhaJer, Mrs. Jack Vetter. New Year's at Omaha Club. The Omaha cluh management has an nounced a table d'hote supper-dance for Its members on New Tear's eve. Sup per will be served at 11:30. the tables to be arranged upstairs In the main din ing room, while the dancing will be down stairs in tho lounging room and hall. This affair will take th plac of the usual Country club celebration on New Tear' ev. For Former Omahan, Mr. John A. McBhane entertained at luncheon Thursday afternoon for Mr. H. T. Lemlst. formerly of. Omaha Those present were: wear his hair In long curls! Mr. and Mra William McFerren Hoopeaton. ill. Another party to ee th old year out at th hotel will Include Mr. and Mrs. Howard Balrrlge. Mr. and Mrs. W. A. C. Johnson. Mr. and Mrs. Frank Judson, Mr. and Mrs. W. R. McKsen, Mr. and Mrs. Wilson Low. Mr. and Mrs. John A. McShsne, Mrs. Romlngton, Mrs. Warren Rogers, Mlas McCormlck, Mr. Frank Burkley, Mr. Harry McCormlck and Mr, Charles Baunders. They will go to th Orpheuin th arly part of th vening and to th hotel for supper. Orpheum Matinee Party. Miss Frances Forrest of th South Sid entertained her mualo class at a matine Edward Crofoot companled th bridal couple, who will make their horn In Omaha A Miss Bigeiaw, th brid wa well known - Cinosam Dancing- Club. The Cinosam Dancing club will gtv Its dally, having vlsltsd Mir. Anson several times. Pleasures Past Mr. and Mra W, H. Platner gav a dinner and dancing party for about thirty guest Baturday evening at th Heniihaw hotel Mia Esther Wllhelm. who go to Ml party at th Orpheum Baturday after- epenc s scnooi in rxsw xoix uity, ami will not be home until Friday morning. Th frlendahlp existing between the two girl l often commented upon a carry ing out th friendship of their mothers, Mr. Charles Offutt and Mrs. C, M. Wll helm, both women being especially in terested In the aucces of the Yuletld tea room Just now. Former Cudahy Girls to Come. It will be pleasant new to their many friend her to know that Mr. and Mr. Frank Wllhelm ar expected from Chi cago to spend New Yesr'a They will be th gueata of Mr. and Mrs. Glen Whar ton while here, and at th same time Mr. and Mrs. Austin Nlblack will be with Mlas Frances Nash. Mrs. Wtlhelra and Mra Nlblack, as the charming Cudahy girla were Omaha belle before Chicago claimed them, and their return, even for a brief vialt, will b a welcome event. Mr. Wllhelm, son of Mr. and Mra. C. M. WUhelm, waa a popular young bachelor here before hi marriage to MIm Jean Cudahy and ha hosts of friends to greet Mm whenever hs comes back from Chi cago, as he doe occasionally on bus nes. Th following pupil attended; Mlssea Lillian William. Vivien Row, Clara Ebrel. Mamie Radlll. Mary Haney. Kllen Rawdtn. C lair- CarrolL Mary Heavev. Margaret Curran, Helen Korb, Mary O'Connor, Mary Orovea Mary Kltta. Josephine Ponec, Mildred Knoski, Alvlna Blckei. Henrietta Jacob son. Hasel Nloholeon. Dolly Jacobs. Alvlna Sorensen. Cells LI up, Minnie Slnek. noon, Misses Anna Dworak. Clara Donahue, Molly Connor, Lorvtta Meanv, Margaret Ulddings, Mare McCarty. Marie Dally. Klosftle AmiHtrong. Kth.l Harlan, Myrtls Keniro. (lladvs Wagoner, Julia Coffev. Thivsa HuKhea, Mamie Jerman, A lies Martin. Margaret lllnchey, Helen Plpal. Katie Jaroa Mildred Christian son, Violet Chrlst an- KOII. Clare. Katsman. Beanie Massl. Metsr. Jack alwaney, l.loyd Carter, Manley Mccarty, Meadames 1. Howe. Th. Clark Powell, and Walter Robert. 'n"nA Nf T.ork P?. acted a ho.U at a danc to fourteen " u . , i vi -v.nlna. aiven In the ball- Th M1 Jean Agnes Undeland - ' -1 A B.. iitl.,1- (V,. rwwirlv home. I "" "". jr Th B Y O. O. club wa entertained "her they ar conducting studios for Wsdnesday afternoon by Mrs. Todenhofe. Instruction In piano and violin, beside mi,. .. mMtin of th club will be held having taken up a land claim four, miles Mesr. CUrenc Npearm'n, Knill PipaU Arthur t allahan. Mesdames 8wlnghlin. Holiday Week Affairs. Misa Mabel Allen w II be hoatess for two large bridge parties, the first of which, on Thursday, December I , wJl ! bo aiven fur the first of the season's (debutantes. Miss ' Mary Megeath. The second affair will be given th following lay. Friday, December 31. For the yuungtat school set thei Will be a dance Thursday, December l at the home of Mra K W. Nash, for ber grandchildren. Miss Virginia and Edward Crofoot, snd a dinner the same evening at Mr. and Mr. Arthur Smith s for their secood daughter, MUa lle'ea 8ml th, who Is at Miss pence's in New York. Mr. and Mrs. Mosht.tr Colpetscr have Issued Invitations for a dtnner-dancs on Elks Club Dance. The Elks' club gave a dancing party Thursday evening at the club rooms. The following were present: Messrs. and Mesdames A. ('. Hunt, l(. K. I.. Fckorman, V. C. Beat. C. I.. IVltman. V, Pratt Harwood, Pai- Tt-xmsnaon, C. R Hall. W. H I'latner, J, J. MrMahon, O. 8. Hood rich, C A. Itevlne, J. W. Overstreet, Lyman Putinan. Messrs. R. J. Phle'ds. V. C. Biadford. K. J. Hawley, O'to Nielsen, Mlssea Crace Rbertsn, Ii-eno 1' libee, Marie Kuni, lnes Latny, P. K. O wynne. 0. v . Johi.sion, t. W. Preston. C. Havnes. H. O Powell, II. C. Wlnlerson, Messrs. C. U Hwancutt, A. K. Hwansou, H. W. Hsvllund. I': sues - 1. ulae Klhert, Orac Pnrfcor. Cecilia Wilson. Wedding Plans. Mr. George Thummel, on of Mr. and Mra. Oeorge H. Thummel. whoa engage ment to Mis Olady Congdon of Roches- tar, N. Y., was announced some months ago, will be married at th horn of th brid on February t. Th wedding will be private, only relative of th bride and bridegroom being present, including the bridegroom's parents and sister, Mis Stella Thummel. third regular danc at Scottish cathedral on Wednesday evening. Bit Notes of Interest GenOal and Mr. E. F. Teat, with their son, Lieutenant Fred Teat, sailed Mlsaea Mary Me area th, IjOiilse White, Stella Thummel, Ida Darlow. Alios Jaquith, Margaret Baum, Eleanor Mackay, Mesdames H. T. Lemlst. K. H. Sprague, C. Bl Craln of Springfield, O.; Mesdames Charles Marples, D. H. Wheeler, William R. Martin. Warren Rogers, m - m jsa - w- V.- i . Xi v i too r- : v- W 7 A ll ine uiii Supreme a on January 17, with Mrs. Otto Htberda ben a hostess. Mra Henry Mshon and Mra Duncan Chapman ntrtalned twenty-flv mem ber of th Harmony Kensington club Thursday afternoon. A program tot inwad with musical number and reading. Mra Maurlc Cochran wa hostess of th Mornlngglory Kensington ciuo n her horn Thursday afternoon. The next meeting will U t tl nom or mri. Ham Hofmam, January . Thoo present were: , Maadames Mesdsmes Russel Richardson, Hsrry Hyte. Harrv Tlser. rmi iuiuum". Lawrence McKenna.Wtlllam Hofmam. Arthur C'ronemeyor. Causslus Cochran. Miss ModJeska Johnson entertained in formally at her horn on Sturdy ven- Ing for th following guests; Mis.es- ,",rr, lone Johnson, Bess Antony. Messrs. Oeors Ooodwln, Riley, Harry Jonra from Olllette. Th young women, who ar popular In local musical circles, will remain until th end of January as th guests of their parents. Mr. R. W. Connell and her daughter, Ml Regtna Connell, leave Thursday for Chicago, where th tatter la to be brides maid at the wedding of Miss Mildred Yuletide Tea Boom News. Bo enthusiastic have women of th First Presbyterian church become over their great success in conducting the Yul tide tea room, that they hav voted to make It an annual affair. Up to date tl.360 iias been poured Into the ooffers of th church fund by the women' business venture. The Interest of th younger set In the success of the undertaking I marked. On Mtonday Mis Harriet Smith will bring out a number of her friends to act as waitresses at the tea room, most of the young women being from All Sains' Epis copal church. Miss Mildred Butler will arrange for th young women who will serve Tuesday. Mr. John C. Whsrton entertained ten guests at luncheon yesterday and Senator J. H. Millard has reserved ten place for luncheon on Wednesday. Change in Besidenoe. Mra H. T. Lemlst has taken a room at the Hamilton during her stay her. ' Mr. and Mrs. Jack Barber, who have been In San Franclaoo, ar now settled In their bungalow In Phoenix, Arts. Mr. .aarle Oscar Cornell arrives today from Chicago, to remain Until after his marriage to Miss George Trimble on Tues day, December 28, Mrs. Oeorge Paterson, who has given up her apartment for the winter and has been staying with her son, Kenneth Pat erson, and Mra Paterson, is now at the Colonial. Mrs. Ralph Moody and children of Chi cago arrived Saturday morning to spend th holiday with Mrs. Moody's parents, Mr. and Mrs. Joseph R. Campbell. Mr. Moody 1 expected for Christmas. Social Gossip. Miss Florence Robinson, Mr, and Mra W, T. Robinson' guest, returns Monday to Ft. Loula Mr. Charlea Shlverlck will be at Rye, N. Y.. with her son, Charlea, and hi wife for Christmas. Mr. Robert Patrick has returned from visiting his brother In Wyoming and Is at th Hamilton. Mra John McCague, Jr., will hav her brother, "Buck" McCague of Chicago, with her for the holidays. Miss Allc Judge, who ha been the guest of Mr. and Mr. C. E. Meta for sev eral weeks, returns tomorrow to St. Louis. Mis Martha Dolman of St. Joseph Is Diamonds selected for perfection In quality, cor rectness in rutting and for color three essen tlrt's in which this house demands a standard sel dom found elsewhere. There Is never an Infer- i jx i r li ' V' Wa lirown Company's display not I v.-hjs even In color. Ileranse of the vol- V lh ume ' I,urrhaes made dealing with cutters direct a diamond selec tion can be made here at a favorable price one which does not make a diamond an over-expensive gift. We wish to emphasize particularly, diamonds In odd shaies In which we show pear shape, Nauvette . rut, square and emerald cut in the five blue qualities. Diamonds and Gem-Set Jewelry in Unusual Designs Ths designer and workmen of O. B. Brown Company hav created many nw pleoe for this season. Hew Idea wbleh, betausa of nnequaled f aoiime ar fonnd here first, saok of thsm a special individual i lace no two allka la designs refined and beautiful. Special platinum mountings, and th unusually beautiful lao work will command thta year's display to every on who appreciates th vary fin diamond and gem-set pro ductions. Ton will find engagement and gift rings set with fancy stones in special platinum mountings, pendants, bar pins, brJOoAs, bracelets, rings and other pleoe set with se lected gams ' diamonds, sapphires, emerald and rubles. Bat pins after designs mad particularly for this season and set with sapphires and roblas; gentlemen' scarf pins son duplicated, with beantiful settings of platinum and lao work, ' Ws apdalxe In fin gam blaok opals mounted in lao I work the setting being carried out muoh Ilk that of a diamond, A study and oomparlaon of th pleoe themaelve is essen tial illustration and description but suggest. Ton ar welcome to look, no matter whether or not pnr oha la mad. C. B. Brown Co. Diamond Merchants Jewelers Call or writ for our nw catalogue. 16th and Tarn am site. Be THIS IS A JEWELRY CHRISTMAS After Jan. 10th, 16th and Farnam RYAN JEWELRY CO. Since 1884, 15th and Douglas (Oontlnyed on Page Seven Ctol. One) FJhel 1 arson, Masai Hcrlmtger, ModJeska Johnson. Mrsars. Adolph Jerpe. Ward B. l'arker. 11. Crosgr.ss, Eoe-Van Bicklt Wedding-, The marriage of Mr. Elmer Rose of Xenia. 111., and Miss Irma Van Blckla of it.ri.im,. v. th. v..,...ii. ,1.. I Port Collins. Colo., was celebrated Frt - - - . . ----- . . .v.- nui. nit night, Christmas, thers will bl I day evening st tn pai -- Memorial church at ocwa. -Dawson officiating. upper at the Omaha club and danc. This Is a subscription affair gotten up by Mrs. Kaim-crl burns snd sirs. J. T. Kiewart, U, and includes mJat of the members of the L.unr-Dn. cl-ib. Every evening irom next Wednesday until New Year la taken and the day are faat filling up with teas, luncheons Marriaer- Announcement. Visa Bertha Croeaaant. daughter of Mr. and Mr, ainea Pag Bed Oak. Ia. I r unitpfl in maxrtag to Mr. tan Mohrcnholl s,m (if Mr. and Mra. L V and bridge. Mrs. WlnJsor Me..h alvea j M,hrenhols' of Hed Oak. on Wednesday an .fteriun bndg the Wedo.sday ' afternoon at the proneg. of th of- .uw,. ...,...-, ,ur Maiy:fU.laUn. tlerrj-m.B. Rev. M. V. lllgbe. ai.seatu. ana uim sam cay Mr, rrank j r , Mr, Mahrenhols wilt make ' r " "' i their futur. hom. in Peoria. 111. VC t W Ll at-ea-J ICt, Kcw Year'i I?e Plan. Among Uoa who hav mad reserva tions for Now Yr'e ve at the r'onte-oj-U ar Mr. and Mrs. Charles Stewart of C'oun ll Uluffs, who Will giv a suppr fur Mr. afed Mia Lonald McFerra sal rrederick-Bigtlow Wedding-. The marriage of Mlaa Dorothy Blgelow of Chicago and Mr, Frank Frederick f this city was celebrated Friday evening at U parsonage of the Pundne Presby terian church. Hev. Harry Foster of filiating. Dr. and Mra J. T. Anson c- Wanion-Flodman Weddine. Mlaa Bertha M. Ktodman of Omaha and tr. Kmil Hanson of lloldreg wer marr'ed on Wednesday evening at the Iminanuel Deaconess home, the Kev.. . M 1. Inhere officiating. The wedding march was played by Miss Kmrna Hanson.' and the Misses HoWn Thorson and Kvyline Thoison were the The brloe wort a gown 01 wnu iv.u and carried whit roar amu mm 01 vallv A reception followed me ceremony, ana i toasU wer given 7 i .i.,w. wv. A. I ton ana wr, u. n. 11 Vila. Mr nnalave Hanson, oroiner 01 uie groom, wa best man. and th bride was atlenuou by ""u'u -" Mr. and Mrs. Hanson i" B ai nums at lloldreg after January 1. For Lincoln Oueiti. Mr and Mra. 1 1. E. Ulf and Mr. Cameron Mclntyre of Uncoln are th gutats of Mr. and Mra Lea Huff, on Wednesday evening Mr. and Mrs. Huif m i.rt.'.n Informally at d.nner lr honor of their guesU. Betrothal Announcement. An engagement of interest recently announced Is that or Miss sisy uanims nrl i-harlea Bernard Offermaa. Mr. Of- feroian U a well-known buslneaa man of this eltv. MUa llantlng la also will known, having beta instructor in art ta th Central High school for a number of 313: i j m Gifts of Merit in Wide Variety For 25 years this house hat stood for reliability and high standards in jewelry. . There will be no change in the policy. We are now thawing rte mosf btautiful and dittingui$htd piece- of thm matter detigntrt of th world, taitabU for gift purpo$s. Every article will b sold on Ita merit. Hut while maintaining and guarding our prestige we believe we are ta a position to Interest many of the people of Omaha who have not been patroua of this house. 'A Message Concerning Our Datineta Mission We have found these years of reliable merchandising worth while, and we will build our future business on" Uils foundation. This reputation may, however, have kept people with modest Income from buying here. Frankly, tills Is a store for the wealthy, because we show the richest and most artistic articles to be had, but It is as well, a store for the majority of the people of this city. We have a splendid showing of the smaller and simpler pieces, that are as desirable In their way as our most elaborate design. If you are not a patron of "Ed holm's," we extend you a cordial invitation to pay as a visit and learn that thi U a store for many people. ALBERT EDHOLM Jeweler. "The Store With th Christmas Spirit." loth Street, at Harney. Why This New Stock of Xmas Jewelry Will Be Sold So Reasonably it is new Christmas Jewelry we ordered for our new store. But since the new location is not ready for occupancy the new goods had to be delivered here to our old store. Now the stock is so large and the expense of repacking and carting is so great that it will be cheaper to sell the new jewelry at a big discount right along with our REMOVAL SALE, that's WHY here's HOW:- Gold Jewelery 20 Discount Ivory Articles 25 Discount Diamonds 10 Discount Wrist Watches 15 Discount In order to show you just what these general reductions mean in dollars and cents we here men tion a few bargains selected at random from our stock Gold Brooches, $2.75 values $2.20 Gold La Vallieres, $5.00 values $4.00 Ivory Toilet Sets, $12.50 values $9.40 Silver Toilet Sets, $7.50 values $6.00 FREE A Sterling Silver Thimble will be given to every lady purchaser. Rvan Jewelrv Co. M-aUaUsSuSSCT "fcj'. nVT 25Lh Protect Your FocJietbook. Cop ley saves money for many peo. pie. Prove It by trying CVpl7- HI i Persistence is the cardinal vir tue in advertising; no matter how good advertising may be in other respects, it must be run frequently and constant ly to be really succcessful. ID h ESS en 5T3