THK HKK: OMAHA, WEDNESDAY, KUVKMBKlt 3, 1U15.
BUSINESS BETTER,
FEDERAL REPORT
Condition! Improve in September,
According to Information Re
ceired by Reserre Board.
; MORE FREIGHT CARS IN MOTION
WASHINGTON, Nor. 2. Business
conditions throughout most of the
( country improved considerably dur
l lm September, according to reports
; from federal reserve agents, made
i public tonight by the Federal Re
! eerre board. As a whole the picture
! of conditions Is regarded by officials
j as the most favorable received by
the board In many months.
For the Boston district it is said
j that there has been considerable im-
provement in commercial activities
and that reports coming into that
city from the different lines of trade
are not only cheerful, but decidedly
optimistic for the future. Despite
the difficulty of ascertaining the ex
tent to which European orders fig
ured In bringing bout this result,
the domestic demand is said to be
dally becoming more a factor,
i Industrial activity In tho New York dis
trict, the report shown, Increased durln
the month and wholesale and retail trail
expanded with better collections. Re
ports almost uniformly .sood hare been
receired from many sections of the dis
trict. Philadelphia says that Improved busi
ness conditions are reported from nearly
alt parts of the district. A hopeful sign.
It la said. Is the report of Increased sales
by department stores, retail clothing-,
dry goods, rrocery and other concerns
dealing directly with the consumer.
Unprecedented conditions In the steel
trade continue to be a bis factor In In.
financing- business In the Cleveland dis
trict. There wss a decrease In Idle rail
road cars of lOO.OQO In September. Crop
conditions In the southern part of the
district are said to be excellent and the
feeling optimistic.
After months of slow and halting de
velopment, TUchmond says It Is now pos
sible to report the district Is experiencing
much Improvement. Cotton has been the
principal factor.
Events of the month, Atlanta reports,
hare not only sustained, but Increased
confidence of the general business public
throughout the district.
Commercial travelers report merchants'
alea double those of last year In the
aame period.
f'hlraao) District IJaialaa.
Chicago says that the large centers In
MichlKun. Wisconsin, Illinois and Iowa
report affairs seemingly are gradually
gaining in strength from day to day.
Trade Is giving some evidence of being
on the Increase, according to the report
and a noticeable spirit of returning and
Increasing aotlvtty appears to be abroad.
Continued Improvement la reported from
Et. Louis. The Jobbing trade has made
substantial gains and a marked feeling
of confidence la felt among merchanta.
Farmers In tqe Kansas City district are
.!d to be still Inclined to hold their grain,
wheat, corn end oats, apparently believ
ing t,hat hlher prices will prevail later.
Hope Is entertained for a bumper corn
crop. Trade generally Is aald to be active
with fair collections. '
Conditions throughout the Dallas dis
trict ere s.ild to continue favorable.
San Franrlsco says there la an abaenoe
of pessimism and that there Is a certainty
of large cropa.
Start Boosting
Estabrook Name
For Presidency
As the first gun of the presidential
campaign announcement Is made of the
opening of headquarters In Omaha of an
organisation to advance the candidacy
of Henry D. Estabrook of New Tork
for the republican presidential nomina
tion. The headquarters will be at the
Home hotel, and Jesse V. Craig of Lin
coln, formerly of Wymore and Beatrice,
will be In charge.
"It is appropriate that the movement
to make Mr. Estabrook a candidate for
the republican presidential nomination
should take concrete form In Nebraska
at this time.' aald Mr. Craig. "While
now a resident of New Tork, he was a
Kehraakan. for forty years, and may be
claimed properly as a native eon. Ilia
oldest and best friends are Nebraskans,
and he has always been deeply Interested
tn. and closely associated with, the
growth and progress of this state.
"Mr. Katsbrook Is not a politician. He
haa never been an office bolder, aside
from his service as reaent 01 the I'nl
versity of Nebraska, some yeara aao. and
he htm never been a candidate for office.
Nevertheless, by his attainments In the
legal profession, by his discussion of
I ublla questions and Issues, and by his
advocacy of the fundamental republican
principles, he haa become one of the
(treat party leadera. Ha la the kind of
candidate the republican party needs next
year, and he would be the kind of presi
dent the country oeeda. Mr. Estabrook'a
friends believe be Is swh a man, and
they believe the republicans of Nebraska
will rally to his support loyally and en-
thunlastk-ally."
Mr. Craig waa assistant secretary of
the republican state committee In the last
campaign, and la ons of th best known
of the younger republicans of the state.
In 3:07 he was assistant clerk of the house
la the legislature.
Kali l ollk II aria the 1 a
Ir. HtU'a Pine-Tar-Honey slops the
cough and prevents your eold getting
worse. It's guaranteed. Only S&c All
drufjgls la. Advertisement
Metes (rasa De Ceee.tr.
HHATKK'E, Neb.. Nov. I-Bpeclal.)-I'rank
Label, a pioneer of Wymore, died
Saturday night aged 70 yeara. Mr. Label
erne to Wymore whan the towu waa
founded and for yeara waa engaged In
the hardware business there. He Is sur
vived by a wfttow and one daughter.
bhertff'e Sale waa held Monday after
noon of the real estate under controversy
In the case of John 8. Jones against
Jeaea Newton and Emma Newton, a fore
closure cult Plaintiff held judgment for
for tl.m.iS, and the land waa bought for
Mrs. Harris and her daughter of Blue
Springs, who were severely Injured to
the wreck at Randolph. Kan., reoently.
are nut recovering from their Injuries,
and ttunday evening a consultation of
pnyalciana was held. Miss Harris la auf.
faring from ai. Injured stHne and her
mother haa a fractured limb and Internal
injuria. -' - . ..
CM The Bee'a "Swapper Column.
Omaha in a State
FOUR ATTACKS ON
AGUA PRIETA BY
VILLAJtEPULSED
(Continued from Page One.)
border to points a ml) or more from
the line.
F cores of women and children, most of
them hysterical and weeping, cowered
behind brick or abode walla.
The United mates customs house which
was rlred on by a Villa machine gun
platoon yesterday when Louis F. Taylor
waa shot In the bark, waa again peppered
by Mexican bullets.
The American trenches were plentifully
sprinkled with bullets also. Private Henry
Jones, Company C, Eleventh Infantry,
was hit while guarding a company wagon
near the American army field hospital.
Jonea was hit In the stomach and prob
ably fatally wounded.
Private James Tank, Company D, Elev
enth Infantry, was struck In the legs by
a bullet that fell Into a section of the
trench a few feet from the custom house.
Another attempt will be made to storm
Agua Prleta during the afternoon. This
time, aald they:
"We are going In; we will be in Agua
Prleta oy nightfall."
Firing practically ceased before
o'clock, and for some ' time after they
only occasional shots came from the
Oallea trenches, Villa's soldiers not re
plying. Midnight Attack Falla.
General Francisco Villa's army, rein
forced by troops from Naco, failed last
nlgbt in two desperate attempts to storm
Agua Prleta. just across the boundary
from Douglas. At 1150 this morning a gen
eral attack preceded by heavy artillery
fire was made, the second of the night
Although firing still continued at I
m., apparently no serious breach bad
been made In the defenses.
RIsTBt America Rid.
Eight persons on the American aide of
the boundary were wounded aa a result
of the fighting between Carransa and
Villa troops at Agua Prleta yesterday
and today.
The wounded:
Louie F. Tsylor, restaurant employe,
struck In apina, paralysed.
Corporal Jones, Company O. ftevsnth
Infantry, shot through both spines.
Utile Y. Whlddon, private. Company A,
Seventh Infantry, hit In neck.
H. K. Jones, letter carrier, wounded In
shoulder.
Parry Jonea, private, Company C, Klev-
enin iniamry; struca in siomacn, prob
ably fatally wounded.
James Tank, private. Company V, Elev
enth Infantry: wounded in leg.
Mexican woman, lost a finger.
fc:ight-year-old Mexican boy shot In
stomach.
Taylor waa at the United Btates cus
toms bouae during the fighting yesterday
afternoon and was struck aa he turned
to run for cover. The fusillade of bullets
endangered a throng of American sol
diers, Mexican women and children
gathered there. Whlddon waa struck
while on guard at the railroad station,
several blocks from the border. H. K.
Jonea waa standing tn front of his home
on Seventh street when hit by a stray
bullet
Teatoas Heperted Defeated ky Serbs.
PA UK. Nov. I. Repulse of the Aua-tro-Oerman
forces In the center of the
northern line with great loases is re
ported In an official Serbian communica
tion received here today. It follows:
"On October S, on the northwestern
front, th enemy attacked tn force on
tn right bank of the Pen I tea and with
lesa strength on the right bank of the
Morava.
"In the center the enemy waa thrown
back with great losses after having ap
proached within (00 meters of the Ser
bian positions. On the remainder of the
front there were severs engagements.
"On the eastern (Bulgarian) front there
waa no Important change south of the
Morava. Toward Plrot fighting la con
tinuous, aa also la the case to the west
of ZaJecar."
Drirli Order.
WASHINGTON. Nov. t.-Bprtat Tele
gram.) 1vU service lamination will
be held on November Si tor postmaster
at Anoka. Nob.
PostofUr at Soottvllle, Holt eounty,
ha been discontinued. Mall to Dorsvy.
Ths abstract of the coinllUon of the
national bunks of Nebraska, cxclualvs
of reserve cUle, at the dose of business
on tteptenibxr a, aa reported to the comp
troller of the currency, shows the re
serve held st i per cent; losns and
dSM-ounia. lU.Sk.M; gold coin. fa.uM.7ut,
lawful euaayejr reaerv. ti,aU,k; deposits,
tU.ujJ.i.
Wilt Bay Jaaaara Coal.
ROUE. (Via Parts. Nov. I Th prioe
of eoai having risen to .. a to arrant;
tmnla sr being- made to Import coal
from jHiwn, where it la eUultiaU at
yen ti a ton.
of Pr eparedness
Great Britain Asked
To Explain Seizure
Of U. S. Steamship
WASHINGTON, Nov. 1 Secretary
Lansing today cabled instructions to
Ambassador Page at London to ascertain
from the British government Its grounds
for the eelturo of the American steamer
Hocking, taken Into Halifax In charge of
a Rrltlrh prise crew. State department
olflcUls will take no action until they
Itarn from the Brltlrh government the
reason for the selxure.
A dispatch today from Consul General
Toung at Halifax reported that no offi
cial reason had been made known there
for the aelsure. It waa added that ap
parently the good faith of the transfer
of the registry of the vessel from Danish
to American and the 'change of ownership
waa questioned.
Iowa Cadets Will
Learn Trenching
IOWA CITT. Ia.. Nor. .-8peclal.)
Iowa university's cadet regiment received
orders from Its commandant Lieutenant
Phtnney, U. ft. A., tonight that hereafter
Instruction In trench digging would sup
plement the usual routine drill. Exten
sive instruction tn rifle fire Is alao to be
scheduled for the cadets. It U believed
by university officials that Iowa U th
first university In the country to adopt
such a plan.
Apartment, flats, house and cottage
can be rented quickly and cheaply by a
Bee "For Rent"
Proper apparel
is the unvarying
product of this house. The)
personalities appropriately
clothed vary tremendously.
The prices modestly rang
from
$25 to $50
Perfect Fit Guaranteed.
MacCarthy-Wiljon Tailoring Co.
81S South 15th 6tret.
A DIG SPECIAL
Lace Curtain Sale
At the
Central Furniture Store
ONE DAY ONLY
Saturday, November tha 6tti
' Aa Immense purchase of beautiful lace
curtalna bought direct from one of the
largest mills tn America at such a heavy
discount that we are enabled to put th
sntlr shipment on Special Bala for this
On Day ONLY at a price whloh. will
mean a saving to you of at least one
half. Ia this big purchaa there are ab
solutely no seconds and Include all of
the very lateet and moat desirable weave
and pattern. Including aa elegant aav
sortmant of Irish Point Brussels and
Bobinet eurtala. Uattenburg, Cluny,
Uusilna, and a big assortment of Sortaa
curtains In Mrs and whit. Ooen to this
big Sal Saturday, November the th.
x peeling to find some very extraordi
nary values and you will not be disap
pointed and aa usual you make your own
term. i
ML
BUSINESS UPLIFT
IS TRDTH IN "ADS"
Herbert S. Houston of New York
Tells Local Club Men of the
Power of Veracity.
LATE Y0TTNQ, JR., TALKS ALSO
The beautiful main dining room of
the University club was filled last
evening with Omaha men and women
interested in advertising, the oc
casion being a banquet given by the
Omaha Ad club in honor of Herbert
8. Houston of New Tork, president
of the Associated Ad Clubs of the
World, and "Lafe" Young, Jr., of
Dee Moines, vice president of the
organisation.
R. D. Wallace, president of the lo
cal club, presided. He spared the
speakers the usual formal, flowery
and blush-compelling introductions
by a clever bit of metaphorical
29 W ANN
To give the most we can for what wo
receive, instead of the most we can get for
what wo give. That's our business policy
twenty-nine years old this week. Our
growth has been that of the City of Omaha
steady and progressive. Three genera
Anniversary Sale of
LINENS
$4.75 Bleached Table Nap
kins, Sale Price, $2.89 a
t dozen.
$2.00 Bedspreads, $1.59 each.
$5.00 Bleached Table Cloths,
$3.75 each.
$2.25 Glnny Lace Scarfs,
$1.10 each.
25c Scalloped
Pillow Cases,
Anniversary Price
15c Each
Made of a good qual
ity bleached muslin,
size 36x45.
On Sale in Basement.
Mercerized
Petticoats
Embossed Flounce, Full
Flare, Color Black.
On Sale Wednesday
Basement. 98c
Much Underpriced
A Pompadour
Corset
A Corset of Vnu-snal Value,
dainty In appearance) and well,
boned for strength, one you can
wear ail day long with comfort
aid with the aasurajice that
wherever yon are you are not
only looking your beat, bat also
feeling your beat.
This corset has been designed
for Mother and Daughter and will
bo offered you at
The Anniversary
Sale Price
$1.50 a Pair
Corset Section Third floor.
Thompson-Belden & Co.
HOWARD AND 5IXTEEKTH STREETS
strategy, veiling each of the honored
guests' virtues behind the pleasant
fantasy that they were two books and
describing the book specifications to
fit csch of the two men.
Mr. Young spoke on "Clean Advertis
ing." presenting a concise and. to those
not aware of the movement, astonishing
resume of the great cleansing process
that haa been going on In the advertis
ing columns of tiifs country's news
paper!, particularly In the last few
years; the ban on untrue advertising and
the banishment of advertisementa of
thlnas that might prove harmful to con
sumers. Iloneat Ad Lar Inrrranlns,
Mr. Houston's subject waa "The Ad
club and Its Movement in Relation to
Business." Ha referred to the popular
Idea that ad clubs are Interested only
In "ads." He showed the great and far
rtachlng ramifications of the advertis
ing clubs and their wide Interest and
activity In furthering the Interests of
msnufacturers, retailers and consumer.
"This great organisation of ad clubs,"
he said, "has put upon the statute books
of thirty-one states of the union' honest
advertising' laws. They haven't stopped
with that, but have organised their
vigilance committees to see that these
laws are enforced and that advertisers
mm
OMPSlitll:
V i i 'v. H ' I i i 'ill I
Apparel Values
In This Great
29th
Anniversary Sale
Hundreds of wo
men have been
pleasantly sur
prised. If you want a SUIT,
COAT, DRESS,
SKIRT, or a becom
ing WAIST, come
Wednesday and you
will find unheard of
values of fine mer
chandise, worthy of
the name:
Thompson, Belden & Co.
Reliable Since 1886.
Men's and Boys'
Sweaters
MUCH LESS
THAN REGULAR.
We are closing out our en
tire line Wednesday:
Extra heavy $7.50 Sweat
ers - - - - $5.00
All-Wool $6.50 Sweaters
at - $125
All-Wool and Angora
Sweater Coats:
$5.00 values .... $3.25
$3.50 values .... $2.00
$2.00 values .... $1.00
Men's Section Main Floor.
Stamped Night
Dresses
75c Value, Wed
nesday 37ic
Art Department, 3d Floor
Cretonnes
, Wednesday Only
1,000 yards, 200 patterns,
suitable for comforts, laun
dry bags, cushions of all
kinds, and bedroom hang
ings 10c a Yard
Basement.
who do dishonest or misleading adver
tising shsll be prosecuted. In most esses
persuasion haa succeeded but, where It
has not, we have gone on, regardless of
cost, to prosecution."
One Firm ee LI ant.
He mentioned the case of one large
clothing company which was refractory
and after the vigilance committee and
non-crushabl truth had triumphed In
the supreme court, this clothing com
pany "saw the light" and asked tho
privilege of heading the list of sub
scribers to tho vigilance committee's
support
"The proposition that advertising will
be more efficient when It Is more be
lieved la too evident to need argument,"
he said. "We are now about to open a
nation-wide campaign to teach the peo
ple the economy and efficiency of adver
tising, to erase from their minds the
erroneous belief that the consumer pays
the cost of advertising.
Wilson Writes Copy.
"The first piece of copy In this cam
paign waa written by Prealden Wood row
Wilson. We shall use newspaper and
magazine spare In this propaganda I
worth from 11.000.000 to t.1, 000.000. Tho
best copy writers In the world have
volunteered their aervlcea free to writs
the ads.
"Th advertising clubs are solving the
SARY
V:
tions have found our merchandise reliable
our prices fair our service distinctly
above that of the ordinary store. We feel
justified in celebrating our Twenty-Ninth
Anniversary in a fitting way. Therefore a
week of unusual events.
I ' W I o VPs
Wednesday We Will Feature
FINE COATS
$23.95
That could be priced at $35.00
and $40.00, or even more, and
still be worth every cent marked.
Fabrics: Broadcloth and duvetine,
fur trimmed styles; all the season's
fashionable styles, all satin lined.
Wednesday $ 23.95
Sizes 34 to 44
If you desire our Alteration Service, there
will be a small extra charge.
Here Are Good Things for
"Wednesday in Dress
Goods ? Fashionable Silks
$2.50 and $3.00 All-Silk Satin
Meteor $1.25 a Yard
We doubt if you can find anything more beau
tiful Dainty shades for evening gowns, pink,
light blue, corn, heliotrope, old rose, maize.
$1.75 Colored 52-inch All-Wool
Crepe Poplin 89c a Yard
Beautiful : s a lustrous broadcloth, but of the
poplin weave and weight. When present lot is
exhausted no more can be had at this price. Col
ors: Russ green, Belgian blue, dark brown,
wisteria, navy, Cope and black.
problems of the retailers tn the most
efficient msnner, getting right to the
bed-rock, cause-and-effect of these
problems, teaching each retailer even to
the smallest how he ran be a better
storekeeper.
"The local ad club of any city la a
point of commercial contact, a most Im
portant storehouse and clearing house
of business Information. It calls Its
members to a high opportunity."
After the banquet the guests of honor
met the other diners In an Informal reception.
CEREMONIES IN ROME FOR
SOLDIERS KILLED IN WAR
ROME, Nov. 1. Vla Paris, Nor. i
A colossal cross erected for All floula
dsy In the cemetery where all Romans
who have fallen In battle are buried waa
covered today with floral offerings con
trlbated by throngs of mourners. The
newly made graves also were banked
high with Towers.
A concession granted by Pope Benedict
permitted all priests to celebrate three
masses as on Christmas day, one of them
being designed by the pontiff, especially
for tho thousands who have died upon
the field of battle without the comfort
of religion. Another was for the dead
in general. All churches and cemeteries
were crowded.
SALE
.A
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4