THE OMAHA SUNDAY UKF,: SK1TKMBKR 12, 1315.
1ft A
STUDEBAKER SALES !
FORCE ISCHANGED
2 J. Oilier Ii Made Vice President
And R. T. Hodgkini It the New
Sale Manager.
TWO ASSISTANTS ARE NAMED
The Mfntlrnt KtrrU, part, fbrl. Irnth
!r, flnlMi, rtc, which have chmctm'l
our tircwluf-t In the put, are uikm! In thle
rar. Thrr ha been absolutely no aktmp
ln. Our f-xrluHlve rear aprlng nuuppn
Hon, atronarat frame ever const ruclM.
lncroHfd bore, toaMher with the up-to-the-nilnute
ap If Icaviuna, make the Mo-llne-KnlKht
4rt, I bolleve, one of the moat
desirable cara on the market."
The laat week has wltnrstrd the tak
Inf place of aeveral Important rhanftca
la the personnel of the Rtudpbaker aalca
department organization, following upon
the election ot U J. oilirr i a v.re
preo.detiojr of the corporation. IL T. llol
kina euoueeda to the post of enioa mait
pr, with an additional oftlce of nssivt
ant aejeo manager created.
Thle has been made Impcratlvo from
expansion of the Studebnker autorr.'.l"
feUHtnwe, which haa ncasitntpd the es
tablishment of additional brunches and
distributing agencies in various section
of the country, for handling the fcreatly
Increased production I T cars, llourgo L
Wiilman and William T. Hush have keen
darned aaakrtant aa.ra manager.
Ia each Instance the appointments an
aounoed have meant promotion to posi
tions of greater responslhhlty. In recog
nition of peat falthfulneee In service, anu
fey reason of the fact that efficiency an,
oine apodal qualification have merlteu
the preferment.
It haa been accepted as a foregone con
clusion la the motor car industry circles
that Mr. Hods-kins would follow In the
teps of his ohlef, Mr. Oilier, ills particu
lar fitness for the place was generally
recognised and hla association with the
Vloe president Insured these changes In
organisation being effected without dis
turbing smoothness In operation of the
department
Ilia conectlon with the Studebaker cor
poration began first as branch manager
of the vehicle dlvlnlon In New York City,
this Including supervision of all export
business of the department The value of
the service rendered here was the cause
of Mr llodgklns being transferred to
the automobile division hcadiiuarters at
totrolt and hla being made the assistant
tales manager.
The new sales manager of the Btude
baker corporation Is particularly fortunate
In the choice of his aides. Mr. Will man
In the present advertising manager and
will continue to have supervision over
that department The territory haa been
so divided that Mr. Wlllman will look
after that portion west of Detroit to the
l'aclfic coast, while Mr. Bueh haa the
district to the east
R. E. Davis Takes
Over Moline-Knight
Agency in Nebraska
GREAT SELLINGC0MB1NATI0N
Overland Puts Out a New Model that
Enable Company to Blanket
Moderate Priced Market.
BIO CAB AT REASONABLE PRICE
The six-cylinder Overland, Just an
nounced, gives the Willys-Overland com
pany what Is probably the greatest sell
ing combination of ciira ever produced
1 In one single season by a single manu-
Woman Is Buying
Factor in Motor
Car Purchasing
'The effect of the motor car on hu
manity has never been so clearly demon
strated as during the last year. A
famous eastern psychologist cornea out
flatly and ptntea that nothing short of
an actual revolution Is being worked by
gasoline," declared W. R Foehler, dis
tributer for the Pathfinder. "War, peace,
and our dally living can never be the
same again," says the professor. "The
motor car has ohanged It ail." And the
professor Isn't very far from right, at
that
"People are not like they nee were.
We can all recall how women used to
look with horror on the thought of
getting all tanned up. Women these
days drive motor cars and get red blood
In their veins.
"If It were to be possible to determine
what percentage of migration among peo
ple la impelled by female influence, you
would see lnstnntly that the desire to
get about, to change surroundings Is
largely Inspired by the Immortal 'Her.'
"Wormn insisted on getting about. This
created the demand. The demand was
met by the motor car.
"She Inspired its creation, just as she
Inspires the creation of everything In the
world of constructive nature. .
Woman made motor can quiet
"Woman made men build better roads
for motor cars to run over. Woman In
sisted on getting rid of the inconven
ience In motor cars she brought about,
with her subtle Influence, spiral gears
and soft wieldly springs.
"Men do not even buy motor cars.
They only think they do. Women let
them fuse around and brag about how
much they know about valve clearance
and gear ratio, and then the woman
nicks the car."
It. E. Iiavls has recently returned from
Moline, III., where be has completed ar
rangements for the handl'rig of Mo'.lne
Knight curs In this territory. Mr. Davis
will handle the Mollne-Knlght and the
inndler uru r the f mi name of 11.
IS. Davis A Co.
Tre Ink nx over of thn factory brand
of the Molliie-Knlght will give Mr. Dnvls
charge of iho imi es territory In Nrlrunka
mid western Iowa and work will bo
started immediately to organize the ter
ritory and appoint distributors.
New Moline-Knight
Price Is Reduced
A reduction of $100 In price and many
refinements In connection with the new
Mo'lne-Knlght 40, now listed at 1,S75, Is
an interesting announcement made by
'resident W, II. Van Dervourt of the.
Ill dI I ue Automobile company, Kat M
tlie. III. The announcement Is doubly
Interesting, due to the fact that the Mo-Bne-Knlght
Is equipped with a sleeve
rslve type of motor.
Possibly, the most Important feature In
n Increase In the motor dimensions.
lib. a resultant Increase In power. The
bore and stroke are three end three
Qtiarter Inches by five Inches, respect
v'l'. 'The new Moline-Knight 40 at 91.875 Is a
better car." say President Van Dcr
oort. 'The reduction in price Is not
accompanied by a reduction In quality.
Two New Models of
Cadillac in Omaha
Two of the most stylish cars shown
In Omaha reached here Thursdsy and are
on display at the show rooms of the
Cadillac company of Omaha.
The Cadlllao Limousine Is a unique
seven-passenger car with a luxurious,
comfortable appearance,
One of the new featurea Is the three
piece allumlnum body. This top Is sll
one piece and the balance of the body Is
composed of two pieces of allumlnum.
This assures lightness as there are virtu
al? no Joints.
The out Mile, of the body Is finished In
Calumet green with black upper panels,
adding distinctiveness to rich appear
ance of the Inside, which is finished In
Venetian gray fresette With Circassian
walnut panels. Disappearing seats are
provided which fold Into tho back of
I tho driver's compartment. The lighting
I of tie rear compartment Is taken care
of by one center light and two Pullman
pillow lights In each comer. A frosted
bulb la used, thus giving a soft, mellow
light The windows on the sides and tho
center windows leading Into the driver's
Compartment may be lowered at will,
giving the effect of an open car with the
top up,
A speaking tube and an electric signal
system have liecn Installed for conven
ience In communication between tho pas
sengers and the driver.
The Cadillac, a Victoria type three-pas-senger
roadster Is the second of the new
1 models and is equally attractive. The
Inside flnlnh Is the same, Venetian gray
fresette, whllo the outside la finished in
royal green with black trimmings.
' One of the novel features of the road
ster Is the tire rack, which la enclosed
In the rear, thus giving a very refined,
complete touch to the lines of the body.
lloth of these models are des gned for
winter and summer use and are equpped
; with rain vision double protected wind
shields.
lloth bodies are of aluminum construe
; lion, making them very light and strong.
This is the last word In body bulldnlg.
ne the Overland announced a
four-cylinder tourtng car to sell for 1.60.
The Influx of orders covering this model
alone has been the greatest in the his
tory of the Toledo concern.
four weeks ago the WIllys-Knlght car
was announced for tl.w. This Is the
lowest priced sleevo-valvc-tnotored ear
ever put on the market by auy manu-fai-turer
In this country or abroad, j
With Him announcement of the "fix" at
$1,14."., the Overland haa completed a trio
o: models which to all Intents and pur- '
poses practically blankets the moderate
price market. The latest addition to the ,
Over. and family Is known as Model M.
In consideration of the price, probably
the moat conspicuous advantage of this
new car la Its slse. I
The remarkably low price for so big a
seven-passenger touring car Is the direct
result of the quantity production methods
now In vogue at the Overland factory.
The extensive manufacturing facilities
ot the Toledo concern enable them to
put the maximum of quality and comfort
In their product at a minimum price
This applies particular to- the Hlx, as
this model Is produced In the single body
design only, which allows the company
an extraordinary opportunity for com'
plete standardisation.
The exterior of the car denotes charac
ter and stability in every line, The long,
sweeping curves of the streamline body
give It grace and peine that Is usually
found In cars selling at a much higher
price. From the radiator to the full
belled tonneau back there la not a break
In the design to mar the natural contour
of the body.
Ti net tnnttiT Chance.
Kred "Hrtck" Wilder of Maynard.
Mhis.. who etent two weeks with the
lied Sox during their lat werlcs in Hos
ton In to re Ik it to the Providence club
next spiinv. where lie will roeelrve a
thorough tiylng-out.
Auto Engine Starts
by Wireless Spark
For the first time In the history of the
automobile It has been demonstrated that
a car can be stsrted from a distance by
means of the wireless telegraph.
This was proved at the Indiana State
fair, where the motor ot a model S3 Over
land was started every five minutes by
a wireless spark from the Overland head
quarters In Indianapolis, five miles away.
A complete wireless outfit consisting
of motor generator, transformers, relays
and other paraphernalia was Installed in
the show windows of the city sales
rooms. This waa connected with an
aerial on the roof of the building and by
stepping the alternating current up from
110 volts to 16,000 volts the apparatus made
It possible to send messages too miles.
The Overland car on exhibition at the
fair grounds waa fitted up with a receiv
ing apparatus and the necessary auto
matla switches and relays for throwing
on and off the elect rlo current of the
starter and magneto. An automatic
switch was regulated so as to allow the
car to run for forty-five seconds, after
which the magneto was cut off. The
operation of atartlng the car was re
peated at flve-mlnute intervals.
Moline-Knight 40
J $1375 FACTORY
J x-J
liv -
u X " 'v-i
CI
More Power More Refinements
With Reduction of $100 in Price
Increased Power
The new Mollno-Knlgbt 40 at $1,375 U a
better cur. While tun price hue been lowered
the motor dimensions have been enlarged, with
a resultaut tnciease In power. This 40 horse
power sleeve valve motor hat a variation ct
rpeeds cn high gear from 2 to 50 miles. It will
climb hills and pull through sand and mud at
a rate that Is graiifyHDg to the most experienced
motorist.
WorlJ's Greatest Motor
With an increase In power and many refine
ments, the Dew Moline-Knight 40 (lvea the
buyer a car of unusual value. The Knight
sleeve vaHe motor In geueral and the Mollne
Knlfht In particular, Is conceded to be the near
est approach to mechanical perfection. Our
claim o' "world' greatest motor" haa never
ben disputed. Convince yourself by driving
th's car. A more durable,' more flexible motor
cannot be built.
Nothing KktmiX'd
The reduction lu price Is not accompauied by
a reduction in quality. The Identical stceU,
parts, fabrics, leathers, finish, etc., which have
characterized our product In the pant are uavd
in this car. There has been no skimping. Out
exclusive rear t-prlng guapenslon, strongest
frame ever constructed. Increased bore, together
with the up-to-the-minute Kprn-lf U-atlons, make
it one of the most desirable cara on the market.
Ught luit
Filled with gas, oil and water, exact weight
ia 2,806 round. You get 118-inch wheel base,
34x4-lnch tires (non-ekld rears), 3 -Inch bore,
5-inch stroke, selective three speed transmis
sion, high tension ignition, left hand drive, can
ter control, electrically lighted and started, "V
shaped radiator, floating spiral bevel gear rear
axle and complete equipment.
$1375
A Better Car
for Le Monty
Look Into Our Nw DeaUr Plan
R. E. DAVIS & CO.
2421 Farnara Street Phone Doajki 2935
NOW ON EXHIBITION
$1375
Reduced in
Price; not In
Quality
Cadillac Eight-Cylinder Limousines
Beautiful lines, superb finish, rich upholstery fabrics In wide variety,
perfect appointments, unusual comfortableness everything that makes
for your enjoyment of a' fine enclosed car has been thought out and
worked into the designing of the new Cadillac Limousines. While exqui
site in artistic detail, they are also of the most substantial and enduring
construction, in harmony with Cadillac ideals of engineering.
But the genuine comfort you enjoy in a Cadillac Limousine is not wholly
a matter of good coach work.- It is the performance of the wonderful
Cadillac chassis which gives our enclosed cars their chief distinction.
Their utter quietness is amazing. You do not hear the dull rumble and
grinding which you have supposed is associated with every enclosed
car. The car just seems to be nying through the air so effortless and
smooth is its movement, so easily is it handled.
As for dependability, the Eight-Cylinder Cadillac you buy today has
over 14,000 twin brothers, who have so thoroughly proved their de
pendability that practically the whole industry has started imitating
them. If the Cadillac "Eight" is good enough to compel such widespread
imitation by other manufacturers, it is certainly a safe car to buy.
The Standard Limusin$
$3,550 F. 0. B, Omaha.
The Brcuiham
.$3,050 F. O. B. Omaha.
The Berlin Zimdusine
$3,700 F. 0. B. Omaha.
The VictorU
, $2,500 F. 0. B. Omaha.
Cadillac Company of Omaha
20G0-64 Farnam Street
Geo. F. Eelm, President.
Telephone Douglas 4225.
wl YdDOF FdDM FFCDnnu iie Sesill
Any 10 Year Old Coy or a Lady Can Da It as Easy as the Strongest FJsn
Agenls Wanted
For Every Ccimtyin
This Country
Wouldn't you rather start your ear from the seat than to
go around in front of the motor and run the risk of haying
your arm broken T
The P. & B. SIMPLEX poaitirely doeg away with the
chance of accident by a kick.
Aa ita name implies, the simple little starter of few parts
is easily operated, easily installed. In fact it is the first and
only successful mechanical starter produced.
Price
Cut to
No part to got out of ardor. Whoa
tho motor U running thoro aro bo
moving- porta of tho Starter; no
clutuh.s to catch, (tick, rattlo or
hang; no aorockoia or oprochot chain
to brook; no gooro to grind, howl
and hroak. Wo Oranht Too. wo
Imto It oa your ear aa a matter of
look and it can he need in the wnt
id way Jaat aa daageroaa aa ever.
6CAR1RTEI
Gnarnnteod to torn tho
motor wtia oeoro .d then
tho vraak, ho rfo ia
werkmnnahln and tree from
hrenhogo.
Never Shown in
the West Delore
Out o! Sight
Under the
ilpod
Nothing to disfigure
your car. Weighs
only nine pounds.
Live agents can
easily make over
$100 weekly and expenses.
(
FACTORY REPRESENTATIVES
0
1518 Davenport Street
Telephone Dor;!:.: 1?07.