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HO HEW REO CARS
CAH BE PURCHASED
Company Completes Most Successful
Year in History Without a
Car Left Over.
NEW MODEL OUT SEPTEMBER 12
"We have Just completed the moat suo
oesefivl year In our h story." said Rich
ard IL Scott, vice priS.dont and general
manager of the Reo Mo-tor Car company,
when on August 20 the factory superltv
tendont Informed him that the lout car
f the 1916 series had been shipped.
'"Our volume of business for the last
year has been SO per cent more than
the year previous and our growth has
been' steady from the day Reo was In
corporated In 1905.
"We have always underestimated or If
we did not underestimate, we underpro
duced the Reo demand. This year we
fell short of the mark farther than ever
before, and while it Is a source of much
ratification, u Is also . regrettable that
for several weeks there will not be a
new Reo car for sale anywhere in the
'world.
"Our original plans were such that the
factory run on material for the 1916 mod
els would be completed about the last
(of September when the new models were
to be announced and ready. In our ef
forts to meet the insistent demands of
the last few months, however, we put on
'an extra shift and that, of course, used
up the materials more rapidly. Despite
the fact that we made several thousand
more Reus than we originally planned,
till the material was used up before
that for the new .models was ready. As
a result there is now a gap between pro
duction seasons 'when It is impossible
to buy a new Reo.
"Shipments of the new models will be
gin September 15, and as our announce
ment will appear on 8ei.ember 13, we
anticipate an avalanohe it orders for
them.
ttrmand Alt Sce.on.
"Perhaps the moot significant an well
as the most encouraging feature of the
Reo business during the last year is the
Indication that this Industry has ceased
to be one of season The difference In
demand for cars in September and May
was not noticeable. Of coiirws It Is
difficult to gauge the demand when you
have a chronic over-demand such as Reo
experiences.
"Notwithstanding, there was a marked
difference between this and former years
in that the demand continued thrmuih
the season. It seems Just as brisk now.
H Is due of course to the fact that peo
ple have found the automobile Indispen
sable in the winter as well an In. the
Bummer, and I expect to see the demand
even greater than the spring demand in
the future, for the reason that buyers
have come to know that tho actual new
models are brought out in the fall sett
son and that only by buying them can
they be sure of having a car for the
spring use. To wait until the spring ao
tunlly opens means that it will be im
possible to ret any of the more popular'
makes of cara"
New Hudson Sedan Touring Car
Suffs Buy Dr. Shaw
New Car to Replace
One Seized for Tax
When her two-passenger Saxon car
was taken away from Dr. Anna Howard
Shaw by the New York tax officials and
the Question of another to replace
came up, Dr. Shaw's suffrage friends
decided that an automobile of larger
carrying capacity ought to be pur
chased Inasmuch as the car has to be
used to a large extent for suffrage cam
paigns In Now York and New Jersey.
Accordingly, Dr. Shaw's friends have
just presented her with a Saxon "Six '
touring car. painted In yellow and black,
the standard suffrage colors.
Dr. Shaw along with Miss Portia Wil
lis and Miss Edna V. O'Brien are eon
ducting a whirlwind campaign for the
cause of equal rights In the state of New
Jersey. They have decorated their Saxon
"Six" touring car with banners and Tags
and the machine painted a br'lllant yel
low with a black stripe around the body
Is a familiar sight wherever it goes. The
suffragists are confident that their pres
ent campaign will result In giving them
ecrusl rights In at least two states In
the eaat.
-if in
A mry jf.... l, ' . . a. ...V--v. .... ?" . .. ; . .
Gossip
Along the
Automobile Row
Every Record in
' Chalmers' History
Broken in August
"Monday, August 23, closed the biggest
sains day in the blggost sales month In
the history of the Chalmers Motor com
pany," was the announcement of C. A.
Pfefftr, vice president and assistant gen
oral manager. During this week alone
two train loads of Chalmers oars were
shipped esat to distributers and dealers
In the metropolitan district to apply on
orders which have been piling up faster
than night and day production oould take
care of them.
This record Is all the more remarkable,
following as It does on the heels of reo
ord breaking sales In July, during which
month more Chalmers cars were sold
than In any preceding July.
Mr. Pfeffer attributes the bulk of this
business to the phenomenal success of
the valve-ln-head overhead camshaft
motor, which la installed In the seven
passenger Chalmers "Slx-40," and an
nouncement of the popular Light Six,
which formerly sold at tt.926, to sell at
11.580.
"While we are quoting Chalmers cars
at prices lower than ever before placed
on Chalmers quality," stated Mr. Pfeffer,
"we have been enabled to make this re-
-J
c
halmers
$1350
Six40
Passenger JiiL
Drive This Car Yourself!
Arrange for a Labor Day Demonstration
and Take the Lattice of Your Family Along v
The Chalmers Six-40 seven -passenger touring car has the won
derful valve-in-head motor, with overhead camshaft which is taking
the public by storm just as the same type of motor swept everything
before it at this year s speedway races.
The Labor Day holiday offers you the opportunity to drive this
car yourself.
Arrange with us for demonstra
tion on that day and take the ladies
of your family along.
After all, they are the real judges
of style, beauty and comfort in a
motor car and will be interested in
its artistic "coach" finish, aristocratic
fenders and smart wheels.
You're the best judge of its me
chanical features.
Step on the Accelerator
Notice the "trigger quick re
sponse. Feel the thrill as it leaps away with
the strength of its 20 more power.
' You will realize that you have a
real power plant at your command.
Listen to the Motor
It has a healthy purr.
When you get behind the wheel of
this car you experience a sensation of
having surplus power.
You will gain a genuine affection
f qr both the sound and feel of this
motor.
There is nothing like it in any
other American stock car.
Ask the Ladies About
Comfort
We believe that this is the easiest
riding motor car ever built but we
are willing to abide by the decision
of the ladies after they sit in it, or
better still, ride in it.
We already have many demon
strations booked ahead. See us to
day or telephone for a demonstration
appointment.
Then you will understand why the
Chalmers Company shipped more
cars in July and August than in any
two previous months in its history.
New Seme to Owners
Emit Csslaawi mkr mmt ftvm
J tmm iaaw w m Chabmn car a
Samm Cwsm Bsa. tack cassis
dim nib . a itfimm mwmmM
ssmijsj, as sss Ckhmnmtk,
The only companion aver staoa
with Coalmen can pre aiade with
tughet priced care ertket foreiga
at American, Aad this is epe
cially true of the Chalmers Six-40
St $1350 the lowest pries st
which Caalmen Quality ha ever
been sold.
Tit Chalmers Club
dm Chmlimm Mm Im
m totn tin CUinmr, Out, I mm
-"fctr wcdoM MufarA. KSSmi
cA.lt. Thm CUil CLtmrn
mnd a sbjhsmAw cats' nmrntuU
M ii tlm mnyrnksm.
Stewart-Toozer Motor Co.,
2048-52 Farnam St. Phone Doug. 138
WE ARE CLOSING OUR TERRITORY NOW, AND WANT
GOOD LIVE AGENTS. WRITE US FOR PARTICULARS.
, "Let your next car be a Chalmers"
di-rnn bv ulldltiK on a uuniitltjr pro
duction schedule an.l have not secrlflreil
quality In any detail.
"We were snttsru-a that them ws a
i lilRh clnss soveri
pasawnger inuilel in the medium prloetl
field, and the sales which have resulted
ut have motv thnn
justified this bellof."
PENNSYLVANIA TIRE MAN
LOOKS FOR LOWER PRICES
O. A. Olson, manniter of the Penn
sylvania Tire and Hubber company, tins
recently returned from trip through
out the Omaha territory. Vr. Olson
has closed several very desirable con
tracts for the exclusive handling; of
Pennsylvania tires next year.
"We will have aome proposition for
them, too," says Mr. Olson. "Our prloes
will soon be reduced on all slses of tlrea
up to and Including 34x1."
W. V.. Yoiiiik. dlxlilit inamiger for the
Inter. lati Motor company of .Muni-lo,
lnd.. Is visiting the local distributers of
Interstate cars, the Traynor Automoldie
company.
Mr. Young ha a Jimt returned from
trip In the west and has found a very
large demand for the open-top car. Mr.
Young l a grent believer In tho tmirmn
sedan and the detachable top, and caya
that In the early days the open car was
fonsldered tho thmg for touring, but In
thene advanced times every motorist r al
lies that an automobile must be an all-ycitr-nround
vehicle; tltat the permanently
closed limousine is good only for town
uie and touring In cold weather, but the
detachable top and the touring sedan
seem to found out the utl.lly of the auto
mobile for all purposes. Mr. Young pre
dicts that within two years every manu
facturer will Include In his ilna one of
these touring sedana or a combination
car with two tops.
The Marlon light six Is meeting a ready
sale In this territory. This lateat produc
tion or the maker, of the Marlon stands
as a real achievement at the head of a'
long line of well built cara that tha
Martin company haa been producing for
many years. The Fred C. Huffman
Motor Car company sold several Marions
last week, two of these machines going
to former Marlon owners.
The Fred C. Huffman Motor Car com-
' pany will exhibit the Marlon light s'x
at the Nehrnska tnte ratrv The exhibit
will he In charge of H K. Jacobs, district
manager for t' e Mutual Motors company,
who wi: be there for the purpoao of writ
ing contracts with sub-dealers in thla
territory.
Carl Chaitg.trom. mannger of tho
Standard M.itor company, la pleased with ;
V) new Allen er. and believes firmly
that It compares favorably with any
four or ell-cylinder car In the
ll.iWi clasn. Mr. fninngatrom my. the
car will throttle down to a very nhw
si-ccd, ov high, nnd will make the hlll
as eoy na a six. "T enn't see tho need
of mote than four cylinders," a-.va Mr.
t'hat'g.tnoin "All 1 want la a chance to
show the car to prospects.'
Arrangements have been mado for
Allen demonstrations at tho Nebraska
State fair and Mr. Chang.trom'a repre
semtatlve will gladly demonstrate the
car to any one Interested.
Word waa rece'ved today by F. IT.
jVirdctte, representative of the Four
Wheel Olive Auto company of Clinton
villa, Wis., that tho final arrangements
had been completed for the exhibit of
the Four Wheel prlve truck at the Pan
Tranclaco exposition. Mr. .Purdette will
leave here soon to tako charge of the
exhibit and will return to Omaha after
having attended to the deta'la. The ef
ficiency of the Four Whel Prlve In all
'a phases will he demonstrated there,
the main event being to show Its won
derful performance In the sand and mud.
The Omaha Pee desires to rwrtlfy a
mistake which wss mads In last Pun
day'e paper regarding the factory output
of Oakland automobiles. Through a
typographical error, the statement was
made that the capacity soon to be
reached by the Oakland factory would
be T cars a week.. Mr. Head, secretary
of the l.lnlnger Implement company,
says Y cars p r day Ik the correct total,
and that this mark will he reached verv
soon.
Well Known Expert .
is in Business Here
lining Itets. or !hll)!pa Bets, dvalera
In flexible rldera and Ford starters, of
Omaha, ia well known as a dea.gner and
builders of autnmobllea In both Europe
and Ar-.i-rlca.
Mr. Hot a started In the automobile busi
ness In l!H2. For three years he designed
automobile and stationary engine. He
spent 1905 In Kurnpc studying car designs
The four succeeding years ho sold car.
and equipment.
Our'ng 1810 he wss with the Chalmers
Automobile company of Oetrolt; In 1MI;
with the Noyes Truck company of Oe
trolt, and In 1912 he built a number or
cars 1 earlng hi name.
Mr. Pets returned to Europe In 1M.
where he handled cars and equipment Tn
lfrU he designed rsrs and also accumul
ated some experience as a race driver.
In lniR he engaged In his present business.
Rent rooms quick with a Bee Want Ad.
BullcrAII-SicelGaragc
Portnbl.. aheaeMt. ..UMt
to tut
r.-prTrtf
le rnv
-Mil
1014 ,.- tar Smsll Csr
A.k fee bookM .nd prto. a l.rier lcs.
mtl r C .. 2:i lull! IHt. Itn Cirr, I
ti. .neaeMt. mmmmi a , mm M
it up. tlr.'tl In V IT" V 1
ranr., a b a o hil.ly aj fw
mot Hi rnt sn H
t.r In abort tint. A jfaaff
I hullainf on an. rlar. S
. MODEL 40
FOUR CYLINDER
$895
jj MODEL 60
- SIX CYLINDER
L. $1095
' 'W.ai "I iiuiaiin 11 11 in 1
tfcllB e rVm. - .... - ,n,, ,sa-r... k. "- JF . i
One Thing at tte State Fair That You Must See
WTiile you are visiting the State Fuir at Lincoln ask to see the Empire ask for a demonstration. Tho true test
of its value can be demonstrated and we need devote no tspace to laudatory terms. The" nppearmro arid performnnco
of tho car tell tho Btory.
- f
Spacifications of the Four-Cylinder Car Shown Above
Horsepower 35
Wheel Base ....112
Weight .......2,350
Tires , .33x1
Geo. G. McVicker, Mgr.
Equipment, Electric lights and starter, one-man top,
genuine leather upholstering, demountable rims, inside
curtains, speedometer, electric Horn, inspection lamp,
tools and tire carriers.
Jeffery-Omaha Company
Color Green and Black
Clutch Cone
Motor ..;3x5 inch
Axle Pull Floating
Omaha
rF?T If," ' TSST ! I
tart Your Ford From the Seat!
:.'' V.' '
-'
THE
SIMPLEX Jr.
STARTER
For Ford Cars
STARTS YOUR MOTOR FROM THa?
SKAT. Just a sill lit pull on ha han
dle and your motor Is turned over
easier ai d with more speed than had
you used the crank.
sTo'lalnr to break or
Kst on of ordaa.
Wouldn't you rather start your t-ar from the s't
than to go around in front of the motor and fight a kick T
The SIMPLEX JR. positively does away with the
chance of accident by n kick. You cannot get a kick
with it.
The SIMPLKX JH. is, fin its name implies, the suv.
ple, little starter of few parts, easily ojorated, easily in
stalled. In fact, the fim truly successful mechanical
starter produced.
f
mm
nee
Never Shown
Here Before.
Agents Wan ed.
No parts to rt out of order. When
the motor Is runnlnr there are ni
movlnar iarts of tne Starter; n
rlutches to cstth, stick, rattle or
bans;: no sprokets or sorocket ohalil
to break: no sssrs to srlni, loarl and
break, fhs Oraokt Tes. w 'esve It
on your car ss a matter of looks and
It ran be used In the same old way
Just ss danaroua as ever.
OXJASAITTXS
The BrsIPLEX J. ts srasr.
an id 1 n-n a rr.o or t!
mors sneed than the eank. to
be psrfsot la workrusnsilp aad
free from brsakag-e.
ii i in a .in mi ...-ifi'iiKM ii i',mii.. ai n.nik.vl.iXi
PHILLIPS & BETZ
1516 DtTeoport Street
Telephone Douglai 4397
j x
X: .- v ' sit .... i.
I
Out of Sight
There la uothlng about the
Simplex Jr. to disfigure your car.
It wUghs only ctua pound. W
leave off only one rlcce of tha
Koi-d UiOtor, the "fau pulljr" ot
the crack ehr.ft, which we replace
wlih oue of our own. All other
parts remain and are used as In
tended by the builder of the. Ford
Automobile.