THK OMAHA-SUNDAY -JiCK: -AUGUST 15, l!li:
11-A
by
OMAHA AUTO CLUB EVENTS
SPEEDS UP WORLD'S TRANSIT
Eight Bed Oak, la., Familiei Buy
Touring; Can oft Coast to
Tour Home In.
CLUB MEMBERSHIP 13 GROWING
Mn. Jim Ashby and family and seven
other families, all of Red Oak. Ia, re
cently returned from the Ben Pinco and
Ban Francisco axpoatUona Tla the Yellow
stone trail from Seattle, Wwh. All ssven
families Journeyed to the exposition via
train and there bought touring care and
returned by automobile. All eight fam
ine ueed their cars for sleeping purpose
at night, bavins so arranged the front
seats thai they oould lower them on
hinges and make a comfortable bed. They
report beautiful scenery all along the
Yellowstone trail and remarked concern
ing the almost entire absence of sand.
Quit a few protests have been entered
concerning the parking of cars In the
oenter of the street at Eighteenth and
Douglas, business men In that vicinity
asserting they have trouble in finding a
place to park their cars, having to go
two and three blocks out of their way
to find a suitable place.
"Catherine" is the smallest tourist reg
istered at the club room. Ehe weighs only
two and one-half pounds. No, sh Is not
a dwarf nor does shespeak the human
language. "Catherine" la ths pet St.
Charles poodle belonging to Dr. and Mrs,
F. H, Cutslnger. Topeka. Kan. 'Cath
erine's" master registered for her and
sh thanked her with two tiny barks and
then, tired out from the long trip, "Cath
erine", curled up on one of the club
rookers and went to sleep. " "Catherine
has been very much in the publlo eye
since : we left Topeka," remarked Mrs.
1,-uisrager. -personally ws have never
seen a smaller dog, although we do not
claim that distinction."
"W are walking to Ban Francisco from
Harrlsburg. Pa," said E.;0. Oistot. who,
with his brother, Is out on - the long
Jaunt on a wager which.'' Is to b given
them If they reach the coast by Novem
ber t.
Tha handsome automobile club pennant.
given to every member bringing in a new
member Is bringing In on an averse of
ftv a day. "the pennant is on black felt
and the letters are In AJt-Sar-Beo. colors.
, the whole scheme making a very deslr
. able and beautiful, decoration for an auto
mobile. Cvery member should avail hlm
r self of this opportunity to boost th club,
good roads and touring ' in general by
bringing In a new member and receiving
a pennant for himself and on for th
;. member brought in.
MsssharsaJ Increasing.
. "Will w reach 1,000 members by fall?"
; smiled Secretary Powell, as he fondled a
' stack of applications that would choke
f in elephant. "Tou bet we'll reach that
old 1.000 mark. Th local motorists played
. the conservative act on us for time, but
; after they checked us up and found we
are giving just what we promised, and
. more, too, they are simply tumbling In
- and affiliating in th great work we are
doing. Believe me, this club Is going to
' be one of th clubs of th city; and pleas
mak that th' all upper case letters."
J. D. Young-man. president of the
Youngmaa Real 'Estate company, re
turned from a motor Jaunt to th Minne
sota lakes and reports roads up through
. Ft Dodge and Blue Earth In good condi
tion. "Why, Z have heard complimentary
remarks about th Omaha Automobile
elub away up above St. Paul, in small
elites th names of which you would not
recognise, storo of their cltlsjns havs
: been touting and received valuable help
from our olub and are saying nice things
tbaut lb Flehlng la not th best, but I
managed to land a do sen big bass every
dsy while st th lakes. Most of ths lakes
have received scant patronage on account
of th moist weather." - "
."Our jintfing fund for a ' f utur club
bouse Is growing like a Jlmson weed,"
remarked Treasurer Oould Diets. "It Is
getting to be more and more of a near
future possibility." "
Automobile Becomes a Necessity and
Demand for the Moderate Priced
Machine Continues Good.
Kokomo Man Wins
Saxon Economy Drive
After considering 105 reports sent la by
dealers from many parts of ths country
who participated In the Saxon Six econ
omy drive. Judges of the contest ha v
awarded first prls to C. F.- Seaward.
Jr., of Kokomo, Ind. Mr. Seaward cov
ered th distance from-Detroit to Koko
mo, 137 miles, at an average of S6.S miles
per gallon of gasoline. Only on quart of
ell was used on the entire trip. Over half
th way th roads were in bad condition,
at places washouts mad the path almost
Impassable. Mr. Seaward reported that
h encountered tea heavy rains during
his trip horn. '
Final figures show that ths total dis
tance covered by th 106 dealers who par
ticipated in the driving day event was
K.S77 miles, each dealer averaging 2D3
mllea Th average mlleac on gasolln
was twenty-one miles to. th. gallon, aad
n oil 1M miles to th quart.
.Th results mad by th dealers are
consldsred remarkable, viewed as an
economy record for six-cylinder cars. Al
most without exception, each dealer was
forced to contend against bad road coa
litions. Th drive started from Detroit
during a several day period of almost
Continuous rain, which put ths country
roads within a radius of 150 mile In poor
ihape.
Mitchell Company
Is About Swamped
With New Business
CUT IN PRICE OF CHALMERS
"Th automobile business Is fast ap
proaching a crisis," asserts Hugh Chal
mers. "The battle of the giants Is now
on. Jt is a Battle royal ror ine su
premacy of the medium prtoad motor
oar field.
"Until th present time conditions In
th automobile world have been unnat
ural. With th development of a de
pendable Motor came a stupendous de
mand for motet vehicles of any available
t pe. The demand at one exceeded th
supply. .Any one could sell any motor
car a' any trie.
"But tho staid old law of average ap
plies just as well to the automobile man
ufacturer as It does to th piano maker
or the t) pewrlter man. After Its bril
liant run l( must sober down to cora-tinn-ienso
business principles, or soma
on elf who Is more far sighted Is go
ing to forge to th front.
Aatomohlle a Necessity.
"It lias become plainly apparent that
the automor.ll Is a necessity. It has
r?eeded up th world's transit A light
delivery truck does th work of a dosea
horses, and does It cheaper and quicker.
Th farmer has adopted It almost uni
versally because It cuts distance In two
and brings him more In touch with th
world beyond his line fence. Th de
mand for automobiles has spread around
tho world like wildfire. This Universal
demand has caused a revamping of prices
to meet the buying capacities of th
masses.
"In recognition of these facts th Chal
mora Motor company has been led to
take up quantity production. Only by
Increasing our output and selling our
cars on a closer margin could we af
ford to set a- lower price on Chalmers
quality. Hence we have added thousands
of square feet to our factory space, em
ployed more men and are prepared to
break all production records for 131.
Price of Caalmers Cat.
"As a result we are enabled to build
this new seven-passenger Chalmers to
sell at U.5S0. This price has been a sen
sation In th whole motor car world. It
la the lowest price we have ever placed
on Chalmers products. We have don it
without th least sacrifice of quality."
Two years ago Hugh Chalmers sent OL
C. Hlnkley, bis chief engineer, to Europe
to study motor design. While abroad Mr.'
Hlnkley collaborated with foreign bund
ers and discovered that the. Buropeaa
-tendency was toward the valye-la-head
'motor Overhead camshaft type. Upon his
return to this country he set to work on
a Chalmers motor of this design. ' Th
great war halted further operations
abroad and the Chalmers company was
thus first to market a car built along
this principle. Th success which this
type of motor met abroad has been du
plicated In America. At Indianapolis and
Chicago an overwhelming-majority of th
cars to finish in the winning class wer
built along these lines.
C. A. Pfeffer, vice president and assist
ant general manager of the Chalmers
company, stated recently that July, 1915,
was the biggest July In the history of th
company. The business showed nearly
900 per cent Increase over that of th
corresponding period last year.
Rapid action marks th movement t
th Mitchell 11 oars from th Mitchell-
Lewis Motor company's factory at Ra
cine. Wis., to users all over the Vnlted
States and Routh America. Cars tht
are being shipped by express at greatly
Increased cost in order not to disappoint
purchasers are being snapped up imme
diately on arrival and being- put Into use
by their new owner. - In many rases
this eagerness to gain pomesslon of "Th
Six of 'is" and th "Perfect Bight" is no
great that purchasers will not permit the
cars to spend the usual day or two at
local service stations that la neceary
for the tuning and adjustment that a
new car should havs. In spit of this fre
quent lack of preliminary precautlonlng
method, every car Is more than making
good on the promises mad for It.
One of the miRe Mitchell distributer
In the east recently wrote: "We have
taken every Mitchell car we could got by
express to keep up as near as possible
with the most preepln deliveries and we
stand the expense. It In the only way
we can maintain our pro-tine and Ml our
rush orders on time.
'The Wells Kargo company has Just ad
vised our president that It has shipped
more cars into our territory from Itaclnc,
Wis., In the last thirty days than ha
ever befor been handle! by express In
all the hifttory of the automobile Industry
In this country. As soon ss they arrive
they are pushed Into service
purchasers."
their
Rnnnlai Rlabt Alois,
"The Franels-Cullls Auto company Is
booming rlsht along," said Mr. Francis,
"Just closed a contract for WX Maxwells."
Apartments, flats, houses and cottages
ran be rented quickly and cheaply by a
Bee 'Tor Rent."
BAD ROADS CAUSE HEAVY
LOSSES TO THE FARMERS
Alfred O. Dunk, president of the D
troiter , Motor Car company, Detroit,
Mich., says: "A recent report of th
United States 'Department of Agriculture
furnished the astounding proof that th
farmers of th United States are losing
annually JCSO.OOO.OOO, for th reason that
they are unable to get to market at cer
tain times of th year owing to bad roads
conditions. All over th union are coun
ties' rich in agricultural products, but
bearing the burden of bad- roads. Care
ful observation shows that th Paclflo
northwest has uniformly the best roada
This condition is due to the aotlv co
operation of th operation of the various
states In that section, and th enactment
of good road legislation together with
liberal state appropriations.
RETIRES FROM ARMY SERVICE
TO BECOME AUTO SALESMAN
'Colonel John Lincoln Clem, known th
country over as th "Drummer Boy of
C'htckamauga," last Friday retired from
the service of Uncle Sam after a service
in the army that was almost continuous
sine 1832, when h ran away from his
horn In Michigan at th ag of 10 years
and became a drummer boy.
Retiring from th army service. Colonel
Clem becomes an automobile salesman
for th Studebaker company, working for
his son who has th Studebaker agency
in San Antonio, Tex.
Colonel Clem retired at the ag of M
years and upon his blrthdsy. Upon his
retirement he was given th rank of
brigadier general.
ELECTRICAL CAR EQUIPMENT
IS GAINING IN POPULARITY
"There has been a marked Increase In
Ri boslneos of electrical ear equipment,"
says Mr. Livingston of the Master Sales
company. "It means the elimination of
th old crank shaft and continual light
ervtc. so why shouldn't our business in
crease T ..... .
"Even th Ford owner are Installing
th later systems regardless of th equip
ment which they now have.
"Since the distribution of the $i0 re
bate hss been assured, numerou. sw
owners have put this money Into elec'
tricsl equipment"
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RAYMOND MAXWELL COMPANY, aa
tSa C-rc Blif, fit. S UCi,k. J
40-Horsepower, 7 -Passenger Touring Car, Weight 3075 lbs.
Valve-m-Head Motor with Overhead Camshaft
Th btrttU of th giants ia at, ft la a battU royal for th
luprtmswy erf th msveiiam priced motor car field.
It la the battla of that trpa of motor which smashed all
speed and ackduranoa record at IxMiLanapoILs and Chicago
against old styU motor.
It t tfi battle of the piiwcUJea of ce-aatractton that went 80
mile an ho, for E00 mile at Indianapoli, and 100 mile an
boor for C00 mlka at Ctocago againct oat-dated principle
of motor cosaStruetJon. '
It la tha battla of the manufacturer acamat the mildleman.
tba rjroeUaoer against the aissmbW. of buying for cash, against
on tins, of new f5cienc7 in methods of manufacture
agamst inexperienced methods.
It la the battla of OweLKy and lower profit agalnet higher
prctfiav and avairfcjMality.
It la th battle of new rric Ideal and co-operation against
old methods of axpanair upkeep and neglect of th ownir.
Into thla ceo test th Chalmers Motor Company enters th
greatest car it haa erer built, th "StJb40" with valeln-head
oyer head camshaft motor.
It is th lowest price at which Chalmers Quality haa erer been
sold 113&0 far a big 7-paaaangar touring car.
It ia a new car at a lower prio sent to battle with old car
at cut price.
With new service to owner, bigger plana, new buildings, in.
creased factory facilities, and greatly Increased production, th
Chalmers Motor Company moves forward to the great battla
with s. prern confidence.
Motor New Car New Price New Service to Owners
boe&ccrj Factory FWcilitset-Gveally Increased Prorjnetnn far 1916
T70 years ago we sew fStre twangs. First
was that ths tesxkney of tba public demand
b both Earept aad America was to a
caaocact fcsgh speed motor that was asare efficient,
wooed get away oaicker, run mora smoothly, hare
paster flexibility, show greater ueaoiuy and last
PT'gfir skkWt hard sorrics.
Second was that a pab&c teanperanhr diverted to
cars that only looked wafi and rods Daceiy for s while,
would swing beck to demand qvality maoufactur
aad tUJ-iy to stay put."
. TUri wa that only tbeee msnuxtnrers who
bestt their own ears ia large v1udm and bought their .
ewe aoattrials for spat cash at tba advantage of the
mwluteotrkl sar-fy.
Motor DeelffRwd in Europe
So w seat ear engineers to Europe to deugnanew
naotor aad began to lay oar plans (or greatly
increased production this season.
Wa arc bow braiding two bSc new factory additions
to beadle tba work. We added machines thit cost
$9(XwO.0O apiece to do work in our factory in order
to giv tbis remarkable quality car to you at $1350.
liar Is ths result.
No cos oTtsassi that such a car could be built for
$1350. It is arjual to cars tbat sold for $4000 three
year ago. It isn't a made-over model, reduced in
ssae, or certain things eliminated to fit the price it
is a brand new car, designed specially as s Quality
car at a low price.
....,.-. s
The Quality Car at Small Profit
Ws are nAoting tVis QUALITY car on ths low
est pjot par car in the motor car baaaocss.
with overhead
Tb great rartwto-mad rnctoc, with
carnskart, costs as $80.00 more to build in
shops, than the ordinary type cf motor can b bought
for on tit outside, aad most of the competitors in our
price class are using the ordinary type cf motor.
When Chalmers tnginssss went to Europe to
study design two years ago, they found European
designers at work oa high speed motors of the vsJ vein-head
type with overhead camshaft.
European makers had already tried this type out
in their racers. They were perfecting it for a road
car.
We hoped to be the fait b America to adopt this
style of motor. But when the war stopped European
makers, fate decreed that we should lead the world
in the use of the yaJve-in-head overhead camshaft
motor for a stock car.
We were not surprised at the showing at Indian
apolis and Chicago, where this type of motor won all ,
honors. We knew a year ago that the results
would be achieved.
Speedway Racers AH of Thla Type
We knew that to attain a speed of 90 to 100
miles an hour that the motor would hav to be
a valve-in-head, overhead camshaft type.
Qmaiity FtnH
"Let your ntxl ear he a Chalmers"
Think of it! 90 miles an hour for 500 mOes at
Iraanapolis and th fint four to finish, and eight
out of the first ten were vaJve-cn-head rnctors, with
overhead caraahafUl
And then th Chicago races at 1 00 rnSe aa near
for 500 miles the first three and seven out of the
first eleven were of this typel
Some one said a short time ago that people bay
motor cars largely on three Ft Paint. Price and
Performance. low can measure this wonderful
Chalmers car, at $1350. by any on of these three
standards. It is right in Paint, whka indicates
finish and wearing qualities. i
It U right in Performance, because no car at any
price, performs better than this car doe.
And it is right in Price. No one b th history
of the industry ever approached suck quality at such
a price before.
Taka a Ride In this Car
Take a ride b this car." and see for yourself if
you do not get in this Chalmers type cf six -cylinder
motor all the smoothness, all of the flexibility, all of
the pkk-up, and all of the "pep" that is claimed for
any other motor buik. do matter how many cylinders
it may have. . v
Therefore, we say that all of our strength, afl of
our organization, all of our money, all of our repute,
tion. are back of these six words: "TAKE A RIDE
IN THIS CAR."
Demonstrators are now b the hands of our dealers.
Chalmers Motor Comp a r
Detroit, Mich. U.S. A.
Tax
New Service to Owner
Ha wmi mtf.
EmrCliil; aW a w mmn U-w f a CUl-
at a 5 Ca-s-B Baas, aa
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Stewart-Toozer Motor Co.
2048-52 Farnam St Phone Doug. 138
Wi in dosing our territory no, and not food, tin I'tats. Wrlti it for particulars.
CaS
Fwik Qeality Gar at 1 35
Th Chalmers Club
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