TIIE OMAHA SUNDAY HKK: AUGUST 8. 1915.
7-A
WHY AUTO PRICES
ARE OH DECLINE
Enormous Production and Standard
ization of Manufacture Force
Eeshaping Thii Market.
CASS ARE AS GOOD AS EVER
Br GBORGE li. SI LLIVAJf.
A striking featur of the past spring
hu been the sharp reduction tn the prices
of several leading ''mkm" of automo
bile. Manufacturers who have been
keeping watch of tendencies In the au
tomobile market on the theory that It
was. In way, a barometer of consumer
demands must have speculated at its
rapidly .changing aspects.
Briefly phrased, our old friend. Sat
uration Point, has been Issuing his rutes
and regulations. Automobile manufact
urers who have created large plants and,
by liberal advertlning, have laid the
ground work of prestige for a big future
output cannot let go. If they cannot
ell a "class'' car at a ."class" prloa,
they mart forget their pride of place
nd go where 'jslnesa Is.
I. do not think there ever has been an
opportunity like the present one for man
ufacturer to watch, right out in the
open for all to see, the vital play and
Interplay of the foroes of market mak
ing. About a year ago, at the time the
eyoleoar threatened to invade the auto
mobile market, a very shrewd observer
of automobile conditions la this country
mad this remark; ,
"The trouble with us In this country
Is that we began to build automobile
at the top of. the pyramid of prices. The
little section at the top of the pyramid
was quickly filled. Then maker began
to realise that the nearer they approached
the base of the pyramid In prices the
wider they Increased their angle of
possible customer, and with every re
duction of $100 or 1300 In any model they
mad It possible for a constantly In
creasing proportion of American to pur
chase automobile.'
Automobile since their first manu
facture, or more correctly after a -period
covering two or three year Immediately
following the Inception of the Industry,
have had a constant tendency to drop
In price The betterment of the product
nas pi constant pace vim us uown
ward trend tn prloes, to that today It
la possible to buy an automobile fully,
equipped, with everything that the owner
may desire, at about one-third the price
tie would' have been asked for a less per
fect produot even five year ago, and to
which he would have had to add as ex
tras, and at an additional expense, such
thing as windshield, top, horn, speed
ometer, etc . v
With every succeeding season the pub
lic asks Itself how much lower the auto
mobile can g and still be worth buying.
Enormous production and standardisation
of manufacture have been largely re
sponsible for the reduction In prices. It
It obvious that when a manufacturer
turns out 100,000 units all exactly alike,
his overhead per unit and coat of ma
terials and labor are very low In com
parison to similar charges agslnt any one
of a number of model. i
This multiplicity of model'-was ui
cause 'a few year ago of hearty wreck
hi one very large manufacturer who
aa very well known, When the reorw
sanitation committee took hold of the
proposition they insisted that the num
ber, of model should be reduced from
over sixty to twelve. Today that oon
cern Is in a more healty sound condition
than ever before. (
The reduction of prices this year has
made a very deep Impression on' the
buying public A ear that ha been sell
ing for two seasons at $1,07S has been re
duced to TO It U Identically the same
ear. Another model selling at $1,560 has
been reduced to $1,860. This, too, I Iden
tically the same car a at the higher
trtoe. This reduction ha been dupli
cated in many Instances.
The question must Inevitably arise tn
the mind of the man who paid 11,660 M
to whether or not he had furnished the
manufacturer, distributer and dealer an
nijurt profit And this question may
be truthfully answered "no." because
at the time be purchased hi ear the
of production at the factory was
proportionately higher than at the pres
ent time.
Another question which eomea up to
very thinking man at the present time is
thist- What Is the significance of the
present reduction in price and what will
be It effect tn the purchase of aa auto
mobile T The first significance of it
. ha been touched on above, L ., the
ability ef the manufacturer to produce
at leas oost and hi willingness to give
his purchaser the ability to buy a better
product at less oost,
Probably the next significance of It
1 the effeot It will hare on the second
hand car market. The dealer will auffer
om Intrinsic Jack of profit, perhaps
not tn percentage but in actual money,
which will force him to effort toward
m greater sale. At the same time it
will make him very cautious about
taking in second-hand car a partial
payment for new car. This will re
ult tn the owner of a second-hand car
being dissatisfied with the aeal offered
him by the dealer and he will decide in
many Instance to run hla
another season at least. -
On the other hand, it will bring into
the market a great host of people who
have long desired to own an auto
mobile and who now find It within their
power- to purchase. a new. car. In other
words, the angle of the pyramid will
have progressed near enough Its base
to have included them in 1U purchasing
Power.
This has been stiown already. There
Is a New Tork dealer, who, about April
20, was entirely out of cars. The product
of (he factory had been exhausted. ol
lowing this, there were weeks without
any cars to sell. Then came the new
models, much In advance of the usual
date of introduction. The result was
an overwhelming rush to purcha.e. On
June 18 he reported that he had for
delivery between then and July 4 over
M0 orders and that he had turned down
In the ten days previous twenty-five !
ruers ror cars rather than accept them
and disappoint bis customers later on
teliverlts.
He U known everywhere aa possibly
the shrewdest retail sales manager in
New York. Ho said: "1 have been selling
automobile, for ten 'years. I have never
known anything like the present rush
for t-m rm U' ...
-. ... .re literally selling the n j
..... icnon and we have just
closed the big.et year in our bl-tory.
Several other makers have also enjoyed
banner yearn.-
Another man In the automobile Industry
who Is a (W p thinker along production j
lines says that the plan of the largest ,lf
manufacturers who turn out 5.0C0 and less
cars a year, call for the production of
close to a million cars in this country
this season.
AVhat the Insurance companies would
viunoi iiKiires snow mat tnm
country can absorb between six and '
seven hundred thousand now car every
year.
Thl observer point out that the pro
duction of a million car mean a pro
duction of one car for every one hun
dredth person of the entire population
of the t'nlted State man, woman and
child. Baaed on the average life of a
car of three years, and taking Into con
sideration the growing tendency for a
man to keep his car more than one sea
son, these figures would provide one
new car a season for every thirty-third
person of the entire population of the
T'nlted States man, woman and child J
tie predicts an enormous over-production
and it I not expected that foreign con
ditions will better themselves sufficiently
soon to make the foreign market a dumping-ground
for any of this surplus.
Already, some of the larger manufac
turers have grasped this fact and have
curtailed their original plan for enor
mous productions. In one case a con
cern making 10,000 car this year an
nounces 76.000 for the coming year, but
have cut that to 60,000. Rven with these
reductions, this man thinks that there
will be a great overproduction.
Every year the automobile Is com
ing to be more certainly a utility. The
man who drives fifty mile into the
country of a Sunday afternoon aritt
fifty miles back is not nearly aa nu
merous, with the exception of the en
thusiastic brand-new owner, aa he was
a year ago. He Is going back to hU
golf, hla tennis, his gardening or his
quiet Sunday at home, and the car stands
In the garage or la used to bring nia
guest from the station only. .
A striking Instance of this, which la
developing all over the country, Is ob
served In a very small Jersey town.
This year eight men, whose average
Income Is not over $4,00$ a year, have
purchased automobiles. They are used
almost entirely by the women of the
families to run over to the country town
for shopping and to the neighboring
golf-courses for a round of golf. But
these cars are used very little by the
men. Perhaps pot more than once a
week for the mere sport of riding some
where and coming back.
I look to see automobile selling and
advertising proceeding from now on with
some degree of certainty as to possible
demand. Every well-wisher of the In
dustry can ask nothing better than that
automobiles be sold on their utility
basis, for being so sold, they will in
the main be sanely sold.
British Prize Crew
Taken'IntoPortby
German Off icer
, WASHINGTON. Aug. TTh story of
how a British, prise crew of an officer
and four men wa taken Into a German
port by one German petty officer on
the American bark Pas of Balmaha wa
told In a cable report te the State De
partment from Ambassador Gerard at
Berlin, . The selsure of the ship and
some meager detail had previously been
told In news despatches.
The Pass of Balmaha with 5,000 bales
of cotton from New Tork for Archangel,
had been held up by a British cruiser
between the Faroe Islands and Iceland,
and a British prise crew placed aboard to
take it to Kirkwall. Soon after the
cruiser disappeared a German submarine
halted the bark and the British prise
crew concealed themselves in the cabin.
The- submarine commander ordered the
American ship into Cuxhaven and placed
aboard one non-commissioned officer.
The Pass of Balmaha was eleven day
making the passage from the Faroe
Islands to Cnxhaven, during all of which
time the British crew remained below
and were prevented from coming on deck
by the captain of the ship, who said he
wa afraid "trouble would foUow" any
attempt on their part to overcome the
German offloer.
Bull Tractors on
Way to Fremont
Eleven carload of Bull tractor, fifty
five Bull tractors, from the headquar
ter' plant at Minneapolis have gone to
Fremont to be ready Monday morning
for the National Farm Tractor demon
stration at that place.
The Bull tractor is handled by the Bul
lock Machinery Supply company of
Omaha. This is one of the largest ship
ments of tractors from any one house
that has gone forth to do battle on the
1,000-acre field at Fremont for a week to
demonstrate to the farmers the advanced
method of having gasoline Instead of
horseflesh do the heavy work of the
fields.
OMAHA PEOPLE TO JOIN THE
LLANO SOCIALIST COLONY
Mr. and Mrs. J. B. Shafer and Mr. and
Mrs. E. E. Vaughan, Omaha socialists.
win leave wiuiin a lew weens lor i-4no, i
a socialist co-operative colony, forty j
miles northeast of Ix Angeles, where 1
they expect to make their future homes. !
Mr. and Mrs. Shafer will ride through J
in their automobile. I
Llano is the name ef the site ofUie
Llano Del Rio. company, organised by,
Job Harrlman, who figured in Los An- i
geles politics. It is stated the colony
has water sufficient for cultivation of
40,000 acres. The plan is to secure 1,000
fumllles for the colony. j
The scheme contemplates establishment
of community factories and the sale of
food supplies and merchandise atactual
cost to members of the colony.
....Chambers '
....llai.-l
BAND CONCERT TODAY
AT RIVERVIEW PARK
The following program will be rendered
this afternoon at Klverview park by the
First ReKlmentel Band of I'nlformod
Hank of Kn'Kht of Pythias band:
March Monteiuma ....
Overt ure Festal
T"i Hans
a Har ry Feelings ..
(bl Oniuhu Teasing....
The ltoa.irv
Cornet 8ol A Perfect I 'ay Bond
folonol J. A. Thomas.
Vulse .rnte- Volupteuae Hoffman
Mnrch El i at t inn Housa
Selection-Uartlana Wallace
Kuthoplan Lamentation 8ince You
Went Away J. H. Johnson
fe'lanlHh 8erena.de La PaJoma Yradier
Juatet ffim 'Hlgoletto
Patriotic Airs
..Dead lines
Nevin
..Verdi
Sunday, August 8, 1915-
-BURGESS-NASH STORE NEWS FOR MONDAY.
-Phone Douglas 137
This Store Is As Fresh Every Morning as the Dairy Maid's
Pans In the Cool, Spring Milk House Under the Trees
. , , ,
Interest Is Widespread in This,
Your
Satisfaction
IS THE most Important part
of every transaction with us.
It means the present and fu
ture patronage of yourself and
friends. It means a constantly
Increasing business for us.
You can see from this why we
keep your Interests ahead of
everything else. It's good busi
ness as well as good principle.
We want you to feel at all
times that this Is your store
conducted in your interest as
much as ours and that the
splendid service and stock
you .see here are our legiti
mate means of gaining your
good will and securing your
business.
Our confidence in steadily im
proving business conditions,
and the Increasing demands
which we expect to be made
upon this store, have caused
us to plan generously for the
big Merchandising Months now
at hand with larger stocks,
wider assortments, better fa
cilities and a more complete
service than ever before.
BURGESS-NASH COMPANY -August
8, 1916.
Wo Want You to
Make Use of This
Store's Conveniences
THE Postoffiee, Information
Itureau, place to pay tele
phone and electric light bills, the
llnnk, where you may cash
checks, the Writing, Reading and
Host Itoomn, check stands, etc.
They are all for your benefit,
comfort and convenience.
B UROESS-NASH COMPAN Y .
"Meet Mo in the
Cricket-Room"
WRKRK we ran enjoy it cool, re
freshing retf illness. It's cer
tainly a pleesant retreat thees
hot afternoons. Tlie llsjht lunches aa
wen aa the soft drinks In the Cricket
Jtouni are r-excel ence, end the
service I most pleasing.
Kesttirtne::
McVlttle famously good "t.e
Zens'" Ice Treaiiv
Mullnne's Cincinnati Taffies.
"I Zeus" Chncolnte.
Bnrgsss-Wash CM. Main rioor JUar
C ann i n g Season
Brings Demand for These
A ND we are well fortified and
ready for the demand.
Mason fruit Jars, pints, 43c dos.
Mason fruit jars, quarts, 49c det.
Fruit jar rubbers, 10c Quality.
He dos.
Fluted Jelly moulds or Jelly
glasses, 25c dot.
Burgsss-Vaah Co. Tourth rioor.
A WORD ABOUT
NEW TAILORED SUITS
$25.00, $35.00, $45.00 and $50.00
THE first of the Autumn Tailor-mades Coats are a new length,
and though sometimes very straight and box-like, they are
also full and ripply ft you wish. And there is skirt newness, too!
Whipcord is here again, and so, too, Is the much favored gabardine
and wool poplin and, of course, serge.
African browu is one of the new shades, and then there are deep
blues and blacks.
The tailoring Is as distinctive as the styles.
Bnrf sss-Wasa Co. S.oond Floor.
Seldom, If Ever, Has the Demand
for BLACK SILKS Been So Great
aa it is now. These "specials'! fr Monday are not only the most
popular weaves, but the price has been clipped generously.
$1X0 BLACK MESSALINE SILKS, 69c
A most favored weave, 30 inches wide, and of a good, firm texture,
rich black lustre. $1.00 quality, at flc a yard.
$1.00 BLACK CHIFFON TAFFETA, 79c
For dresses, separate skirts or coats, 30 laches wide, a remarkably
good quality at $1.00 a yrd, Monday, 70c a yard.
.'. BLACK CREPE" DE CHINE, $1.19 .
43 inches wide, not the usual sllmpBy quality you get at this price,
but heavy and firm.
Bnrress.lTash Co. Main Floor.
These $2.50 to $3.50 LINGERIE BLOUSES
in the Clearaway Sale Monday at $1.00
$1.00
ASTONISHING, indeed, are these blouse values
that go Into the clearaway Monday.
They're the broken assortments from our regular
$2.50, $3.00 and $3.50 lines, including a wide
range of pretty styles.
The offering includes:
Embroidered voile blouses that were
$2.50, now, $t.no.
Organdie blouses that were $3. SO,
now 91.00..
Batiste blouses, lace trimmed, were
$3 00, now SI.OO.
Handkerchief ltnen nlouses, were
$3. CO, now fl.oo.
High or low neck, lonij or short sleeves; all sizes
represented, from 31 to 44.
Soiled Lingerie Waists
That Were $1.00 Now 50c
Including voiles, organdies and batistes; variety
of good styles.
Bnrres-Wasl Co. a. pop a lloor.
$5.00 Standard Make Corsets $3.00
SEVERAL good styles Included, low or medium bust line, in brocade
or batiste, from our regular $.V00 lines, $:. Mon-iay.
, KKASSIKRKS Al $t.OO and $1,511
Broken sizes, both front or back effects, reduced from higher priced
lines. Bnrg-oss-Bash Co. sj.eoTia Floor.
Dainty Summer Dresses
ThatWera $10.00 to $15.00
in the Clearaway. Monday at
fTJfpgf
$3.95
rp HE best part of it all is, you will
1
liavft eight to ten weeks' wear
out of them yet, for the summer has
just arrived or we miss our guess. But
we muet provide room for our Fall
lines; that's the reason for reducing
the price so greatly.
The materials are crepes, lawns, dimities,
voiles, etc. Vou are certain to find the very
dress and style you have in mind at a big
price reduction.
Palm Deach Suits
Natural Palm Beach shade, also black and
white shepherd checks, made In the smart
belted effects, plain tailored, and many other
pretty models, finished with .pockets and
belts.
SUITS WERE $10.00 TO $12.53, NOW $6.95
SUITS WERE $15.00 to $16.50, NOW $8.95
Summer Girl Dresses
The extreme simplicity of fastening no button or hook makes it the
Ideal outing garment
DRESSES WERE $5.00 TO $6.00, NOW $2.95
DRESSES WERE $7.C0 TO $8.00, NOW $3.95
Bnr Ma-Vaak Co. Bo)nd Floor.
Atifftist Sale Furs P
20 to 33 3 Under September Prices
f XTOMEN have Wen quick to renJize that, owing to existiug
conditions in the fur market, it is decided economy
aside from being a splendid investment to anticipate their
fur needs during this August Sale, and the result has sur
passed our most sanguine expectations.
FASHION SAYS FURS FOR PRESENT WEAR
Everywhere you go In the smart circles you see furs, and the futur JjP"-vvf
. un ut3 v. iuib will iiv.ri pit ruiiimiiv.uj lui.ntwi. -jp i l
Hwk of Kery Piece of Knr Solil I the nnrgeas-Xash ti'narnto .f Vafl
Quallly, Authenticity of Stjle nd Tliorounhly HalUfactory Wear.
Furs Stored Till November 1st.
V n rli 1 1 vrtu n alI a vmi o mn mm uaiid Alnel (am anH allt i
r.i.ruaa uu ra- J -V' l aiisaj sua TJ J ' I rviv VIV11 HVW PIIU Tig VI 1 1 I .
carefully store them for you until November 1st, upon payment of onl v.i
25 per cent or tneir value, iou tnus not only secure first choice iron
our large stocks, but take advantage of these extraordinarily low prlce
wiinout tne necessity of making full payment for the furs unll they
are actually needed
Hudson Seal Coats, $55.00 to $350.00.
Kushian Pony Coats, $25.00 to $45.00.
Penman Lamb Conts, $100.00 to $250.00.
. ttlack Lynx Muffs, $20.00 to $45.00.
Black Lvnx Scarfs, $12.00 to $40.00.
Hudson Seal Muffs, $8.00 to $25.00.
Hudson Seal Scarfs, $4.00 to $16.50
. Genuine Mink Muffs, $15.00 to $55.00.
Genuine Mink Scarfs, $7.50 to $67.50.
Hudson Lynx Muffs, $4.00 to $15.00.
Hudson Lynx Scarfs, $2.50 to $10.00.
Bury -Wash Oo.-'.ooad Floor.
f
I
Drugs and Toilets
Pebeco Tooth Paste, 60o slie, 2c
Jap Rose soap, cake He
Isebell's face powder, 50c slse, 10c
Babcock's corylopsls talcum 12c
Williams' talcum powder. ... 10c
Sloan's liniment, 26c slse.... 18c
Hill's caacara quinine, 25c site,
for 12.
Bath caps. 75c values 42c
Bath caps, $1.00 values 59c
Bath caps, 35c values. ...... 10c
Sanl-flush, 26o can 17c
Household ammonia, 1 quart, 13c
A large 11.60 chamois and 60c
auto sponge, special Monday, fl
Barrsss-Vash Co. Msio Floor,
Apparel for the School and College Miss
Coats, Suits, Skirts, Dresses
For the Girl 6 to U Yemrs
For the Junior IS to 17 Years
For the Alii 14 to 20 lears.
SHOWINO of more than usual Importance one that will prove In
teresting to mother and daughter alike. We Invite your Inspec
tion. Regulation Serge Pi-eese, 97.n to flft.oo.
Novelty College l-'rocks, ftlO.OO to $17.80.
Misses' and Juniors' Suits, $25.00 to $!W.O.
Misses' and Juniors' Coats, $1Z.R0 to f-2U.ftO.
Children's Coats, lnte models, $3.03 to $10.00.
Children's Jresses, newest styles, $3.00 to $8.50.
, Bnrr.ss-X.sh Co. a.ooad Floor. ,
Decisive Savings in GOOD Furniture
IN THE BURGESS-NASH AUGUST SALE , .
FURNITURE suitable for any room In the bouse, either in odd pieces or an entire outfit, and the sav
ing advautages average from one-fourth to ono- third the regular prices.
$:5.00 PARLOR SUTi: AT $20.50"
Three-piece parlor suite, consisting, of settee, arm chair and rocker, In
mahogany finish, cane back, plush, seat, was $35.00, now $20.50.
a I llx
t 9 jo " o";
jo o .
f 1
$15.00 Living Room Chair, $11.00
Jacobean oak living room chair, with
cane seat and back, was $16.00,
now $11.00.
$23.00 Mahogany Rocker, $10.00
Antique mahogany rocker, with cane
(pat and back, was $25.00, now
$10.00.
$10.00 Mahogany Chair, $11.50
Mahogany chair, with cane back and
seat, was $10.00, now $U.ftO.
$28.50 Mahogany Chair, $10.50
Solid mahogany chair, with can,
xent and back, .was $28.60, now
$10.50.
$25.00 Oak Rocker, $17.50
Jacobean oak rocker, with cane seat
and back, was $25.00, now $17.30.
$2.1.50 Ivory Chiffonier, $16.30
Old ivory chiffonier, . mahogany
top, cane insertion, was $23.60,
now $10.50.
$3.1.00 Walnut lressers, $40.00 :
Circassian walnut dressers, 48-iuch
top, mirror 33x28 Inches, was
$56.00, now, $10.00.
$70.00 Walnut Dresners, $33.00
Circassian walnut dressers, 54-lnch
top, mirror 41x27 Inches, was
$70.00, now $33.00. .
$02.50 1)RI:SS1X(1 TAIiLK, $40.00. i - $10.00 DKKSSINll TARLK, $22.00
8lld mahogany dressing table and desk combined, I Quarter rawed oak dressing table, triple mirror,
was $62.60, now $40.OO. I was $36 on, now $22.00.
Borg.ss.Bash Co. Third Floor.
n
BURGESS-NASH BASEMENT STORE
Clearaway of Women's Sample Skirts
For Fall and Winter Values to $10, for $4.95
THIS offering Includes a variety of weaves and styles tor Fall and
Winter wear. Samples from lines intended to sell to $10.00;
Monday at $4.03.
SILK SPORT COATS, WERE TO
$10.00, MONDAY AT $4.95
81zes for women and misses, in green, old rose, blue and gold. Just the
garment for wear evenings now. Were $10.00; Monday, $4.03.
GARMENT LENGTHS OF NEW FLANNELS
AT A SAVING OF 33 yt
Monday will be a splendid time to anticipate your needs for Autumn.
15c WHITE FLANNEL, Do
Yard wide, snow -white, soft, but firm flannel, Monday at, yard, Oc.
lOc TWILLED FLANNEL, 7l2c
The regular 10c grade; snow white, 27-Inch twilled flannel, In gar
ment length at, yard, 7c
6o WHITE OUTING FLANNEL, 4c
The regular 6c grade, snow white outing flannel at, yard, 4c,
12c STRIPED OUTING FLANNEL, 9c
Yard wide fancy colored striped outing flannel, in garment lengths,
regular 12 He grad. at, yard. Or.
10c OUTING FLANNELS, 7Vic
The regular 10c soft fleecy outing flannels, in fancy checks, stripe
and all the new, pretty gray patterns, la garment lengths, yard, 7H.
IDe STRIPED EDEN FLANNELS, 5c
Fancy striped Eden flannels. In garment lengths, lOe quality, yard. Sr.
BarfMS-BasB Co. Baaam.at.
Enamelware
ONE table of gray enam
elware, including pud
ding pans, covers, lipped
saucepans, wash basins
were to a 9c, f r
for lUC
One table of gray enamel
ware, including coffee pots,
preserving kettles, roasting
pans, coiienaers, uerlln ket
tles, were to 49c,
for
15c
Woodenware. lc
One table of woodenware,
including roller towel bars,
salt boxes, coat and -t
hat racks, each 1C
Burraas-Basa Co Bas.aa.nt.
We Develop
your film free of
charge when order
is left for printing.
EVE RYD ODYS STORE
Corsets. 69c
Prom our llnj to
$?.00, assortment
of good styles..
Bas.rn.at.