TilB 'o.HAHA SUNDAY BEE: JULY 4, 1915.
10-A
jl " f
BILTWEL IS TO COST LESS
SELLS SERYICEWITH AUTO
Chalmers Motor Company Pats Its
Offer to Customers in Black
and White.
TO THROW 117 100 HOURS' TIME
Velie Makes Another Interesting
Announcement for the
Season.
ITS QUALITY IS INCREASED
With the announcement lest we-kof
the new Velle "Six" at SLOW It wss -
limed tkat thli rsr wss to be tlm vm
pany's entire offering for but such
i. not the ease.' The Inrger and well
known Telle "niltwel" Fix. mortal 1 111
be continued In both five and plx-pumen-er
models at a reduction of nearly Saw
In rrlce, namely. It. 400.
The model 1$ haa wheet-bane of 154
Inches, 4 tlrea on tha flve-puiMner
site end S5xH tlrea on the slx-pasm-user.
The latter model haa dlnarpearlnu seats,
which entirely fold away Into the back
of the front' srst. The motor la a Con
tinental. mxS. with Gray A Davie alan
ine; and llRhtlnj systems and Atwater
Kent automatic- Unltlon; multiple dlao
clutch, aplral bevel drlre and every fea
ture and appointment vanally associated
with a car of much higher price.
Q-alMy ot tat.
The quality. and finish of the new
model have not Buffered In any way
through thla price reduction. Real leather
ard curled hair, the wondMul "nilrnir"
body finish, careful fitting andN work
manship, and thorough testing; and In
spection .are all well known Velle Attri
bute which are looked for and are ex
pected aa a matter of comae In Veils
cars.
'Ho much haa been Bald In these column
during the last year of the performance
and achievement of the Velle "lilltwel"
Fix that little may be added at thla time.
The s-ccet pf the car in the hand of
thousands of owner-, and the refine
ment Incorporated at tfie new 11.400 price
t ral aaauranca of remarkable value.
The Velle Motor Vehicle compenv at
Molina, III., haa planned a large Incrente
In production, many now representatives
have been aenred and their well known
service plan' l, therefore, brought even
closer to the IndlvlJual buyer. With the
continuance of the larger car the buyer
may secure a Velle la any site he prefer.
Studebaker Agent
'Has to Paint Out .
: Sign onU. S. Trail
liver- now and then the United States
government temper Justice with mercy,
although it will go to any length and
watt for year for an offender. It waited
several years for P. K. Beads, a Stude
baker automobile dealer and then It tam
pered Justice with the merciful order that
condemned Mr, Bands to take one of the
most beautiful automobile trip In Amer
ica. . -
in the exuberance of breaking a record,
Mr.' Sands onos broke a federal law. He
broke all speed record with a paint
brush, but unfortunately he used his ma
terial on United States scenery that bad
been dedicated to the enjoyment of all
the people in a national forest The gov
ernment didn't seem to appreciate the
fact that the American people would like
to know that Mr. Sands had been the
flrat to pass that way in hie Htude
beker SO. - - . - .... u .-..,
It happened when Mr Sands, who la
President of tha automobile company
handling tha Studebaker at Seattle, was
the first to drive a machine from Seattle
to Haselton. B. C. On a monster rock
overlooking Lake Koechehia, in the Caa
rasa mountains, h painted a sign that
described his car as tha "Paolfla High
way pathfinder." Lake JCeechelu lies
Just beyond what was then the tortuous
tinoqualmle rss; and, naturally, being
the first In a machine to negotiate It,
Mr. Sanda was willing to make a perma
nent record of his triumph.
But the government set Itself sternly In
opposition to The permanency of the
record. Walter O. Uollan, a forest
ranger. In the course of his rangfhg, re
cently ran across the sign. Mr. liellaa
rubbed his eyes. Mr. Hellatf looked
gain. The sign was sllll there. The
sign was thera o permanently that he
didn't need another look to convince hlm
afelf that tha law bad been broken. Then
began the government's gum shoe work
to locate the culftrtt. Through the
Studebaker corporation,, which had to
make truthful answer. Mr. Sands, the
pathfinder, waa disclosed as the painter.
Keeling certain' that a man who had
used a paint brush once could use it
again. Mr. Sands was ordered to hie him
self to the depths of the forest preserve
and paint out the record of his prowess.
It wss a long' drive, even this year
with a powerful Studebaker Six, but Mr.
Hands and hi paint brush made the trip
without mishap and the sign la no more.
"With the Installation of our new tr
vlce tem the Oialmers Motor com
pany will give 110 houra free service with
the sale of every Chslmers car," declared
Sales Manager irry Owen coincident
with the announcement of his promotion
to the newly Installed office of general
sales manager.
In outlining the new plan of Chalmers'
service. Mr. Owen said:
"The plan we have formulated I
widely different from anything ever un
dertaken by any manufacturer of riotor
cars. We are Issuing a book of Uhor
coupons that wilt be negotiable at any
one of the 00 Chalmera' service stations,
and absolutely without cost to the owner.
In this wsy we expect to make Chalmers'
service something tangible, something
that the owner may carry in his pocket;
a health Insurance for his car wherever
he may go.
'There hss been a crest deal of con
fusion In the automobile world," con
tinued Mr. Owen, "as to the true mesn
Ing of the word 'service.' Up to the
present time the owner has vaguely be
lieved that service was something due
hint from the dealer and the factory. H
has had no definite loncrptlon of the
limits of tha word. Service he differed
In different cltlea The motor cr buyer
might get a greater degree of service In
one city than another, due entirely to
the dealer's definition cf the word.
"A universal policy of service, which
we believe will be the greatest motor
car service value, tha most definite, the
only tangible service, wl'l henceforth re
a added value that the purchaser of
Chalmera car will get. ,
"VV are putting service In btsck and
whit. Wa are putting It In a leather
covered book where the owner of a
Chalmora can cn put hi hand tn It.
and receive x-ar adjustment In exchange
for a coupon whether ho be In Kew Tork
or Molina, In Ban Francisco.
"Thl plan will ,rob long tour of their
terror. Every town along tho tourlat'
Itlnorary that haa a Chalmers dealer will
find his service book negotiable. It will
be the '.riveler's check of the motirlst,
Identifying him wherever ha may go."'
Fifteen Thousand '
Goodyear Tires Are
Made in Singletlay
"When the Ooodvesr Tire and Rubber
company built 3,102 automobile tire cas
ing in one clay, Deck In 191. settle a
world' record In tire production, and. a
new mark for competitors to aim at, the
performance was heralded as a wonderful
feat, as indeed It wss." Bars J. M. Dine.
branch manager of the Goodyear Tlr an 1
Rubber company.- . . .
"But, aa succeeding event have proven,
we were at that timet hardlv mora than
getting qunred away for the wonderful
production which waa to follow. Only
a year and a half later ftoodvue y,a
mora than doubled its outnut. anil mm
up a new mark of ll.ttO, being the -flrat
tire company to attain a production of
mora than 10,000 tire In a single day.
"The enormou strides taken b tha
great tlra Industry are emphasised by
Uoodyear' latest record-breaking feat of
building 16.447 tires in on day, establish
ing another world' record.
"These tlrea laid flat and stacked cne
upon another would make a pile more
than a mile high, or If placed side by
id would stretch out more than eight
miles. A conservative estimate of their
retail value I r0,000. Ten day's output
would amount to $3,000,000, which I aa
great a fortune a wa accredited to the
Count of Monte CrUto by Duma.
"Jt will be but a hort time untll w
will reach a regular dally 4 output of
-0.OM tire. The recent announcement of
price reduction made by many automo
bile manufacturer Indicate tfiat next
season production of cara will be a record-breaker."
Saxon Second in
: StiffHfll Climb
Evidence of the amusing development
of automobile engineering aa applied to
lew-priced cm a was furnished In the
recent hill climb at t'liiontown. Pa.
Here a Saxon ' tlx" took second place
In the "230-Inch class," defeating care
of higher price and greater piston dis
placement and yielding the vlotory only
to a car of larger sise and nearly twice
the price. The Saxon had the smallest
piston displacement of any ear In the
race.
The winner's time for the climb up
Summit mountain was three minutes,
fifty second, setting a new record tor
the hill. The Saxon "(Six" shot up the
step grade In four minutes, four Bro
mide. Buk-k wa third and. Maxwell
fourth. Ralph Oel'alma, winner of the
CM-mlle International sweepstakes at In
diiriapolla, driving an imported HUpanu
Sulia, had to re content with fifth place.
Morse cyclecar was sixth, '
4S'
Model 43
Has the character
istic Oldsmobile
touches. Oldsmo-
( biles have this at
traction always,
they are quite out
. of the ordinary.
' Price $1095 f.o.b.
Lansing, Michigan.
Apartments, flats, house and cottage
can ba rented quickly and cheaply by
bee 'for Kent.".
Eata-H.-eJ ISM
mfrjxr laier stall- ISM
Orraoni l.!oior Co.
SOth and Farnam.
Thoue) Harney 4Wi.
4,
All
Positive Experts on
Self-Starters.
Slrshlc & Andersen
Red 4173. 2059 Farnam.
$1750
1 a gbocl purchase
Tha xmr-t Motor wlli disylac the roppett ralve Lasl-a of Sera years.
Ctt a hand mad Sttarna-Knight now and iavm changing
McINTIRE'AUTO CO., Distributor.""
rboaa Douglas go.
Com la a-d see some ased cara of ether aaakea. aUsk we affe at a
KmJ I ii - - -- ' ) C-i-.! ii i Ca. in .T"''
Astounclingkes-Astoundingffices
.
f .HE Chalmers Motor Company, with its new organization, even greater factory
1 facilities, additional buildings, more men and still more capital, and with a
JL quadrupled production is bringing out for the season of 1916 a series of cars the
. equal of which have never been offered before, '
The Chalmers Company is the only leading manufacturer that is offering a new car
for 1916 at a new price in the medium-price class. '
Others have either put out a new car at a higher price, the same old car at the same
old price, or the same old car at a cut price.
This new Chalmers is the Six-40 shown below at the astounding price of $1275.
The Light-Six and Master-Six are continued in improved models at lower prices.
SucH prices at higher quality than ever before are only made jjqssible by cutting out
middleman s profits, buying for cash on definite specifications, utilizing new methods t
manufacture and administration, working on smaller profits and greater production.
The Chalmers Motor Company has also inaugurated a new Chalmers Servicr Plan. ,
by means of which we are able to offer gratis to every new Chalmers owner service
in the form of an interchangeable service coupon book, good for. a definite amount of
work at any Chalmers dealers anywhere,
WW- mm -sy -DM V. K. It t r ft -. X. r .-if V '
Shz-AO
This is the most remarkable motor car that has
ever been offered for 1275. - It is the lowest price
at which Chalmers quality has ever been sold.
It is the only American stock car with valve-in
head overhead camshaft motor the type that Europe
was working on when war stopped production.
It is this type of motor that broke all records for
f 500 miles at both Indianapolis and Chicago speed
way races, going at the terriffic speed of 90 miles
per hour at Indianapolis and 98 miles an hour at
Chicago the most gruelling test of motof c&r
efficiency ever known.
This motor gives the car instant get away
wonderful flexibility, great power and ecoaamy.
The ca rides like a Pullman. 1
It is the superior of cars that three yean ao
sold for 3000 or over. Ee sure to come aa
and see it.
Chalmers "Master Six" (J2 1 75
- n c:.ther Tourinv Car or LimoualoD t ) Q Q C A
Ekxlie at Price X-uiginjr from tOuuU '
' These are the magnificent Master Sixes which1
have stood all tests of performance, appearance,
quality and upkeep. People who demand the
utmost in a motor car will find that the 1916
Chalmers "Master-Six"measu res up to the highest
standards of automobile construction and still
remains within reach of the average purse.'
Chalmers "Six-48" J1 rrn
Seven - Passenger - - -ylt)i)U
This is the 1916 series of the popular Light-Six
declared by thousands of enthusiastic owners to
be the most satisfactory motor car they have ever
owned. It is light where it can be, strong where it
should be. It is the most economical car, in
America in upkeep cost and admittedly the best
car made within 500 itsprice.
The$e moi arm on exhibition now inTbur salesroom First oJm bm fi.lWi from c&xk
Stewart-Toozer Motor Company
2048-52 Farnam St. Phone Douglas 138
' a
We are closing our territory now and want good live agents.
Write us for particulars. )
Qe-Uiiy iftrst
J
A
Let Tour Next Car be a Chalmers