Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (June 16, 1915)
H H H V Tl IK r.KK: OMAHA. W KDXKSD V, .UWK It., 191 AHUBSON , f$l - -. - jBSWyfvV; : . : L$f wr YNAsfer M Kir L A Vife - if Vf -sSS5 i D v J V ' 'The Road Cruiser" v Ready the 1916 Hudson Yacht-Line Body-Ever-Lustre Finish $200 Less This new-type Hudson has won a remarkable following. It has brought to all men new iceas of a class car, changing the entire vogue. It has trebled our output, forced immense factory additions, compelled 31 makers to follow our foot steps. Within 20 months, this lightweight Hudson has been adopted by 15,000 motorists. Now comes another $200 reduction. Now comes the Yacht-Line Body, with new grace, new luxury, new roomi ness and comfort. Now comes the fulfillment of your dreams a finish of lasting lustre. Today this favorite class car starts a brilliant new career. Now Comes the Ever-Lustre Finish And now comes for the first time what you have dreamed of a lustrous finish which stays new. It Is the greatest Innovation of the year. In our new factory addition we have built mam moth ovens, with rapacity for hundreds of bodies. Now our body finish Ls baked on in many separate coats. Each coat of finish is now applied under pressure which fixes it as never before. After each coat the body goes to an oven where It is baked for hours, then rubbed. This is done with every coat an exclusive Hudson process. The result Is a body that stays new. The finish Is smooth and brilliant. It reslHts sun and rain, washing, rubbing, mini. Experienced motorists who have afon bodies grow old a.nd dull will con sider this Ever-Lustre finish tha most welcome ini- provement In years. We combine it with enamaled leather upholstery better than has ever appeared In a car at this price. And with deep, hair-filled cushions, which means enduring luxury as well. This year's new body features mean much added cost. But It means a revolution pearance. In finish, in comfort and ap- Now Comes the $1350 Price Remember Its History Two seasons ago this new-type Hudson came out at 11,730. Us announcement startled Motordoui. Its price was pronouueed impossible In a high-grade Six. Its lightness under 3,000 pounds was scoffed at as incompatible with strength. But the car was a Hudson, and Hudson stand ards are high. Howard 10. Coffin was its designer, and lie stands foremost in his field. He and bis whole corps had spen two years in testing and per fecting it. And men were waiting for a class car which would cut down operative cost. So our first month's output was sold before any one saw the car. When the car appeared men flocked by thousands to It. And for one whole year there after Hudson buyis waited weeks for cars. Then a $200 Reduction The next season the price which seemed bo im possible was reduced to $1,500, because of multi plied output. ThJrty-one improvements were made In the enr, including still lighter weight. Another year's work by our engineering corps showed In its refine ment. This model was soon 4,000 cars oversold. We shipped 1.000 cars by express. It became at once the liirgeFt-selllng car In the world with a price above $ l,20. That changed the whole trend In motor car de signing. It became evident to all that the day at over tax was ended. Men would not stand for excess In weight, price, size or operative cost. All cars were built lighter, most prices were reduced. And In 31 factories this new-type HudBon became the pat tern car. Now Come Graceful Yacht Lines Now our designers have spent another ynar on this car. There was no way to improve the chassis. Fifteen thousand cars, covering millions of miles, had falUd to develop one fault. Every part and detail had been refined to the limit. So in this third model they gave their time to the body. They worked out this stately body, with its graceful, sweeping yacht lines. Every broken line is eliminated. The top-line of the body and the doors Is leather bound. And they created tbls luxurious tonneau. The sides are higher than before, the rear sest is much wider, so it doesn't crowd three adults. The car seats seven, with all the room that anybody wants. And the extra tonneau seats disappear when not wanted, doubling the tonneau room. You have never seen a body. so impressive and graceful as this Tacht-Une Hudson body. And now comes another big reduction. We Have built additions which will double our capacity. We have worked out countless new Ideas in efficiency. We are building here now, under Ideal condi tions, more high-grade cars than were ever built In one shop. As a result, we are giving you now the greatest value ever known In a class car. Last year we reduced this car $200. This year we reduce it $200 more. We are selling this model 2S below its startling Initial price $400 below It. Yet a hundred makers, when they saw the car, pro nounced our first price impossible. Why This New-Day Type This Hudson whs the pioneer of an entirely new type of car. The type was conceived four years ago by Howsrd E. .Coffin, our famous chief de signer. It took him two yesrs, aided by our whole force, to work out his conception. The Idea was refinement the elimination of crudity to result in a light, staunch car. The first Htep was a new-type motor, small bore, high speed. By reducing piston shocks that made it possible to lighten a hundred engine parts. The next step was aluminum in place of cast Iron. The next was special steals. In the next, a thousand parts were re-designed to combine lightness with strength. The final result was a "-passenger Six weighing under 3,000 pounds. Old-time Hlxes averaged 4.500 pounds. That difference the weight of 11 adults cut tire and fuel cost in two. The Vogue of Simplicity Howard K. Coffin saw years ago that the trend was toward simplicity. Now everybody knows It. Excess and waste are unpopular. Good taste now calls for satisfaction without show. Thus Hudson has become the class car. Its owners, In large part, are men who have pair two and three times Its price. Hudson typifies the ideals of the times. This fact Is conspicuous, wherever you look about. All questions regarding this new-type car have been answered on the rosd. There are 16,000 Hud sons of this type In use. In two years men have driven them many million miles. And every owner vouches that the car ls staunch, enduring, faultless, as well as economical. Hudson now embodies all that any man can want. It Is the fine car of the modern type. Only those men who still take pride In some form of excess will find any car more appealing. Like No Other Car Bear in mind that Hudson Is like no other car. There are many models of this type, but there are scores of ways Important ways in which Hudson is unlike them. Let us point them out. This Is a Howard E. Coffin creation, a finished product, unique and unapproached. 7-raw'nKrr Tluvrton or fHaenger Roadster, I3.V t. o. b. Detroit. Also a nw Cabriolet, 9IAAO, f. o. h. Ie4rolr. HUDSON N0T0R CAR CO., Detroit, Mich. This 1916 model, with this new-style body, is on show here now. Be among the first to see the new lines and new comfort. GUY L. SMITH, 2563-65-67 Earnam Street, Omaha, Neb. Mi M.hk Srea. rtlnc-to rrd BchtSsmy. AtlduoB John V.Uou. B)ttl. Crk D. X.. (Ht, SmMo-T, D. Aadr.wa An to Co. llwooa r.t.r Vew.ra, rowtti Oarsr. B.rlla D. BL SciialL lair O. A. mathmann. BruningwSUk. TJ.dtn. Central City P. T. Ball. Cr.lrtaton P. C. Ban1o. falls City K.ntop Bros. O.noa C. !. Harris fc Boa. O-rand laland K. A. Brandos. IJneoln Lord An to Co. Madlaon P. P. Bchmltt M.wman Qrova M.wioan Orovs Anto Co Osallala Jay Holl. iwortu. Pawn City Wh.rry Bros. Piatt Cat.r Piatt. Cantor Anto Co. Plattamonth P. T. Bock.v. Soott.blult A. T. Crawford. cbnb.rt Migfiom fc Edwards. paldlnr P. J. O'Bara. It. Paul T. B. Bly. wanton W. B. Jjant.nsohlafor. Taoojna.h Plltcfaor Auto Co. Vardoa W. T. Taaea. Walton Al.i P. Praacka. Clarlnda 1,1 .1 a Ulg. Co. Couaotl Bluffs William Bop.r. Bualav W. A. Chaanoar. Bar lan Boots Impl.m.ot Co. Maa-noUa CbarUa P. Pntaaaa. atalrarn Balyora a) Kaytua. Bad Oak Patty Autotnobtl Co. Shanandoah J. BV. BUokiaf. Bldaay Cnarlas afonsoa. V J t f rl Mi n ra