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CHEVROLET LOWERS
PRICESFOR 1916
L. . Doty Closet Large Contract for
Popular Car for Sale in This
Territory.
NEW CARS ARE NOW IN OMAHA
outsold th factory production at th old
prtce of tWo. I rnnsldrr myslf very for
tunate, hut rather attribute It to th im
portant' of Omaha, aa a distributing ren
ter, that the factory accepted my con
tract for exactly double th number of
cara they shipped m last aeaaon. The
new cara are now on my floor and have
been attracting great deal of attention."
I E. Doty, th. local Chevrolet dl
trlhulor, baa Just returned from the fac
tory at Flint. Mich., where he apant last
week attending a convention of the larger
Chevrolet dealer.
In referring to the announcement of a
lower price for the eomlntf eaop, Mr.
Poty aald: "Up until the time of the
announcement It waa the consensu of
opinion among the big dealers that there
could be no change In price for th new
season. We had all practically received
double our altottment during the last six
month and the comparative value we
have been able to glv th public In a
motor car, together with the aocepted de
' mand. led ua ail to believe that the limit
In price had been reached. The new
price ahnoat atampeded the convention.
' Ever)- dealer there waa anxious to again
, double hi oontraot, but thU, of course,
I wa not possible, even though th fao
tory facilities have been recently In
' creaaed with a rlew to doubtllng the
production, for there are a larg number
of new dealer to be taken cara of.
Plana Better Car.
This reduction In prlo la absolutely
bona fide. Instead of offering a mailer
car and cheapening the quality, wa are
actually able to give a better ear than
the Chevrolet factory ever turned out
before. The bet evidence of th genu
ineness of the reduction In price is In the
fact that the car remain unchanged.
"This mean that w nr abl to offer
for 1750 a car that during th laat eaon
More Young Partners
for Goodyear Company
Stockholder of th Goodyear Tire and
Rubber company voted unanimously
Tueaday to Increase the common capital
stock of the company and Immediately
thereafter paaaed a resolution enabling
the management to extend It plan of
making "young partners" and stock
holder of member of the organization,
at home and throughout the country.
The resolution provided for setting aside
tl.mn.oftO of the new Issue, to be sold to
employe, other than officer and direc
tors, at par. A quarter million dollar
of the Mock will be distributed at once
to a lint of men In the organization, and
the rest of the distribution will cover a
period of year.
Branch and district managers, depart
ment manager and other employe who
are stockholders have a different feeling
toward the company, knowing they are
part of It and more than merely em
ployea Much of Ooodyear success and
initiative at home and abroad are at
tributed to th fact that Ooodyear men
of conspicuous ability and .loyalty are
stockholders and fert thnt they nre work
ing for themselvea a well aa for their
employer. Mutual Interest and re-
ponslbtUtleai are thus safeguarded.
Justification for what has already been
conmplshed and what is planned Is found
In th fact that the Ooodyear company,
which did a. few hundred thousands of
dollar of business Its first year, did a
gros business of nearly $33,000,000 In 1914,
and Is now busier than at any other stag
of Its existence.
Many Tourists
, Stop in Omaha in
Crossing Country
Clark Tatten of Ornnd Rapids. O.,
stopped off at Omaha Wednesday on his
way through to Spencer, Neb., and other
western points. Mr. Patten report the
roads through Iowa In good ahape con
sidering the bad weather we have been
through.
Jame W, Dreyfus of Dee Molnea
stopped off at Omaha for a few days, to
rest up before going on through.
J. W. Carter of PonUac, III., I due
to stop off at Omaha sometime the coin
ing week.
W. H. Kellogg, Battle Creek, Mich.,
laid off In Omaha Thursday on hi
tour to Pan Francisco. Mr. Kellogg re
ports roada met so far In good condi
tion and anticipate a good journey'
through our state. He says he met over
twenty-five tourists from eastern points,
who are due in Omaha in a few day.
C. H. Long of Twin Falls, Ida., an
bis wsy to New Tork, dropped Into the
club room looking like Ralph te Palma
after winning the Indianapolis race. Mr.
Long says he is "busting" a few records
along the way. Ills wife Is enjoying the
outing as much as C II.. The two
stopped off in Omaha just long enough
to say hello, get some Information, and
a square meal. They left Immediately
for Des Moines. Mr. Long says the roads
In Idaho and Utah are good and over
land tourists will have easy touring this
summer.
J. J. Mershon of Dundee, (I beg your
pardon, Mr. .Gould Diets I .mean of
"Omaha"), la planning atrlp to Den
ver the last of the month.
It. Ia Hlrhardson of Malvern, .la..
stopped off at Omaha to get dope on a
tour to South Dakota, and to see the new
speedway.
H. O. Morgan, Cleveland, O., was In
Omaha for a few hour last week on a
aunt to 'Frisco.
Tbe Omaha Automobile club will have
soma foxy decorated cara In the Com
mercial club run over the North Platte
loup,
Be Want Ads Produce Results.
LIGHT FOUR MODEL 531,730 I
One-Half Million Dollars Worth ol II
Jan"uaVvdfit J- TMM7??"J2th ,trn-KnKht dealer In Boston since I
January first. Th la means something to you aa eastern buyera are the I
most critical In their selections. The adoption by some of the Lraea? I
motor car builders of the Knight motor assures yo5 of Ufa auVriorTtv !
and Increasing popularity of Knight motored automobiles "P"oilty
.h. YYl J nl buf'. tarn-Knlght nw and save the loan of making I
Mclntyre Auto Company !
437 razUTAM
Distributor
BTSXZT
western Iowa and Ksbraaka
HOsTX, XMT70XaS
8406
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-
n the Interest of the Consumer
Yes!
Yes!
Yes!
But!
Not an Announcement
But a Statement of Facts
We have Doubled and Redoubled and are again Redoubling oiir
manufacturing facilities and our production.
This greatly increased production enables us to purchase materials
at very low prices.
Factory organization, special machinery, large capital and intelligent
direction ill contribute to low cost.
The ab,
1916.
is not alone sufficient for radical price reductions for
What Then is the Real Reason?
Listen: For yean we have devoted our time,
our energies and our best thought to the
manufacture and refinement of "FOURS."
We know"F0URS." We believe in"F0URS"
Wearepreparedtobuild'TOURS" thesafe,
simple, cheap to operate, thoroughly tried
and proven CHEVROLET (VALVE-IN-THE-ILEAD)
"FOURS." In the interest of
the consumer, we recognize the fact that the
retaH dealer must work on a narrower margin,
the distributor must work on a much narrou-er
margin, and the manufacturer must work on
a wry much narrower margin, enabling the
consumer to secure for himself an honest and
serviceable car at so near 100 value (figured
dollar for dollar) that he may no longer be
submitted to the violent shrinkage in value of
his car when the "announcement period"
arrives, which so unfortunately comes in the
very middle of the natural driving and riding
season.
The above frank statement and the effort to
meet the conditions are the most real reasons
for our 1916 prices and note, THE CARS
HAVE NOT BEEN CUT A SINGLE
HAIRLINE IN QUALITY.
. i
The Prices:
H-4 "BABY GRAND" Touring pwy S
Cocnplct with Electnc Lihu and StarUr B B
r. o. m. nasi, Hioku m Jr xJ?
H-t "RO YAL MAIL" Roadster Cf
Complete with Electric Light sod Starter P
r. o. b. nut. muki,.
720
READY FOR DELIVERY JUNE FIRST
CHEVROLET MOTOR COMPANY, Flint, Michigan
L. E. DOTY, Incorporated
2027-29 Farnam St., Omaha, Nebr. DUtributora
aimers
Light Six
ft if I II YL
Ride in Any Other "Light Six"-then
Ride in the Chalmers
Even If you know comparatively little
about automobiles you simply cannot
help recognizing tho clear cut superiority of
tbe Chalmers over any other "light six."
The extra value in the Chalmers has
made this car the fastest selling "Light
Six" at its price on the market. Its
superiority is so evident that more than
4000 men have already selected this 1915
model.
You will note the superiority first in
the greater grace of the clean-eweeping lines,
in the greater beauty of detail and the more
skilled Workmanship in the upholstery and
the finish.
Then as you drive this great car
further and further you will begin to appre
ciate the greater ease and comfort, the
almost absolute absence of vibration or jar
ring even when going over rough roads.
, You will recognize, too, the greater
power and flexibility of the master motor
as it takes steep hills smoothly andjsurely ; as
it goes through heavy sand and mud with
out the slightest cessation of speed.
This Car Performs Equally Well
on the Boulevard and on
the Country Road
There's many a car that looks well
and rides well on the smooth boulevard.
But only a ear built on the Chalmers
principle of "Quality First" will give the
tame service over rough country roads.
Make whatever car you buy prove its
mettle under conditions so rigorous that it
must show its real quality. You may never
have to meet those same conditions in all
the time you drive the car but you'll know
that you own a real automobile not a pet
of the pavement.
To Judge This Car by Price Would
Be to Under-Estimate It
Before a juryof thousands of automo
bile buyers the 1915 Chalmers "Light Six"
has been unqualifiedly declared the biggest
motor car value at the money ever pro
duced. That's why it's the fastest selling
model we ever built.
If you would take a 1915 Chalmers
"Light Six" completely apart and examine
it piece by piece you couldn't find even a
minor part that was not of the highest qual
ity, both in material and in workmanship.
Because this is true we again ask you not to
consider buying any car until you have
given the Chalmers "Light Six" a real
teat.
Get Your Evidence First Hand
$1650 is a big enough investment to
make it worth your while to give the car you
purchase a pretty searching test. Take a
day off and come with us on a real road trip
in this 1915 Chalmers "Light Six." Don't be
satisfied alone with the information you can
get from a catalog or a salesman. Get
your evidence about this car right from the
road first hand.
A few big features of the 1915 "Light
Six": a different kind of automobile
beauty; unusually handsome finish; Pullman-like
comfort; a 48 H. P. long stroke
non-stallable motor which "stays put";
graceful molded oval fenders of both
strength and beauty; 41-2 inch tire
"Nobby" tread on rear wheels; un
usually complete equipment including
Chalmers-made one-man top of silk mohair,
quick acting storm curtains; five demount
able rims, one-motion Chalmers-Entx
electric starter which makes the motor
non-stallable, Klaxon horn, electric lights,
etc. And perhaps the greatest feature of
alL the unusually high quality in a car
at such a price.
Arrange today for a "Real Test" ride in
uie naimers J-rignt Six.
JWART"T00ZER MOTOR CO.
2048-52 Farnam Street 0maha, Nebraska.
Telephone Douglas 138.
We Carry: a Complete Line of
Goodrich Silvertown Cord
and
Goodyear Cord Tires
The Tires That Give Real Service
Omaha Tire Repair Co.
HENRY NYG A ARD, Proprietor
2201, FARNAM ' OPEN EVENINGS TYLER 1552
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