TTTFi , OMATIA SUNDAY REE: MAY 2, 1915
11 A
AUTO SALESJJN INCREASE
High Prices Eeceired by Fanner
for Prodaoe Makes Them Pur
chasers of Many Machines.
FACTORIES BEHIND IN ORDERS
Rprta from motor cir concerns all
over the country Indicate a heavier de
mand for automobiles than ha ever tie
fore been known In the Industry. Five
hundred thousand cars were Bold last
year, and there is ervery reason to be
lieve that this figure will be. greatly ex
ceeded this year.
The prosperity of the American farmer
and the favorable crop outlook are Im
portant factors in this development
Farmers In practically every section of
the country are getting high prices and
they are optimistic about the future.
Seven hundred and fifty bushels of farm
er's wheat today will buy the same au
tomobile that required l.l&O bushels a
year ago and 1.600 eight months ago.
Making the Illustration with oats and
corn It works out In about the same pro
portion. Finds nnslness ImproTlnar.
E. S. Jordan, sales manager of the
Thomas B. Jeffery company, in from a
trip through Missouri. Kansas. Texas,
Louisiana, Florida and Kentucky, says
that conditions all through the south ate
picking up wonderfully. There has been
a' decided Improvement" in the cotton
situation. Prices are going up and the
farmers are laying their plans for a suc
cessful crop this year. Mr. Jordan adds:
"I believe the boom we are experienc
ing In our own, business Is typical of
improving conditions in other lines. We
are in for tt record amount of business
this month. The $4,000,000 worth of truck1
orders '. received from Europe mads It
necessary some time ago to put our plant
on a twenty-four hour basis three eight
hour shifts every day in the week, and
now wo arc taking on men every day to
turn out the pleasure cars ordered by
our dealers in this country.
No l.rtapa la Orders.
"So far this month we have shipped
1,100 pleasure cars and trucks, and there
Is no letup In sight. In fact, when we
announced ovr profit-sharing plan on the
Jeffery Four the factory has been, get
ting farther and farther behind) In spite
of steady additions to the working force.
"The Jelfrey Four at the new prosperity-sharing
price of 11,160 Is making a
clean sweep of It. There Is no question
but what the Jeffery dealers will make
more money this spring than ever be
fore In Aha history of the company. The
calamity howlers are being put to silence
by actual boom conditions In the automo
bile business.
Local Ford Branch ,
Breaks All Records
' A new high mark In retail .aalea every
month has come to be looked upon as
the regular thing at the t local Ford
branch. .The month ef April was ex
pected to establish a new record,, but no
one would have predicted a. grand total
of MO cars. This Is far ahead of the
, best previous months' sales, and is an
Increase of almost 200 per cent over the
corresponding month last year.
W. c. 8 ample was high man, with a
total of forty-nine sales to his credit,
while the number of sales made by the
lowest man would make a good year's
business for most automobile dealers.
The largest number of Fords sold on
any one day was sixteen, on April 20,
while the' average for each day worked
was eight cars.
Among local purchasers of model "TV
during April were:
David Cole Cream-Jos. M. Daugherty
ery Co (6) Thomas Ktlpatrtck
Trimble Bros. (6) Co.
Sheridan Coal Co. MU. W. Smith
Loose-Wtles Biscuit West Side Eleotrlo
Co. (3) Co.
Standard Oil Co. (3) Mrs. N, P. Dean
Firestone Tire coin-George D. Hice
pany (3) Dr. Fred Lake
Union Co. of Om-U. P. Steam Baking
aha ! Co.
Cudahy Park. Co. (2) Louis J. Stein
lHdike Milling Co. H. M. Donant
(2) B. It. Holllitler
Morris & Co. (Z) J. 8. Card (
Kayden Bros. 2) Nathan Bernstein
J. L. B rondels & U. M. tttevens
Sons CI) Simon Rokusek
A. H. Good ell Frank L. Marks
Pioneer Ulass andOmaha Cold Storage
Paint Co. Co.
Byron W. Hart Western Auto Sup
H. B. fUmdell ply Oo.
(lord on Van Co. John Kennedy
L. E. Scott Vogel Realty Co.
A. F. Taylor, M. D. L. Duncan
11. B. Hamilton, M.D.John Mortis
J. D. Holbrook Robert fl. Brandon
A. F.- Levy Raymond Q. Yeuug
Lee B. Van Camp Thomas Galloway
Sure C. Olsea Fairmont Creamery
Italian Merc. Co. Co.
Charles Yates John Morrell V Co.
Frank H Almqulat J. B. Porter
Maxwell Car is to Put On More Stunts
Walter E. Flanders, president of the
Maxwell Motor company, Incorporated,
one of the gigantic minds of the motor
Industrial world, has more than once
startled the motoring fraternity hy his
originality and the greatness of his con
ception; of the beet business methods and
his untiring energy to accomplish and
make successful whatever business en
terprise he has on hand.
But perhaps the greatness of this man's
master mind la Illustrated better in his
ability to pick men and inoculate Flan
ders' efficiency and enthusiasm before
they have been with htm any length of
time. "Get comers, not goers," is his
slogan, for often a man with a reputa
tion forgets himself so far as to try to
live on what he has pievlously accom
plished, if successful ; but Inasmuch as
the business world, especially business
conditions in the motor world, have con
stantly changed from year to year, past
reputations do not count when It comes
to making good with eaoh season's ad
vancement In both selling methods and
increased efficiency of cars. In no city
cf the country has Mr. Flanders demon
strated his ability to pick men better
tli an Omaha. Both Messrs. Francis and
Cullls, who comprise the Francls-Cullla
Auto company, distributers for the Mai
vi ell, are self-made m on men who are
starting up tho ladder of success. -
As an example of the big way in which
Maxwell selling and advertising Ideas
have been handled has just been evi
denced In the last week by the 1,000-mile
utility run, where not only was the pub
lic given a dally history In the newspapers
of what a Maxwell car could accomplish
when put to real business use and driven
to an extreme of 1,00 miles within seven
days, but to further Intensify the sin
cerity of Maxwell advertising, the most
reliable and representative business men
of Omaha were called In to act as oh.
servers. This run was completed on.
Wednesday last and gave one of the most
remarkable examples of low cost of up
keep, coupled with the highest possible
percentage of efficiency.
- Following this the Francts-Cullls Auto
company has borrowed from the Ne
braska Cycle company a 1914 Maxwell en-
H nnlli' .n-nini I i n.iiimjfr,, aJL
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v-"rf ? ,W f. .ft 63
7
A - - -yr?
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gine that Was used in a car driven by
them for over 1O.0CO miles, and here again.
In order to show sincerity, an affidavit
as to the mileage and the amount of
operation that this engine had been given,
haa been procured from the owners and
placed together with the engine in the
window of Beaton Drug company at
Fifteenth and Farnam streets, where It
Is being torn down and assembled dally
for the benefit of public Inspection. Fol
lowing this will continue a number of
other practical demonstrations.
In speaking of the Maxwell car and
the present Maxwell campaign, Mr.
Francis said: "We recognised more
than a year ago tho great opportunity In
Omaha for the merchandising of an auto
mobile that would stand all kinds of hard
ue and knocking about. In other words,
built tn use and not to sell and still could
be sold at a cost of less than $1,000 to
the ucr, and while there were a number
of cars offered to" us, we went slowly, 4o
be right, or ss near right as our business
judgment taught lie. We also had In
mind that when we did take on a line
of motor cars that our Judgment would
be final and that we would not have to
year after year seek a Letter line. I am
more convinced every day that our Judg
ment was right We have had more than
remarkable success with the sale of
Henry Heine
Jerpe Commission
Co.
C. ). Elmore
Herman Aye
J. I Ttmms
R. A. Parsley
Omaha Paint and
Glass Co.
It. C. Phclf
D. W. Dudgeon
F.- W. Vlck
Ada Riddleharger
Frank B. Bogatti
George B. Dye
Mrs. H. O. Nord
C. C. Moffet
M. ?. Wllkerson
E. C. Bchlndle
H. U Watklns
Advantages of
the Left Drive
Are Explained
Jitney bus owners and operators are
learning that the location of the driver's
seat and control levers is a matter of Im
portance. Some declare that the saving
effected by a one-man crew, made possi
ble by left drive and control Is the dif
ference between success and failure.
The advantages of left drive and control
in the jitney bus are apparent. The left
side driving position permits of the en
trance and exit on the right aide at the
W. C. Purvianee and her small daughter,
Emmabell, Interested the students.
The Young Woman's Christian associa
tion will give its annual May. supper Sa
urday evening in the village park.
At the meeting of the Omaha Presby
tery held in Tekamab last week, Presl
dent Nlcholl wss appointed commissioner
to the general assembly of the Presby
terian church to be held at Rochester,
N. Y in May. He will also attend the
assembly meeting of the Presbyterian
College union and will act as Omaha
Presbyterians special representative at
the assembly educational conference.
Edwards Talks o n
Strong Points of
the KisselKar
"If a, salesman boasts that the cap he
offers is exceptionally light. Insist that
he show you Just where It has been light-
front end of the car. Traffic regulations ned." says Frank J.. Edwards of the
c.Mm?dirci ,
Maxwell cars; we know that the fartory
stands behind us In the way that would
more than satisfy the buyers, and In this
oampalgn of advertising that we are
putting on at the present time our only
Instructions from Mr. Flanders waal that
we were not to exploit "special stunts, '
but everything that we did was to have a
thoroughly practical side that would
show the general public the true worth
of the Maxwell car. and our results so
far have not only proven the wisdom of
this, but within a few months we have
convinced ourselves that 1916, at least,
will be a Buooessful year for us."
require motor cars to stop at the right
hand curb and with this design passen
gers enter directly from the walk. With
left side drive and right side entrance,
only one man la required to handle the
car and look after the pay-enter collection
system.
The popularity of left drive and control
In the Jitney bus trade is exemplified in
the demand for the new Packard trucks.
BRICK HAULING BEE
AT BELLEVUE SUCCESSFUL
The brick-hauling bee Tuesday proved
a success. All of the 106.000 brick are
now on . the hill and ready for John
Harte, the contractor, who expects to
begin work next week.
Visitors have been frequent at chapel
exercises recently. W. M. Panner spoke
of work among the lepers Monday morn
ing; Tuesday Rev. Mr. Condlt of Auburn
delivered an address, and Thursday Mrs.
KisselKar. "Then compare these tight
parts with the construction of heavier
cars' and find out where the advantage
lies In terms of stability, comfort and
good service. In other words, oe satis
fied before you buy that the reduction
In weight was effected to increase effi
ciency and not merely to lessen the cost
of production,
"The KieselKar weighs what It should
for Its size, that Is, it Is built to best
meet every emergency of service so that
it will show uncommonly low upkeep
cost. The Items of that cost. In the or
der of their Importance, are depreciation,
repairs, tires and fuel and, on this basis,
I believe a KieselKar Is the most eco
nomical car in the world."
ftlabt t'oeaha Relieved.
Dr. Bell's Plne-Tsr-Honey eases your
cough, snolhi'S the lungs and Invites
sleep. Only 25c. AH drugglsta Adver-ment
.IS
American commcr- a
cial supremacy is I
built on the policy 1
of not how cheap,
but how good" and
as long as we con
tinue to make abso
lutely the best mer
chandise that can be
made, just so long
will we reign su
preme. Marathon Tires are
emblematic of
American quality.
They stand alone the
criterion by which to .
judge all others.
Built to Meet a
Demand
- Not -
v tiompeuuon
The opneentrated tread
is remarkable example
of American ingenuity
and it an eiclnilve
Marathon feature.V It
makes possible the 5,000
mile guarantee.
Mcron-Marathon
v Rubber
i
'J
v .Y V
. ,1
U:
ALL-YEAR,
Gar
i-'.-fti-f
TWO cars in one a handsome touring tonneau
when the weather makes open driving desirable
a luxurious sedan when the chill of spnng or blast
of winter calls for the comfort of a closed car.
All-year driving without the necessity of owning
two separate cars or complete interchangeable bod
ies that's the service range of the ALL-YEAR
KISSELKAR. The top can be removed or attached
in your own garage by two men in fifteen minutes.
The price of tho Detachable Sedan Top is but $350,
mounted on either tho $1450 KisselKar 36-Four or $1650
42-Six. Price includes all fixtures and equipment.
Ask for specifications and details of this ALL-YEAR
KISSELKAR; a new catalog is now ready.
KisselKar
KiAtrrn a VTnrrv on Mfifi-KS Fnrnam c.frri
- ; ,; r-t vx
r- s. . -
5 ;
I
2
(
rm m
I v Rubber Co.,
1 tBaa rarnam sltreot. &
9 Omaha, Ksb., Song. 8386
O. K.- Soderburg
John blahl
S. M. Kent
K. 8. Arthur
August Oelke
.1. W. Long
Henry Heitfelt
P. H. llfford
M. J. fkinon
K. Kltner
T. C. Harp
Arthur K. OeJnes
J. a. White
Jymaji Hand Co.
Matt J. Murphy
Will ltasmusaeo ,
r'harlea Washa I
K. McMichael
A. Y. lue it
A. P. Hanchett
(Morris H. Dunham
J. A. Way
Frank A. Almquist Homer HU1
J. C. Edwards Monarch Jngineer
Itouglaa Co. tng Co.
Kalherine Krug H. E. Krebbs
Joseph Plpal Mrs. H. U. Bond
iiion & Gallagher J. R. Sevick
Co. (2)
II. W. Sunw
Oscar O. Over
II. U Helfrtrh
M. J. Murphy
K. E. Schlndel
Anna Haberstroh
l'eter 1'eterson
Boysr-Van Kuran
Lumber Co.
W. J. Addy
J. B. Brala
HXchison Coal Co.
W. W. Mltohell
O. A. Settergulst
Henry Peterson
Hurgets-Nash Oo.
IViml Bros.
Oeorge W. Bprnrue M. F
A. A. Frle. M.D. O. T,
n. A. Rauh
fl. W. Mollis
W. H. Srhmeisei
H. T. Andrews
R. D. Phillips
Mrs. H. N. benson
J. I.. 5hlrey
V. W. Booth
B. U Curry
John Malt era
A. B. Sommeni
Kev. Titus Lows
H. H. Saffelder
Fred F. Bctoesaler
J. W. Daniels
Jack Frost
Mrs. K. bianfleld
A. C. Harte ,
Kngleman
Knag
J. H. Keck Ierter K. Donnetl .
Alln A. Bl an chard J. H. Chtlds
B. Wolf Frits WistU
Henry Bore J. H. 8-hmtdt
iU Hamilton F. W. Hmylle
Central Coal and Kennedy A Parsons
Coke Co. K. H. Stafford
Henry Teerson Walter NKhols
Oeorge r. Mangold Frank Walasek
O. A. Bcott W. Ia. Blarkett
Robert C. Uhlig Mary J. Klnsler
Henry Brants A. W. Prv-e
Northweat Ready T.. XX Coleman
Roofing Co. James Rirhardsoa
M. C Peters William Hoesaing
STARTING. LIGHTING and IGNITION
GENERAL AUTO REPAIRING
Largest Delco Service Station West of New York
OPENS TOMORROW
Service
Station
R. C SMITH
Formerly Traveling Ber-rloe Bep
ressotatlTe "Delco." "Cos tins u
tai." atitokslL"
F. U. WUITK,
Formally Caief Teobaloal
beloo rrloe Separtnwat.
Jot down our address--sooner or later your car
will need our expert attention. Our mainten
ance of service is constant endeavor to improve it,
S. Ik W. Auto & Electric Co.
2230 Farnam Street. Phone Douglas 3697.
LOOK FOR THE WHITE BUILDING ON REAR OF LOT.
The Light Six
As It Will Be
7-Paenger Phaeton
.Passenger Roadster
Think What Security
One Gets in a HUDSON
The HUDSON ! built by one of the
strongest concerns In the Industry.
Jt Is built by the largest builder of
class care cart that cost oyer fit 60.
It Is designed by Howard E. Coffin,
whose designs have for years led
the trend In America.
It shows the Light Blx In perfection.
Scores of engineers worked for year
to get every detail right.
And 12,000 owners In 43 countries
have proved this Light Sis faultless.
In the past two seasons they have
driven it at least SO million miles.
Our Prize Success
There have been many successful
HUDSON'S, but none so successful fca
this. When this Light Six came out
the first model It took a year to catch
up with our orders.
Sales last year 111,600,000 nearly
doubled the year before. This yesr
shows another amazing Increase.
And never wss a car so widely
copied as this HUDSON the pioneer
Light. Six.
Look a Year Ahead "
When you buy a Light Six look a
yesr ahead. Do more than consider
how rival cars perform now. There are
many yesrs coming for the car you buy.
You want a Light Six when you buy
a class csr. You want lightness,
economy, low upkeep cost. Crude,
heavy cars are not popular now.
Get the Light Six that haa proved
Itself right. The HUDSON has done
that for two seasons, In more than
11,000 hands
Luxury's High Mark
This HUDSON Bots a new high
mark, In beauty, finish, comfort and
equipment. We have given a whole
year to refinements since the model
itself was perfected. You will be proud
to own It.
Last spring there was a shortage of
HUDSON'S. Buyers wslted weeks for
cars. Now we have larger output, bat
there will be far from enough, we think.
(th such a popular car It Is wise to
choose early. We urge you to come
this week.
7-raasenger Ftiacton or 3-rasseni5er
Itoadster, $13AO, f. o. b. Detroit.
HUDSON MOTOR CAR CO., Detroit, Mich.
Among the bast features in HUDSON
rsrs Is the HUDSON dealer service. It
insures permanent satisfaction. Let us
explain it to you.
IHHU
2563-67 Farnam St, Guy L. Smith.
If C ay ..",! ? t I
IOWA Central OUy . . ,
Persia John K. l'et-rson. Cr.lthton
Clannda Lisle M f K- Co. Falls City
Council Bluffs. William Kopsr. Osaoa
Dunlap VV. A Oliaunccy. Qrand Island. .
Yarragut Tha Farrugut Aulomobila Co. tlaoola
Marian... ...Booth Implement Co. Hsw Castls . . .
MurniUt.!!,,. Him. F. Putnam. SiwatiOMfl
Mslvsrn Kalyttrs & Kay ton. ogallala
feed Oak Prttv Autoniotilla Co. ' Pawnss Cltv . . ;
ldnsr CliHrlss Mnninn. Flatia Cants. .
fchtnandoah. .'. . J it. Mtlrklxr. HsUsmouth, . .
Mo. Vails Foot v Kann. St. Paul
MEBaVasKA Boharlsr
Abls Madlirk Hros Boott's Bluff .. .
Arlington ...... I-Td Kchtetikainp. Spalding
Battls Craak. . . I. L. Bt. Bwaatoa
Bsatrtcs V. I. Anlrrws Auto Co. Tseomssa
Ball wood Petrr Powers Powsrs Oaraga. Tsrdou
BarUa I. if. Kchall. Walton
Blair .... A. Itatiiinann. Callaway
Bruatag Iks TJaden. Bouta Omaha. .
P. F. Hall.
.P. C. baiidos.
.Ken lop llroa
('. U. Harris Son.
.Mr. E. A. lirandes.
. lArd Auto Co.
Curry Bros. ,
. Nswmun Urovs Auto Co.
Jay IIilllnKt.wortli. ,
W'hsrry Hros.
Platte Center Auto Co., lna
P. T. Bei ker.
V. K. P.ly.
.Douglaa Grot oluesr hen.
.A. T. Crawford.
.F. J. O H.ira.
.Mr. W. E. iAUtvnsrhlager.
The Fletcher Auto Co.
, W. F. VfK. h.
Al V. Francke.
flfo. Rprnune.
jlolmea 4i Adklna
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