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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 2, 1915)
TTTFi , OMATIA SUNDAY REE: MAY 2, 1915 11 A AUTO SALESJJN INCREASE High Prices Eeceired by Fanner for Prodaoe Makes Them Pur chasers of Many Machines. FACTORIES BEHIND IN ORDERS Rprta from motor cir concerns all over the country Indicate a heavier de mand for automobiles than ha ever tie fore been known In the Industry. Five hundred thousand cars were Bold last year, and there is ervery reason to be lieve that this figure will be. greatly ex ceeded this year. The prosperity of the American farmer and the favorable crop outlook are Im portant factors in this development Farmers In practically every section of the country are getting high prices and they are optimistic about the future. Seven hundred and fifty bushels of farm er's wheat today will buy the same au tomobile that required l.l&O bushels a year ago and 1.600 eight months ago. Making the Illustration with oats and corn It works out In about the same pro portion. Finds nnslness ImproTlnar. E. S. Jordan, sales manager of the Thomas B. Jeffery company, in from a trip through Missouri. Kansas. Texas, Louisiana, Florida and Kentucky, says that conditions all through the south ate picking up wonderfully. There has been a' decided Improvement" in the cotton situation. Prices are going up and the farmers are laying their plans for a suc cessful crop this year. Mr. Jordan adds: "I believe the boom we are experienc ing In our own, business Is typical of improving conditions in other lines. We are in for tt record amount of business this month. The $4,000,000 worth of truck1 orders '. received from Europe mads It necessary some time ago to put our plant on a twenty-four hour basis three eight hour shifts every day in the week, and now wo arc taking on men every day to turn out the pleasure cars ordered by our dealers in this country. No l.rtapa la Orders. "So far this month we have shipped 1,100 pleasure cars and trucks, and there Is no letup In sight. In fact, when we announced ovr profit-sharing plan on the Jeffery Four the factory has been, get ting farther and farther behind) In spite of steady additions to the working force. "The Jelfrey Four at the new prosperity-sharing price of 11,160 Is making a clean sweep of It. There Is no question but what the Jeffery dealers will make more money this spring than ever be fore In Aha history of the company. The calamity howlers are being put to silence by actual boom conditions In the automo bile business. Local Ford Branch , Breaks All Records ' A new high mark In retail .aalea every month has come to be looked upon as the regular thing at the t local Ford branch. .The month ef April was ex pected to establish a new record,, but no one would have predicted a. grand total of MO cars. This Is far ahead of the , best previous months' sales, and is an Increase of almost 200 per cent over the corresponding month last year. W. c. 8 ample was high man, with a total of forty-nine sales to his credit, while the number of sales made by the lowest man would make a good year's business for most automobile dealers. The largest number of Fords sold on any one day was sixteen, on April 20, while the' average for each day worked was eight cars. Among local purchasers of model "TV during April were: David Cole Cream-Jos. M. Daugherty ery Co (6) Thomas Ktlpatrtck Trimble Bros. (6) Co. Sheridan Coal Co. MU. W. Smith Loose-Wtles Biscuit West Side Eleotrlo Co. (3) Co. Standard Oil Co. (3) Mrs. N, P. Dean Firestone Tire coin-George D. Hice pany (3) Dr. Fred Lake Union Co. of Om-U. P. Steam Baking aha ! Co. Cudahy Park. Co. (2) Louis J. Stein lHdike Milling Co. H. M. Donant (2) B. It. Holllitler Morris & Co. (Z) J. 8. Card ( Kayden Bros. 2) Nathan Bernstein J. L. B rondels & U. M. tttevens Sons CI) Simon Rokusek A. H. Good ell Frank L. Marks Pioneer Ulass andOmaha Cold Storage Paint Co. Co. Byron W. Hart Western Auto Sup H. B. fUmdell ply Oo. (lord on Van Co. John Kennedy L. E. Scott Vogel Realty Co. A. F. Taylor, M. D. L. Duncan 11. B. Hamilton, M.D.John Mortis J. D. Holbrook Robert fl. Brandon A. F.- Levy Raymond Q. Yeuug Lee B. Van Camp Thomas Galloway Sure C. Olsea Fairmont Creamery Italian Merc. Co. Co. Charles Yates John Morrell V Co. Frank H Almqulat J. B. Porter Maxwell Car is to Put On More Stunts Walter E. Flanders, president of the Maxwell Motor company, Incorporated, one of the gigantic minds of the motor Industrial world, has more than once startled the motoring fraternity hy his originality and the greatness of his con ception; of the beet business methods and his untiring energy to accomplish and make successful whatever business en terprise he has on hand. But perhaps the greatness of this man's master mind la Illustrated better in his ability to pick men and inoculate Flan ders' efficiency and enthusiasm before they have been with htm any length of time. "Get comers, not goers," is his slogan, for often a man with a reputa tion forgets himself so far as to try to live on what he has pievlously accom plished, if successful ; but Inasmuch as the business world, especially business conditions in the motor world, have con stantly changed from year to year, past reputations do not count when It comes to making good with eaoh season's ad vancement In both selling methods and increased efficiency of cars. In no city cf the country has Mr. Flanders demon strated his ability to pick men better tli an Omaha. Both Messrs. Francis and Cullls, who comprise the Francls-Cullla Auto company, distributers for the Mai vi ell, are self-made m on men who are starting up tho ladder of success. - As an example of the big way in which Maxwell selling and advertising Ideas have been handled has just been evi denced In the last week by the 1,000-mile utility run, where not only was the pub lic given a dally history In the newspapers of what a Maxwell car could accomplish when put to real business use and driven to an extreme of 1,00 miles within seven days, but to further Intensify the sin cerity of Maxwell advertising, the most reliable and representative business men of Omaha were called In to act as oh. servers. This run was completed on. Wednesday last and gave one of the most remarkable examples of low cost of up keep, coupled with the highest possible percentage of efficiency. - Following this the Francts-Cullls Auto company has borrowed from the Ne braska Cycle company a 1914 Maxwell en- H nnlli' .n-nini I i n.iiimjfr,, aJL ' .. "':..) i :;;:V t '. v-"rf ? ,W f. .ft 63 7 A - - -yr? iS-' gine that Was used in a car driven by them for over 1O.0CO miles, and here again. In order to show sincerity, an affidavit as to the mileage and the amount of operation that this engine had been given, haa been procured from the owners and placed together with the engine in the window of Beaton Drug company at Fifteenth and Farnam streets, where It Is being torn down and assembled dally for the benefit of public Inspection. Fol lowing this will continue a number of other practical demonstrations. In speaking of the Maxwell car and the present Maxwell campaign, Mr. Francis said: "We recognised more than a year ago tho great opportunity In Omaha for the merchandising of an auto mobile that would stand all kinds of hard ue and knocking about. In other words, built tn use and not to sell and still could be sold at a cost of less than $1,000 to the ucr, and while there were a number of cars offered to" us, we went slowly, 4o be right, or ss near right as our business judgment taught lie. We also had In mind that when we did take on a line of motor cars that our Judgment would be final and that we would not have to year after year seek a Letter line. I am more convinced every day that our Judg ment was right We have had more than remarkable success with the sale of Henry Heine Jerpe Commission Co. C. ). Elmore Herman Aye J. I Ttmms R. A. Parsley Omaha Paint and Glass Co. It. C. Phclf D. W. Dudgeon F.- W. Vlck Ada Riddleharger Frank B. Bogatti George B. Dye Mrs. H. O. Nord C. C. Moffet M. ?. Wllkerson E. C. Bchlndle H. U Watklns Advantages of the Left Drive Are Explained Jitney bus owners and operators are learning that the location of the driver's seat and control levers is a matter of Im portance. Some declare that the saving effected by a one-man crew, made possi ble by left drive and control Is the dif ference between success and failure. The advantages of left drive and control in the jitney bus are apparent. The left side driving position permits of the en trance and exit on the right aide at the W. C. Purvianee and her small daughter, Emmabell, Interested the students. The Young Woman's Christian associa tion will give its annual May. supper Sa urday evening in the village park. At the meeting of the Omaha Presby tery held in Tekamab last week, Presl dent Nlcholl wss appointed commissioner to the general assembly of the Presby terian church to be held at Rochester, N. Y in May. He will also attend the assembly meeting of the Presbyterian College union and will act as Omaha Presbyterians special representative at the assembly educational conference. Edwards Talks o n Strong Points of the KisselKar "If a, salesman boasts that the cap he offers is exceptionally light. Insist that he show you Just where It has been light- front end of the car. Traffic regulations ned." says Frank J.. Edwards of the c.Mm?dirci , Maxwell cars; we know that the fartory stands behind us In the way that would more than satisfy the buyers, and In this oampalgn of advertising that we are putting on at the present time our only Instructions from Mr. Flanders waal that we were not to exploit "special stunts, ' but everything that we did was to have a thoroughly practical side that would show the general public the true worth of the Maxwell car. and our results so far have not only proven the wisdom of this, but within a few months we have convinced ourselves that 1916, at least, will be a Buooessful year for us." require motor cars to stop at the right hand curb and with this design passen gers enter directly from the walk. With left side drive and right side entrance, only one man la required to handle the car and look after the pay-enter collection system. The popularity of left drive and control In the Jitney bus trade is exemplified in the demand for the new Packard trucks. BRICK HAULING BEE AT BELLEVUE SUCCESSFUL The brick-hauling bee Tuesday proved a success. All of the 106.000 brick are now on . the hill and ready for John Harte, the contractor, who expects to begin work next week. Visitors have been frequent at chapel exercises recently. W. M. Panner spoke of work among the lepers Monday morn ing; Tuesday Rev. Mr. Condlt of Auburn delivered an address, and Thursday Mrs. KisselKar. "Then compare these tight parts with the construction of heavier cars' and find out where the advantage lies In terms of stability, comfort and good service. In other words, oe satis fied before you buy that the reduction In weight was effected to increase effi ciency and not merely to lessen the cost of production, "The KieselKar weighs what It should for Its size, that Is, it Is built to best meet every emergency of service so that it will show uncommonly low upkeep cost. The Items of that cost. In the or der of their Importance, are depreciation, repairs, tires and fuel and, on this basis, I believe a KieselKar Is the most eco nomical car in the world." ftlabt t'oeaha Relieved. Dr. Bell's Plne-Tsr-Honey eases your cough, snolhi'S the lungs and Invites sleep. Only 25c. AH drugglsta Adver-ment .IS American commcr- a cial supremacy is I built on the policy 1 of not how cheap, but how good" and as long as we con tinue to make abso lutely the best mer chandise that can be made, just so long will we reign su preme. Marathon Tires are emblematic of American quality. They stand alone the criterion by which to . judge all others. Built to Meet a Demand - Not - v tiompeuuon The opneentrated tread is remarkable example of American ingenuity and it an eiclnilve Marathon feature.V It makes possible the 5,000 mile guarantee. Mcron-Marathon v Rubber i 'J v .Y V . ,1 U: ALL-YEAR, Gar i-'.-fti-f TWO cars in one a handsome touring tonneau when the weather makes open driving desirable a luxurious sedan when the chill of spnng or blast of winter calls for the comfort of a closed car. All-year driving without the necessity of owning two separate cars or complete interchangeable bod ies that's the service range of the ALL-YEAR KISSELKAR. The top can be removed or attached in your own garage by two men in fifteen minutes. The price of tho Detachable Sedan Top is but $350, mounted on either tho $1450 KisselKar 36-Four or $1650 42-Six. Price includes all fixtures and equipment. Ask for specifications and details of this ALL-YEAR KISSELKAR; a new catalog is now ready. KisselKar KiAtrrn a VTnrrv on Mfifi-KS Fnrnam c.frri - ; ,; r-t vx r- s. . - 5 ; I 2 ( rm m I v Rubber Co., 1 tBaa rarnam sltreot. & 9 Omaha, Ksb., Song. 8386 O. K.- Soderburg John blahl S. M. Kent K. 8. Arthur August Oelke .1. W. Long Henry Heitfelt P. H. llfford M. J. fkinon K. Kltner T. C. Harp Arthur K. OeJnes J. a. White Jymaji Hand Co. Matt J. Murphy Will ltasmusaeo , r'harlea Washa I K. McMichael A. Y. lue it A. P. Hanchett (Morris H. Dunham J. A. Way Frank A. Almquist Homer HU1 J. C. Edwards Monarch Jngineer Itouglaa Co. tng Co. Kalherine Krug H. E. Krebbs Joseph Plpal Mrs. H. U. Bond iiion & Gallagher J. R. Sevick Co. (2) II. W. Sunw Oscar O. Over II. U Helfrtrh M. J. Murphy K. E. Schlndel Anna Haberstroh l'eter 1'eterson Boysr-Van Kuran Lumber Co. W. J. Addy J. B. Brala HXchison Coal Co. W. W. Mltohell O. A. Settergulst Henry Peterson Hurgets-Nash Oo. IViml Bros. Oeorge W. Bprnrue M. F A. A. Frle. M.D. O. T, n. A. Rauh fl. W. Mollis W. H. Srhmeisei H. T. Andrews R. D. Phillips Mrs. H. N. benson J. I.. 5hlrey V. W. Booth B. U Curry John Malt era A. B. Sommeni Kev. Titus Lows H. H. Saffelder Fred F. Bctoesaler J. W. Daniels Jack Frost Mrs. K. bianfleld A. C. Harte , Kngleman Knag J. H. Keck Ierter K. Donnetl . Alln A. Bl an chard J. H. Chtlds B. Wolf Frits WistU Henry Bore J. H. 8-hmtdt iU Hamilton F. W. Hmylle Central Coal and Kennedy A Parsons Coke Co. K. H. Stafford Henry Teerson Walter NKhols Oeorge r. Mangold Frank Walasek O. A. Bcott W. Ia. Blarkett Robert C. Uhlig Mary J. Klnsler Henry Brants A. W. Prv-e Northweat Ready T.. XX Coleman Roofing Co. James Rirhardsoa M. C Peters William Hoesaing STARTING. LIGHTING and IGNITION GENERAL AUTO REPAIRING Largest Delco Service Station West of New York OPENS TOMORROW Service Station R. C SMITH Formerly Traveling Ber-rloe Bep ressotatlTe "Delco." "Cos tins u tai." atitokslL" F. U. WUITK, Formally Caief Teobaloal beloo rrloe Separtnwat. Jot down our address--sooner or later your car will need our expert attention. Our mainten ance of service is constant endeavor to improve it, S. Ik W. Auto & Electric Co. 2230 Farnam Street. Phone Douglas 3697. LOOK FOR THE WHITE BUILDING ON REAR OF LOT. The Light Six As It Will Be 7-Paenger Phaeton .Passenger Roadster Think What Security One Gets in a HUDSON The HUDSON ! built by one of the strongest concerns In the Industry. Jt Is built by the largest builder of class care cart that cost oyer fit 60. It Is designed by Howard E. Coffin, whose designs have for years led the trend In America. It shows the Light Blx In perfection. Scores of engineers worked for year to get every detail right. And 12,000 owners In 43 countries have proved this Light Sis faultless. In the past two seasons they have driven it at least SO million miles. Our Prize Success There have been many successful HUDSON'S, but none so successful fca this. When this Light Six came out the first model It took a year to catch up with our orders. Sales last year 111,600,000 nearly doubled the year before. This yesr shows another amazing Increase. And never wss a car so widely copied as this HUDSON the pioneer Light. Six. Look a Year Ahead " When you buy a Light Six look a yesr ahead. Do more than consider how rival cars perform now. There are many yesrs coming for the car you buy. You want a Light Six when you buy a class csr. You want lightness, economy, low upkeep cost. Crude, heavy cars are not popular now. Get the Light Six that haa proved Itself right. The HUDSON has done that for two seasons, In more than 11,000 hands Luxury's High Mark This HUDSON Bots a new high mark, In beauty, finish, comfort and equipment. We have given a whole year to refinements since the model itself was perfected. You will be proud to own It. Last spring there was a shortage of HUDSON'S. Buyers wslted weeks for cars. Now we have larger output, bat there will be far from enough, we think. (th such a popular car It Is wise to choose early. We urge you to come this week. 7-raasenger Ftiacton or 3-rasseni5er Itoadster, $13AO, f. o. b. Detroit. HUDSON MOTOR CAR CO., Detroit, Mich. Among the bast features in HUDSON rsrs Is the HUDSON dealer service. It insures permanent satisfaction. Let us explain it to you. IHHU 2563-67 Farnam St, Guy L. Smith. If C ay ..",! ? t I IOWA Central OUy . . , Persia John K. l'et-rson. Cr.lthton Clannda Lisle M f K- Co. Falls City Council Bluffs. William Kopsr. Osaoa Dunlap VV. A Oliaunccy. Qrand Island. . Yarragut Tha Farrugut Aulomobila Co. tlaoola Marian... ...Booth Implement Co. Hsw Castls . . . MurniUt.!!,,. Him. F. Putnam. SiwatiOMfl Mslvsrn Kalyttrs & Kay ton. ogallala feed Oak Prttv Autoniotilla Co. ' Pawnss Cltv . . ; ldnsr CliHrlss Mnninn. Flatia Cants. . fchtnandoah. .'. . J it. Mtlrklxr. HsUsmouth, . . Mo. Vails Foot v Kann. St. Paul MEBaVasKA Boharlsr Abls Madlirk Hros Boott's Bluff .. . Arlington ...... I-Td Kchtetikainp. Spalding Battls Craak. . . I. L. Bt. Bwaatoa Bsatrtcs V. I. Anlrrws Auto Co. Tseomssa Ball wood Petrr Powers Powsrs Oaraga. Tsrdou BarUa I. if. Kchall. Walton Blair .... A. Itatiiinann. Callaway Bruatag Iks TJaden. Bouta Omaha. . P. F. Hall. .P. C. baiidos. .Ken lop llroa ('. U. Harris Son. .Mr. E. A. lirandes. . lArd Auto Co. Curry Bros. , . Nswmun Urovs Auto Co. Jay IIilllnKt.wortli. , W'hsrry Hros. Platte Center Auto Co., lna P. T. Bei ker. V. K. P.ly. .Douglaa Grot oluesr hen. .A. T. Crawford. .F. J. O H.ira. .Mr. W. E. iAUtvnsrhlager. The Fletcher Auto Co. , W. F. VfK. h. Al V. Francke. flfo. Rprnune. jlolmea 4i Adklna '' ' ' S ' i