Omaha
Daily
Bee
VOL. X1.1V NO. 271.
OMAHA, FttllUY MORNING, APRIL 30, 1915-FOUKTKEN PAGES.
On Train and at
oUl STewa Stands, So
SINGLE COPY TWO CENTS.
Fullest and timeliest sport
news and gossip in The Dee
day by day. Special Sport
Section every Sunday.
THE
THE WEATI1IR t
Cloudy
1
4
PATTERSON MMED
TREASURY AUDITOR
IH ANDREWS' PLACE
Arapahoe and Lincoln Banker
Agreed on for Federal Position
. v Long Held by Hasting
. . Man.
BRYAN YIELDS TO HITCHCOCK
1 Congressman Shallenberger Credited
with Pulling Wires that Makes
Way for Democrat.
ANDREWS OVER YEAR HOLDOVER
(From a Staff Correspondent.)
WASHINGTON. April 29. (Spe
cial Telegram.) William E. An
drews of Hastings, Neb., for eighteen
j years auditor for the Treasury de-"
1 partment, will terminate his connec
' Hon with "Uncle 8am" tomorrow.
It Is generally understood that
Sam Patterson of Arapahoe and Ltn
( Coin Is to succeed Mr. Andrews and
j that the announcement of this selec
I tlon on the part of the Treasury de
I partment will he made In a few days,
If not tomorrow.
Holds -mr sad Half.
For nearly a year and a half Mr. An
drews, a republican, haa held under a
leniocratlo administration. Due to dis
tension In democratic ranks in Nebraska,
llryan and Hltchoock could not st 1o
guther upon any. equitable basis. Secre
tory Bryan always saying 'no" When
Penator Hitchcock said "yea." and so
tha situation haa drifted, retalnlnc effi
cient republicans In office, until today,
vhen tha word was riven that Bryan
had yielded to Hitchcock and Sam Pat
terson would be appointed tn Andrews'
iace, and he will have to so some to
fill it
Bryan Made One Tender.
Originally Secretary Bryan tendered the
position to Mr. Win Howard, son of EU
1 gar Howard, but after looking the posi
tion over Mr. Howard, In view of Illness,
decided he would not accept, which nat
urally continued Mr. Andrews In his po
sition. Sharply defined differences between
Bryan and Hitchcock made Mr. Andrews'
position almost a permanency, because he
was rendering efficient service. Now,
however, with an agreement between
Eryen and Hltchoock over the division of
. the remaining places to be filled. Mr.
Andrews, after ellghteen years of ser
vice, terminates his connection with the
government tomorrow.
' Willing to Qalt.
; Appreciating that the successful party.
eMch wen the election in mi, would Im
. mediately require the resignations of
"- holding office under a preceding I
administration, Mr. Andrews tendered hid
resignation, "off tha bat.-. But the two
, factions In Nebraska could not get to
j gether -end by : reason thereof Mr. An
I drew has the satisfaction of holding tho
, office of auditor of the Treasury depart
ment longer' than any preset 'g Incum
bent of recent years. ' . ,
, Bealgnatloa Accent".
Anticipating thst the axe would fall
omtlme Mr. Anderwe seemed relieved
when told ' that his resignation wss ac
cepted. N
1 "I am going to rest for a little while,"
he said. "I have been on heavy desk
work for several years. I have had no
deputy to help me since 1911 and con
sequently it hss been grand, grind, grind.
I have had a number of offers from in
fluential sources,' but for the time being
I am going to take a rest. What I will
rial in the future depends upon conditions.
After a few weeks of rest I expect to go
to Hastings."
From a source usually reliable It is
learned that Congressman Shallenberger
of the Fifth district is really responsible
for Sam Patterson's landing.
IO an- Snaght Preferment.
Sam Patterson has long been one of
the wheel horses of the democratic party.
He was deputy state treasurer under the j
Meserve regime and has served as state
bank examiner. When the guaranty bank J
law was enacted he waa chosen to serve j
as administrative head, but through legal !
technicality never acted, and, though he
submitted a claim for his salary, it was
never paid him. He is at present in one (
the Central
of the official positions in
National bank of Lincoln, presided over
by Dr. P. U Hall.
The Weather
Forecast till 7 p. tn. Friday: '
For Omaha. Council Bluffs snd Vicinity
Partly iouir.
ttnteratara at Omaha .Yesterday.
Hour. Len.
a a. m oi
a. m 4
7 a. m 62
a. m oft
2. m
10 a. m 62
11 a. m M
13 in I
1 p. m
2 p. m 71
P- m
4 p. m 73
6 p. J 72
4 p. m Tl
" p. m 70
p. m 67
Leeal Ileara.
Comparative
191J.
11. 1IU. liU
.... 72 S2 7
Highest yesterdsy..
LoMt yesterday...
Mean tempersture..
Precipitation
Tenioerature and
.... 4tf S 48
.... W 44 62 M
0 .00 .. AH
precipitation depar.
tum from th normal
Normal temperature frf
Excess (or the day 4
Total excess since March 1 !H
formal precipitation 13 Inch
tpedclencv for th day 11 Inch
Total rainfall alnc March 1 t 4S Inchea
rf u lency atnee March 1 l.Tv Indies
Excea for cor. period. 1914 SI inch
Kxcess for cor. period, IK11 1.7$ Inches
Btatlon and Btate Temp. High- Rain-
of Weather.
i p. ni
t0
full
Cheyenne, cloudy...
Denvr, cloudy
Iiodxe Cltv, .loudy
lender, pt. cloudy
North Platte, pt. cloudy.
Omaha, olear
Puoblo. cloudy
KaMd City, clear
Salt Lk City, rain
I ban La Fa, cloudy
aerl4aa, PC oloudy.....
&4
s
a
7
7t
M
It
74
7
m
m
M
.I
7
sx
s
62
M
7.
WHEN A TOWN CHANGED HANDS Posting a notice
in Prsemysl after its capture by the Russians, telling the
inhabitants the town no longer belong - Austrians.
..I
I mm- .
' . .V
" " ' - ""' t q l's"' " 1 "" inaTg-y fin i s I
' " " . 4 ; - ' - ..r I
I . . ..-..... .v... p' ?f t --w,. . .
r -sv Li1 r
-mk ft-!':, t
APTITUDE WORTHY
OF ITS DUE REWARD
Leslie M. Shaw Tells Creighton
Graduates that Man Who Earns
Much Works Hard for It.
COMMENCEMENT AT. BRANDEIS
Members of the graduating classes
of five departments "of' Creighton
university were given their degrees
last night at the Brandels. Leslie
M. Shaw, former secretary of the
treasury, gave the address.
Prominent men of the Nebraska
Judiciary were seated oti the stage
and before the commencement exer
cises were entertained at dinner at
Hotel Fontenelle.
AdrantnKPa In America.
In his address Mr. Shaw aald in
part:
Allowance for Aptitude.
"In every field of human endeavor, ex
cept the acquisition of wealth, we make
due allowance for aptlt:tde. Since tho
world was, a good many thousands have
tried to write poefry.. Pome cluln t'.iat
out of ll who have .tile.) I vi Have sif
ceeded. Some . increase, that number.
All welcnown is that there are none iiv-
ing now, though I heard of a man who
tald he could write as good poetrjr as
Shakespeare did, if he had a mind to.
His friend said he heJ. discovered his
handicap. Confidentially I am going to
say to you yonng people that I might I
have had as much money as John D.
Rockefeller or Andrew Carnegie If I had
had a mind to. t have had the oppor
tunity and I will also hsve to admit thst
I have had the desire. If I did not fully
understand my handicap I might ' be
angry w-tth these gentlemen who had the
mind to.
Aptitude plays a far more important
part. My young friends, let me make
this sueTRcstion. Tf you do not like It
here In this country, where there Is such
dlvemlty of achievement, let me tell you
Where yon had better go. If you will
go to Patagonia you will find no dis
tinctions. People there all live In the
same way: all dress In the some way,
and they all eat their food,. largely fleh,
unprepared In the same way that is raw.
Rut if you will drop a Bible and a spell
ing book among those people, someone
(Continued on X'sge Four, Column One.)
Union of Methodist
Churches is Favored
By Board of Bishops
(Krom a taff Correspondent.)
DKH MOINES. Ia., April 29. (Special
lelegram.l-The board of bishops In ses-
j 'on here today endo,.d and approved
, -
or tne Meinooisi cnurcn 'in una country,
and a committee composed of Bishops
Ctanstnn.. Hamilton. Bashford. Hughes
snd Henderson was named to srrange
the details of the union," Insofar as possi
ble. I
it was declared that a large msjorlty
of the laymen of ll the churches favor '; Zapata prisoners taken In. the battle at
the unlou. The plan has been suggested 1 "tusoo. Including several minor cf
b the southern church. Ths united fIl-ers. were executed, according to an
church-will have over 6,5n0.000 members. : of tirUl announcement ty the Cannaiuia
a. mtt 4 lr i m . .
! comprising the Methodist Episcopal'
church, the Methodist Kpisi-opal church:1"" B,B" oepanmeni. Thirty three
of the .out., and the Proteetant Metb- aU l?n k""d ,n tl,c ,leht
. . . it w as. sdded. .
ociat cnurcn. . . Th( Brlt,,h iU,mer Cetrlana witt an
Wilson Praises Work
of Colored Troops
j WASHINGTON, April President
j Wilson, through Beoret;try Gariiaan, has
2 j officially complimented the officers and
enlisted men of thit Ninth an I Tenth
regiments of cavalry fcolored for their
work in patrolling the Mexican border
line to enforce Ihe neutrality lams of
th United Mtatea during - the fighting
between the farrar.xa and VIKu 4icea.
Several American soldiers were wounded
during the engftgenirn's betwern th
Mexican forces.
"By direction of the president," says
! Secrets ry Garrison. "I take great pieas-
' expressing to ths officers of Ninth
and Tenth cavalry his appreciation
;of their spleaaid conduct and efficient
g, laervlc in the enforcement of th United
Htates neutrality lawi at Naco, Arts.,
during November, Deoemrr and Jaiiuar,
laat."
The Ninth cavalry la at Fort Douglas.
Aria., and the Tenth cavalry Is at Fort
Huacbuca, Aria.
BOARD OF REGENTS
ORDERS 2 BUILDINGS;S
J the .results would be as horrible for Cork
. n . . . , Us if that city were sacked by the Oer-
Authonzes Construction of Bessey j m(,ns The onlr J(Iit KnA iai course
Hall and Chemistry Building i wss to exclude Ireland altogether from
on Downtown Campus.
FULL MEDICAL SCHOOL TO OMAHA
(From a Staff Correspondent.)
LINCOLN, Neb., April 39. (Spe
cial Telegram.) The University of
Nebraska Board of Regents, meeting Z7o Plan of reMrlct
here today, authorized the first two j lng , much as possible the sale of spirits
buildings to be constructed on the and most alcoholic beers,
city campus under the plans for uni-1 . Meant leo.ooo me.
verelty extension. They are the t Th "ne lost by rlnktng theehan
t v ii j .v vi. w iij csllor said, wss equivslent to the errloss
Bessey hall and the chemistry build-, of ,M m men , tn, whoUs comramty
ing, each to cost $20.0,000. The I was being asked to make eaorlflcM he
board also selected the site for the j cause of the weakness of a section of the
new dairy barn at the state farm. .workers.
. , . ,. . , . i Remarking that total prohibition had
The Junior medical college In Un-:lnorMlM th. produrUvRy of Ubor In
coin was abolished. It being the in-; Russia, Mr. Uoyd-Oeorge concluded by
tention to give these courses at i expressing . the hope that while the gor
Omaha. The board made plans to jernment s proposals wsre not so hereto a.
. v. r v i those of Russia, thsy would be effective
construct the new $150,000 hospital ( no ,urtn meure, wouid be re
building at the Omaha Medical , col- i quired. ' ' ' '
lege authorized by the legislative ap-
proprlatlon. The department of for
entry was abolished at the unlvet-fIty
and a department of poultry estab
lished at the state farm. . )
Much routine business was trans-!
acted by the board.
British Chancellor.
Proposes to Raise
Taxes on Liquors
LONDON, April 2S.-Chaneellor of the
Exchequer David Uoyd-Oeorge made
known In the Commons this afternoon
his plan to deal with the question of the
too great consumption , of alcoholic
liquors in England. He proposes a heavy
surtax on both spirits and beers contain
ing more than 7 per rent of proof spirits
and the duty on spirits is to be doubled.
In areas umduclng materials of War,
or in whloh transport work iq performel, I "
and in some camp areas, the government SHERIDAN, Wyo., April (Special
is to have complete control of the -saloon j Telegrsm.) E. C. Reed, SB, shot and !n
drlnk. ! stantly killed Ed Hughey, a young man
The root and branch treatment origin- J employed en a neighboring ranch, at
ally proposed by Chancellor Lloyd George Renchester . this morning. Reed went
for dealing with the liquor problem In j home unexpectedly and found Hugher
Its relation to the output of munitions ! standing by the dining room table. Mrs.
j of war Swindled to a modeat pruning Reed wss in the sitting room adjoining.
when the chaucellor presented the gov- f Reed Immediately produced a revolver
1 enrment's scheme for restricting the sale ! and shot Hughey once, the bullet pene
, of drink. jtratlng Just abovs the heart No vlolenoe
j The chancellor in his opening sentence j waa shown Mrs. Reed,
i indicated that difficulties had been met Reed for some time. It Is said, sus-
wlth, as he said. , pected Hughey of Improper relations with
"AftMr weeks nf Imln. n ttA - . i
. . f '. . r ,
;uke a p)e(jM MV(fr to pom,,,, touch
anna again.
;
i BBiennrne
; CP." A I A rnlSCN ERS
SHOT BY CARRANZISTAS
WAHII.OTON. April 29 Twenty-three
'" ' n to
American owned cargo, the lop.irtmant I
jK"; Vzzvs'i
! Knsenofls, lowar fs'lf umt. for calling
there without elearsn trim Mswitlan.
Have You Signed?
From Atlanta comes the report
that Governor Slaton has already
received 15,000 letters appealing
for executive clemency for Leo M.
Frank.
This number wi" be increased by
several thouisnd when the Bee's pe
titions that are still in circulation
are turned in.
As we have said before, the gov
ernor is not a mind reader. The
only way he can be adrieed of the
g-eneral public demand that Frank
be saved from the death penalty is
by letter and petition.
DOUBLE DUTY Oil
SPIRITS; CLERGY
WON'TJUIT CUP
fommons Pass Lloyd-George's Reso
lution Increasing- Tax on Liquor
by Two, with O'Brienites
in Minority.
PREACHERS MUST HAVE NIP
Pnrsons of Britain Refuse to Abstain
from Use of Intoxicating
BeyfTages.
PROHIBITION NOT CONTEMPLATE
LONDON. April 29. A resolution
Introduced hy David Llyort George,
the chancellor of the exchequer,
i doubling ihe duty on spirit waa
' pbssrd In the House of Commons
1 thta evening by a vote of 89 to 6. The
; minority was composed of O'Brien-
i Ites. This was the first division
(since the outbreak of the war.
; John Redmond, leader of the lnde
i pendent nationalists, condemned the
; chancellor's proposals as prejudicial
! to the trade of Ireland. '
1 I.Ike narklne Cork.
I tno operaiion ul nw ywu.
Andrew Bonar law, icaaer oi tno oy
position reserved criticism of Mr. Lloyd
' oeorge's pisn.
t oniinuing eir. uoyo miu v.. a
government had concluded It waa not
Justified In Instituting prohibition until
It had tried everything else. It would
he too serious an Interference with the
t. i.i . . . i vumIa Th vnMrnmnt
;' The clergy comprising the rower house
of the convention of canterbury are win
ing to' "set the nation an example In tbe
... . . k. . .
i maiir or urapwamw, oui mjr
willing to abstain from alcohol. .
Won't Iwht Off."
iThls was tne sanse of the meeting today
of tho lower house, which passed a reso
lution "inviting the clergy and laty of
the Church of Kngland to set an example
!f sclt-rscrtflie" In the matter of aloo
jhollc liquors. .
j Several members voted only after Ve-
lnc assured that total abstlnenoa was
not expected of them. The dean of Can
terbury said flatly he refused to swear
of! altogether. He had tried it before,
he said, snd found it a failure, tn that
it. Impaired his health. . ' .
Wyoming Ranchman
Shoots Man Found
In His Home at Night
. f I) ..... Th mI1.i1 4 Via Anftnr
'"V .v... ' i.Khn, . . nifv i
the sheriff. He made no attempt to get'
away and Is now tn Jail awaiting the re-
suit of an Inquest to be held tomorrow.
; The Reeda have two children and came
there from South Dakota. Hughey was
single.
Brigadier General
Scott is Promoted
WASHINGTON, April 9 -Major Gen
eral Arthur Murray, commanding the
western department o( the army, attained
the retirement age of (4 year today, but
by an order of Secretary Garrison, In
conformity with legislation by th last
congress, will be retained In his present
command on the active list until the end
of the Panama-Pacific aspoaitlon neat
December. Oeneral Murray will, how
ever, be carried as an extra number in
the grade of major general until his re
tirement, this provision being made an
as not to block the advancement of other
gerwral officers.
Brigadier General Hugh U Kcott, chief
of staff of the army, has bean advanced
by Secretary Garrison to the grade of
major general, to succeed Oeneral Mur
ray, hi commission dating from today.
Colonel Frederick BJ. Strong of th coast
artillery corps, now stationed at Charles
ton. 8. C. haa been selected for th
brigadier generalship mads vacant by
General Hoott's advance. Ths latter
two promotions ar In accordanca with
plans mad by the War degeirtment In
anticipation of. the statutory retirement
today of General Murray..
. Th legislation permitting Ganeral Mur
ray to continue' ia his present command
was enacted to ensble that effloar to
carry to a ooiuUuakm plans h had for
mulated (or th iierttcipattoa of the army
tn ths exposition.
Belgian Committee Describes Effect
of Gas Bombs Used by the Germans
HAVRB, France., April .-The official
nelgian committee aprolnte! to In
,lnveetlgate reported violation o,' the
laws of nations hss sddrKMd to M In lot or
of Justice Wlart a report on the use by
the Germans of asphyxiating gajc. It Is
Stated that geeeoue olomls extending S00
feet Into the sir weretstrled an-av from
the Herman lines by Ihe wind. .The
clouds were green 'n color at the base,
gradualy shsdtng to light yellow toward
the top. Several kinds of gases appear
to have been used, including chlorine, the
nitrous vapors of sulphurous anhydride
and others the nature of which has not
been determined.
Four methods were employed, the re
port states. In generating theio gases.
The first was to light flies In the first!
line of 'trenrhes and permit the wind to
blow the gas formed toward the line of
ROOSEYELT ENDS
STORY ON STAND
iHe Says Letter from Whitman in Re-
gard to Corruption Referred
to Barnes.
CHEERED AS HE ENTERS COURT
SYRACUSE. N. Y.. April 29.
Colonel Theodore Roosevelt waa ex
cused from the witness stand today
upon completion of his re-cross-ex-ammatlon
in the Barnes libel suit.
In a letter produced by his counsel
Just before the former president was
excused. Governor Charles S. Whit
man, at the time district attorney of
New York, told Charles 11. Buelt of
New York that "the time is ripe" for
all progressive republicans and mem
bers of the progressive party to "rid
the state of the party control, which
Is responsible for corrupt condi
tions." Letter Written In t4.
The letter was written In 1H14 and the
then district attorney wrote thst the
"men and the policies responsible" for the
oorrupt conditions were not confined to
any one party. Mr. Barnes' name was
not mentioned in the letter, but the
colonel in reply to questions said he un
derstood that the rsferece was to him.
When Colonel Roosevelt entered the
court room today the spectators applauded
him and atendanta had difficulty in re
storing order.
Russians Capture
Important Village
; North west.Uzsok
FETROORA.D, April W.-(Vla London.)
The Russian occupation of Loubnla, a
small village to the. northwest of Uisok
pass, was a decided achievement In the
Carpathian campaign for the reason that
it seriously endangers the Important rail
road Une between the town o( t'isok and
Deresena. a line. which made possible the
extended Austrian operations in this re
gion and at the same time successfully
tetardsd the Russian advance In the di
rection of the Uiaok pass.
This railroad running Just to the rear of
the Austrian center and paralleling the
Une of the most Important summits of
the Beskld mountains, has enabled the
Austrians to transfer troops almost In
stantly to any point on this part of the
Carpathian front, a section which re
ceived the main force of the Russian
lunge toward Hungary.
During the last week, as the Russian
advance developed in the direction of
the Usaok pass, the Austrians exerted
their entire strength to protect this point.
The furious Austrian attempts to take
Lot bnla culminated the night of April
St and the morning of April 27, when they
reached the Russian positions, but they
were forced after a hand-to-hsn1 encoun
ter to retire.
The authorities report that In this re
gion, as well ss at Lupkow and fit. Btry,
the Austrian troops wsre not ssslstcd by
ths Germans, who are ssld to be con
centration at Cracow and In western
Qallola. -
Carranza Announces
Villa Army Beaten
NOW YORK, April 29-Franolsco R.
Ellas. Carransa consul general here, an
nounced today that he had received a ca
blegram from General Carransa stating
:that the troops of Villa had been de
j cislvaly defeated by the constitutional
ists at Vlllaldama, losing eleven officers
I killed, thirty-one flold pieces, ainmunl
! tlon. exrulpment and horses, and that
communication has been re-established
between th main body pf constitutional
ist and the army Isolated at Laredo.
A eecond cablegram from General Car.
ransa, Mr. Kliaa announced, read;
"We have received a report from Khano
advising that the Villa forces hsv sur
rendered to General Preilllo."
STOPJL
c
iffisnimsi a
JHEGATECITYOFTHE
Omaha is entertaining' Ne
braska and Iowa Whole
sale Grocers Association.
As a jobbing center, Omaha
holds undisputed primacy
for the Missouri Valley and
states to the northwest. In
wholesale groceries and
grocers' supplies, our ag
gregate volume of business
last year was nearly
$15,000,000
the enemy. The three otJier methods
Involved enclosing the ins In some kind
of mluMtte. Theee Included rsns, thrown
either ' by hand or mine howitxers,
cylinders of romprenxM gas or shells
containing compounds which were trans
formed Into gas when they exploded.
The effect of the fumes were felt at
a distance of half a mile. They produce
a kind of stupor whlh Issted for three
or four hours.
A Herman prisoner belonging to the
tenth army corps, who was taken on
April Ifi, stated that gas cylinders were
placet along the entire front held by this
corps.
There was one every six feet snd men
specially Instructed In their use were
told to see that they produced the de-
sired effect,
with smoke
These men were provided
helmets, while respirators
were distributed to all Ihe soldiers.
ITALY AND ALLIES
C0MET0 TERMS
Understanding Reached as to Re
wards of Former Should it De
cide to Enter the War.
TALKS WITH TEUTONS CONTINUE
ROME, April t. (Via Parts.)
From persons In close touch with the
war situation, as It affects Italy,
there was obtained today informa
tion which Indicates that the govern
ment has arrived at in understand
ing with' Great Britain and France
concerning the terms upon which
Italy will enter the war, if It sventu
ally decides to do so. This Informa
tion, while unofficial, Is gathered
from men who have made a close and
careful atudy of the situation. The
agreement is described as follows:
"First, a provision for concerted mil
itary action. Italy will refrain from hos
tilities during the present stage of desul
tory trench warfare, which would enable
Germany and Austria to concentrate a
large part of their forces against it. It
will time Ha blow contemporaneously
with a general effort by all the opponents
of the central empires now in the field.
"Second, an understanding concerning
the territory to be awarded to Italy in
the event of victory.
"Third, a provision thai after the war
an alliance shall be formed between Italy
and the present triple entente of Qreat
Britain, France and Russia.
It Is Intimated that at the outset Qreat
Britain was not disposed to matte terms
with Italy, but that Italy firmly declined
to consider Joining the allies without first
having reached a definite agreement with
them concerning the nature and time eS
Its oo-opsratlon, boundary readjustments
after the war and permanent assistance
from tbe allies. Italy is said to have re
ceived powerful assistance from French
diplomacy in reaching the desired end on
these points.
Negotiate with Both Sides.
Italy la continuing negotiation with
th powers arrayed on both sides In th
war. The diplomatic Interchanges ' with
the allies are designed definitely to clear
ths atmosphere with regard to what
Italy would obtain should It enter the
war on the sld of ths triple entente.
The conversations with the central em
pires seem to aim chiefly at convincing
Vienna and Berlin that this country la
determined to remain steadfast In Its de
mands. It Is said to havs Been pointed out to
Oermany and Austria that the Italian
program has not been framed by the
present cabinet, which might be charged
with a chang In government, but la
based upon the unanimous and Insistent
demands of the country to which the
cabinet must submit 3T do removed from
office. Foreign Minister Bonnlnl Is
credited with the ability to hammer home
as foroefuly as any other man in the
(Continued on Page Two, Column One.)
Bogus Ads Weaken,
Pulling Power of
All Advertising
CHICAGO, April . Reject all forms
of objectionable advertising the quacks
and fakers and Uiere will be more ad
vertisers and quicker results, William
Woorihcad of Ban Francisco, president
of the Associated Advertising Club of
the World, told members of the Associa
tion of Commerce in an address yester
day. Mr. Woodhcad Is In Chicago to ar
range for the world convention of Adver
tising clubs to be held here In June. It
la expected that mors thsn 10,000 adver
tising experts from all nations will be In
attendance.
. "The greatest v enemy to successful
advertising and successful business Is
the quack and the faker, and the more
money they contribute the greater the
lose," Mr. Woodhcad said.
"Every time a man or woman is cheated
by a bogus advertisement, the pulling
power of all advertising Is much weak
ened, because the faker and the publisher
have taught Just so many more people to
distrust all advertising. There will be
more advertisers, and thy wUl get more
and quicker results when the quacks
and fakers are driven out of business.
"Why is it that advertising stands on a
muo'n higher plane than it did a few
ysars ago?
"Because In Its earl' days advertising
waa unworthily used In ths promotion of
almost every sort' of fraud and people
looked askance upon anything that was
advertised, but nowaday it baa acquired
a new dignity and strength. Sincerity
and honesty ar paying blggsr dividend
that aver before.
"The Associated Advertising Clubs of
the World has taken for Its slogan Its
motto, 'Truth In Advertising.' "
Mr. Woodhaad said that forty-six years
ago the re wer about 5.0UO publications of
all kinds In the United mates, and that
today there wer mora than 3S.0OO. 1
j estimated that more than WO.OOU.OJO was
spent in advertising In this country laat
year, which, he said, was proof not only
of Its marvelous growth. (hut of the
wonderful mulls achieved.
BRITISH DENY
REPORTED LOSS
AT DARDANELLES
Turkish Story of Great Viotory, it is
Said, is Framed to Affect Italy
and the Other Neutral
Nations.
TURKISH FORCE IS DEFEATED
Report from Athens Says Battalion
of Moslems Was Captured in
Wednesday's Battle.
ARTILLERY FIGHT IN FLANDERS
The Day's War News
(JtCHMANS RKPORT raatnre of n
Polish village and the oeeasatloa
of a Rasa tan position - near
nekseiew on th Warsaw front.
PETROGR AD ATTACHES import
ance t the nnaatnn eaptare of
I.onbnia northeast of t'saok .Pass.
Poaseaaloa of this town It I said,
will enable the Hessians to Inter
rapt the operation of the railroad
on whtfeh th Anstrlnna have re
lied for saavlngr troops along the
Pesktd mountains.
IT IS RBPORTKD from Rome that
Italy haa reaches an narreement
with Oreat Britain and France
that If It enters the wnr It will he
eontemporaneoasly wtth a eon
eorted movement agmlnat Oeraa any
one Anstrtn hy all their opponents.
TrttKISH AND BRITISH report of
the land operation ngjala nr In
dlroot conflict. From the TsrkUh
oraloa It wool appear that the
Anglo-Fronch land Inmates haa
resetted la disaster for tho nllle.
' Farther claims to tetortaa are
saad In aa official report from
Constantinople. British official
reports give no hint off defeato.
The Intent statement from London
' any th land foroea hnv ostab
ltahed a Ha aoroaa the Onlllpoll
the strait and aro adranelng
steadily.
BATTLE OF FLANDRR apparently
haa paased th high point of In
tensity and In hooomlas; lose se
ver. An offlclnl Beta-tan state,
meats speak merely of tho aetlo
lr of artillery and a viator alona
the part of the front held hy the
Belgian forooa. Field Marshal Sir
John Pre nek, tho . British eons,
mnnder, has aanonneed that tha
German ad ranee ha been cheeked
' definitely, . - .rJti-t
BATTLES ARE DEVELOPING la the
Rnsslan campaign la the north
aloag the Bast PrnssUn bordor.
' Potregmd dlspatehea apeak of ra
rtoaa Indecisive e neon nt era, bat
make ao mention of tho victory
along a twelve-mil front ' which
the Herman wnr office aanonneed
yesterday.
LONDON, April l.-r-The fighting
at the tip of ths QalUpoll peninsula
across which ths Britlch have strung
their forces snd ths efforts to dis
lodge the Germans from Street) -straats.
the only point on ths wset
bank of ths Tser which tha Invaders
have been able to hold since the re
cent rush in Flanders, are today the
war activities which hold the greatest
possibilities for far reaching results.
Although tbe Turks and Oermsna
maintain that the British on the
west and the French on the east side
of the Dardanelles are being crushed
In their attempts to press forward,
newspaper readers in London are ho
lt) g told that all official statements
from Constantinople and Berlin bear
ing on the Dardanelles struggle aie
being not only censored, but framed
with the especial purpose of exert
ing favorable influence on Italy snd
other wavering neutrals.
French and Belgian artillery Is tody
battering away at ths German bridge
head at Bteenstraate. but there is no
(Continued on Page Two. Column Tno.)
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