Tin: omaha sunday hee: apkil is 1015.
aik.a
DEFENDS INSTALLMENT PLAN
Hustlers Who Keep Omaha Real Estate Moving
POOR BUSINESS TO RENT HOME
Aa U
12 A'
E, R. Benton Says it is Beally the
Great Opportunity for Man of
Moderate Means.
ANSWERS ALL THE CBITICS
llaatlna at
Renann of
. llerjra.
It haa pnly rri in the laat e"eele
that the Jnttlrm-nt liualnea haa Worn
a great farter In the transaction of bl
rtraa, m a early I. we aaw'th
rf-cMty pf itUlnif the train earners an
r-pportuntlv 'to ruirchae real catat on
the (natfillment plan.
Oar flrnt exnerlnietit with a tan
mrrn trart at Twenty-fifth and Fort
lrr(. We aold these ljta rapidly for
S3 down and $10 !-r month. Meetlnf
with wnndrrful aUeceaa, tr ott there
after p'ttrhnM-u another ten-aoVe tract at
Twntjr-iourth and Fort atreeta. placing
Ihl on the market on the name terms.
The; one treat factor at that tlma tra
to Interest people with monejr to flnanre
tneae different addition, berauea It waa
qitltc a burden to pay considerable otah
for property aniwalt for It to return at
and Vn per month. There waa no
ouention of the nr.cea of the scheme.
"We found hundreds of people willing to
purohace property on the Installment
plan and we have .continued on this
bal, until we hare aold out many addl-U
tlona en terma aa low as $5 down and $1
rr month. We were. In fart, pioneer
(in the Installment bualnesa and were It
not for the fart that this plan hai prac-tl-a'ly
beome universal In the acllInK
of vnraut property and even houses. It
ouM he Itnpboelhln for thousands of the
jir'wnt .home owners to have acquired
their prtiwrt holdings.
, . A era a ml 1 1 Bar (auk,
"'A man working- on a. small salary ap
parently acldom accumulate aufflclrnt
rash to make a substantial payment on a
jrfoce of property. It la not, however, a
Jiard matter for him to spare $3 or ,$10
per month, when he has really made up
his tnir.J that he dcatrca to ptirrhaa a
piece of property; and While It ha not
leri perhaps the most satisfactory way
for us to obtain a profit on the lajid we
have subdivided, wev can say that the
Xerrentse of lapses has been very Small.
Am a rule when 4 man make his Initial .
pitymMit on a lot, or a ' boron', he has
fully made up his mind to acquire a safe- '
iruard for hie money and to become , j
friome. owner and he, therefore, pays on I
the "property, deny In himself many of
the luxuries he has been uaed to. In or
ier that he may eventually, become the
owner cf a piece, of property;
It Is also true het In many lnstinces
fur-Wert have been jable to taka a
f ront oh their Investment. Many who
boiiRht In our first-' additions have aold
ind repurchaeed In our later aubdlvlslona.
taking a rood profit, and la this manner
have continued buying and selling untH '
they have acquired considerable money. '
tlanalatea rua:nrae. , j
We ofllev that the Installment bual. '
nens has been the mean of stimulating
tl rsd estate business for the reason
that many cltlxene would never have
atarted to purchase properly war It not
Vnl their neighbor or some friend had
touttht a piece of property on the 'easy
payment plan.
ileal estate men differ . rerardlnc tha
ailvanlnne to tha real estate business of
th& Installment plan, some contending
that It Ima to a certain extent demoral
ised iah aalea In this respect l.trtah
to say that the man with cash has not
cfBjd to buy and never will, and so In
addition to the cash buyer, or ta those
who have been able to pay from one-third
to nn!-ljfc!( canh, there haa come Into the
. market thousands cf purchaaer through
tiie lniKl!inenl plan who could not have '
purchased In any other manner. - Conee-
quentiy, we believe that 1n place efhaV
lut been detriment it hs brert'a grru
I'rnciii to ti,0 real eatal buMwus and
has had a .tt ndency' to make averyon
thlhk ct owning their, n home, ' . "
Hardship for Moated ,'
it la hot a hardship for a man .with
rmniey la purchase a home, but It I a
tirJ(.hip fur a pcraon with a aniall aalnry
ta acqulie a home. It take ailf-dcnial
anj a stlung will Power to save mow.
v hen ft, family -ha but one
and that la to aequlre a home,
tl ns exlft'lng n that amlly
cciiafiuial and you will find a much 1
happlur home where all ar trlvlti to'
ave money. Kalravagance U a forerun
tier f trouble. 'not only financially, but
ifftj mean the breaking up of a home.
."When people are saving they are united;
wr.en they are spending their earnings
ihy i,r ft.lfish, and K la an estahllahe.
iuct that extravagant and happln
o icgctner, Therefore, not only
aa me lntHaUincnt plan leen benefl
to II. e a jrKlng claaa, but we ballev that I
It has helped in holding tofc-rthcr many 1
homes-and provided a harbor of Safety '
agsinai ail adversity.
( it i"s
Hem photo
V, ' Si ( - - a. ' . I
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til., vi it y
, - E. R. BRNSON. . .
- ' . ' ' ' '
Buying One on Easy Payment Plan
it Sore Road to Ultimate -Satisfaction.
RENTING BRINGS RECEIPTS ONLY
take no account of the extra cost of
keeping up the appearance of frame
houses. ' ' 1
'These Illustrations have no reference
to land values. In Omaha, appreciation
of land usually offset depreciation of
buildings. This I not true of alt sec
tions of the city, but aa the" city grow
and 'takes on the little Improvement
which are ad led from year to year, val
ue of realty become established and pro
gresslve. ' This is strikingly shown by the
progrea made by tnjndee property.
Price) there are slowly advancing. One
reason for this lie In the fact that peo
ple ar at last beginning to realize that
they can obtain attractive locations there
which are reasonably restricted and no
farther, away from the court house than
are Plnkney or Manderson street a on
the" north. .
"la such a district appreciation more
than offset depreciation. In another
section;, where eib restriction exist
' r
f "
By It. A. PIOTT.
No one will dlepute the fact that we all
have tj live somewhere, either 1n a home
of our own or oue owned by the other
fellow. We a(J have to part with a cer
tain utn of money each month either to
pay rent or tw- be applied on a home.
Plnca we are all forced to the neeaUy
of either renting or buying aome kind of
property, la It not a good buatnea propo
sition that w Phould Inform ourscTvea
a to which Is the! proper plsn to fol
low? It us see: How I It' with the
man who pays rent? Can he 'convert
hla' accumulation ofvrent receipt fnt
anything xf alue, and a hl receipts
represent the only return on hla Invest
ments, we are forced W the conclusion
that there la absolutely nothlag to com
mend the proposlUon to any man. How
about the individual who ha allied hla
Interest with ' tha house-owning- class?
A little ready caah will make tb,e tart
ordinarily, then monthly paymema or
about the size required If the property
were being rented, will take'eare of the
balance. In the course of a few year
the property' la paid for and the owner,
haa (omethtng of far mora worth than
the mere value of the property Itself to
be proud ofVne will have demonstrated
his ability as a business man to have been
successful In that which he sought to av
compllsh.
-The manwho buy a home on tha pay
ment , plan 1 going to acquire the saving
habit if he doe not already1 poaaeaa It,
notwithstanding the obligation he haa
assumed requires very Mttle additional ex
penditure of money than on the rental
paying basl. . , '
: . v
Our other ad today contains
all particulars of our Cur
tain Sale Monday. Look for
it and heed the marrelous
values that it offers you.
r; V . ' " l . v" 1 1 .-..(. ' tt
Monday's program contains
sales of " unusual interest.
Much important news con
tained in our other ad today
is well worthy attention.
Monday a Sale of Sample Spring Coats Opens Wide
Bthe Doors,of Wonderful Opportunity F of 95 Women
tg '' - yt One of New York leading cba( makers sold us ' ' S
a n c- - . II n ' x a a
.j 1 1 ii ill uiri i j, i wm
i
S-4
ii
Monday
his entire samole line of fine coats at a dis
count of.40 per cent. There are just-95 coats
in the lot and we have marked each one sepa
rately, ottering them just as we bought them.
In the group are all of the latest coat models
as now shown in the East, and every one is an
exclusive garment , distinctive in its style.
, . r Xhcre Arc Coats for
' Almost Every Purpose:
Motor Coats. , Street Coats. Dress Coats
Sport Coats.',- JETeninf Coatsr -Summer Coats
, - Every Stylish Material
' ., Used in Coats Included:
Silk Poplins. Wool Poplins. Taffetas.
-Mack and White Checks. -White Chinchillas.
Tweed Novelties. Chudda Cloths. Serges.
Shantungs. and Others as Popular.
$20.00 Coat Monday, $12.50
$22.50 Coats Monday, $13.85
J25.00 Coats Monday, $1G.75
$32.50mCoats Monday, $19.00
(
'., '-fef Inrlrrd ''Hill!
. a u IV m
'Mi
YoiTreally cannot expect any im
provement in-your general health iintil
you have first:. ,
corrected that bad stomach, stirred .
up the . lazy liver, opened up the '
clogged boweli For this particular y i
work you. need a reliable tonic and . !v
stomach medicine, which suggests ''. ' " ' - '
HOSTETTER'S
; ; ; STOMACH
BITTERS
It has been found especially valu
able in cases of Poor Appetite, Sick
Headache, Belching, Bloating, Indiges
tion,; Constipation, .Biliousness and
Malaria. Try a bottle today.' It will
provide the help thaf Nature needs for,
the betterment of your health.
We liave no
fences to mend
before asking you for
Diamond ' Squeegee Tire
preference. N - '
This tire's recor4 in 1914 Was so
cleahr-so thoroughly, satisfying to 99
out of everv 100 users that it stanza
mit aa KrrrVi. .na .1 t . r f
tire argument. ' ' ' , ' ' 'f
And bear in mind trie above men-
a. r . 9
uonea ngures arej not ours; but repre
sent the testimony of hundreds of tire
dealers covering the sale of over 500,000
Diamond Squeegee Tread Tires.
What is more, this volume of)
undeniable tire evidence will be placed
in every ure. user's hands, free for the
esiang., - : .'--v ...
. Diamond ' Squeegee Tires ,
-' re sold atih'esek :
wFAm-LISTED,r PRICES:
t. r Prices
Special Showinn of Silk Suits at $35.00
$35.00 Coats Monday, $22.50
$M.U0 Coats Monday, $25.00
$45.00 Coats Monday, $29.00
$49.00 Coats Monday, $32.50
We have just placed onale 70 new silk poplin and taffeta
suits that are made from recent Imported models, and .show
the very latest style innovations. ,
They come in the pretty soft colorings, such as the new blue.
ueigian Diue a no navy, sana ana putty, Dattiesmp jr nn
gray and Mack. . The price is: . ,.r. . ... ......... yODMW
Improved Property N :
. Depreciates Much'
From Year to Year
H II. BEXKKR.
"I.i lltac Improved r.al aataia tv
afit ofin hear, the buyer remark:
"hy. that la all that pi ara coat.- loea !
thf ouir ofthat houaa expert t llva ,
In It rrut-rre fur yeaia and then gut all j
la munvy outr Tb a.t la, that that,
la urually jUB ,at th, owner eipecta I
lie fiMure that tha huua la In aa good '
r.H.iiton a It waa when : It ' waa new I
ar.J thst b la out tha ccat cf repair. !
taxea, as .amenta for paving and pub-1
lie Itipruvcmenla. Ititereat on hU tnveat- j
tnnt. In.urance and oiher mkior Itenia. i
all cf whUh taken together cooatltut a .
rental, perhaf not a lnrg renta.1. ut, a"
ret.ial. ih verthHeaa." ay E. IL Benner.
real cittate dealer. v
"There 1 on Item, however, which the
property owner uauaily overlook aui
that la depreciation. leprei'latlon ia
dtib to the a-liig of proierty, wear. tear,
ol .f oi. a.-cme. ljea of atyle; etc. 8r lea
el.aiiKe In huiJteg a la women' clothe, I
anj 'I'll th Kama ehameleon-like rapid.
It)', ivumtn appreciate thla If men io
i.i t and tha wumea u.ually buy ti e
Luupr. Th men merely pay (or them
I'er Oal of Irreelallwu.
"!'pak!n generally a fram dwellln
tiaa a u.-ful lira of thirty to thlrty-flvo
imi. JK-nc the c.jat cf uch a dwell
li.e fchouli b depreciated ar written off
.ut J per cent each year. On Una baal
a fraii. d walling flftten year old and
whi.h tirjiinally coat 4JU. t.aa a iwrnaln
ln tin of U per cant of $4.iaX. or U.S).
" A lii n dwaiilng depreciate mora
l-jaly (and thla to an argument In
Joi ul I'Utldliig brick bouaaa), havintf
a fhte of depreclaation of about t 'per
i i.t. cr a uat ful IK of about fifty year.
Tak (, th atuva'eaainplelt H brtrk
d.i-:i.i.g wi!d have a reuialiUiig value
t t;i.- end of fi!ti-n year of approxl
ii, h'. 1 Vi .-r Mill, or t-'.i-A a aii,g of
, ;n i.r-.n-o year, or )9 a year, TM
New Silk Skirts at 5, $6.98, $8.98, $10 ;
Many new models are beinj shown In the popular street and
4resl skirts.. The new spiral models, the pretty shirred' rirdle
effects, the wKle flared pleated mpdefc, etc, made of silk
poplins, taffetas and chudda cloths., The. prices em ni
are $5.00, $6.98, $8.98 and , iI0.UU
!!
j Special Features Lingerie De
n Crepe ae Chine Cor
set Covers for j$1.00
New Summer Frocks at $15, $19 and $25
The' daintiness of the new. summer frocks makes them the
most fascinating we have had for several seasons. The pretty
sheer voiles, lawns,,'nets and laces In white and colors, are
- cool and appropriate ' f6r the coming summer tfSr a a
fesUvitics. Choice for $18.00, $19.00 and. ... .' . . O.UU
Ncw Showing Girls' Confirmation Dresses
The dainty sweetness of these pretty frocks for trie girls' con
. firmation and dressy summer wear will be highly appreciated
by the parents. They are of nets that are very popular;
organdies and lawns, lace -and embroidery with pretty ribbon
trimmmrs. The prices are $5.00, $6.98, $10.00, too rn
$J2.50 and up to. . ZZ.OU
Made of a good weight all
silk crepe" fit chine, with
pretty lace trimmings. Flesh
and white.
ep't
F rtrxch' American Cownt
Thl popular Una of nt;ht gown
needa so Introduction to the
many 'of our faatldloug cuitoba
r. They ara made or laa nain
sook. oaimI embroidered and
daintily trimmed. Ppclally
priced at 1.00, 11.18, r flA
U.ti vnd np to apD.UU
Envelope Chemise,
Special; Only $1.39
We offer cnolco of a lot of these
pretty, dainty garmenU that are'
ao popular at present. They ara
made of aheer lingerie cloths
and, nainsooks, trimmed with
uaiBiy.ai taces ana line ain-
troiaenee. Monday,
special ,
$1.39
Figured Me'ssaline
Kimonos at $3.98
This lot was made td retail at
from $6.00 to $7.60 each. TheyJ
wo uw; vi uiar ugureu sua
meaaaUnes, some with straight
line; others Empire backs.
Tbey ara piped and trimmed
with, contrasting colored satins
and In beautiful do- . a (n
signs. Special at......pjA;5'
30x3w $9.43 34x4 $20JS
30 a 3J4 1Z20 38 4J4 . 28.70
32x3 14.00 i 37i5 33.90
33x4 20.00 1 38 x 6 4C.00
x PAY NO HlORE.
i i .hi i i ii t
Saatx. T m
law JIH
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I 1 4 II ffl I til II
r tali II ,
a.
WAV
iff
Rftre Good Fqrtune Put Us in Possession of 150 Exclusive Jules'
Samuels and Harry Collins Models Spring Blouses,
i
They were made to sell up to $45;Monday's Prices:
1 9M and HSU v
The entire sample lines of these two justly famed designers' were
secured and, at a notable price concession,. Jules Samuels Is credited
with being the most . clevtr Parisian blouse designer, and he has .
. a close rival in Harry Collins. Their acomplishments are wonderful.
In This Sale iThere Are:
II and -made Lingerie Llouses. Georgette Crepe Blouses.
Chifon Blouses. Imported Lace Blouses. Organdie Blouse. "
I Handkerchief Linen Blouses. Imported Batiste Blouses.
' H .-ScVJr-lA
. a. -a .-s.it' r -a.
i ' i m f i a a a lix'iiu
II MM Vi
I Wi.
. 4 , i a
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AH iizes are Included, but there are not all
sixes in every modelthis, siiffgesti the advis
ability of rhakintf selection early as possible.
aJ aS
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IliaaOIIIIH
COUPON
- g- -sjy
an,,. .i .arj..,-a
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give yon
b. soar.
W'SIH W SB TfTrTTT Jl I III Ii TBi. IKIS. '
lasjs: this, coupon
1fr ttJ xxur neaireait imndatlie .mt' w4n-
a haanlatijna.. aHUaarllna- Boiaru
tilt
tor Menr me. iiv
annomana. nt la BaaX aWliUtlaaaU.
raaxn orsmaa szBKaaxiams
anntN uuvaanca nwmw ehuitl stSu4rziiitB.
Viw US.laUwautau, Wla. Hid btljaTiHOT MTT
Order. Ha aura to Include CU1UPON-. anil 1L fii-
f;nJ IhtilWilual twi -'-"it fTtn llin AlIIl
n i atoj)t . r
r a " I Hcmxtmu . f
L . : L catr-' :--v-..-V.V...y.V:VJ
, 1 j V , miMinaai a)inwiwiana.im , . ,,, , iiu!iiil,Wll py.'".'' ,
Included are models adapted from' foreign im-
norf9tlnn.a.vrv Invlv lnrt4 All - 1 U
very newest spring styles, shades, and materials.
Hpw to Get a Job
The next best and wisest thing for a
work-hunter to do after and- while ad-v
vertisin in the "Situations Wanted" col- '
umn of The Bee-is to study the HELP
V ANTED advertisements and to answer
all that look at all. likely. . " er
The job you probably ought, to 'have is
P to be advertised" any day. Whether
pr pot, you find and answer that special
advertisement, may change, the whole
course of your life.
- Mike one of HheseVds worth more to you than 11
I? to anybody, else. YOU CAN DO IT.-
TUphonm Tyler 1000
THE OMAHA BEE